188. James Thornton: How to get founder-to-CEO succession right
James Thornton is CEO of Intrepid Travel, the world's largest adventure travel B Corp, operating in more than 100 countries with $809 million in revenue and 317,880 customers in 2025. He became the company's first non-founding CEO succeeding co-founders Darrell Wade and Geoff Manchester. Tune into this episode to hear about: The five-year test: how James was quietly auditioned to become CEO (01:38) His advice for any founder building a CEO (04:31) Why becoming CEO felt anticlimactic (08:16) The founder trick for empowering a CEO without micromanaging them (12:55) How to stress-test an acquisition (18:50) What James looked for when hiring board members (22:22) Running a travel company through Covid (34:14) The advice James would give himself looking back on his nine-year journey (37:43)⚡The Lightning Round⚡(39:44) Host : Oliver Cummings Producer : Will Felton Editor : Penelope Coumau Music : Kate Mac Audio : Nick Kold Email: podcast@nurole.com Web : https://www.nurole.com/nurole-podcast-enter-the-boardroom







