
S5 E06 - Back Yourself and Play the Long Game with Scott Abrahams
Season 5 of Estate Agency Mastery asks every guest one question: if you had five minutes with your 20-year-old self, what would you say? In this episode, Chris is joined by Scott Abrahams, who made the move from corporate agency to running his own brand in North London. Chris has been trying to get Scott on the podcast since season 1.Chris asks Scott for the failures that shaped him, and Scott shares three. Each one felt like a setback at the time and led him to where he is today. What we cover Scott’s first failure was not going to university. He didn’t get the A levels, everyone told him he should go, and all of his friends did. He worked full time at Waitrose until he got his first job at a high street agent. His family were supportive, but he struggled with his friendship group and lost contact with many of them. Looking back, he says it wasn’t a failure, even though it felt like one at the time. His advice to his younger self is to keep going and back yourself.Scott explains that it took a long time for things to come good. He didn’t work out who he was until his early 20s and struggled until his late 20s, which he describes as delayed gratification. He was very shy growing up, and his confidence came once he started selling and clients began asking for his advice. Moving from negotiator to valuer was when he found his own.His second failure was staying in the same job for a long time. A client he had sold nine or ten houses for kept asking him why he wasn’t doing it for himself. Scott watched peers become head of sales or lettings and thought it should have been him. Today he says staying on the shop floor, selling houses and building his own reputation, was the best thing he ever did.Scott shares the moment he knew it was time to leave. Early in his valuing career, his office had nothing over a million pounds, and one square in Barnsbury felt out of reach. At 25 or 26, he said that the day they won a house there, he would be done. The week he listed the biggest one on that square, his grandfather, who had been an idol to him, passed away. Scott says it was a big inspiration, and he left.Scott believes strongly in karma and says that belief comes from his own experience more than from books. He illustrates it with a story about a Highbury home he valued at Chestertons. He spent two hours there and still lost the instruction to a local agent. Years later the same clients came back to him, he sold the house, and their referral became the first instruction at his own agency. Seven listings have come from that one connection.His third failure was launching without a website. The business grew through word of mouth, and some people thought it looked dodgy without one. Others liked that he was hard to find, and the agency won a couple of instructions that way. He says being out on the ground is what drove the business forward. His best advice is that you can have everything glossy, but if you have nothing to sell behind it, it means nothing. You can build the rest later.To finish, Scott says the best marketing is getting out and meeting people, and that you have to be truthful. His advice to every agent is to listen and not cut people off. You are never too old or too experienced to learn, and however big your business gets, you don’t know it all. Key takeaways - Keep going and back yourself, even when it doesn’t feel right yet.- Stick to what you believe is right.- Staying on the shop floor builds your own reputation.- Do good, work hard and care. It comes back, sometimes years later.- You can have everything glossy, but without stock behind it, it means nothing. Build the rest later.- The best marketing is getting out and meeting people.- Listen, don’t cut people off, and never be too proud to learn.





