Elevate and Expand

Hosted by Terry Rice

Business EntrepreneurshipInterviews guests

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Latest episode

Apr 2024

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EN-US

About the show

Elevate and Expand is a podcast where small business owners can find the community, guidance, and accountability needed to grow a successful business. As an entrepreneur, you have responsibility for pretty much everything in your business – but that doesn't mean you have to figure out everything on your own. In each episode, we’ll dive into the hard-earned experience of emerging and experienced business owners to keep you from having to re-invent the wheel. Meet our host: Terry Rice is a husband, father, biz dev consultant, and staff writer at Entrepreneur Magazine.

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11 recent

April 11, 202421 min

Beyond Branding 101: How to Leverage Your Stories to Grow Your Company with Elizabeth Lewis

We all know that a powerful story can move a follower from casual onlooker to repeat customer – but how do you get started building a brand that attracts and converts raving fans? Digital Ready instructor Elizabeth Lewis joins us to share her insight. 0:54 – Answering an audience question1:45 – Introducing the guest3:54 – The difference between a business brand and a personal brand5:15 – Should a new business focus on the business or personal brand? 7:05 – Myths around branding8:34 – Getting comfortable sharing your stories online10:20 – The building blocks of your personal brand14:33 – How sharing an embarrassing story can lead to opportunity16:54 – Figuring out what content works for you20:20 – Next step*****Connect with our guestWebsite: https://www.brandstylebloom.com/Instagram: https://www.instagram.com/brand_style_bloom/?hl=en LinkedIn: https://www.linkedin.com/in/elizabethdlewis/ *****This podcast is presented by Verizon Small Business Digital Ready. You can join the platform here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod*****Connect with Terry on socials: LinkedIn: https://www.linkedin.com/in/terry-rice/YouTube: https://www.youtube.com/@TerryRice Instagram: @itsterryriceTwitter: @itsterryrice

April 4, 202417 min

Setting Up Your Business for Profit-First Success

On today's episode, Susanne Mariga shares how we can set up the financial side of our businesses for success – including tips for how to work with a bookkeeper, and how to stick with your budget.1:38 – Not being on top of finances can cost you2:28 – Meet Susanne3:04 – Using physics to create a profit7:01 – Starting small8:03 – First steps11:20 – What a bookkeeper does13:13 – Financial basics for when you have no extra time14:38 – Susanne’s homework15:50 – Next step*****Check out your Profit Map: profitmap.co Connect with our guest: LinkedIn: https://www.linkedin.com/in/susannemariga/Website: https://marigagroup.com/*****This podcast is presented by Verizon Small Business Digital Ready. You can join the platform here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod*****Connect with Terry on socials: LinkedIn: https://www.linkedin.com/in/terry-rice/YouTube: https://www.youtube.com/@TerryRice Instagram: @itsterryriceTwitter: @itsterryrice

March 28, 202428 min

How to Build Your Dream Team

Almost every business needs a team to scale. In this episode, Surabhi Lal shows us the power of fractional team members and how to build trust with our team.1:43 – Answering an audience question3:45 – Intros6:14 – How to prepare to hand off work to a team member8:49 – Setting expectations11:24 – How to find your new team member16:00 – Your first month with the new hire19:30 – Why it’s important to share your why, and how to motivate your team23:32 – What to do if you feel like you can’t hire helpConnect with our guest: https://www.surabhilal.com*****This podcast is presented by Verizon Small Business Digital Ready. You can join the platform for free here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod*****Connect with Terry on socials: LinkedIn: https://www.linkedin.com/in/terry-rice/YouTube: https://www.youtube.com/@TerryRice Instagram: @itsterryriceTwitter: @itsterryrice

March 21, 202426 min

Price to Thrive, not just Survive with Austin L. Church

Deciding what to charge for your service or product is at the core of your business –– so why does it feel so complicated? Austin L. Church joins Terry to walk through his pricing framework.1:50 – Being an entrepreneur in the internet age5:20 – Introductions7:56 – Handling the mindset piece that makes you lowball your prices12:10 – Start with what you need23:05 – How to start upping your prices*****Connect with our guest: LinkedIn: https://www.linkedin.com/in/austinlchurch/ Website: https://www.freelancecake.com/ Book: https://www.austinlchurch.com/free-money-book *****This podcast is presented by Verizon Small Business Digital Ready. You can join the platform for free here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod*****Connect with Terry on socials: LinkedIn: https://www.linkedin.com/in/terry-rice/YouTube: https://www.youtube.com/@TerryRice Instagram: @itsterryriceTwitter: @itsterryrice

March 14, 202430 min

Creating a Roadmap for Your Life and Business with Vishal Joseph

Effort is only part of building a compelling business – first, you need a strong direction. In this week's episode, Terry does some live coaching with guest Vishal Joseph. They discuss vision-building, journaling, and the brain-altering effect of setting goals. 2:00 – Introduction3:09 – Who is an entrepreneur? 7:40 – Working in your business vs. working on your business8:50 – The big vision11:17 – Does money buy happiness?16:17 – Current challenges19:29 – What if I fail? 22:04 – Why vision is importantThe vision exercise – https://docs.google.com/document/d/1zT4tuHE-MirR0bWaqrRK4bGngKRqLZCNQ-6L4xa6RTM/edit?usp=sharing Learn more from our guest: Instagram: https://www.instagram.com/vishaljosephroy/ LinkedIn: https://www.linkedin.com/in/vishaljosephroy/ Newsletter: https://newsletter.vishaljoseph.com/ Podcast, Creator Juice: https://creatorjuicepodcast.com/ *****This podcast is presented by Verizon Small Business Digital Ready. You can join the platform for free here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod*****Connect with Terry on socials: LinkedIn: https://www.linkedin.com/in/terry-rice/YouTube: https://www.youtube.com/@TerryRice Instagram: @itsterryriceTwitter: @itsterryrice

March 7, 202431 min

Sales Made Simple (even for introverts) with Matthew Pollard

Sales is not just a skill for extroverts. Matthew Pollard has literally written the book on sales for introverts – he joins us today to share the story of how he went from awkward introvert to top salesman. He’ll also let you in on his system for selling, key do’s and don’ts, and share how good storytelling is a key element of sales. 3:56 – How to grow your sales skills6:26 – How Matthew started sales10:12 – Matthew walks through his sales process16:37 – How to tell stories without boring your customer with case studies22:01 – Storytelling, from starting point to end result24:57 – Self awareness vs. confidence*****Connected with our guest:Website: https://matthewpollard.com/Book, The Introvert's Edge: https://matthewpollard.com/theintrovertsedge/bookInstagram: https://www.instagram.com/matthewpollardspeaker/YouTube: https://www.youtube.com/c/MatthewpollardLinkedIn: https://www.linkedin.com/in/matthewpollardspeakerIf*****This podcast is presented by Verizon Small Business Digital Ready. You can join the platform for free here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod*****Connect with Terry on socials: LinkedIn: https://www.linkedin.com/in/terry-rice/YouTube: https://www.youtube.com/@TerryRice Instagram: @itsterryriceTwitter: @itsterryrice

February 29, 2024Episode 424 min

Why You Need a Personal Brand (and How to Build One)

A personal brand is what helps you stand out from the crowd. If we’re being honest, there are probably a lot of people with your expertise – your biggest differentiation factor is you. Today’s guest, Victoria Tollossa, walks us through the basics of personal branding, and how you can get started, even if sharing personal stories still feels uncomfortable to you. *****2:45 – Introduction3:44 – Starting her business, getting her first client6:00 – Planning/saving for launch9:00 – Struggles in entrepreneurship12:20 – How Victoria learned to test her offerings14:37 – What she learned from her first couple of clients16:24 – Client win19:05 – How to start posting on LinkedIn20:40 – One lesson Victoria wishes she’d learned sooner*****Connect with our guest: LinkedIn: https://www.linkedin.com/in/victoria-tollossa/ *****This podcast is presented by Verizon Small Business Digital Ready. You can join the platform here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod*****Connect with Terry on socials: LinkedIn: https://www.linkedin.com/in/terry-rice/YouTube: https://www.youtube.com/@TerryRice Instagram: @itsterryriceTwitter: @itsterryrice

February 21, 2024Episode 321 min

How to Start a Consulting Business (Without Sales Gimmicks or a Fancy Website)

Ready to turn expertise into revenue? In today's episode, Terry speaks with Kellee Williams about how to start a consulting business, including how to pick your niche, what not to do in your first year, and how to set up an audit that will bring in recurring clients.***** 2:00 – Introduction 5:10 – How to get started as a coach or consultant 7:15 – Giving yourself flexibility to explore9:20 – The importance of a framework11:32 – How to set up your lifestyle for success14:05 – One lesson Kellee wishes she’d learned sooner16:20 – Terry’s system for bringing in consultant clients20:13 – Next step*****Learn more from our guest:LinkedIn:https://www.linkedin.com/in/justkellee/?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_appYour *****This podcast is presented by Verizon Small Business Digital Ready. You can join the platform here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod*****Connect with Terry on socials: LinkedIn: https://www.linkedin.com/in/terry-rice/YouTube: https://www.youtube.com/@TerryRice Instagram: @itsterryriceTwitter: @itsterryrice

February 21, 2024Episode 227 min

How Community Built and Sustained This Business with Yudelka Carrera

When Yudelka Carrera started her catering business, she says she didn’t know what a W-9 was. What she did have was the ability to attract a loyal team – in today's episode, Yudy shares her experience of growing a business, even through the pandemic.*****2:25 – Introductions4:05 – The importance of community support6:13 – First few months of business7:45 – Making the leap to full-time12:03 – Skills Yudy picked up as an entrepreneur15:05 – Live coaching 26:02 – Next Steps*****Learn more about our guest: Visit her website: www.eventsbyyudy.com*****This podcast is presented by Verizon Small Business Digital Ready. You can join the platform here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod*****Connect with Terry on socials: LinkedIn: https://www.linkedin.com/in/terry-rice/YouTube: https://www.youtube.com/@TerryRice Instagram: @itsterryriceTwitter: @itsterryrice

February 21, 2024Episode 125 min

From Soloporeneur to Acquired by Fiverr: Sharon Lee Thony Shares Her Journey to Success

In our inaugural episode, Terry talks to Sharon Lee Thomy about the process of building a boutique marketing agency that was eventually acquired by Fiverr. Sharon shares what made her make the leap into starting her own business, how she scaled, and mistakes she made along the way.*****2:37 – Meet our guest5:00 – Journey from starting her own business to being acquired by Fiverr13:50 – The biggest misconception about entrepreneurship14:47 – Teaching as a sales pipeline18:50 – Making the most of available resources21:47 – One thing Sharon wishes she’d learned sooner24:16 – Next step*****Learn more about our guest: Visit her website: https://www.sltconsulting.co/ *****This podcast is presented by Verizon Small Business Digital Ready. You can join the platform here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod*****Connect with Terry on socials: LinkedIn: https://www.linkedin.com/in/terry-rice/YouTube: https://www.youtube.com/@TerryRice Instagram: @itsterryriceTwitter: @itsterryrice