Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Hosted by Claus Lauter

Business Entrepreneurship TechnologyInterviews guests

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Episodes

530

Latest episode

Aug 2026

Language

EN-US

About the show

If you sell online, run a DTC brand, or plan to launch an online store — we break down the sales and marketing strategies top ecommerce brands use to grow fast. Every week we interview top ecommerce and marketing experts who share what’s working best to sell on Amazon, Shopify, and beyond, with insights on apps, MarTech, DTC, B2B, social media, paid ads, AI, dropshipping, and more. You'll learn how successful ecommerce operators and marketers think, test, and scale — and get insider marketing and sales tactics to grow revenue faster. We focus on the tools and techniques that actually move the needle. With 500+ free episodes, the Ecommerce Coffee Break is your practical, no-fluff podcast for staying ahead in e-commerce. If you’re asking yourself, “What do top online stores know that I don’t?” then this show is for you. 🎧 Short episodes, ideal for listening on the go. New episodes every week. Trusted by 35,000+ online sellers and ecommerce operators. Subscribe now and become a smarter online seller today.

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60 recent

August 19, 2026Episode 1021 min

How Businesses Use Text Messaging to Drive Revenue — Amanda McGuckin Hager | Why Text Beats Email Outreach, What Breaks With Disconnected Channels, How Opt-in Builds First-party Data, What RCS Is Exactly, How Frequency Affects Retention (#497)

In this episode, we dive into how businesses use text messaging to drive revenue. Amanda McGuckin Hager, CMO and CRO of TrueDialog, shares how her platform helps brands connect marketing, sales, fulfillment, and support into one seamless text conversation with every customer. She reveals why opt-in compliance is the foundation of a valuable first-party list, how RCS is transforming texting into a branded, interactive experience, and how the right onboarding and integrations can get businesses sending compliant messages in days. Topics discussed in this episode: Why text messaging outperforms email and phone outreach. What goes wrong when departments use disconnected channels. How opt-in and compliance build valuable first-party data. What RCS is and why it's growing fast in the US. How brands use RCS cards, maps, and video in texts. Why a verified sender builds instant brand trust. What legal steps businesses need before texting customers. How message frequency affects customer retention. Links & Resources Website: https://www.truedialog.com/ LinkedIn: https://www.linkedin.com/company/truedialog/ Get access to more free resources by visiting the show notes at https://tinyurl.com/nhe9sypp I'd love your feedback. Tap the the link to send me a text. ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

August 17, 2026Episode 923 min

Human + AI: The Winning Formula For Better PPC — Stephanie Richter | How AI Powers Advertising, Why Human-AI Ad Collaboration Wins, How Automation Saves Seller Time, Why AI Beats Rule-Based Systems, How Micro-Data Drives Ad Bidding (#496)

In this episode, we dive into how e-commerce sellers can combine human strategy with AI to scale ad performance without wasting budget. Stephanie Richter, CEO and co-founder of Adspert, shares how her AI platform helps brands optimize campaigns across major marketplaces like Amazon, Walmart, and eBay. She reveals why humans are still needed to set the vision, how smart algorithms handle complex bidding data, and how automating routine PPC tasks can save hundreds of hours while boosting revenue. Topics discussed in this episode: How humans and AI work together for best ad results. What role humans play when guiding ad algorithms. How AI makes smart ad bidding decisions with data. Why strategy is necessary before setting ad goals. What a typical daily workflow looks like in Adspert. How automated PPC management saves sellers time. Why long-tail keywords require longer AI training. How cross-marketplace ad data drives growth. Why scenario tools help predict results before spending. How simple AI tools make everyday work easier. Start a 30-Day Free Trial Now (plus 20% off discount) at https://dashboard.adspert.net/signup/start?via=024955 Links & Resources Website: https://go.adspert.net/amazon-ads-software?via=024955 LinkedIn: https://www.linkedin.com/company/adspert/ X/Twitter: https://x.com/adspert_ Instagram: https://www.instagram.com/_adspert_ Get access to more free resources by visiting the show notes at https://tinyurl.com/nhhfme59 I'd love your feedback. Tap the the link to send me a text. ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

August 10, 2026Episode 831 min

The Social-First Strategy Behind $100K in 90 Days — Tessa May Marr | How Organic Social Drives Revenue, How Paid And Organic Work Together, What Social Metrics Really Matter, Why Comments Can Drive Sales, How Customer Data Shapes Your Content (#495)

In this episode, we dive into turning organic social media communities into real business growth and revenue. Tessa May Marr, founder and CEO of Marr Media Group, shares how a social-first approach helps DTC brands move away from siloed marketing and build integrated flywheels across organic, paid, and email channels. She also reveals strategies for using YouTube Shorts, turning negative comments into loyal customers through hands-on community management, and using customer sentiment data to drive conversions. Topics discussed in this episode: How to turn social communities into real revenue. What causes brands to post without making sales. Why organic and paid social belong in one flywheel. How to test content organically before paying to scale. What metrics reveal real buyer intent over likes. Why YouTube Shorts outperforms other video platforms. How active community management converts negative users. Why consumer behavior dictates custom channel strategies. What customer sentiment data tells you about content. Why email and social must work together for growth. Links & Resources Website: https://www.marrmediagroup.com/ LinkedIn: https://www.linkedin.com/company/marr-media-group/ Instagram: https://www.instagram.com/marrmediagroup/ TikTok: https://www.tiktok.com/@marrmediagroup Get access to more free resources by visiting the show notes at https://tinyurl.com/y4zucpf7 I'd love your feedback. Tap the the link to send me a text. ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

August 3, 2026Episode 724 min

The Biggest Accounting Mistake in Ecommerce (And How to Fix It) — Parag Mamnani | Why AI Misses Accounting Accuracy, How Hidden Fees Drain Margins, What Real Financial Data Unlocks, Why SKU Level Costs Matter, How Human Review Fixes Books (#494)

In this episode, we dive into the challenge of getting truly accurate e-commerce financials. Parag Mamnani, CEO and founder of WebGility, shares how combining automation with expert human accountants helps brands uncover hidden fees, track unit economics, and build accurate books. He reveals why pure AI automation falls short in accounting, how SKU-level financial data unlocks hidden profits, and how real-time books drive better operational decisions for multi-channel sellers. Topics discussed in this episode: Why standard monthly reconciliations often miss vital details. What multi-channel sales complexity does to accounting accuracy. Why relying only on top-line platform revenue deceives brands. How SKU-level cost data unlocks real margin growth. Why pure AI automation fails at complex accounting tasks. How human-in-the-loop approaches ensure full financial accuracy. What real-time cash flow analysis changes for brand scaling. How proper fee categorization protects product profit margins. What diagnostic financial reviews reveal about hidden costs. Links & Resources Website: https://www.webgility.com/ Shopify App Store: https://apps.shopify.com/partners/webgility-inc LinkedIn: https://www.linkedin.com/in/paragmamnani/ Instagram: https://www.instagram.com/webgilityinc/ Get access to more free resources by visiting the show notes at https://tinyurl.com/v8b3bs2b I'd love your feedback. Tap the the link to send me a text. ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

July 27, 2026Episode 623 min

The Secret To Selling Your Ecommerce Brand For Maximum Value — Bawar Ahmad | Why Early Exit Planning Matters, What Buyers Value Over Revenue, Why Clean Financials Save Deals, How Ebitda Controls Final Valuation, What Red Flags Collapse Acquisitions (#493)

In this episode, we explore how to prepare your e-commerce brand for a profitable exit without leaving money on the table. Bawar Ahmad, founder of ecomma.co, shares how building a business with the end goal in mind helps owners avoid common valuation traps, clean up messy financials, and de-risk their operations. He also reveals key buyer requirements, typical EBITDA multiples, and how to execute a fast, stress-free acquisition. Topics discussed in this episode: What buyers prioritize when evaluating e-commerce brands. Why EBITDA directly dictates the final valuation price. How personal expenses in financial reports collapse deals. What major red flags turn away serious business buyers. How operational independence makes brands easier to sell. Why evergreen product categories maintain higher valuation multiples. How valuation calculators estimate potential business exit payouts. What fast-track due diligence looks like for sellers. Why preparing an exit strategy early prevents costly surprises. Links & Resources Website: https://ecomma.co LinkedIn: https://www.linkedin.com/in/bawarahmad/ Facebook: https://www.facebook.com/ecommaco Instagram: https://www.instagram.com/ecommaco Get access to more free resources by visiting the show notes at https://tinyurl.com/y585fy7a I'd love your feedback. Tap the the link to send me a text. ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

July 20, 2026Episode 532 min

Customization And Personalization Using 2D, 3D And AR — Angelo Coletta | Why Interactive Shopping Boosts Conversions, How AI Improves Product Customization, What Visual Commerce Means For Brands, What Ecommerce Brands Should Implement First (#492)

In this episode, we dive into how interactive visual experiences drive online sales and lower backend costs. Angelo Coletta, founder and CEO of Zakeke, shares how his plug-and-play platform helps brands stand out with 3D product customization, virtual try-ons, and brand-safe AI automation. He also reveals strategies for launching quickly without complex development cycles. Topics discussed in this episode: How visual interaction layers improve customer loyalty. What customization tools do to lower backend operational costs. How automated club uniform ordering eliminates manual mistakes. What 3D visualization adds to enterprise sofa configuration. Why AI-driven image generation boosts catalog visual variety. How computer vision algorithms prevent costly manufacturing errors. Why brand safety guardrails prevent AI prompt hallucinations. What 3D catalogs do to reduce global sampling costs. How prompt-driven onboarding speeds up setup processes. Why flexible public APIs simplify complex stack integrations. Links & Resources Website: https://www.zakeke.com/ LinkedIn: https://www.linkedin.com/company/zakeke/ Instagram: https://www.instagram.com/zakeke.official/ Facebook: https://www.facebook.com/zakekeofficial/ YouTube: https://www.youtube.com/channel/UCZPd_oA-Hjq6CE4G1vSUM1Q Get access to more free resources by visiting the show notes at https://tinyurl.com/3jxf4djh I'd love your feedback. Tap the the link to send me a text. ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

July 13, 2026Episode 420 min

Discounts, Decoded: What 182M Shopify Discount Codes Reveal — Cara Marin | How Smarter Discounts Increase Your Profit, What Top Shopify Brands Do Differently, How Discount Data Changes Strategy, Why Personalized Discounts Convert Better (#491)

In this episode, we dive into how discount codes impact online store profits and customer behavior. Cara Marin, Product Lead at Seguno.com, shares how analyzing 182 million Shopify discount codes reveals the winning strategy between percentage-off and amount-off deals. She reveals why percentage discounts drive much higher average order values and how to use personalized workflows to maximize margin. She also shares strategies for stopping leaked codes and timing discounts perfectly to grow revenue safely. Use discount code "COFFEE" to get 20% off your first month at Seguno.com. Topics discussed in this episode: How percent discounts boost average order value. What 182 million Shopify codes reveal about sales. Why amount off codes get higher redemptions. How to protect margins with a 20% discount cap. Why minimum spend rules rescue flat profits. How personalized codes stop coupon leaks completely. What lifecycle offers drive five times more sales. Why relationship based deals beat holiday sales. How to plan strategic discounts for net growth. What integrations automate personalized revenue. Links & Resources Website: https://seguno.com/bulk-discount-code-bot Shopify App Store: https://apps.shopify.com/bulk-discount-generator LinkedIn: https://www.linkedin.com/company/segunosoftware/ X/Twitter: https://x.com/SegunoSoftware YouTube: https://www.youtube.com/@SegunoSoftware Get access to more free resources by visiting the show notes at https://tinyurl.com/ykh9jur9 I'd love your feedback. Tap the the link to send me a text. ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

July 6, 2026Episode 319 min

How DTC Brands Are Scaling Globally Without Opening Warehouses — Izzy Rosenzweig | How To Scale Internationally, Why Inventory Flexibility Matters, What Global Compliance Looks Like, When To Expand Globally, How Portless Simplifies Fulfillment (#490)

In this episode, we dive into the challenge of scaling e-commerce brands internationally without tying up valuable capital in global warehouses. Izzy Rosenzweig, founder and CEO of Portless, shares how direct-from-manufacturer cross-border shipping helps brands bypass traditional supply chain hurdles. He breaks down strategies for improving cash flow, unlocking up to 70+ new markets from a single inventory hub, and deferring upfront import taxes until a product actually sells. He also reveals how to fulfill orders globally in just a few days and manage international returns seamlessly. Topics discussed in this episode: How direct shipping from manufacturing hubs unlocks 75 global markets. What traditional supply chain models get wrong about international scaling. Why keeping inventory centralized in one hub boosts cash flow. How deferred import taxes free up working capital for brands. What specific product verticals benefit most from cross-border fulfillment. Why out-of-stock items simply hand revenue over to competitors. How integrated global return networks manage international inspection and grading. Why scaling brands over one million should expand globally early. What white-glove onboarding and continuous tech integration looks like. Why ignoring international customers leaves major revenue on the table. Links & Resources Website: https://www.portless.com/ LinkedIn: https://www.linkedin.com/in/izzy-rosenzweig-13653846/ X/Twitter: https://x.com/go_portless Instagram: https://www.instagram.com/go_portless/ Get access to more free resources by visiting the show notes at https://tinyurl.com/53xh7w7w I'd love your feedback. Tap the the link to send me a text. ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

June 29, 2026Episode 225 min

Why The Best Online Stores Are Quietly Building Remote Support Teams — Abbas Mohammed | Why Founders Become Bottlenecks, How To Find Business Bottlenecks, What To Delegate First, How Recruiting Scales Businesses, How Hiring Va's Works (#489)

In this episode, we dive into how e-commerce founders can break through growth plateaus by overcoming their biggest time bottlenecks. Abbas Mohamed, founder of Remote Leverage, shares how small businesses can scale rapidly by delegating tasks to highly skilled global talent. He reveals the primary roles you should hire first, how to spot the exact bottleneck holding your business back, and why building a remote support team does not mean sacrificing quality or brand consistency. Topics discussed in this episode: How founders become the business bottleneck. What roles to delegate to global talent first. Why hiring a marketer unlocks business growth. How to identify your exact business bottleneck. Why Latin American talent offers massive value. What tasks founders should stop doing daily. How clear company values ensure brand alignment. What a full-service hiring process looks like. Why a twelve month replacement guarantee helps. How recruiting infrastructure scales a company. Links & Resources Website: https://remoteleverage.com/ LinkedIn: https://www.linkedin.com/company/remote-leverage/ Facebook: https://www.facebook.com/profile.php?id=61556467767577 Instagram: https://www.instagram.com/remoteleverageva/ Get access to more free resources by visiting the show notes at https://tinyurl.com/bdz6khar I'd love your feedback. Tap the the link to send me a text. ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

June 29, 2026Episode 219 min

The Secret AI Hack To Recover Failed Payments Forever — Matīss Maliks | Why Not Rely On Stripe & Shopify For Payment Processing, The Hidden Revenue Risks, Why Standard Gateways Fail, How AI Recovers Revenue, Why Global Sales Drop Approvals Rates (#488)

In this episode, we dive into the hidden revenue leaks that occur behind the scenes when customer payments get declined. Matiss Maliks, Head of Sales and Growth at LTVX.ai, shares how brands can recover lost revenue from failed transactions and boost their payment approval rates. He discusses the hidden pitfalls of relying on a single payment processor , why standard payment setups fall short on recoveries , and how using AI helps plug these financial leaks to scale your business predictably. Topics discussed in this episode: What causes hidden payment leaks. Why soft declines hurt sales. How AI resurrects failed transactions. What normal approval rates look like. How global selling impacts checkout success. What signs reveal payment infrastructure problems. Why standard processors miss revenue recoveries. Why single payment gateways create risk. How fast onboarding takes to launch. What success fees platforms charge merchants. Links & Resources Website: https://ltvx.ai/ LinkedIn: https://www.linkedin.com/company/ltvxai/ X/Twitter: https://x.com/ltvxdotai Get access to more free resources by visiting the show notes at https://tinyurl.com/4x4tffam I'd love your feedback. Tap the the link to send me a text. ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/