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eCommerce Innovators

Learn from top eCommerce founders and operators about the stories, playbooks, and strategy behind the brands they’ve started or grown.

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Last Episode Date: 19 June 2024

Total Episodes: 6

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Ryan Babenzien: Growing Jolie from $0 to $28M in Revenue in 2 Years
19 June 2024
Ryan Babenzien: Growing Jolie from $0 to $28M in Revenue in 2 Years

Ryan is the CEO and Founder of Jolie Skin, which, after launching in 2022 with their Jolie Shower Head, quickly reached $4 million in sales in their first year and $28 million in 2023.Even more impressive about this meteoric growth though is that it has been done:With only 3 full-time employees.No institutional capital raised.Profitably since pretty much day 1.And with an amazing subscription model component that has Jolie on pace to hover around $20 million in annual recurring revenue by the end of 2024.Before Jolie, Ryan held numerous positions in the consumer and eCommerce world including at Puma and K-Swiss, as well as starting his own companies, most notably, GREATS, which is a footwear company that sold premium sneakers online as a DTC pioneer and was eventually bought by Steve Madden.In this episode, we discuss:His background and lessons from previous experiences as a Hollywood Agent, Puma and K-Swiss, and building GREATS.The three-pillar framework that led to the idea for Jolie.Importance of customer education, especially as a market creator.Market size and opportunity for Jolie in the U.S. and globally.Dupe-swapping: the mechanics and who can execute it.Jolie's massive UGC machine and how to kickstart UGC from 0 to 1.Anti-discounting stance.Jolie's comparison to SaaS.The future of Jolie and an ideal outcome for the business.One SaaS tool Ryan wishes he had at Jolie right now.The other business ideas he thought of that fit his three-pillar framework.And much more!Connect with Ryan on LinkedIn and shop Jolie here.The eCommerce Innovators podcast is brought to you by Alia.Alia is a popup that lets Shopify stores reward shoppers with discounts for learning more about their brand, story, and products through an engaging customer education experience. Alia is trusted by leading brands like Firebelly Tea, which was founded by the President of Shopify, Bibado, Urban Smokehouse, and MASA Chips.Urban Smokehouse, drove an additional $100k+ in sales per month and grew their popup signup rate by 184% in the first 30 days with Alia. Connect with the host, Cory, on Twitter.

46 min
Jordan Narducci: How Momentous Supplements Has Grown to Raise More Than $32M
30 May 2024
Jordan Narducci: How Momentous Supplements Has Grown to Raise More Than $32M

Jordan Narducci is Head of eCommerce and Digital Marketing at Momentous, a leading supplement and health brand that recently raised more than $32 million. Over the last few years, Momentous has experienced rapid growth and we dive into the factors that have made that happen and much more.In this episode, we discuss:Lessons from previous experiences at SnackNation, Kellogg, and The Bruery & Offshoot Beer Co.How Momentous differentiates itself in the saturated supplements spaceGrowth through their partner program with experts like Andrew Huberman and Kelly StarrettExpanding into other more traditional marketing channelsAI’s role in eCommerce and how Momentous is thinking about itThe one SaaS tool that Jordan wishes he could have at MomentousHis favorite supplement from Momentous!Connect with Jordan on LinkedInCheck out MomentousThe eCommerce Innovators podcast is brought to you by Alia.Alia is a popup that lets Shopify stores reward shoppers with discounts for learning more about their brand, story, and products through an engaging customer education experience. Alia is trusted by leading brands like Firebelly Tea, which was founded by the President of Shopify, Bibado, Urban Smokehouse, and MASA Chips.Urban Smokehouse, drove an additional $100k+ in sales per month and grew their popup signup rate by 184% in the first 30 days with Alia. Connect with the host, Cory, on Twitter.

28 min
Anna Carr: Leading Partnerships with the UFC, Maxx Crosby, and More at Slate Milk
4 April 2024
Anna Carr: Leading Partnerships with the UFC, Maxx Crosby, and More at Slate Milk

Anna Carr is Senior Partnerships Manager at Slate Milk and was the first hire at the company. Slate Milk sells a line of low sugar, higher protein, lactose free chocolate milks and lattes. To date, Slate has raised more than $16mm dollars and is an official partner of the UFC.In this episode, we discuss:Anna's path to Slate Milk and being their first hireThe rapid growth of the company over the last few years and product iterationKey factors that led to this growthEverything partnerships!Their HUGE deal with the UFCCelebrity deals with athletes like Maxx CrosbySuccessfully finding influencers and affiliates to work withManaging partnerships both large and smallWhat's coming up in 2024 for Slate Connect with Anna on LinkedInCheck out Slate MilkThe eCommerce Innovators podcast is brought to you by Alia.Alia is a popup that lets Shopify stores reward shoppers with discounts for learning more about their brand, story, and products through an engaging customer education experience. Alia is trusted by leading brands like Firebelly Tea, which was founded by the President of Shopify, Bibado, Urban Smokehouse, and MASA Chips.Urban Smokehouse, drove an additional $100k+ in sales per month and grew their popup signup rate by 184% in the first 30 days with Alia. Connect with the host, Cory, on Twitter.

27 min
Jess Cervellon: Fractional CMO & CXO, Insights From Feastables, and More
8 March 2024
Jess Cervellon: Fractional CMO & CXO, Insights From Feastables, and More

Jess Cervellon is a Fractional CMO and CXO for DTC and eCommerce brands, Founder of Open Late Collective, which specializes in marketing and customer experience for creator and influencer brands, and host of the podcast The Juice with Jess Cervellon. She was employee #4 at Feastables and served as the VP of Customer Experience. Before this, she led, and was a part of, customer experience teams at Anagram, Cybrary, and TravelBank.In this episode, we discuss:What drove Feastables' rapid early successGamification: benefits, drawbacks, and when it can be too muchBeing customer-obsessed and how to practically do it across the entire customer journeyCustomer experience being a company-wide, cultural focus across teamsUtilizing data effectively from CX teamsReaching non-conventional channels where your customers liveMeasuring the return of live eventsAnd much more!Connect with Jess on LinkedIn Check out her Newsletter and PodcastThe eCommerce Innovators podcast is brought to you by Alia.Alia is a popup that lets Shopify stores reward shoppers with discounts for learning more about their brand, story, and products through an engaging customer education experience. Alia is trusted by leading brands like Firebelly Tea, which was founded by the President of Shopify, Bibado, Urban Smokehouse, and MASA Chips.Urban Smokehouse, drove an additional $100k+ in sales per month and grew their popup signup rate by 184% in the first 30 days with Alia. Connect with the host, Cory, on Twitter.

25 min
Ankit Patel: Co-Founder & Chief Brand Officer at Obvi
8 February 2024
Ankit Patel: Co-Founder & Chief Brand Officer at Obvi

Ankit Patel is the Co-Founder & Chief Brand Officer at Obvi. Over his 10-year tenure as a designer, Ankit has crafted the vision and brand elements for nearly 20+ brands, which has amassed more than 9 figures in sales for all of them combined. He is also one of the hosts of the Chew On This podcast, a leading eCommerce podcast bringing listeners digestible DTC content.In this episode, we discuss:The role of a Chief Brand Officer and the difference between brand and designAdvice on branding and the elements of creating an effective brand imageHow to get the full value out of a photoshootImportance of building a personal brand and its impact on ObviBenefits of starting a podcast through your brand, like Chew On This for ObviAnd much more!Connect with Ankit on Twitter and LinkedInCheck out ObviThe eCommerce Innovators podcast is brought to you by Alia.Alia is a popup that lets Shopify stores reward shoppers with discounts for learning more about their brand, story, and products through an engaging customer education experience. Alia is trusted by leading brands like Firebelly Tea, which was founded by the President of Shopify, Bibado, Urban Smokehouse, and MASA Chips.Urban Smokehouse, drove an additional $100k+ in sales per month and grew their popup signup rate by 184% in the first 30 days with Alia. Connect with the host, Cory, on Twitter.

26 min
Eli Weiss: Lessons From Jones Road Beauty, OLIPOP, and More
5 January 2024
Eli Weiss: Lessons From Jones Road Beauty, OLIPOP, and More

Eli Weiss is the VP of Retention Advocacy at Yotpo. Prior to this role, he held numerous positions across CX & Retention at leading DTC and retail brands, such as Jones Road Beauty and OLIPOP.In this episode, we discuss:The crucial role of customer education across the buyer journeyEarly experiences in the world of eCommerce as a generalistHow OLIPOP's culture early on was pivotal to its successBalancing brand building with measuring marketing returnCreating legendary experiences for customersThe importance of customer conversations and how to have themHis move to Yotpo and work building the future of CX & retentionAnd much more!Connect with Eli on Twitter and LinkedInCheck out his Newsletter on CX & RetentionThe eCommerce Innovators podcast is brought to you by Alia.Alia is a popup that lets Shopify stores reward shoppers with discounts for learning more about their brand, story, and products through an engaging customer education experience. Alia is trusted by leading brands like Firebelly Tea, which was founded by the President of Shopify, Bibado, Urban Smokehouse, and MASA Chips.Urban Smokehouse, drove an additional $100k+ in sales per month and grew their popup signup rate by 184% in the first 30 days with Alia. Connect with the host, Cory, on Twitter.

40 min
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