Entrepreneurs at Scale

Hosted by Neale Lewis

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May 2026

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This podcast shares insights from entrepreneurs, founders and CEOs on how they have grown themselves, developed their teams and successfully Scaled Up their organisations. ]]>

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43 recent

May 11, 2026Episode 3750 min

Episode 37: Entrepreneurs at Scale : Vance Morris Chief Experience Officer - Deliver Service Now Institute

In this episode of the Entrepreneurs at Scale podcast, Neale Lewis is joined by former Disney leader and customer experience strategist Vance Morris to unpack what it really means to “Disney-fy” your business. Drawing on a decade inside Disney (including helping design the iconic Chef Mickey’s experience) and his own portfolio of successful home-service businesses, Vance shows how even the smallest company can create world‑class experiences that drive retention, referrals and genuine raving fans.You’ll discover why customer experience is fundamentally emotional, how to turn mundane touchpoints into memorable moments, and why focusing on systems, mission and service standards is the fastest route to both freedom for the owner and consistency for the customer. Vance also breaks down the hard numbers on retention vs acquisition, shares vivid examples of service recovery that turn mistakes into five-star reviews, and explains why in an AI-driven world, having a real human answer the phone may be your biggest competitive advantage.Key Takeways Disney-fying Small Business – Former Disney leader Vance Morris shares how simple “what–how–why” systems from Disney can transform small business service into memorable experiences that drive loyalty and referrals. Example from Chef Mickey’s: What: Greet guests at the hostess stand. How: Warm, scripted welcome and expectation-setting (Mickey is about to meet them). Why: Make guests feel welcome, special and excited that Mickey is there “just for them.” These simple systems make it possible for young, inexperienced staff to deliver a world‑class, consistent experience. Experience = Emotion – Customer experience is fundamentally emotional. Vance shows how to build emotional connection (not just satisfaction) so customers feel, “Thank God I finally found you.” Retention Over Acquisition – Vance breaks down the economics: it costs him $136 to acquire a new customer vs $23/year to keep one, and why aiming for Disney’s 80% repeat / 20% new mix is a powerful benchmark. Turning Mundane into Magic – Practical examples of “Disney-fying” the ordinary: welcome rituals, small gifts, and thoughtful service recovery (like showing up late with flowers) that turn problems into five-star reviews. Humans First, AI Second – Vance explains why humans answering the phone will become a competitive advantage in an AI-driven world—and where AI should support, not replace, the customer experience. Recommended Resources from the Episode Unreasonable Hospitality – Will GuidaraHow to turn ordinary service into unforgettable hospitality. The Business Owner’s Emergency Survival Guide for the AI Revolution – Dan KennedyHow to leverage AI in your marketing and operations without letting it run (or ruin) your business. Paddi Lund – Happiness-Centred Business & “Critical Non-Essentials”The power of small, thoughtful touches that are “non-essential” operationally but critical to delight. Vance’s free resource: “52 Ways to Wow Your Customer Without Breaking the Bank”One practical idea per week for a year: Wow52Ways.com

April 27, 2026Episode 3614 min

Episode 36: The Exit Advisory Team Podcast - Rembrandts in the Attic

In this episode, we explore the idea of “Rembrandts in the attic” – the hidden sources of value inside your business that most owners and many buyers overlook. Using a simple house‑buying story, we show how one buyer who spots a hidden Rembrandt painting can justify paying far more than anyone else. The same applies to your business.We unpack what these “Rembrandts” look like in practice: a strong and deep executive team, standout culture and low staff turnover, unique processes or a proven buy‑and‑build strategy, high‑quality customers, and strategic market access that a buyer can’t easily replicate.You’ll hear a practical framework for: Identifying your value drivers early and “painting” new Rembrandts over 4–5 years Demonstrating repeatable growth and strong forward earnings Attracting multiple buyers to create real competitive tension Comparing offers on more than just price – including structure, cultural fit, and your own personal goals Using experienced advisors to level the playing field and negotiate the right deal for you If you’re a founder thinking about an exit now or in the next few years, this episode will help you see your business through a strategic buyer’s eyes – and start maximising the price they’re willing to pay.Read our Blog on the Rembrandts in the Attic below:https://www.exitadvisoryteam.co.uk/exit-blog/rembrandts-in-the-atticReady to discover where you stand?Take the Exit Readiness Scorecard — a 3-minute “yes/no” assessment. You’ll receive a personalised report instantly to find out where you’re strong, where the gaps are, and how to start taking action with the right advisors beside you.👉 Take the EXIT Readiness Assessment now by clicking on the link below:https://extraordinaryexit.scoreapp.com/The Exit Advisory TeamFor more information on how the exit advisory team can help you prepare and achieve an exceptional exit, click on the website link below:https://www.exitadvisoryteam.co.uk/

April 27, 2026Episode 3549 min

Episode 35: Entrepreneurs at Scale : Dan Silverston founder of The Soho Sandwich Company

In this episode of Entrepreneurs at Scale, Dan Silverston, founder of The Soho Sandwich Company, shares how he turned a failing North London coffee shop into a premium sandwich manufacturer, survived a CVA after the 2008 crash, scaled through focus and culture, and ultimately exited the business. Dan talks candidly about what it really takes to grow in food and hospitality, the power of people‑first leadership, how to get your company “exit‑ready” years in advance, and the emotional reality of selling the business that’s become your identity.Key points from Dan’s story: From coffee shop to manufacturer: Soho Sandwich began as a premium coffee shop in North London; after multiple failed experiments (airline food, catering, retail), Dan focused on manufacturing sandwiches for wholesale, spotting a gap for “coffee‑shop quality” sandwiches in the foodservice market. Lessons from early failure: The original business failed post‑2008 crash due to lack of focus, too many experiments, and over‑reliance on small, risky customers. Dan’s biggest learning: pick one thing, do it well, then move on. Finding a market gap: Dan identified space between cheap, drab, value sandwiches and ultra‑premium offerings like Daily Bread; he built a premium, differentiated product and brand instead of competing purely on price. Bootstrapping and cash discipline: The business was bootstrapped with no external investment, survived a CVA, and rebuilt through strict cash discipline—watching creditors, debtors, and cash at bank “like a hawk”, pricing for margin, and keeping overheads low. People, culture, and key hires: Dan built a people‑first, family‑style culture, celebrating milestones and walking the floor daily. Hiring for culture, not just skills: As the company grew, they formalised a robust hiring process with diverse interview panels, multiple stages, and a non‑negotiable focus on cultural fit—“hire for attitude, train for aptitude”—even when highly qualified candidates looked attractive on paper. Becoming exit‑ready early: Years before a sale, Dan and his advisors improved governance, management autonomy, meeting structures, and data readiness, making the business less dependent on him and more attractive and “exit‑ready” even before a deal was on the table. Hard truths about selling your business: Dan shares the reality of the exit process—limited competitive tension between buyers, underestimating the impact of taxes and debt on the “headline” number, and the importance of having a tough negotiator solely in your corner rather than just relying on general advisors. Emotional aftermath and loss of purpose: Post‑sale, Dan experienced an unexpectedly flat, underwhelming, and emotionally difficult period, with loss of role, purpose, and control as new owners made changes. He stresses the need to plan not just the deal and the number, but your life, role, and purpose after the exit. VALUABLE RESOURCESEntrepreneurs at Scale Podcast - https://www.podomatic.com/podcasts/scalingupScale Up Your Business, coaching/consulting: https://www.scalingup.co.uk/work-with-a-scale-up-coach

April 24, 2026Episode 3448 min

Episode 34: Entrepreneurs at Scale : Dr Dimi Vichas founder of the Eudai Clinic

In this episode of Entrepreneurs at Scale, Neale Lewis talks with Dr. Dimi Vichas, founder of Eudai Clinic, a performance-led longevity and lifestyle medicine clinic for ambitious entrepreneurs, CEOs, and senior leaders. Trained as an NHS emergency doctor, Dimi became frustrated with reactive healthcare and built a model focused on early detection, prevention, and optimisation so founders can build, scale, and exit without their health becoming the bottleneck. Why traditional healthcare is too reactive, and how shifting to preventive, performance-led medicine transforms outcomes for high performers. How Eudai’s two-hour deep-dive consultation and advanced diagnostics create a precise picture of a leader’s current and future health risks. The most common issues CEOs face—brain fog, low energy, poor sleep, chronic stress—and why they’re often among the least healthy people in their organizations. Why gut health, sleep, stress management, and individualised nutrition are the non‑negotiable foundations of sustainable high performance. How wearables and continuous data (HRV, sleep, resting heart rate) are integrated with lab and imaging results to guide real-time health decisions. The concept of a strategic health plan—a year-long intervention and optimisation program, akin to a wealth management strategy but for healthspan. Why investing in executive health is a commercial decision: healthier leaders drive better culture, performance, and more reliable exits for companies and investors. Dimi’s key entrepreneurial lessons: focus early on product–market fit (you can’t serve everyone with a premium service) and build a strong team so the founder isn’t the bottleneck. If you would like to understand more about the work that Dimi is doing at the Eudai Clinic you can go to their website here: https://eudai-clinic.co.uk/To book a complimentary consultation:https://eudai-clinic.co.uk/free-consultation/VALUABLE RESOURCESEntrepreneurs at Scale Podcast - https://www.podomatic.com/podcasts/scalingupScale Up Your Business, coaching/consulting: https://www.scalingup.co.uk/work-with-a-scale-up-coach

March 17, 2026Episode 3324 min

Episode 33: The Exit Advisory Team Podcast - Disovering your Magic Number

In this episode of The Exit Advisory Team podcast, we explore your “magic number” – the net amount you need from selling your business to fund the life you want, for good. Neale Lewis is joined by wealth manager Adam Rhodes and corporate lawyer Debra Martin to unpack how to calculate that number, the common pitfalls owners overlook, and how it should shape your exit strategy.Key points covered in the episode: What the magic number is and why it matters more than headline valuation How to model pre‑sale finances: income from the business, realistic spending, and tax‑efficient savings How to model post‑sale life: lifestyle costs, “lumpy” one‑off expenses, and family support Common assumptions and blind spots (timing of the sale, earn‑outs, underestimating spending, market shocks) Practical ways to close the gap if your likely sale value is below your magic number When a partial sale can de‑risk your position and help you fall back in love with the business Who to share your magic number with (and who not to) Why calculating it early can sharpen your strategy, motivation, and exit timing If you'd like to benefit from a complimentary magic number assessment, please click on the link below for further details. As Adam said, on the podcast he will honour a complimentary assessment for the first ten people to request one.https://www.rhodeswealthmanagement.co.uk/about/wealth-management-programmehttps://www.rhodeswealthmanagement.co.uk/contactFor more information on how the exit advisory team can help you prepare and achieve an exceptional exit, click on the website link below:https://www.exitadvisoryteam.co.uk/

February 14, 2026Episode 3227 min

Episode 32: Exit Advisory Team - Introducing the Exit Readiness assessment

In this episode of the Exit Advisory Team podcast the team discuss how the Exit Readiness Assessment tool can help you can clarity on how prepared you are to achieve one of the most momentous events you have had in terms of your business life... achieving the successful sale of your company.On this weeks podcast we welcome three members of The Exit Advisory Team Neale Lewis (Scaling Up + Strategic Exit Coach)Debra Martin – Corporate lawyer (30+ years, heads corporate team at Geldards)Adam Rhodes – Wealth manager (25 years; focused on pre-sale and post-sale planning for entrepreneurs)Core message:At the heart of the webinar was the launch of our Exit Readiness Scorecard — a 3-part diagnostic tool that helps business owners assess: Personal Readiness – Are you emotionally and financially ready to let go? Do you know your “magic number” — the net amount you truly need to walk away fulfilled? Value Maximisation – Is your business positioned like a premium strategic asset, with predictable revenues, minimal owner dependency, and a compelling reason for buyers to pay a premium? Exit Process Readiness – Is your legal, financial, and operational house in order to withstand due diligence without delays, discounts, or drama? Highlights from the conversation include: Time kills deals. Failing to prepare legal, contractual, and compliance essentials in advance can stall or sink even the most promising exits. Emotional readiness is a deal killer. Most founders underestimate the psychological games buyers play — and overestimate their ability to emotionally detach when the pressure is on. Rembrandts in the Attic — unique assets like IP, contracts, or market positioning — could unlock massive value… but only if you start identifying and protecting them years in advance. Owner dependency deflates value. If you are essential to the day-to-day, expect earn-outs, deferred payments, and buyer control over the deal structure. Your Magic Number matters more than your headline price. Too many owners chase round numbers instead of understanding what they actually need to live their next chapter with freedom, purpose, and security. Ready to discover where you stand?Take the Exit Readiness Scorecard — a 3-minute “yes/no” assessment. You’ll receive a personalised report instantly to find out where you’re strong, where the gaps are, and how to start taking action with the right advisors beside you.👉 Take the EXIT Readiness Assessment now by clicking on the link below:https://extraordinaryexit.scoreapp.com/

January 27, 2026Episode 3136 min

Episode 31: Desert Island Discs with James Gething Lewis

On this weeks edition of Family Desert Island Discs I am joined by my nephew James Gething Lewis.Below are his favourite songs that would be keeping him happy during his time on his Desert Island Track 1 — Desert Island Discs Theme (The Sleepy Lagoon)Track 2 — Prologue: Jellicle Songs for Jellicle Cats (Cats)Track 3 — Do-Re-Mi (Sound of Music)Track 4 — Take Your Mama (Scissor Sisters)Track 5 — Sweet Transvestite (Rocky Horror)Track 6 — Life on Mars? (David Bowie)Track 7 — In Love (Prince)Track 8 — Sit Down (James)Track 9 — Sex Is In The Heel (Kinky Boots)Track 10 — Potiphar (Joseph and the Amazing Technicolor Dreamcoat)Track 11 — Bit of a Sort (Only Fools and Horses: The Musical)If could take just one Record: In Love by Prince Luxury: CD/Radio playerOne Book : The life of radio 1 broadcaster John Peel

January 21, 2026Episode 3040 min

Episode 30: Exit Advisory Team - Podcast to Introduce the Team

This opening episode introduces the Exit Advisory Team and their “joined-up” approach to helping founders plan, prepare, and execute a successful exit—ideally years before a transaction is on the table.Neale Lewis (Scaling Up + Strategic Exit Coach) Debra Martin – Corporate lawyer (30+ years, heads corporate team at Geldards)Adam Rhodes – Wealth manager (25 years; focused on pre-sale and post-sale planning for entrepreneurs)Core message:Most owners go into an exit under-prepared, emotionally attached, and outgunned by sophisticated buyers.The team’s differentiator is a collaborative, trusted “dream team” (coach + lawyer + wealth manager, alongside the incumbent accountant and potentially M&A expertise) that works together early to increase value, reduce risk, and lower stress, while protecting both money and legacy.What is the purpose of the Exit Advisory Team ? To Level the playing field against sophisticated buyers To reduce seller’s regret by planning earlier and negotiating smarter To make the journey more organised, less stressful, and more valuable Key takeaways (the “entrepreneur lens”)Exit is not an event; it’s a build. Waiting until “next year” is a classic trap. Their best-practice view: start 3+ years out, ideally even earlier, to raise valuation, reduce owner dependency, and de-risk due diligence.Your regular advisors may not be “exit-grade.” They call out the difference between advisors who helped you start/grow vs. specialists who can navigate a high-stakes sale process. “No time for amateur” when buyers are professional negotiators.A joined-up advisory team beats siloed professionals. Biggest advantage: collaboration and continuity. When advisors don’t talk, things “fall between the cracks,” creating avoidable risk, delays, and value leakage.Start with the end in mind: know your “Magic Number.” Adam’s “magic number modeling” (cashflow/lifestyle modeling) helps you quantify: what you need from a sale (not just a round-number price) what trade-offs you’ll accept (price vs. timeline vs. earn-out vs. staying on) Owners underestimate the emotional + psychological game. Exiting is technical and emotional. Buyers and intermediaries will “sell you the future,” and there are negotiation dynamics you don’t learn on Google.Unsolicited offers are often value traps. Many owners would accept a “reasonable offer” without advice—risking millions left on the table and/or sharing confidential info with “fishing expedition” buyers.Preparation protects price (and prevents retrades). Expect the “survey on an old house” effect: buyers will find issues and push price down. Being prepared (commercially, legally, operationally) reduces price chips and deal fatigue.Don’t take your eye off the business during a sale process. Deals drag. If you stop selling, servicing clients, or leading well, performance dips—then either: the buyer walks, or the next buyer pays less.

December 4, 2025Episode 2938 min

Episode 29: Entrepreneurs at Scale : Renaud Heitz co-founder of Exotec

Welcome to another episode of the "Entrepreneurs at Scale" podcast, where we explore the journeys of some of the most resilient and visionary minds in the business world. In the latest episode we welcome Renaud Heitz.Renaud Heitz is the CTO and the Co-Founder of Exotec. The leads the global product roadmap, leading the research and development teams. Passionate about technology and electronics, he was previously a robotics engineer at BA systems, where he met Co-Founder, Romain Moulin. Key takeouts from the episodeFrom idea to industrial unicorn Renaud and his co‑founder started Exotec in 2015 with two clear intentions: prove that modern robotics could deliver real impact in warehouses, and tightly align product development with customer value. That alignment has taken them from an idea to 10,000+ robots produced and over €1B in systems sold.Solving the “efficiency vs flexibility” paradox in warehouses Traditional automation gave efficiency but locked customers into rigid systems. Manual operations gave flexibility but limited scale. Exotec’s SkyPod system uses fleets of 3D robots that drive, climb racks up to 14m high, and bring inventory directly to operators. The result: Scaling globally by saying “yes” to bold risks They did it anyway: opened a Tokyo subsidiary, hired locally, and deployed thousands of robots. The whole story of their global expansion is a masterclass in managed risk: move fast enough to stay ahead, but not so fast you blow up quality or customer trust.Robots as tools, not co‑workers Renaud is clear: robots aren’t replacing people; they’re replacing tasks. Robots handle repetitive, physical, low‑value work (walking, lifting, climbing). Humans move upstream into decision‑making, exception handling and higher‑value operations. The hierarchy stays: humans decide priorities; robots are powerful tools that execute. His 10‑year prediction: warehouses will be 100% robotics‑driven, with parallel, software‑orchestrated systems replacing rigid, bolted‑down automation. Leadership evolution: from engineer to recruiter to builder of leaders Renaud’s leadership journey has had three big phases: Early years: selling the vision to top talent when nobody knew Exotec. Scale‑up phase: organizing teams so specialists can move fast without creating silos. Current phase: developing leaders by giving them real autonomy and direct customer exposure, so feedback comes from the market, not just from HQ. Speed as a non‑negotiable strategic advantage If he could advise his younger self, Renaud would say: keep the need for speed. Once success arrives, the temptation is to slow down and “get comfortable” with processes, ERP, and structure. His view: you must fix quality and operations without losing startup pace. In hyper‑competitive markets, speed is not optional If you would like to understand more about the work that Exotec is doing at the cutting edge of Exotec you can go to their website here: https://www.exotec.com/VALUABLE RESOURCESEntrepreneurs at Scale Podcast - https://www.podomatic.com/podcasts/scalingupScale Up Your Business, coaching/consulting: https://www.scalingup.co.uk/work-with-a-scale-up-coach

August 4, 2025Episode 2841 min

Episode 28: Entrepreneurs at Scale : Jeremy Middleton co-founder of Homeserve

Welcome to another episode of the "Entrepreneurs at Scale" podcast, where we explore the journeys of some of the most resilient and visionary minds in the business world. In the latest episode we welcome Jeremy Middleton.Jeremy is a self-made businessman and angel investor. After a career in brand management with Procter and Gamble, Jeremy spent a period in management consultancy with PWC before starting a series of businesses in partnership with Richard Harpin. One of these businesses was Homeserve PLC, a multinational emergency repairs company, which went on to become a FTSE 100 business, employing over 10k people across Europe, the USA and Japan. HomeServe was bought by Brookfield Asset Management for over $5bn in 2023. In 2000, Jeremy founded Middleton Enterprises Ltd, a successful family office investment company specialising in growth capital. This was set up with the intention of being the flexible, friendly investment partner Jeremy wishes HomeServe had in its earliest days. Middleton Enterprises currently backs several businesses, offering ambitious entrepreneurs in the early stages of profitability, both strategic and financial support.Key takeouts from the episode Entrepreneurial Drive (1:39)Jeremy disliked working for bosses and realised that entrepreneurship was the path to financial and personal freedom.Crucial Partnership (6:31)Detail of his partnership with Richard Harpin, emphasising the importance of mutual agreement and profit-sharing to their business successSecuring Strategic Investment (15:04)Lessons learned from negotiating with South Staffordshire Water, emphasizing the importance of pitching big ideas to decision-makers.Cash Flow Management (24:56)Highlighting the necessity of understanding financials, planning, and the critical role of cash flow in business sustainability and growth.Thoughtful Exits (28:21)Tips for planning a successful business exit, being open to sale opportunities, and knowing when to accept a fair offer.Enduring Legacy (42:21)Jeremy's focus on building a lasting legacy through Middleton Enterprises and philanthropic work, ensuring sustainable impact beyond his lifetime.Book Recommendation (45:15)Jeremy recommends Arnold Schwarzenegger's autobiography, highlighting the power of determination and persistence. Top Tips for Future Entrepreneurs (47:32)Persistence is key. If something isn't working, make adjustments and keep moving forward. Jeremy emphasises the importance of adapting and staying committed to your goals.Middleton EnterprisesMiddleton Enterprises is a family office investment company based in Newcastle and London. We offer ambitious entrepreneurs, in the early stages of profitability, strategic and financial support to help them bring their dreams to life. If you would like to speak to Jeremy or one of his team with regards to the work they do investing in ambitious organisations, they can be contacted at: https://middletonenterprises.com/about-us/VALUABLE RESOURCESEntrepreneurs at Scale Podcast - https://www.podomatic.com/podcasts/scalingupScale Up Your Business, coaching/consulting: https://www.scalingup.co.uk/work-with-a-scale-up-coach