Consulting Matters

Hosted by Betsy Jordyn

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Jun 2026

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June 11, 202653 min

What it Really Means To Be On Purpose (Ep166)

Are you living your purpose in your business?   I brought on Kevin McCarthy to Consulting Matters to talk about purpose! He literally wrote the book on purpose.   Discover what purpose truly is so you can align your business with why you're here and what you're meant to do as a consultant, coach, or business owner.   Tune in to hear: What most of us don't understand about purpose (and how it's keeping us from living ours) Why so many of us struggle to know our purpose The benefits of discovering purpose and aligning it with your work Where To Dive In 00:00 – Welcome + What Does It Mean to Be "On Purpose"?04:08 – Defining Purpose, Vision, Mission, and Values12:21 – Why Passion Is Often Connected to Pain and Purpose17:20 – How Our Life Experiences Reveal the Work We're Meant to Do21:28 – Kevin's Two-Word Purpose Framework and Betsy's "Awakening Worth"35:48 – Kevin's Purpose: Liberating Greatness39:23 – The Biggest Trap Consultants and Coaches Face44:21 – Purpose-Driven vs. Purpose-Called51:23 – How to Connect with Kevin and Discover Your Purpose Next Steps 1. Discover Your Purpose with Kevin McCarthyVisit Kevin's websites at OnPurpose.com and OnPurpose.me to explore his books, purpose resources, and two-word purpose assessment. If today's conversation resonated with you, I highly recommend taking the assessment and spending some time reflecting on what it reveals about your unique calling and how you're meant to serve. 2. Build a Brand That Reflects Your PurposeOne of my biggest takeaways from this conversation is that purpose isn't just personal; it's strategic. If you're a consultant, coach, speaker, or thought leader, I'd love to help you uncover what makes your work uniquely valuable and translate that into clear positioning, messaging, and marketing. Together, we'll identify where your experience, strengths, story, and purpose intersect so you can attract the clients you're truly meant to serve. Book a call here. 3. Identify Where You're Playing SmallTake a few minutes this week to ask yourself: Where am I operating from obligation instead of alignment? What would change if I organized my business around my purpose instead of around what's expected? Sometimes the next breakthrough begins with a single honest question. About my guest: Kevin W. McCarthy is a bestselling author, business strategist, and widely recognized authority on purpose and leadership. As the founder and Chief Leadership Officer of On-Purpose Partners, he has spent decades helping individuals, leaders, and organizations discover their purpose and align their work with what matters most. Kevin is the author of The On-Purpose Person and The On-Purpose Business Person, books that helped shape how many entrepreneurs and consultants think about purpose, meaning, and business strategy today. Through his writing, coaching, and speaking, Kevin continues to help people move beyond simply knowing their purpose to powerfully putting it to work. https://kevinwmccarthy.com/  About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling. Work with me: https://www.betsyjordyn.com/services 

June 3, 20261 hr 1 min

F.R.E.E. Yourself from the Fear of Failure with Melisa Buie (Ep165)

Is the fear of failure holding you back from what you want to create or achieve in your consulting or coaching business? If so, you won’t be after you tune into my episode with Melisa buie, author of Faceplant: FREE Yourself from Failure’s Funk (great title, right!). Her book is the result of a quest she had to understand why failure is accepted and even embraced in lab-type situations but not in life. Through her deep-dive research, she found the answer to this question, and what she discovered is so powerful! I cannot wait for you to listen to her actionable tips that will forever flip the script on any fears of failure you have and actually embrace the times when it doesn’t work out exactly how you wanted. We get into:   How learning from failure is a highly learnable skill Her FREE model that will help you instantly apply it to any situation, big or small When facing (or anticipating) failure, and why reflection is a superpower. (We also talk about why reflection for some of us might feel like we’re getting electric shocks). Ready to free yourself from fear of failure? Where to dive in:  00:00 – Why fear of failure holds so many consultants and coaches back 03:17 – From engineering experiments to real-world failures 14:40 – Why failure and learning are two sides of the same coin 22:20 – The F.R.E.E. Framework for navigating setbacks 30:15 – Betsy's personal "faceplant" and what it taught her 34:00 – Reflection as the key to resilience and growth 56:30 – Why learning from failure is a skill anyone can develop Next steps:  1. Apply the F.R.E.E. Framework to Your Next Setback The next time a proposal is rejected, a launch falls flat, or a plan doesn't work out, pause before reacting. Focus on the facts, reflect on your response, explore what you can learn, and engage in one small experiment to move forward. 2. Build a Reflection Practice Whether through journaling, expressive writing, or intentional thinking time, create space to process challenges instead of avoiding them. Reflection is often the difference between repeating a mistake and learning from it. 3. Clarify Your Next Move  If you're feeling stuck between where you are and where you want to go, I help consultants and coaches uncover the patterns, strengths, and opportunities that lead to greater clarity, positioning, and growth. Sometimes the breakthrough isn't working harder—it's seeing yourself and your work more clearly. About the guest: Melisa Buie is an author, organizational strategist, and problem-solving expert who has spent more than 25 years helping professionals and teams embrace experimentation, innovation, and continuous growth. After earning her PhD, she discovered that true learning begins when we stop chasing perfection and start learning from failure. Through her books, workshops, and leadership programs, Melisa helps organizations build cultures where curiosity thrives, teams solve hard problems with confidence, and failure becomes a catalyst for breakthrough results. About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling. Work with me: https://www.betsyjordyn.com/services 

May 28, 20261 hr 2 min

Are We Aligned on What People-Centered Leadership and Organizations Really Mean? (Ep164)

When I got into consulting, I was really drawn to organization development. I was a young international HR manager at the nonprofit where I worked. As I walked around the organization, I would always get confused by what was said on the break room walls and what was actually lived out. And I always wanted to bring those two things together. I think that's a lot of what drove me. And I think many of us want to bridge the gap between what organizations could be and what they are. That's part of what got me to form The Common Good Consulting & Coaching Consortium, you’ve heard me talk about… and today I’m bringing people from that group together to discuss whether or not we're all on the same page around what the heck a people-centered organization is, or what people-centered leaders are. I brought on three of the participants from this Common Good Consortium from different perspectives - from Lean, from OD, and L &D, and we're gonna have a conversation around what it looks like, around what we have in common, around our definitions, and where we have different perspectives and where we can piggyback on one another's expertise. Tune in to hear from Matt White around Lean and Continuous Improvement, Kristen Chase from OD, and Deborah Masak from L&D. Let’s dive in! Where to Dive In: 00:00 — Are We Aligned on People-Centered Leadership and Organizations? 06:16 — Why Betsy Started the Common Good Consortium Conversation 07:38 — The Lean and Continuous Improvement View of People-Centered Leadership 12:46 — The Organizational Development Perspective on Culture and Leadership 18:30 — The Learning & Development Perspective on People and Business Results 20:49 — Why OD, L&D, and Continuous Improvement Often Work in Silos 36:26 — The Need for Better Cross-Functional Collaboration 45:20 — The Biggest Challenges Facing People-Centered Organizations Today 54:43 — Moving Leaders from Reactive to Responsive 58:25 — Final Thoughts on Collaboration, Culture, and Long-Term Impact Next Steps: Participate in a cross-functional group to share best practices across disciplines and a "Common Good Toolkit" of resources and approaches for creating balanced, people-centered decision-making in organizations. This group will be led by Kristin Chase, a seasoned OD consultant who founded the Greater Orlando Organization Development Network (GOOD). She has direct experience bringing a successful professional networking organization to life and will be getting the word out to more of our peers who share our vision and goals. You can let me know if you're interested in this group, or reach out directly to Kristin at kristin@chasetd.com Thank you again for all that you do to make a difference each day and for helping me further the conversation around what it looks like for us to more effectively partner with one another to influence organizations to truly serve the common good. Other episodes you may enjoy: How to Monetize Your Zone of Genius How to Use AI Without It Running The Show with Tamra Cajo To AI or Not to AI: The Question is When Not If Too Many Business Ideas? 5 Steps to Find Your Focus Consulting and Coaching in The Messy Middle How to Become a Confident Speaker with Dr. Christina Madison  Do You Love Consulting or Coaching but Hate Marketing? About my guests: Matthew White: Matthew White is a continuous improvement leader and Lean practitioner who is passionate about servant leadership, leadership development, and helping organizations create more effective and people-centered workplaces. With more than 20 years of experience in healthcare and manufacturing, he leads continuous improvement initiatives while coaching and mentoring leaders and teams in Lean thinking, problem solving, and operational excellence. Matthew’s leadership philosophy is rooted in humility, continuous learning, and adding value to others both professionally and personally as a husband, father of three, and youth baseball coach. Kristen Chase: Kristen Chase is an organizational development consultant, culture strategist, and executive coach with more than 24 years of experience helping organizations align culture, leadership, and talent for long-term success. Before launching Chase Talent Development, she built the Organizational Development function at Universal Destinations & Experiences, part of NBCUniversal and Comcast, where she advanced to Senior Director of Organizational Development. Kristen specializes in people-centered culture strategy, leadership effectiveness, and executive coaching, blending strategic insight with practical, human-centered solutions. Deborah Masak: Deborah Masak is a transformational talent, culture, and learning executive with deep expertise in leadership development, workforce enablement, and organizational growth. She has led enterprise-wide learning and talent strategies for global organizations, helping align culture, leadership, and business priorities during periods of rapid change and expansion. Deborah is known for building scalable learning ecosystems, driving engagement initiatives, and partnering with executives to create inclusive, high-performance cultures that fuel long-term impact. About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling. Work with me: https://www.betsyjordyn.com/services 

May 20, 202638 min

How to Monetize Your Zone of Genius (Ep163)

 Is your consulting or coaching designed around what you’re best at, love doing, and what people actually want to pay you for? Today, we are talking about one of my favorite topics and one of the best parts of my brand positioning and messaging strategy. I really love the work I do with my clients, and it’s what we're gonna discuss in this episode of Consulting Matters… discovering your best-at-strengths. Specifically, how to mine and monetize them, which isn't just about making you happier… It's to make you more productive, more profitable, and best of all, instantly stand out in the crowded consulting and coaching marketplace. Tune in to discover: What best-at-strengths are (and how they aren’t just things you’re good at) Why your best- at-strengths are incredibly hard to see, value, and appreciate How taking your “best-at-strengths seriously will change both your client’s life and your own The steps you can take now to start the process of mining and then monetizing what ultimately brings your clients the most value and you the most joy Where to dive in: 00:00 — Intro: Are You Building Around Your Real Strengths? 02:36 — What “Best At” Strengths Actually Are (and Aren’t) 07:20 — How to Know You’re Operating in Your Zone of Genius 09:42 — Why Your Real Strengths Are So Hard to See 18:51 — Why Taking Your Strengths Seriously Changes Everything 23:35 — How Betsy Used Her Strengths to Pivot Her Business 28:18 — Why Your Strengths Are Your True Differentiator 30:42 — How to Mine and Monetize Your Best Strengths 37:32 — Final Reflection + Action Steps Next Steps: Pay attention – to your best days at work, to the compliments you below off Take seriously what you uncover And of course, work with me to help you package your strengths, along with your expertise and passion into a brand strategy that positions you for the clients and opportunities you’re ready for. Book a call and let’s chat. Other episodes you may enjoy: How to Use AI Without It Running The Show with Tamra Cajo To AI or Not to AI: The Question is When Not If Too Many Business Ideas? 5 Steps to Find Your Focus Consulting and Coaching in The Messy Middle How to Become a Confident Speaker with Dr. Christina Madison  Do You Love Consulting or Coaching but Hate Marketing? About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling. Work with me: https://www.betsyjordyn.com/services 

May 15, 202639 min

How to Use AI Without It Running The Show with Tamra Cajo (BONUS, Ep162)

You heard it from me, now hear it from my sister! I recorded the podcast you heard on Wednesday, "To AI or Not to AI: The Question Is When, Not If," on my ahas about AI from our conversation at the beach a couple of weeks ago.    I told my sister about it, and she was like, " Hey, I got more information.” And I said, “Well, I have more thinking!”  So, I’m releasing a BONUS episode of Consulting Matters on this week’s topic on AI with my very special guest, my sister Tamra Cajo!   Tamra (or Tami, as I call her) is a nonprofit leader who is in love with Claude (where Claude and I are on a break right now).  But somehow, over the course of our weekend together, we found common ground on how to get the best out of AI - without it running the show.    When you tune into the bonus episode, you won't just hear me summarize our conversation, but see it LIVE.  Plus, you'll get to see firsthand (if you watch the episode on my blog or on YT) and find out if we both inherited our dad’s gift for persuasive conversation.   If you really want to know how I am as a person and a professional, check this one out. It’s a fun conversation.       Where to dive in: 00:00 – Welcome + Why This AI Conversation Matters 02:38 – AI as an “Extra Employee” in Nonprofit Leadership 07:09 – Neurodiversity, ADHD & Using AI to Organize Thinking 11:48 – Where AI Helps vs. Where Human Expertise Still Matters 14:08 – The Need for AI Guardrails, Policies & Slowing Down 18:41 – AI, Mental Health & Why Human Relationships Still Matter 23:36 – Creativity, Authenticity & the Danger of “Too Smooth” AI Content 27:42 – Leadership Coaching, AI Prep Work & Knowing What You Don’t Know 32:28 – Authenticity, Inner Wisdom & Avoiding AI Dependency 39:23 – Final Takeaways: AI as a Tool, Not the Leader Other episodes you may enjoy: To AI or Not to AI: The Question is When Not If Too Many Business Ideas? 5 Steps to Find Your Focus Consulting and Coaching in The Messy Middle How to Become a Confident Speaker with Dr. Christina Madison  Do You Love Consulting or Coaching but Hate Marketing? Starting a Consulting Business: How to Get It Right from Day One About my guest: Tamra graduated with a master's degree in social work from Loyola University in Chicago (2005) and a bachelor's degree in psychology from the University of Iowa (1993). Tamra is a bilingual licensed clinical social worker with over 10 years of experience working in early childhood and prevention. Previously, Tamra was the lead trainer in the Midwest for ACT Raising Safe Kids, an evidence-based violence prevention curriculum. In addition, Tamra has been trained in a number of other evidence-based curriculums including Circle of Security Parenting, Families Moving Forward (FMF), Helping the Non-Compliant Child, Chicago Parent Program and Youth Mental Health First Aid. Tamra was certified in Kundalini Yoga in 2001 in Santiago, Chile and has continued to further her education in both yoga and mindfulness for young children. Tamra practices mindfulness and meditation on a daily basis as a way to stay grounded and be present both at work and at home. About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling. Work with me: https://www.betsyjordyn.com/services 

May 13, 202628 min

To AI or Not to AI: The Question is When Not If (Ep161)

To AI or not to AI? That is the question. Just kidding! Today’s episode of Consulting Matters is about when and how to use AI, which is the real question that every Consultant Coach must answer. I decided to tackle this topic after my sister and I went away for a beach weekend a couple of weeks ago. My sister and I normally just talk about the deep meaning of life and explore our childhoods… the usual sister stuff. So, I was very surprised when she got in the car, and the first conversation we had was about our different experiences with Claude. She's in love with our Claude. And right now, Claude and I are on a little bit of a break. We had a different perspective, but what was fascinating was how AI kept popping up all weekend. It was ongoing… And so we had a really rich conversation around how to get the best out of AI, like her positive experience, and how I've been kind of hitting walls with AI lately. The results of our conversation are this particular podcast. This is a good conversation for all of us to have around what it looks like to have a healthy relationship with AI. What are the guardrails to ensure the relationship stays in the productive zone and is actually productive in practice, not just hype? I did not expect to do a whole big thing on AI, but here we are! Today I wanna get into: The number one thing you always, always, always need to keep in mind, no matter what you ask AI to do so that it's not running the show. The four questions to ask yourself for every important partnering task you might have with AI, which I differentiate from when we might use AI as a sort of glorified search engine. How to set up policies that make sure your clients are protected from the challenges that AI might create in their work and their work with you that you might not have intended, and how to use those questions that I'm suggesting for yourself to keep yourself in that productive zone.  Why it's in your long-term best interest to stay intentional in your relationship with all your tech, not just AI. Let’s dive in! Where To Dive In: 0:00 — Why Betsy’s relationship with AI changed 2:46 — The #1 rule: You are the leader, AI is the tool 7:24 — The 4 questions to ask before using AI for important work 14:08 — How to create AI guardrails for clients 20:02 — The hidden impact of tech and AI on brain power 24:00 — Staying intentional with AI and protecting creativity 25:58 — Final recap + next steps for using AI well Next Steps: Pay attention to your relationship with AI: Ask yourself whether your current use of AI is actually healthy and productive or if it’s becoming frustrating, distracting, or flattening your thinking and creativity. Create guardrails for yourself and your clients: Put clear boundaries around how and when AI should be used. Go “old school” sometimes: Pull out a journal. Write ideas by hand. Give yourself space to think, process, and create without outsourcing everything to AI. Remember that transformation happens through relationships: AI can support work, but it cannot replace human insight, coaching, strategy, or connection. Get expert help when needed: Don’t rely on AI for everything, especially areas requiring expertise like brand positioning and messaging. If you've thrown all of your positioning and branding into AI and it's not yielding results, book a Discovery Call here. Other episodes you may enjoy: Too Many Business Ideas? 5 Steps to Find Your Focus Consulting and Coaching in The Messy Middle How to Become a Confident Speaker with Dr. Christina Madison  Do You Love Consulting or Coaching but Hate Marketing? Starting a Consulting Business: How to Get It Right from Day One About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling. Work with me: https://www.betsyjordyn.com/services 

May 6, 202628 min

Too Many Business Ideas? 5 Steps to Find Your Focus (Ep160)

I want to share my inspiration for this week’s episode. It’s personal, but it’s powerful so hang in there… I’m so passionate about building your business and brand around your ideal clients because they make us happier, they are more profitable, and most importantly, they lead to lasting relationships. Of all the organizations I worked with when I was a consulting business owner, Wyndham Vacation had the biggest impact on me. The industry was like Disney, so it felt like home. But it was the people, many of whom became private clients when they were starting their own consulting or coaching business. And some of them became treasured friends like Julie MacPherson. After Julie left Wyndham to do her own thing, she and I would spend hours having deep talks about purpose, calling, and the world of spirit and soul, which she made the transition to last Thursday after a long battle with cancer. I’m so grateful to have known Julie, and that only happened because of my business. She is my inspiration for what you’ll hear today on the Consulting Matters podcast. I want to encourage you to pursue clients who are your people, who you love, and who love you too. Loving your business starts with loving your clients. This podcast is a labor of love for aspiring, new, and seasoned purpose-driven consultants and coaches ready to change the world – including your own. And you can’t get to your ideal client and your Julies if you don’t get out of analysis paralysis and all the directions your next-level consulting or coaching business could take, and into focus Today is a continuation of last week’s Messy Middle, something I’ve been in myself lately. I’m going to give you five steps to help you break out and step into your focus. Timestamps 0:00 – A personal story on clients who become meaningful relationships 1:58 – Episode intro: clarity in the messy middle 4:00 – Rethinking “speed” and separating clarity from messaging 8:30 – Why your business must evolve as you evolve 11:00 – The upside of analysis paralysis 13:30 – Why overthinking (and AI) can keep you stuck 15:40 – Let your life lead the direction 18:00 – The 5 questions to find clarity begin 25:00 – Passion, purpose, and what needs to change 27:30 – Commitment and actually moving forward Next Steps Use my five questions to help you find clarity through the messy middle. And of course, if you need help, I'm only a Discover meeting away, click here. Other episodes you may enjoy: Consulting and Coaching in The Messy Middle How to Become a Confident Speaker with Dr. Christina Madison  Do You Love Consulting or Coaching but Hate Marketing? Starting a Consulting Business: How to Get It Right from Day One The Trust Factor: Why Brand Clarity Matters for Consultants and Coaches with Dr. J.B. Adams The 3 Types of Expertise Every Consultant and Coach Needs to Name and Claim About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling. Work with me: https://www.betsyjordyn.com/services 

April 29, 202630 min

Consulting and Coaching in The Messy Middle (Ep159)

Why is the messy middle a big part of our experience as consultants and coaches, and what we do with our clients? Find out on today’s episode of the Consulting Matters podcast. So, I just got back from the second annual in-person retreat with my client, of four years, Katie Anderson, who is the messy middle of writing her second book. On the last day, we recorded a podcast for her show Chain of Learning on how our work together during the retreat on the messy middle is part of the learning, how to embrace it, and how it helped Katie and her growth, leading to clarity on the shape of the next book. If you’re a fan of Katie’s work or want to see first-hand the struggles and payoff of getting clarity on your big ideas, check out our conversation. You can find that interview here. But our conversation got me thinking about the messy middle for myself and why it’s such a big part of our work as consultants and coaches, and our experience as we grow our businesses to continue the conversation on the power of the messy middle – what it means to be in it and how to help ourselves and our clients navigate it… and that is what today’s episode of the Consulting Matters podcast is all about. In this episode, you’ll hear: The meaning and power of the messy middle (and why it’s so darn uncomfortable) Why your approach to handling your own experience with the messy middle impacts your effectiveness with your clients and their messy middle navigation How to recognize the messy middle as the real reason behind why clients hire consultants and coaches (regardless of what clients ask for) Let’s dive in! Where to dive in: 00:00 – Why the “Messy Middle” Matters 00:14 – Episode Intro + Context 02:33 – What the Messy Middle Really Is (and isn’t) 04:53 – Transformation, Identity Shifts & Why It’s Uncomfortable 07:04 – The Hero’s Journey Explained 11:42 – Your Role as the Guide (Consultant/Coach) 14:04 – Seeing the Pattern Everywhere 16:19 – You Have to Go First (Your Own Journey) 21:00 – Why Clients Actually Hire You 27:51 – Messaging: Speak to Transformation, Not Tactics 30:13 – Final Takeaways + Next Steps Next steps: If you are in the messy middle, and that’s why your lack of clarity in what you do and confidence in your messaging is becoming so pressing, or you want to pivot your positioning to work with more clients who are in the messy middle, let’s chat.  Head on over to my website at www.betsyjordyn.com Start to notice the heroic journey in what you read and watch, and try to connect your own experience with transformation to those stories – see yourself in the larger transformation narrative. If you’re in a time of transition, don’t go it alone. Experience the value of getting help to accelerate your own journey and gain insight into the value you provide your clients. Evaluate how you’re positioning yourself with your clients – from transactional service provider to transformational strategic partner. Other articles you may enjoy: Finding Clarity Through the Messy Middle: Reflections from My Book Retreat with Betsy Jordyn  How to Become a Confident Speaker with Dr. Christina Madison  Do You Love Consulting or Coaching but Hate Marketing? The Consultant or Coaches's C.U.R.E. for Fear & Self-Doubt Starting a Consulting Business: How to Get It Right from Day One About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling. Work with me: https://www.betsyjordyn.com/services 

April 22, 202656 min

How to Become a Confident Speaker with Dr. Christina Madison (Ep158)

Want to add keynote speaking to one of the things you offer in addition to consulting or coaching, but lack the clarity and confidence to make that happen? Find out how to overcome that with my guest, Dr. Christina Madison, on today’s Consulting Matters podcast. This episode is for anyone who wants to take the stage as a keynote speaker but holds themselves back, feels shy or introverted, and wants to overcome it.  Dr. Christina Madison shares how she went from being a pharmacist and academic to where she is today – a sought-after keynote speaker with 200+ TV appearances and multiple appearances on the TEDx stage. On the show she shares practical advice on how to take the stage with confidence, even if you’re an introvert and aren’t a natural performer.  She also shares how to find your core message and the purpose that drives you as a speaker and the change you want to see in the world. So, whether you want to use speaking to get more consulting or coaching clients or become a paid keynote speaker, this episode is for you. Where to dive in: 00:00 - Introduction to Christina Madison 00:35 - Pharmacy Background and Transition 01:47 - From Clinical Work to Advocacy 02:09 - Entertainment Background and Stage Presence 04:19 - Storytelling and Personal Trauma 12:31 - Leaving Academia for Entrepreneurship 16:14 - TEDx Opportunity and New Chapter 19:01 - Personal Stories in Public Health Messaging 23:16 - Addressing Systemic Biases in Healthcare 27:24 - Developing Stage Presence 30:31 - Practical Advice for Aspiring Speakers 34:03 - Roadmap for Building a Speaking Career 39:58 - Crafting a Message Rooted in Issues 44:19 - Bias and Healthcare Advocacy 50:40 - Healthcare as a Human Right 52:11 - Final Words on Opportunity and Passion Next Steps Clarify the message you feel called to share Christina’s journey didn’t start with confidence, it started with conviction.Ask yourself what you’ve experienced or observed that feels like, “this shouldn’t be this way.”That’s often the beginning of a message worth speaking about. Start practicing your voice in low-stakes spaces Before the big stages, Christina practiced in smaller, safer environments.Look for opportunities to share your ideas… whether that’s with peers, small groups, or local organizations, so you can refine both your message and your presence over time. Align your message with a clear brand position Once your message starts to take shape, the next step is making sure your brand reflects it. This is where working with Betsy can help you connect the dots, so your speaking, your content, and your offers all reinforce the same clear, compelling position in the market. Book a discovery call or explore my services. Other articles you may enjoy: Do You Love Consulting or Coaching but Hate Marketing? The Consultant or Coaches's C.U.R.E. for Fear & Self-Doubt Starting a Consulting Business: How to Get It Right from Day One The Trust Factor: Why Brand Clarity Matters for Consultants and Coaches with Dr. J.B. Adams The 3 Types of Expertise Every Consultant and Coach Needs to Name and Claim About the guest:  Dr. Christina Madison, PharmD, FCCP, AAHIVP is a TEDx speaker, clinical pharmacist, and Founder and CEO of The Public Health Pharmacist®, a public health consulting firm. She specializes in communicable diseases and has over 15 years of experience in public health, along with 200+ national TV appearances sharing her expertise. A recognized leader and award-winning advocate, she has played a key role in vaccine education and distribution, including administering over 12,000 COVID-19 vaccines in Southern Nevada. Dr. Madison is also an Associate Professor at Roseman University and a passionate advocate for underserved and vulnerable communities. https://www.thepublichealthpharmacist.com/  About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling. Work with me: https://www.betsyjordyn.com/services 

April 15, 202631 min

Uneasy about Marketing? How to Fall in Love with It! (Ep158)

I want to talk to you today about…marketing. That dreaded part of consulting or coaching business ownership that so many of us want to avoid. Not only does it make us feel ick – like we’re begging for an audience, but also super-vulnerable, especially because as consultants and coaches, we’re the product, we’re the service, we’re the brand. There’s nowhere to hide. I don’t know about you, but this is exactly how I felt when it was time for me to get serious about building a business and brand of my own after getting by with referrals and networking. The idea of creating articles and blog posts that might not be read or making videos for the first time, when I’m not by nature an “on camera” type, made me want to hide. But I had a wise mentor at the time who pushed me on this, and at first, I balked. And then I started to experience the results – clients finding me all around the world, all because of the content I was putting out there. If you want to replace the chase for clients and start not just attracting clients in general but the ones meant for you – this week’s Consulting Matters podcast is for you. In today’s show, I’m going to do my best to convince you to fall in love with marketing and make it an integral part of your consulting or coaching service to your clients. I talk about: The real truth about marketing that most consultants and coaches don’t fully get Why being an “expert” can become a mindset trap that stands in the way of the predictable client pipeline you want 5 Actions that you can put into place right now that will make you love marketing (or at least be on your way to loving marketing)   If attracting more right-fit clients is one of your goals, this episode will give you the mindset to make it happen…with predictability and confidence. Where to dive in: 00:00 Why Marketing Feels So Hard 01:30 When Marketing Actually Works 03:30 The Truth About Marketing 07:14 What Marketing Really Is 12:20 The Expert Trap That Blocks Clients 16:33 How Clients Decide to Work With You 18:54 5 Ways to Start Loving Marketing 28:19 Key Takeaways + Next Steps Next steps: Review the reflection exercises and identify one key mindset shift you want to make around marketing Pinpoint what you believe now and what you want to believe Identify at least 7 reasons that it’s worth it for you to make that shift With the five Actions you want to master – identify where you can use some outside support. If it’s messaging, you can grab my free guide on my website along with some other freebies at https://www.betsyjordyn.com/downloads  If this episode is revealing that you want to build a stronger business and brand foundation underneath your expertise so that you can actually move forward with more effective marketing with greater confidence, let’s chat. Got to my website and book a free discovery meeting and let’s craft your custom solution. Also tune into some recent podcasts with my clients to get inspired about the power of building your brand foundation with clear and compelling messaging. I’ll add the links in the show notes. Other episodes you may enjoy: The C.U.R.E. for Fear & Self-Doubt (Ep157) Intentional Success: How Leslie Faircloth Took Control of Her Business & Brand (Ep156) Shift Your Consulting & Coaching from Services to Transformations with Joseph Pine (Ep154)  How to Start Your Consulting Business Right…the First Time with Sara Guttman (Ep153)  Why Brand Clarity Is About Trust with Dr. J.B. Adams (Ep152) About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling. Work with me: https://www.betsyjordyn.com/services     