Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Hosted by Claus Lauter

Business Entrepreneurship TechnologyInterviews guests

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Episodes

519

Latest episode

Jun 2026

Language

EN-US

About the show

If you sell online, run a DTC brand, or plan to launch an online store — we break down the sales and marketing strategies top ecommerce brands use to grow fast. Every week we interview top ecommerce and marketing experts who share what’s working best to sell on Amazon, Shopify, and beyond, with insights on apps, MarTech, DTC, B2B, social media, paid ads, AI, dropshipping, and more. You'll learn how successful ecommerce operators and marketers think, test, and scale — and get insider marketing and sales tactics to grow revenue faster. We focus on the tools and techniques that actually move the needle. With 500+ free episodes, the Ecommerce Coffee Break is your practical, no-fluff podcast for staying ahead in e-commerce. If you’re asking yourself, “What do top online stores know that I don’t?” then this show is for you. 🎧 Short episodes, ideal for listening on the go. New episodes every week. Trusted by 35,000+ online sellers and ecommerce operators. Subscribe now and become a smarter online seller today.

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60 recent

June 15, 2026Episode 7818 min

The Only Way To Get Sub-1-Second Shopify Pages — Chris Igbojekwe | Why Site Speed Dictates Conversion Rates, How Slow Pages Trigger User Drop-offs, Why Major Technical Issues Delay Loading, How Behavioral Audits Find Leaks, Why Ongoing Testing Wins (#486)

In this episode, we dive into the critical world of site speed optimization and how slow load times are costing e-commerce brands serious revenue. Chris Igbojekwe, founder of Seed App, shares how his team helps Shopify stores slash page load times to under one second to rapidly boost conversions and improve user experience. He also reveals strategies for auditing user behavior, testing third-party apps, and implementing continuous optimizations that directly scale a brand's bottom line. Topics discussed in this episode: Why site speed dictates conversion rates.How slow pages trigger user drop-offs.What major technical issues delay loading.How third-party apps slow down themes.How to test performance using Lighthouse.What user behavior tools reveal errors.How mobile simulations pinpoint hidden leaks.What data volume ensures reliable testing.Why optimization requires an ongoing process.What target profiles benefit from audits.Links & ResourcesWebsite: https://seedapp.ioLinkedIn: https://www.linkedin.com/in/chris-i/X/Twitter: https://x.com/chris_igbojekweGet access to more free resources by visiting the show notes at https://tinyurl.com/3xbyuk5kI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

June 8, 2026Episode 7721 min

How Google’s Conversational Commerce Is Changing Everything — Lucas Tieleman | Why AI Changes Search, How Conversational Commerce Works, What Product Feeds Hide, How AI Landing Pages Convert, Why Bad Data Fails (#485)

In this episode, we dive into the shift happening in online search and how e-commerce brands can stay visible as search engines become more conversational. Lucas Tieleman, Co-Founder of Optiversal, shares how his platform helps brands improve visibility across AI search and shopping tools through better product data. He also reveals strategies for optimizing product feeds, using AI to automatically generate high-performing use-case landing pages, and getting ready for holiday shopping spikes. Topics discussed in this episode: How conversational AI is changing search. What gaps make brands invisible to AI.How natural search queries differ now. What attributes to add to product feeds.How editorial content builds search context.What an automated data audit reveals.How AI builds high-volume landing pages.Why click rates drop while impressions rise.What rising ad cost per click signals.Why structured data wins holiday sales. Links & ResourcesWebsite: https://www.optiversal.com/LinkedIn: https://www.linkedin.com/in/michele-nieberding/Get access to more free resources by visiting the show notes at https://tinyurl.com/hb2matcyI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

June 1, 2026Episode 7629 min

How AI is Revolutionizing Print-on-Demand — David Hooker | How AI Changes Print-On-Demand, How AI Creates Photorealistic Mockups, What Traits Make Sellers Successful, How Printify’s Global Fulfillment Cuts Risk, Why Gen Z Demands Personalization (#484)

In this episode, we dive into how modern e-commerce brands are scaling faster and reducing risk using print-on-demand and AI-powered tools.David Hooker, Head of Brand at Printify, shares how the platform helps business owners launch global stores without buying upfront inventory or managing messy shipping logistics.He also reveals how AI is automating boring tasks like product tagging, creating photorealistic mockups in seconds, and helping sellers target the perfect niche audience. Topics discussed in this episode: How AI automates repetitive store setup tasks. What print-on-demand means for modern inventory. Why photorealistic AI mockups save massive photography costs. How global fulfillment networks enable rapid local shipping.What traits separate successful sellers from failed stores.Why gathering direct audience feedback drives brand growth.How to launch an online business without risk.What custom products the rising Gen Z audience demands.Why text-based t-shirts often become massive bestsellers.How print-on-demand offers true location and time freedom. Links & ResourcesWebsite: https://printify.com/LinkedIn: https://www.linkedin.com/company/printify/LinkedIn: https://uk.linkedin.com/in/hookerdjInstagram: https://www.instagram.com/printify/X/Twitter: https://x.com/printifyGet access to more free resources by visiting the show notes at https://tinyurl.com/yd85xumbI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

May 27, 2026Episode 7526 min

AI, Data, and Platform Wars: Is Your Brand Set Up to Win? — Mark Rubin | How AI Changes Ecommerce Operations, What Strong Tech Setups Brands Need, How Platform Wars Hurt Brands, What Agentic AI Means Today, How Winning Brands Prepare Ahead (#483)

In this episode, we dive into how to fix your e-commerce data and choose the right tech stack for future growth. Mark Rubin, Founder and President of Kasama, shares how brands can stop wasting spend from bad data and pick the right platforms amidst the ongoing platform wars. He also reveals what is real with agentic AI today, how to avoid failing replatform projects, and the exact steps to ensure your brand is set up to win. Topics discussed in this episode: How bad data leads to wasted e-commerce spend. What breaks when collecting and using online data. Why data gaps ruin daily brand decision-making. What happens when merchants ignore platform data gaps. Why picking the right platform is hard today. Where brands go wrong when choosing tech platforms. How platform wars confuse modern e-commerce merchants. What choosing the wrong platform costs your brand. Why so many brand replatform projects fail today. What agentic AI actually means for digital retail. Links & ResourcesWebsite: https://www.kasamadigital.com/LinkedIn: https://www.linkedin.com/in/markjrubin/LinkedIn: https://www.linkedin.com/company/kasama-digital Get access to more free resources by visiting the show notes at https://tinyurl.com/tkcv8uueI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

May 25, 2026Episode 7428 min

Why Your Meta Ads Are Failing (And How AI Fixes It) — Tiago Costa, Raphael Tomé | How AI Cuts Ad Costs, Why Scaling Ad Spend Fails, What Metrics Fix Brand Growth, How AI Find Audiences, Why Audiences Beat Ad Creative, What Drives Profitable Scale (#482)

In this episode, we dive into the challenge of rising customer acquisition costs and how smart online brands use first-party data to stay competitive. Tiago Costa, CEO of clustie.ai, shares how his platform uses artificial intelligence to predict high-value buyers and automatically improve ad results on Facebook and Meta channels. He is joined by brand owner Raphael Tomé, who explains how he used this tech to cut his ad costs, boost his profits, and quickly scale his e-commerce business. Topics discussed in this episode: How AI simplifies building and launching online stores today. What metrics to fix before you try to scale ad spend.Why single-product shops are growing quickly in the US.Why traditional marketing agencies fail to scale ad results.How audience intelligence tools lower customer acquisition costs.What problems occur when running too many active ad campaigns.How syncing Shopify data with Meta improves targeting precision.Why human support remains critical alongside AI software tools.What product-audience matching does for specific item sales.How to scale products internationally using predictive data models.Links & ResourcesWebsite: https://clustie.ai/Shopify App Store: https://apps.shopify.com/clustie-ai-marketing-segmentsLinkedIn: https://www.linkedin.com/company/fullvenueai/Get access to more free resources by visiting the show notes at https://tinyurl.com/56sr2z44I'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

May 20, 2026Episode 7330 min

Why Revenue Is Up But Profit Isn't Moving: The Unit Economics Blind Spot Most Shopify Brands Have — Misha Druzhinin | Why Revenue Doesn’t Equal Profit, Why Scaling Profit Beats Scaling Revenue, The Hidden Danger Of Discounts (#481)

In this episode, we explore the common struggle of growing sales without seeing a matching increase in profit. Misha Druzhinin, Co-founder and CEO of Finsi.ai, explains why many brands fail to track their margins and how focusing only on immediate returns can hurt long-term growth. He shares how his AI platform helps business owners simplify complex data to find hidden waste and improve customer value.You will learn how to move away from constant discounting, reduce customer churn, and use smart data to spend more effectively on ads while staying profitable. Topics discussed in this episode: How failing to own profit margins stalls growth. Why relying on ROAS limits long-term brand success. What warning signs indicate your scaling is failing. How AI identifies high-value customer behavior patterns. What role qualitative data plays in reducing churn. Why "Smart Brevity" in data helps managers focus. How unit-level analysis uncovers hidden product waste. What retention architecture does for repeat purchases. How demographic data shifts modern marketing strategy. Why operational limits often signal a winning flywheel. Links & ResourcesWebsite: https://www.finsi.ai/Shopify App Store: https://www.finsi.ai/integrations/ecommerce/shopifyLinkedIn: https://www.linkedin.com/in/mdruzhinin/Get access to more free resources by visiting the show notes at https://tinyurl.com/yc3v2d8cI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

May 18, 2026Episode 7223 min

How To Increase Margins By Moving Beyond Rule-based Pricing — Felix Hoffmann | How to Scale Profitably Today, Why Rule-Based Pricing Often Fails, What Predictive Pricing Models Deliver, Why Transaction Costs Matter Most, Why Data Quality Matters (#480)

In this episode, we dive into how smart pricing helps e-commerce brands boost profits and scale growth. Felix Hoffmann, co-founder and CEO of 7Learnings, shares how his predictive pricing models help businesses move beyond simple rules and gut feelings to find the perfect price for every product. He also reveals strategies for managing marketplace complexity, reducing overstock, and using financial goals to steer automated decision-making. Topics discussed in this episode: How rule-based pricing creates unmanaged business complexity. Why matching competitor prices leads to a market race to bottom. What predictive pricing does using unlimited cloud compute. Why tracking transaction-level costs is vital for profit. How AI identifies different price elasticities across channels. What role weather and attribute data play in predictions. Why high-quality data is the gatekeeper for AI success. How A/B testing proves profit uplifts of over 100 percent. What strategic trade-offs exist between growth and margin. Why AI pricing is now a requirement for market survival. Links & ResourcesWebsite: https://7learnings.com/LinkedIn: : https://www.linkedin.com/in/felix-hoffmann-7learnings/ LinkedIn: https://www.linkedin.com/company/7learnings/Get access to more free resources by visiting the show notes at https://tinyurl.com/us6eab7kI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

May 14, 2026Episode 7136 min

Webinar Special: Why Ecommerce Stores Leak 38% of Revenue — And How to Stop It | Why Carts Die At Checkout, How Declines Destroy Good Sales, What Chargebacks Really Cost You, Why Returns Quietly Drain Profits, How Store Credit Beats Refunds

In this episode, we uncover the hidden profit leaks silently draining revenue from ecommerce stores.Scott Brandley, CEO of Shopper Approved and Trust Guard, joins DJ Sprague, CMO of Shopper Approved and co-author of Cashflo, to reveal the ten revenue killers costing online stores up to 38% of gross revenue.They break down how issues like cart abandonment, false declines, chargebacks, and product returns quietly erode profit margins and share proven strategies ecommerce brands can use to recover lost revenue and improve cash flow. Topics discussed in this episode: Why 70% of carts get abandoned. How false declines kill legitimate sales. What chargebacks actually cost merchants. Why product returns bleed your profits. How store credit beats issuing refunds. What the ten revenue killers are. Why fix leaks before scaling ads. How one platform eliminates software costs. What the Cashflo Club offers. Why chargebacks are rising and dangerous. Links & ResourcesWebsite: https://cashflopay.com/Download free book & audio book: https://cashflopay.com/Get access to more free resources by visiting the show notes at https://tinyurl.com/58c9kk7zI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

May 13, 2026Episode 7019 min

Canadian Ecommerce Sellers: The US Tax Mistakes That Are Costing You Thousands — Salman Salat | Why US LLCs Risk Penalties, How Canadians Save 1.5% Fees, What Tax Nexus Means Now, Why Double Taxation Hits Sellers, How to Scale US Sales (#479)

In this episode, we dive into the common tax traps that Canadian ecommerce brands face when selling to American customers. Salman Salat, Founder of SAL Accounting, explains how the wrong business structure can lead to massive fines and double taxation.He shares how to legally avoid extra payout fees, when it actually makes sense to open a US LLC, and how to stay safe from the IRS while growing your brand across the border. Topics discussed in this episode: What triggers the $25,000 penalty for missed filings. Why opening a US LLC is risky without expert help. How to prevent being taxed in both countries at once. What "nexus" means for your US sales tax liability. Why 70% of Canadian sales often go to US customers. How to set up a US business entity the right way. What clean cross-border bookkeeping looks like. Why simple Shopify setups often hide tax mistakes. How to legally lower your US tax bill as a founder. Links & ResourcesWebsite: https://salaccounting.ca/LinkedIn: https://www.linkedin.com/in/musalmanInstagram: https://www.instagram.com/salaccountingcpaFacebook: https://www.facebook.com/profile.php?id=61563329941327Get access to more free resources by visiting the show notes at https://tinyurl.com/4jzvpxeuI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

May 11, 2026Episode 6924 min

How Shopping Moves From Websites To AI Agents — Kumar Senthil | Why AI Agents Change Shopping, Why Brands Must Join The AI Commerce Shift, How To Enable Agentic Commerce, Why Real-Time Data Matters Most, How To Sell Without Engineering (#478)

In this episode, we explore how shopping is moving beyond the traditional website into AI chats and social feeds. Kumar Senthil, Co-founder and CEO of Firmly, explains how his platform helps brands sell everywhere without needing complex engineering or manual updates. He also shares how real-time data and AI agents are shortening the path from discovery to checkout for modern shoppers.Topics discussed in this episode: How shopping is moving from websites to AI agents. What agentic commerce means for small online brands. Why real-time product data is critical for AI search. How to sync inventory across many different channels. What causes nearly half of online products to be out of stock. How buying directly in chat doubles customer conversion. Why keeping the merchant of record status is important. What makes bespoke integrations a nightmare for sellers. How to scale to new marketplaces with zero engineering. Why merchants must not sit on the sidelines of AI. Links & ResourcesWebsite: https://www.firmly.ai/LinkedIn: https://www.linkedin.com/in/kumarnsenthil/Get access to more free resources by visiting the show notes at https://tinyurl.com/3tubkj94I'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

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