Email Marketing & Copywriting

Hosted by Troy Ericson

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Latest episode

Feb 2024

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EN-US

About the show

Listen to $100MM email marketer Troy Ericson chat with the industry's best email marketers, copywriters, and entrepreneurs. You'll learn all about Email Marketing, Copywriting, and scaling your business to new levels. Plus... hear zero-to-hero stories that you won't find anywhere else! (Podcast formerly known as 'Secrets of Scale').

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30 recent

February 16, 2024Episode 3038 min

The RADD Method of Email List Management - Interview w/ Mary Laske Bell

In this interview, Troy Ericson, host of the Email Marketing & Copywriting Podcast, reconnects with Mary Laske Bell, owner of Busy Bell, a boutique email marketing agency. Three years since their last discussion, Mary has progressed remarkably, now specializing in email list management for seven, eight, and nine-figure personal brands. Notably, she introduces the RADD method, an innovative approach revolutionizing email marketing, resulting in substantial revenue boosts for her clients.Mary shares her journey, starting from a demotion during maternity leave to her pivot into copywriting and then email marketing, driven by necessity during her husband's job loss due to COVID. Mary emphasizes the importance of personalized communication, data analysis, and continuous optimization. Her insights shed light on common pitfalls in email marketing and the significance of staying proactive and adaptable in a dynamic digital landscape.Join Troy's Private Email List:https://www.FAQemail.com/Follow Troy on Social Media:Facebook: https://www.facebook.com/troyallenericson/Instagram: https://www.instagram.com/yosoytroy/LinkedIn: https://www.linkedin.com/in/troyericson/ Troy's Sites:https://www.Copywriting.orghttps://www.EmailDeliverability.comhttps://www.MailGenius.comhttps://www.EmailListManagement.com

February 24, 2023Episode 2941 min

How to Go Viral on Social Media in 2023 w/ Hillary Billings

Hillary Billing's created a TikTok account that went from 0-400,000 followers in just 40 days! She also worked with some of the biggest names and has an everything from a done for you agency to coaching on how to scale a social media presence.If you are someone that is interested in learning how to scale your social media presence, or you are just someone that is wanting to learn more about this, then checkout this awesome episode with Hillary Billings.Join Troy's Private Email List:https://www.FAQemail.com/Follow Troy on Social Media:Facebook: https://www.facebook.com/troyallenericson/Instagram: https://www.instagram.com/yosoytroy/LinkedIn: https://www.linkedin.com/in/troyericson/ Troy's Sites:https://www.Copywriting.orghttps://www.EmailDeliverability.comhttps://www.MailGenius.comhttps://www.EmailListManagement.com

February 8, 2023Episode 2833 min

How to come up with Copywriting Ideas - Interview w/ David Deutsch

David Deutsch got his start at Ogilvy & Mather, an acclaimed Madison Avenue advertising agency, he took a break from the ad agency world and eventually became a direct response fundamentalist. He is now known internationally for his direct response copywriting and marketing strategist with decades of experience creating and overseeing winning direct mail and online promotions!To hear learn more about David and his story listen in on this great episode!Join Troy's Private Email List:https://www.FAQemail.com/Follow Troy on Social Media:Facebook: https://www.facebook.com/troyallenericson/Instagram: https://www.instagram.com/yosoytroy/LinkedIn: https://www.linkedin.com/in/troyericson/ Troy's Sites:https://www.Copywriting.orghttps://www.EmailDeliverability.comhttps://www.MailGenius.comhttps://www.EmailListManagement.com

February 3, 2023Episode 2732 min

How Pauline Longdon became Australia’s best copywriter by turning away clients

Pauline has been writing a weekly email for over 8 years and is also just very good at writing authentic personal copy. Pauline has also spent a lot of time in the army and has a bunch of doctorates and is overall really smart.Pauline is definitely a fan favorite amongst many copywriters so if you would like to listen more about her story then tune into this awesome episode!Join Troy's Private Email List:https://www.FAQemail.com/Follow Troy on Social Media:Facebook: https://www.facebook.com/troyallenericson/Instagram: https://www.instagram.com/yosoytroy/LinkedIn: https://www.linkedin.com/in/troyericson/ Troy's Sites:https://www.Copywriting.orghttps://www.EmailDeliverability.comhttps://www.MailGenius.comhttps://www.EmailListManagement.com

January 26, 2023Episode 2658 min

The 7 Traits of A-List Copywriters w/ Brian Kurtz

Brian Kurtz is known for working at Boardroom Inc. for 34 years and helping them go from $5mil to $160mil. Brian also does a wide variety of marketing from traditional online copy to infomercials to sending over 1.3 billion pieces of direct mail.Brian Kurtz has experimented with it all, and if you would like to learn more about him and how he has done so much then tune into this episode!Join Troy's Private Email List:https://www.FAQemail.com/Follow Troy on Social Media:Facebook: https://www.facebook.com/troyallenericson/Instagram: https://www.instagram.com/yosoytroy/LinkedIn: https://www.linkedin.com/in/troyericson/ Troy's Sites:https://www.Copywriting.orghttps://www.EmailDeliverability.comhttps://www.MailGenius.comhttps://www.EmailListManagement.com

January 19, 2023Episode 2533 min

How Kim Krause Schwalm went from Corporate Job to Selling $1,000,000,000 of products & services

Kim Krause Schwalm has generated over $1 Billion in sales to her name for herself and her clients, she also helped the healthy directions supplements business, and hit what today would be $40 million/year. Kim is a very interesting person that I have been able to get to know more at events like Copy Accelerator, and I think she has a lot of important information worth listening to. Join Troy's Private Email List:https://www.FAQemail.com/Follow Troy on Social Media:Facebook: https://www.facebook.com/troyallenericson/Instagram: https://www.instagram.com/yosoytroy/LinkedIn: https://www.linkedin.com/in/troyericson/ Troy's Sites:https://www.Copywriting.orghttps://www.EmailDeliverability.comhttps://www.MailGenius.comhttps://www.EmailListManagement.com

January 19, 2023Episode 2431 min

How to Start a 7 Figure Business AND Charity w/ Charles & Linda Van Kessler

Charles has an amazing story where at the age of two he was placed in a state run orphanage and eventually escaped at the age of 10 where he was living on the streets of Amsterdam, then coming to America to then start a charitable organization helping kids with disabilities.This story is truly amazing and uplifting, a great listen to say the least. Join Troy's Private Email List:https://www.FAQemail.com/Follow Troy on Social Media:Facebook: https://www.facebook.com/troyallenericson/Instagram: https://www.instagram.com/yosoytroy/LinkedIn: https://www.linkedin.com/in/troyericson/ Troy's Sites:https://www.Copywriting.orghttps://www.EmailDeliverability.comhttps://www.MailGenius.comhttps://www.EmailListManagement.com

November 30, 2022Episode 2338 min

How to Avoid Burnout with Tara Wagner

This is an interview with Tara Wagner who is a breakthrough coach for small business owners on the verge of burnout!If you want to start learning how to create full time profits with a part time schedule that doesn't burn you out, then tune into this interview!Join Troy's Private Email List:https://www.FAQemail.com/Follow Troy on Social Media:Facebook: https://www.facebook.com/troyallenericson/Instagram: https://www.instagram.com/yosoytroy/LinkedIn: https://www.linkedin.com/in/troyericson/ Troy's Sites:https://www.Copywriting.orghttps://www.EmailDeliverability.comhttps://www.MailGenius.comhttps://www.EmailListManagement.com

November 22, 2022Episode 2232 min

How Amy Lacey took Cali'flour Foods from the Farmer's Market to Walmart, Whole Foods, & Sprouts

This is an interview with Amy Lacey who sells a really cool product that more people need to know about!If you want to start learn how to scale your small business into something that is in stores as big as Whole Foods and Walmart, then tune into this podcast so you can know exactly how Amy did it!Join Troy's Private Email List:https://www.FAQemail.com/Follow Troy on Social Media:Facebook: https://www.facebook.com/troyallenericson/Instagram: https://www.instagram.com/yosoytroy/LinkedIn: https://www.linkedin.com/in/troyericson/ Troy's Sites:https://www.Copywriting.orghttps://www.EmailDeliverability.comhttps://www.MailGenius.comhttps://www.EmailListManagement.com

November 14, 2022Episode 2144 min

Will AI replace Copywriters? with Jon Benson

This is an interview with a serial entrepreneur Jon Benson who sold $1 Billion worth of stuff and is creator of VSL!In this video, Jon Benson explains how to get into copywriting and the whole online space, talking about his beginnings and his business journey.If you want to start copywriting or grow an online business, you absolutely don't want to miss this - so sit back, relax and enjoy!Join Troy's Private Email List:https://www.FAQemail.com/Follow Troy on Social Media:Facebook: https://www.facebook.com/troyallenericson/Instagram: https://www.instagram.com/yosoytroy/LinkedIn: https://www.linkedin.com/in/troyericson/ Troy's Sites:https://www.Copywriting.orghttps://www.EmailDeliverability.comhttps://www.MailGenius.comhttps://www.EmailListManagement.com