eComm Profit Podcast with Dawn Sinkule

In this episode, Digital Dawn Agency brings you an insightful interview with Dawn, the agency's founder, as she discusses the biggest challenges eCommerce brands face during the fourth quarter. Dawn shares her expert strategies for standing out during Black Friday and beyond, emphasizing the importance of early preparation, customer loyalty, and creative promotions. Tune in to learn how to differentiate your brand, drive repeat purchases, and maximize profitability in the competitive holiday season. This episode is packed with actionable advice for eCommerce businesses looking to make the most of Q4.   Resources talked about in this episode Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Book a call - https://digitaldawnagency.com/discovery-call/   Key Takeaways To Tune In For: (00:10) - Maximizing Holiday Sales for E-Commerce Brands. (03:15)  - How to maximize profits during Q4 without overspending on ads? (07:20) - Common mistakes that eCommerce brands make during Q4? (11:45) - Leverage authenticity and personalized products to build a loyal customer.  

For our special 10-year anniversary episode of the Digital Dawn agency, we sit down with the inspirational Dawn Sinkule. Dawn takes us on an engaging journey from her days as a senior executive at Target Corporation to the unexpected and fulfilling path of becoming an agency owner. She shares the pivotal moments, like landing her first client through a Facebook group, that gave rise to Digital Dawn. With candor and warmth, Dawn reflects on the triumphs and challenges that shaped her entrepreneurial voyage, expressing immense pride in reaching this significant milestone.   Resources talked about in this episode Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Book a call - https://digitaldawnagency.com/discovery-call/   Key Takeaways To Tune In For: (03:13) - Decade of Agency Ownership Success (11:07) - Building Long-Term Client Relationships (16:06) - Challenges and Evolution of Marketing (23:27) - Life, Work, and Advice With Dawn (31:22) - Celebrating 10 Years of Digital Marketing

Unlock the secrets of a decade's worth of eCommerce evolution and propel your business forward! Join me, Dawn Sinkule, on the Ecomm Profit Podcast as we dissect the game-changing trends that have redefined online business. We'll unravel how the shift from desktop to mobile commerce has fundamentally altered consumer behavior and why mobile optimization is now a make-or-break factor. Discover how social media platforms like Instagram, Facebook, Pinterest, and TikTok have transformed into powerful marketing engines, seamlessly integrating shopping experiences that drive sales.   Resources talked about in this episode Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Book a call - https://digitaldawnagency.com/discovery-call/   Key Takeaways To Tune In For: (00:50) - Ecom Business Trends Over 10 Years (05:12) - Advances in Personalized Marketing (08:23) - The Rise of Influencer Marketing (12:34) - The Rise of AI Chatbots (19:42) - Evolution of eCommerce Over Time

Listen in as I, Dawn Sinkule, chat with Justin Chen, the co-founder of PickFu, about how this innovative tool is transforming the e-commerce landscape. Discover Justin's transition from a computer science graduate to a groundbreaking entrepreneur and how a simple need for unbiased feedback on a website redesign led to the creation of PickFu. We explore how the platform provides real-time, written feedback from target audiences, aiding entrepreneurs in making creative decisions that resonate with consumers. The conversation reveals the mechanics behind sourcing respondents and ensuring the quality of feedback, a feature particularly valuable for e-commerce businesses eager to make informed decisions about their products and branding.   Join us as we also discuss the synergy between AI and user feedback in optimizing product design and marketing strategies. You'll gain insights into the art of crafting survey questions that draw out the most valuable consumer insights and the importance of iterating design elements with precision. I share my personal experience with PickFu, marveling at the speed and clarity it offers. Furthermore, we talk about the potential future enhancements of AI in poll analysis and question writing, aiming to empower users with even greater confidence in their decision-making processes. This episode is a must-listen for anyone in the e-commerce space looking to harness the power of consumer feedback to skyrocket their business success.   Resources talked about in this episode Discount Code – DIGITALDAWN Guest website - https://www.pickfu.com/#_r_digitaldawn Guest LinkedIn - https://www.linkedin.com/in/justinchen/ Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Book a call - https://digitaldawnagency.com/discovery-call/   Key Takeaways To Tune In For: (01:23) - Unique Background Leads to Business  (04:16) - Market Research With PickFu  (09:20) - Optimizing Facebook Ads With Qualitative Data (15:41) - Improving Poll Creation and Validation (21:52) - Understanding Pickfood

Unlock the power of Fortune 500 strategies tailored for your eCommerce empire, as I, Dawn Sinkule, share my transformative journey from corporate executive to eCommerce virtuoso. Get ready to amplify your business acumen with the insider wisdom I've honed over 17 years at Target Corporation, distilled into actionable insights that will propel your online retail venture to unparalleled heights.   This episode is your ticket to mastering the D2D method, my proprietary blueprint for success in the digital marketplace. Learn how to navigate the shift from the corporate world to entrepreneurial freedom, leveraging leadership and sales strategies that transcend the traditional retail environment. I'll take you behind the scenes of building and leading massive teams, managing hefty budgets, and the exhilarating rollercoaster of making the leap into entrepreneurship. Whether you're just starting out or looking to scale, brace yourself for a wealth of knowledge that will redefine your approach to eCommerce and ignite your passion for business.   Resources talked about in this episode Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Book a call - https://digitaldawnagency.com/discovery-call/ Key Takeaways To Tune In For: (02:06) - Dawn's expertise (03:56) - Retail and Online Business Management (10:55) - From Corporate to Entrepreneur

Join me, Dawn Sinkule, as I unpack the critical elements of email marketing that could skyrocket your eCommerce business to new heights. Listen in as we explore why a robust email strategy isn't just a good idea—it's an absolute must. You'll learn about the power of segmentation and personalized communication, which ensure that your customers feel understood and valued. We don't stop there; discover how to maintain interest and loyalty without over-relying on discounts by sending newsletters packed with informative, educational, and promotional content.   In this episode, we also tackle the sophistication of email marketing automation strategies. I'll guide you through the creation of impactful email sequences, from a compelling welcome series to re-engagement campaigns for lapsed customers. You'll gain insights into targeting potential customers who've shown interest but haven't committed, and learn the importance of personalized, dynamic content that speaks directly to their needs. As a bonus, we wrap up with a heartfelt appreciation for our listeners and extend an exciting invitation to collaborate with my team at Digital Dawn. Tune in for a masterclass in leveraging email marketing as a powerful tool for eCommerce success.   Resources talked about in this episode Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Book a call - https://digitaldawnagency.com/discovery-call/ Key Takeaways To Tune In For: (01:03) - Mastering Email Marketing for eCommerce (08:17) - Welcome Series for Brand Introduction (09:14) - Email Marketing Automation Strategies (16:46) - Optimizing Flows Through Split Testing  

The journey from local markets to dominating the digital shelf is no small feat, especially in the world of chocolate. Sterling and I explore the tactical maneuvers that led JoJo's Chocolate to thrive on Amazon and later, in retail havens like Sprouts and Costco. We examine the impacts of the pandemic, pivoting to double down on e-commerce, and the resulting surge in online sales. Sterling's insights into differentiating a brand in a crowded marketplace and the art of product sampling reveal the thoughtfulness required to convert the curious into the committed.   Resources talked about in this episode Guest website -JoJo's Chocolate Guest social media - Instagram, TikTok, and Facebook Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Book a call - https://digitaldawnagency.com/discovery-call/ Key Takeaways To Tune In For: (00:03) - Building a Successful Ecom Business (03:35) - The Impact of Sugar on Health (08:35) - Building a Strong Online Brand (17:04) - Influencer Marketing Strategies and People (18:10) - Marketing Strategy for Brand Promotion (22:31) - Building a People-Centered Brand  

Join us on a transformative journey with Serra Coate, soul embodiment coach and author of "Enlightened Beings: The Awakening," as we explore the profound concepts of soul embodiment and enlightenment. Serra shares her personal path from a deep connection with nature to mastering energy work, Reiki, and shamanism. Listen in as she illuminates the idea of enlightenment as a means to increase our vibrational frequency and align with our soul's innate love, enhancing both personal growth and the evolution of our planet.   Resources talked about in this episode Products mentioned –  Soulful Awakening: https://serra-coate.mykajabi.com/soulful-awakening-free-mini-soul-work-course Soulwork with Serra: https://serra-coate.mykajabi.com/serraphine  Journey with Spirit Guides Course: https://serraphine.com/journey-w%2F-spirit-guides Guest website -https://serraphine.com/  Guest social media -Instagram Guest scheduler -Book a Session Guest book -Enlightened Beings: The Awakening Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Book a call - https://digitaldawnagency.com/discovery-call/ Key Takeaways To Tune In For: (00:03) - Exploring Soul Embodiment and Enlightenment (07:39) - Finding Your Inner Voice and Shifting Mindset (13:09) - How to Get Over Negative Self Talk (21:06) - Understanding the Energy World and Human Life (24:02) - Exploring Energy Medicine and Shamanism (28:37) - The Relationship of Money and Personal Growth  

Dawn explores the world of digital analytics with expert MaryBeth Maskovas. With nearly a decade of experience, MaryBeth shares insights on debunking data analytics myths and emphasizes the importance of holistic analysis beyond platform-specific metrics. Together, they discuss the concept of incrementality and offer practical tips for businesses to navigate data analytics effectively. From leveraging tools like Google Analytics and Optimizer to conducting market intelligence research, this episode provides valuable insights for entrepreneurs aiming to harness the power of data-driven decision-making in their businesses.   Resources talked about in this episode Guest website -MaryBeths Website Guest social media - MaryBeths LinkedIn Guest scheduler -MaryBeths Scheduler Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Book a call - https://digitaldawnagency.com/discovery-call/   Key Takeaways To Tune in For: (00:56) - Using Data to Drive Business Growth (10:02) - Pairing Metrics in Business Is Important (15:32) - Understanding Incrementality in Marketing (20:53) - Business Data Analysis Tools and Strategies (26:27) - Market Research and Data Analytics Importance  

Ever wondered how the practice of meditation could revolutionize one's business? Join Dawn Sinkula as she engages with the extraordinary Irena Miller, an energy alchemist and spiritual life guide. Irena's insights bridge the gap between the meditative mind and business acumen, showcasing a personal transformation that is not only inspiring but also indicative of the profound impact intuition, emotional release, and alignment with inner calling can have on professional growth. Together, they unravel the intricate connection between gut feelings and strategic decision-making, highlighting how yoga and energy work pave the way for achieving true potential, both in life and in the competitive world of eComm businesses. Irena's website - https://irenamiller.com/ Irena's social media - Facebook, Instagram, YouTube, TikTok Irena's Meditation Bootcamp - https://www.irenamiller.co/chakras1 Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Book a call - https://digitaldawnagency.com/discovery-call/