EGGS! The Podcast

Hosted by Ryan Roghaar and Michael Smith

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Episodes

486

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Oct 2026

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About the show

Eggs is podcast that centers around creativity in all forms. From building businesses, personal projects and constructing brands to crafting music empires, finding social fame, fortune and more—we discuss whatever, whenever, with whomever in search of patterns, expertise, shared experience and knowledge. Along with our guests—usually experts in a field or subject—we drill down to uncover the steps taken and the hurdles crossed in pursuit of excellence, aiding our listeners in chasing down their own dreams and taking their "egg" from coup to table. Eggs is a show co-hosted by Mike Smith "DJ Ontic", a Seattle, WA based DJ and Ryan Roghaar owner of R2 Media Group, a full-service marketing communications agency based in Salt Lake City, UT and Barcelona, Spain.

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October 15, 2026Episode 4881 hr 9 min

Eggs 488: Creativity, Reputation, and Staying Human with James Martin

Summary In this episode, James Martin, a renowned designer, author, and educator, shares insights on the importance of taste, trust, and human connection in a rapidly evolving technological landscape. Ryan and James explore how creativity, reputation, and authenticity can help navigate AI and digital disruption. Takeaways The role of taste and conviction under uncertainty Setting trends and the importance of point of view The impact of AI on creativity and learning Reputation as a reflection of behavior and trust The importance of human connection and relationships Surprise and delight as business strategies The future of work and the value of hard skills The influence of technology on learning and memory The concept of reputation as a trust-building tool Chapters 00:00 Introduction to James Martin and the episode's theme 04:00 The influence of American and British culture on perception and communication 07:47 The importance of conviction and belief in creative and entrepreneurial ventures 12:13 The impact of technology and AI on creativity and learning 15:46 The significance of point of view and perspective in standing out 20:00 Connecting dots and the creative process in a digital age 23:58 The risks of digital dependence and the potential for digital dementia 25:49 The wisdom of learning from the past and the value of knowledge 28:11 The future of society and the role of human skills in a tech world 30:03 The importance of physical experiences and human connection 31:54 The inevitability of technological change and adaptation 33:52 The moral considerations and challenges of AI and technology 35:56 The potential for a return to human-centric values and skills 37:51 The significance of reputation, consistency, and authenticity 40:10 The future of the creative industry and the next generation 41:50 The importance of mentorship, relationships, and human touch 44:05 The nostalgic value of tangible experiences and physical products 45:58 The role of surprise and delight in branding and business 48:02 The impact of personal and commercial reputation 49:57 The importance of storytelling, authenticity, and human experience 52:02 The six behaviors for building a recognizable reputation 53:47 The power of unexpected novelty and surprise in business 56:10 The von Restdorff effect and the value of novelty 58:06 The significance of handwritten notes and personal touches 59:58 The relationship between reputation, trust, and human connection 01:01:50 The difference between personal and commercial reputation 01:04:06 The importance of consistency in building reputation 01:05:55 The future of branding, authenticity, and human skills 01:07:52 Closing remarks and where to find James Martin Learn more: ⁠ https://www.themadebyjames.com https://www.linkedin.com/in/madebyjamesmartin/ Credits: Hosted by Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggsthepodcast.com @eggsthepodcast on X and Instagram Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar⁠⁠

October 8, 2026Episode 4871 hr 3 min

Eggs 487: Networking and Navigating the Challenges of Entrepreneurship with Ashley Albert

Summary Ashley Albert shares her journey from a creative professional to a business owner, emphasizing the importance of networking, intentional growth, and understanding industry language, especially in the context of AI and creative industries. Takeaways Ashley Albert's entrepreneurial journey and founding ANACO Creative The importance of networking and face-to-face relationships Pricing strategies and valuing your services Impact of AI on creative industries and content creation Building a sustainable business with authentic client relationships The importance of face-to-face networking for business growth The 'know, like, trust' principle in client relationships Transitioning from solo freelancer to scaled business The role of speaking engagements in establishing authority The balance between creative control and delegation Using AI as a tool, not a crutch, in creative work The evolution of niching and service offerings The significance of industry language and technical knowledge The impact of intentional planning on business growth Advice for entrepreneurs starting out in creative fields Chapters 00:00 Introduction to Ashley Albert and her background 02:09 The origin of ANACO Creative and her early entrepreneurial motivations 02:36 The pivotal role of face-to-face networking 04:01 Understanding the 'know, like, trust' principle 05:06 Deciding to build a company versus freelancing 06:50 The initial challenges and lessons learned in the first year 07:18 Transitioning from freelancer to scaled business 10:06 The importance of face-to-face networking over social media 10:36 The value of speaking at events for authority 13:00 Balancing creative control with delegation 15:03 Pricing strategies and valuing creative services 15:58 Using AI as a supportive tool in creative work 19:00 Evolving service offerings and niching strategies 19:58 Evolving services and scaling the agency 22:00 The importance of industry language and technical skills 24:52 Impact of AI on creative industries and maintaining authenticity 25:08 The impact of intentional growth planning 27:57 Advice for new entrepreneurs in creative industries 30:08 The significance of relationships and referrals in business growth 31:05 The future of AI and human connection 34:01 Building trust and relationships in business 35:09 Advice for young entrepreneurs and overcoming fears 36:55 The journey of scaling and outsourcing 40:02 The role of passion and enjoying what you do 40:06 The significance of understanding industry-specific language 43:00 The role of authenticity and human connection 44:59 Final thoughts on building a sustainable creative business 45:59 The long-term view on AI and human collaboration 45:59 The long-term view on AI and human collaboration 46:25 Human Connection vs. AI Output 49:00 Final thoughts and advice for entrepreneurs 50:54 Navigating Business Growth and Intentionality 57:58 Evolving Perspectives on Niching Down Learn more: https://www.anacocreative.com/ https://www.linkedin.com/in/ashleyalbert Credits: Hosted by Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggsthepodcast.com @eggsthepodcast on X and Instagram Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar⁠⁠

October 1, 2026Episode 48654 min

Eggs 486: We Asked 7 Experts About AI. Here's What They Got Right.

Summary This episode explores the evolving landscape of AI, its current capabilities, future potential, and how it is transforming industries and society. Featuring insights from leading experts, it offers a comprehensive look at AI's impact and opportunities. Takeaways The evolution of AI over the past 20 years Current state and future potential of AI technologies Impact of AI on industries like marketing, healthcare, and supply chain The role of human expertise in leveraging AI effectively Ethical considerations and regulatory challenges in AI development Chapters 00:00 Introduction to the episode and focus on AI evolution 04:03 AI in code development and automation 07:54 The role of AI-native companies and innovative use cases 09:51 AI in supply chain management and operational efficiency 12:00 The future trajectory of AI and technological advancements 13:51 How AI enhances learning and knowledge acquisition 15:48 The societal implications and regulatory considerations of AI 18:14 The evolution of AI tools and their integration into daily life 20:01 The potential of AI to solve complex problems and revolutionize science 21:55 Personal AI assistants and customized content experiences 23:51 The importance of human expertise and critical thinking in AI era 25:48 Market trends, AI adoption, and future opportunities 28:02 Case studies of AI in customer service and niche markets 29:57 The rapid development and ethical challenges of AI 31:51 AI's role in data analytics and business intelligence 34:10 The future of AI in content creation and marketing 36:04 Entry-level roles, workforce transformation, and company culture 38:10 Misconceptions about AI and the importance of realistic expectations 39:59 Early adoption, pitfalls, and strategic implementation of AI 41:53 The long-term impact of AI on society and human interaction Learn more: 1. Bassem Dghaidi — Senior software engineer at GitHub, founder of glich.stream https://linktr.ee/glich.stream https://www.linkedin.com/in/bassemdghaidy/ Full episode — AI and the Future of Tech Jobs: https://youtu.be/y4SLyprvO2I 2. Ryan Carson — Co-founder of Treehouse; at Intel at the time of recording https://www.ryancarson.com https://www.linkedin.com/in/ryancarson/ Full episode — Learning to Code in the Age of AI: https://youtu.be/yYbWJ1_P21o 3. Jake Madoff — Full-stack growth marketer https://jakemadoff.io https://www.linkedin.com/in/jake-madoff-8a191070/ Full episode — AI, Ad Spend & ROI: A Growth Marketer's Playbook: https://youtu.be/t4jFyVpoADg 4. Perry Marshall — Author and business growth consultant https://www.perrymarshall.com Full episode — Marketing, AI, and the 80/20 Rule: https://youtu.be/CEgYCIVSODQ 5. Russ Hawkins — CEO of Agilence https://www.agilenceinc.com Full episode — The Fine Art of Growing a Business: https://youtu.be/ZbyYMbuk8RM 6. Nathan Strum — Founder of Abby Connect https://www.abby.com Full episode — The Evolution of Customer Service and AI: https://youtu.be/0h9UEtaUsPI 7. Tony Paquin — Founder and CEO of iRemedy https://iremedy.com https://www.linkedin.com/in/tonypaquin Full episode — Why America Can't Make Its Own Medicine: https://youtu.be/M9SzLZjFZOs Credits: Hosted by Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggsthepodcast.com @eggsthepodcast on X and Instagram Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar⁠⁠

September 24, 2026Episode 4851 hr 38 min

Eggs 485: Creating a Framework for Business Success with Ian Paget

Summary In this episode, Ian Paget discusses his journey as a logo designer and the evolution of his brand, Logo Geek. He introduces his new book, Seed, and the corresponding Seed framework, a structured approach to help businesses establish a solid foundation for growth. Ian emphasizes the importance of preparation and understanding client needs before diving into design work. He explores the intersection of strategy and design, highlighting the significance of differentiation and lifestyle design for entrepreneurs. The conversation provides valuable insights for anyone looking to build a successful business. Takeaways A logo shouldn’t be step one— the business foundation comes first. SEED = Spark, Edge, Expression, Destiny. Build a business that fits the life you actually want to live. Find your edge by understanding the customer, the problem, and the alternatives. Define how the brand should feel, sound, and behave before designing how it looks. Separate what you know from what you’re assuming , then test and refine. Start with the long-term destination and reverse-engineer the steps to get there. As AI makes execution easier, original thinking, judgment, and human perspective become more valuable. Chapters 00:00 Introduction to Ian Paget and His Journey 03:04 The Evolution of Logo Geek and Brand Strategy 06:00 Introducing the Seed Framework 08:54 Understanding the Importance of Preparation 12:09 The Role of Strategy in Design 14:50 Identifying Client Needs and Differentiation 18:13 Implementing the Seed Framework 21:06 The Spark Stage of Business Development 23:59 Creating a Unique Edge in Business 26:51 Understanding Your Target Audience 30:00 Lifestyle Design and Business Intentionality 34:54 Building a Feasible Business Lifestyle 36:34 Understanding Competition and Alternatives 38:03 The Importance of Expression in Business 42:39 Creating a Consistent Business Identity 55:25 Defining Long-Term Business Destiny 01:10:16 Building a Brand Strategy 01:12:33 The Interconnection of Brand and Business 01:14:53 Evolving Beyond Logo Design 01:17:06 The Importance of Sharing Knowledge 01:18:40 Creating a Proprietary Framework 01:22:14 Strategy vs. Procrastination 01:26:08 The Human Element in Business 01:29:39 Adapting to AI in Design 01:31:28 Engaging with the Community Learn more: Support the book launch! https://www.logogeek.uk/seed https://www.linkedin.com/in/ianpaget/ Credits: Hosted by Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggsthepodcast.com @eggsthepodcast on X and Instagram Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar⁠⁠

September 17, 2026Episode 4841 hr 5 min

Eggs 484: Human Creativity in an AI World with Joe Baron

Summary In this episode, Ryan Roghaar chats with Joe Baron about branding, creativity within constraints, the impact of AI on design, and how to navigate the evolving landscape of creative work. They explore practical strategies for building lasting brands and leveraging new technologies responsibly. Takeaways The importance of brand consistency across platforms Using constraints to enhance creative output The impact of AI on graphic design and branding Strategies for effective rebranding and refreshes The role of storytelling in marketing and art Balancing technical skill and artistic intuition The significance of IP ownership in digital content Adapting to industry trends without losing authenticity Chapters 00:00 Introduction and guest background 01:28 The importance of networking and in-person events 03:37 Joe's work at Branded Baron and brand building 08:00 The value of consistency and systematic processes 13:18 Constraints in creative work and artistic process 19:24 The balance between technical skill and creativity 23:52 When does a company need a rebrand? 26:03 Trend chasing versus timeless branding 28:42 The impact of AI on design and creative industries 36:26 AI and copyright issues in digital art 44:36 AI in medical versus creative fields 52:43 The value of human touch and storytelling in branding 58:42 Where to find Joe Baron online Learn more: https://www.brandedbaron.com https://www.linkedin.com/in/joebaron1 Credits: Hosted by Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggsthepodcast.com @eggsthepodcast on X and Instagram Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar⁠⁠

September 10, 2026Episode 4831 hr 12 min

Eggs 483: Curiosity-Driven Leadership with Jon Beebe

Summary In this episode, Jon Beebe shares his journey from youth pastor to leadership expert, emphasizing the power of curiosity-driven leadership. Discover how curiosity, connection, and community can transform your leadership style and business. Takeaways Curiosity-driven leadership framework The importance of connection and community How to develop curiosity as a leadership skill The role of boundaries and boundaries setting in leadership The parallels between faith-based and business leadership The process of pivoting from a career in ministry to entrepreneurship The significance of invention versus innovation in business The impact of small world mentality on community building Chapters 00:00 Introduction to Jon Beebe and his background 02:00 Jon's journey from Buffalo to leadership expert 03:48 The curiosity-driven leadership framework 07:53 The role of connection and community in leadership 12:01 The importance of boundaries and boundary setting 16:05 Making pivotal career decisions and overcoming fear 21:46 The power of curiosity in solving problems 29:03 Building community through connection 35:00 Innovation versus invention in business 41:05 The importance of iteration and learning from failure 46:08 The significance of small world mentality in community building 55:03 Leadership starts with self and looking in the mirror 01:04:56 How boundaries and purpose guide leadership decisions 01:08:51 Connecting with Jon Beebe and final thoughts Learn more: https://www.thejonbeebe.com https://www.linkedin.com/in/thejonbeebe/ Credits: Hosted by Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggsthepodcast.com @eggsthepodcast on X and Instagram Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar⁠⁠

September 3, 2026Episode 4821 hr 1 min

Eggs 482: Cutting Through the Clutter in Communications with Cyndee Woolley

Summary In this episode, Cyndee Woolley, founder and CEO of C Two Communications, shares insights on strategic communications, cutting through clutter, crisis management, and building a personal brand in the AI age. Discover how to navigate the evolving landscape of PR and stay authentic in a noisy world. Takeaways The importance of holistic strategic communications How AI is changing the landscape of PR and content creation The concept of cutting through clutter to stand out Crisis communication best practices and real-world examples The role of authenticity and trust in reputation management Developing a North Star or guiding principle for your brand The impact of personal branding on business success Strategies for effective crisis response and communication The significance of owning your narrative and controlling the story Building trust before a crisis occurs Chapters 00:00 Introduction to Cindy Woolley and her expertise in communications 03:45 The origin of the concept of cutting through clutter 05:49 Lessons from crisis communication and managing public perception 07:52 The role of AI in content creation and the importance of fundamentals 10:08 Authenticity and the risks of deep fakes and AI-generated content 11:50 Crisis management strategies and real-world examples 14:08 The importance of owning your narrative and controlling the story 16:03 Building trust before crises and the concept of a North Star 18:08 The impact of social media and rapid response in crises 20:03 The significance of authenticity and human connection 21:53 Personal branding in the modern era and its importance 24:00 Using AI tools responsibly and maintaining credibility 25:55 Strategies for effective crisis communication and decision-making 27:59 The importance of a tight-knit communication team 29:58 Lessons from public health emergencies and natural disasters 31:53 The dangers of speculation and the value of buying time 33:47 Escalation of messaging during crises and direct communication 36:01 Case studies: COVID-19, hurricanes, and community support 37:58 The importance of trust and authenticity in reputation management 39:55 The role of a North Star in guiding brand integrity 42:06 Balancing personal and corporate branding in small businesses 44:12 The impact of personal branding on business success 46:04 Creating a consistent narrative across multiple channels 47:53 The future of personal branding in the AI age 49:54 Strategies for building and maintaining trust 51:52 The interconnectedness of relationships and communication 53:53 The importance of authenticity and transparency 56:00 Practical tips for small business owners and leaders 57:54 Final thoughts and where to connect with Cyndee Woolley Learn more: https://www.c2-com.com/ https://www.linkedin.com/in/cyndeewoolley/ Credits: Hosted by Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggsthepodcast.com @eggsthepodcast on X and Instagram Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar⁠⁠

August 27, 2026Episode 4811 hr 3 min

Eggs 481: Getting out of the Middle: Overcoming the Founder Bottleneck with Kris Ward

Summary Kris Ward shares insights on how entrepreneurs can escape the hustle culture, optimize delegation, and build sustainable businesses by working smarter, not harder. This episode explores practical strategies for reducing founder bottlenecks, leveraging virtual assistants, and adopting effective energy management. Takeaways The founder bottleneck and how to overcome it Why hustle culture is counterproductive The difference between delegation and empowerment Using super toolkits instead of traditional SOPs The role of AI and VAs in modern business Energy management for sustainable growth Building a business that can operate without the owner Practical steps to start improving on Monday Chapters 00:00 Introduction to Kris Ward and episode overview 02:10 Kris shares her personal journey and lessons learned 04:03 The founder bottleneck and the myth of delegation 06:04 Why working harder and faster is counterproductive 08:08 The importance of energy management and deep work 11:58 How to leverage virtual assistants effectively 15:57 The concept of the Win team and the Win formula 19:51 The dangers of hustle culture and long hours 24:06 Practical steps to start on Monday 31:01 Using calendar and time blocking for productivity 40:08 The difference between SOPs and super toolkits 44:58 How to set up VAs for success with dynamic processes 49:57 The role of AI and automation in business 53:04 What not to delegate and maintaining your core value 58:13 Final thoughts on sustainable entrepreneurship Learn more: https://winthehourwintheday.com https://www.linkedin.com/in/kriswardscalewithvirtualassistants Credits: Hosted by Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggsthepodcast.com @eggsthepodcast on X and Instagram Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar⁠⁠

August 20, 2026Episode 4801 hr 5 min

Eggs 480: Living an Exceptional Life Through Financial Planning with Mike Milligan

Summary In this episode, Mike Milligan shares his inspiring journey from humble beginnings to founding 1.Oak Financial, emphasizing the importance of non-traditional thinking in finance and life. Discover how entrepreneurial spirit, innovative tax strategies, and lifestyle design can lead to a truly exceptional life. Takeaways Mike Milligan's origin story and early influences The importance of non-traditional thinking in finance Innovative tax strategies including Puerto Rico's Act 60 The concept of wealth as a tool for living an exceptional life The paralysis penalty and the importance of taking action The impact of social media and misinformation on financial decisions The difference between being rich and feeling rich Lifestyle design and geographic arbitrage as wealth strategies The importance of intentionality and personal time for entrepreneurs The role of privacy and low-key living in true wealth Chapters 00:00 Introduction and guest introduction 02:00 Mike's origin story and early influences 05:30 Entrepreneurship exemplified by granny Elizabeth 07:56 Non-traditional paths and innovation out of desperation 11:46 Building a unique financial system based on early lessons 17:00 The flaws of traditional financial institutions and profit over impact 22:05 The importance of personalized financial planning and avoiding sameness 26:00 The acceptance of conventional wisdom among entrepreneurs 32:05 Common financial mistakes entrepreneurs make 35:51 The paralysis penalty and the importance of action 42:04 Investing versus saving and the power of compounding 45:05 Redefining wealth and what it means today 50:01 Designing a life in Puerto Rico and geographic arbitrage 53:08 Tax strategies and the benefits of Puerto Rico's Act 60 58:03 Next steps for entrepreneurs seeking financial freedom 01:00:12 Connecting with Mike Milligan and closing remarks Learn more: https://1oakfinancial.com https://www.mikemilligan.com https://www.linkedin.com/in/mikemilligancfp Credits: Hosted by Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggsthepodcast.com @eggsthepodcast on X and Instagram Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar⁠⁠

August 13, 2026Episode 4791 hr 1 min

Eggs 479: Finding the Missing Millions in M&A with Holli Moeini

Summary In this episode of Eggs the Podcast, host Ryan Roghaar speaks with Holli Moeini, a CPA and entrepreneur, about her journey from accounting to becoming an expert in mergers and acquisitions (M&A). Holly shares her insights on the importance of being prepared for business exits, common misconceptions about business valuation, and the role of profitability in determining a business's worth. She emphasizes the need for entrepreneurs to understand working capital and the significance of having a solid leadership team and systems in place to enhance business value. Holli also discusses the challenges faced by small business owners and the importance of community support in entrepreneurship. Takeaways Importance of early exit preparation Myths about business valuation and profitability Role of accounting and financials in valuation De-risking your business for sale The significance of working capital and cash flow Strategic planning for growth and sale readiness The impact of leadership and systems on valuation Effective communication with buyers and employees Chapters 00:00 Introduction and Holli's background in M&A and entrepreneurship 01:56 Holli's journey from CPA to M&A expert and entrepreneur 04:00 The importance of starting early in exit planning 09:01 Common myths about business valuation and what buyers look for 12:14 The critical role of financials and accounting in valuation 16:01 Understanding working capital and its impact on sale price 20:11 How profitability and balance sheet health affect valuation 25:57 Creative strategies for non-profitable businesses to sell 30:04 The 30-20-10 rule for healthy margins and profitability 34:00 Steps to build a sellable business from scratch 37:01 The importance of leadership, systems, and brand in valuation 42:01 Planning for integration and employee retention post-sale 44:05 The role of earnouts and how to structure them effectively 47:03 Communication and transparency during the sale process 51:58 The significance of planning for a smooth transition 57:02 Final advice for business owners preparing for exit 59:49 Where to connect with Holli and further resources Learn more: https://hollimoeini.com/ https://www.linkedin.com/in/hollimoeini/ Credits: Hosted by Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggsthepodcast.com @eggsthepodcast on X and Instagram Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar⁠⁠