DTC ECOMMERCE: Customer Acquisition & Retention

Hosted by M3

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Mar 2025

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About the show

Brought to you by M3 - We build DTC brands through joint venture partnerships utilising growth strategy, paid media and creative. On the DTC ECOMMERCE podcast we talk about all things customer acquisition, retention and content. This is your one-stop shop to solving every-day direct-to-consumer brand problems. We'll talk about all things DTC growth and provide insights and solutions into how we're driving our brands forward.

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28 recent

March 10, 202525 min

EP28: Riding a Tricky Q1 & Q2 in e-Commerce

EP28: Riding a Tricky Q1 & Q2 in e-CommerceQ1 and Q2 can be brutal, In this episode, we break down exactly what you can do, like increasing your angle and content output (net new is best) and knowing when to spend less for better efficiency.We’ll also tackle the fundamentals around securing your finances, cutting unnecessary overhead (yes, even staff costs), and streamlining processes to make every dollar count. Plus, we’ll dig into ad account structure - while it won’t magically fix everything, getting it right sets you up for scale.⁠⁠M3 on Instagram⁠⁠⁠⁠M3 on Linkedin

March 10, 202523 min

EP27: Addressing FB Comment, Q1 Strategic Offers & 2025 Predictions

EP27: Addressing FB Comment, Q1 Strategic Offers & 2025 PredictionsIn this episode, we dive into a fiery Facebook comment about running separate campaigns for TOF, MOF, BOF, LALs, and interests. Can you really outsmart the Meta algorithm?We’ll also share strategies to crush Q1 with winning offers and how to seamlessly weave them into your Meta process to supercharge your creative.Finally, we’re looking ahead with bold 2025 predictions. From brands embracing AI (or not) to a return to founder-focused storytelling, we’ll cover what’s next as the Australian economy gears up for a rebound.⁠⁠M3 on Instagram⁠⁠⁠⁠M3 on Linkedin

November 9, 202415 min

EP26: Cost Controls vs Force Spend/Lowest Cost (Meta Ads)

EP26: Cost Controls vs Force Spend/Lowest Cost (Meta Ads)When to use Cost Controls vs. Force Spend on Meta Ads? In this episode, we dive into the benefits of using cost controls instead of force spend, and why a hybrid approach can be powerful for managing campaign budgets effectively. We'll break down the strengths of cost controls, when to consider force spend,Steal our ad-account structure here: https://www.m3digital.com.au/m3-meta-acceleratorM3 on InstagramM3 on Linkedin

October 25, 202418 min

EP25: Awkward October, November Strategies & Creative Based Targeting

EP25: Awkward October, November Strategies & Creative Based TargetingJoin us for an interesting episode, including our thoughts on why more people are waiting for Black Friday and Cyber Monday (BFCM) deals than ever before. We'll dive into November strategies, from rotating offers to maintaining profit margins, and explore creative-based targeting versus traditional interest targeting + more.M3 on InstagramM3 on Linkedin

September 1, 202445 min

EP24: Shooting S**t Part 2 | Everything From Retention to Ugly Ads

EP24: Shooting S**t Part 2 | Everything From Retention to Ugly AdsIn this episode, we discuss retention compounding, untapped audiences, and why simple DTC strategies still continue to win. We cover a couple Q4 ad tactics, killer content that's working, and the enduring power of ugly ads..M3 on InstagramM3 on Linkedin

July 23, 202430 min

EP23: Shooting S**t Part 1 | State of July & Focus Areas

EP23: Shooting S**t Part 1 | State of July & Focus AreasJoin us as we delve into a variety of topics, from tracking progress in July to the importance of refining your processes. We also discuss optimising cost infrastructure, identifying inefficiencies, and much more.M3 on InstagramM3 on Linkedin

June 24, 202434 min

EP22: Q&A Showdown: 3 Random Questions Each!

EP22: Q&A Showdown: 3 Random Questions Each!Join us in this authentic episode where we challenge each other with three unexpected questions about e-commerce. Get ready for a rapid-fire session filled with insights, strategies, and a few surprises.M3 on InstagramM3 on Linkedin

May 6, 202410 min

EP21: Why Isolated Focus Matters

EP21: Why Isolated Focus MattersIn this episode, we discuss the crucial importance of focusing on isolated areas within your strategy and allocating resources to the core aspects that drive your progress.M3 on InstagramM3 on Linkedin

March 27, 202419 min

EP19: 3 Mindsets You Need to Integrate Into Your Brand

EP18: 3 Mindsets You Need to Adopt & Integrate Into Your BrandIn this episode we talk about 3 critical mindsets you need to adopt and integrate into the way you are running your brand. Some of these may be controversial!M3 on InstagramM3 on Linkedin

March 12, 202413 min

EP18: 3 Things Our Fastest Growing Brands Have Done to Get From $0 to $100K+

EP18: 3 Things Our Fastest Growing Brands Have Done to Get From $0 to $100K+In this episode we talk about 3 fundamental components you need to be clear and executing on to take your brand from being a small market player to making some real noise in the marketplace.M3 on InstagramM3 on Linkedin

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