DriveWay Marketing: The Road to 6 Figures for Home Services Pros

Hosted by Bryan Durkin

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May 2026

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About the show

Are you in the home services business? Whether you clean carpets, operate a home cleaning company, landscaper, HVAC, plumber you name it. You can grow to 6 figures and beyond and our guests are those that are in your shoes. They built, support & help home services companies become the one they want vs the one they have. Proudly sponsored by our platinum sponsors https://MVPTeamPro.com and https://getoffthetrucknow.com/ every episode is jam backed of advice, inspiration and even some rants!

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50 recent

May 25, 202614 min

Ep 50: Authority Lessons from Billionaire Backyards

In this episode, I reflect on our recent Naples Experience Mastermind! An incredible few days where Pam and I brought together 18 dynamic entrepreneurs from diverse industries. We intentionally designed this event to be a memorable experience, not just another typical conference. From enjoying private chef dinners in stunning showrooms to a curated sunset cruise through billionaire backyards, we set out to shift perspectives and spark genuine conversations. These settings helped everyone open up quickly, leading to real discussions about building better client relationships, fostering trust, and the long-term journey of reputation and authority-building.As I share key takeaways, it’s clear that while new client acquisition remains a universal challenge, the real differentiator comes from building authority, authenticity, and robust referral networks. Quick fixes and shortcuts, especially those involving generic AI content, don’t last, but combining authentic storytelling with cutting-edge technology is where the opportunities lie. The Authority Hub I’m launching is dedicated to this, helping entrepreneurs build authority, strengthen referrals, and leverage AI without losing their voice. I’m excited to dive deeper into these strategies in future episodes and continue supporting you on the path to becoming the trusted, memorable leader in your field.Don't miss out on our next episode! Click here to stay in the loopFor our Spotify ListenersFor our Apple Listeners

May 13, 202621 min

Ep 49: Authority-Driven Marketing Shift

After nearly 50 episodes, we’re shifting our focus to one of my core business philosophies: authenticity and authority as the currency in today’s trust-based marketing landscape. I discuss how these values have been consistent themes throughout my career and why they matter more now than ever. Referencing inspiration from experts like Dan Kennedy and Tony Robbins, I dive into the critical importance of building real trust, especially for startups and mid-market businesses, and how being authentic accelerates client relationships and helps outpace the competition. I highlight examples among my mastermind peers and clients, everyone from a Disney executive to a Montana coffee shop owner, who are winning because they’ve positioned themselves as authentic authorities rather than chasing the masses or empty Google clicks.I also spotlight some of the friends and mentors who’ve shaped this new approach, from Darcy Juarez’s lead generation book to Dan Kennedy and Adam Witty’s work on authority marketing. Leveraging AI is another essential part of the conversation; I explain how AI and automation change the game for established experts and why your digital authority and personal brand need to be present in today’s search landscape. I wrap up with a preview of what’s ahead for the show: more interviews, hands-on authority-building strategies, and a focus on real-world results across industries, from e-commerce to interior design. If you want to stand out, now’s the time to blend authenticity with authority and make sure your voice is leading the charge Don't miss out on our next episode! Click here to stay in the loopFor our Spotify ListenersFor our Apple Listeners

April 15, 202617 min

Ep 48: The AI Free-for-All Is Costing You Money: Build Systems or Stay Stuck

In this compelling episode, Bryan Durkin dives deep into the chaotic world of AI tools like ChatGPT and Claude, revealing how they can either drain your resources or exponentially boost your business efficiency. Drawing from the wisdom of marketing legend Dan Kennedy, Bryan illustrates the critical importance of structuring AI applications, so they enhance your business rather than hinder it.Discover how to transform random acts of marketing into predictable systems of opportunity with AI. Learn the secrets to refining your brand voice, scaling your expertise, and protecting your brand authenticity all while saving time and money. Bryan shares actionable insights on creating structured AI prompts and custom GPTs that allow your team to operate seamlessly and efficiently.Whether you're a CEO, a business owner, or part of a marketing team, this episode offers invaluable strategies to leverage AI tools, eliminate decision fatigue, and scale your business without hiring more experts. Bryan also discusses the importance of having a game plan and how custom GPTs can serve as your ultimate playbook for success.Tune in to harness the power of AI and propel your business into new realms of profitability and efficiency. - **Title Tags**: AI Tools for Business Efficiency, Structuring AI Systems, Dan Kennedy Marketing Strategies- **Meta Description**: Discover how to transform AI chaos into structured business efficiency. Learn from Bryan Durkin on leveraging AI tools like ChatGPT for scalable profits. - **Keywords**: AI systems, business efficiency, ChatGPT, brand voice, Dan Kennedy, marketing strategy, scaling expertise, structured AI promptsDon't miss out on our next episode! Click here to stay in the loopFor our Spotify ListenersFor our Apple Listeners

March 23, 202614 min

Ep 47: The Power of the List and Why 40 - 40 - 20 Wins

In this episode, I dive deep into the concept of lists and how most of the so-called "perfect buyer persona" lists you can buy online are basically worthless unless you make them better. I share insights from industry veterans like Brian Kurtz and Dan Kennedy, breaking down the well-known 40-40-20 marketing rule and showing why, in my experience, the list is often the most critical factor in your marketing success. I talk about why it's not about the size of your list but rather its quality and specificity. Whether you're building a tiny but highly targeted group or scaling to thousands, the message-market match is key, and small, trusted lists deliver better engagement and results.I also explore how marketing tools like Facebook and Google can help amplify your reach but stress that the real value comes from understanding your ideal customer, right down to their cars, vacation spots, and even club memberships. I discuss the importance of authenticity and trust, especially with small markets, and share stories about the value of going deep versus wide with your client relationships. You'll hear why the first sale comes from relevance, the second from trust, and the third from strong systems and why getting these right will pay back your investment in spades. If you want to rethink your approach to building lists and finding your perfect customer, this episode is a must-listen.Don't miss out on our next episode! Click here to stay in the loopFor our Spotify ListenersFor our Apple Listeners

March 2, 202620 min

Ep 46: Sales Isn't a Four Letter Word

In this episode, I dive deeper into the concept of sales, addressing the common misconception that sales is a dirty word or something to be avoided. I break down why successful selling is never about manipulation—it's about genuinely helping people move from a problem to a solution. By focusing on truly understanding what I offer, who I help, and the real benefits my clients receive, I’ve learned that building trust and delivering outcomes is far more important than outdated high-pressure tactics. I share stories from my own journey, including the importance of authenticity, consistency, and approaching every interaction as an opportunity to serve, not just to close a deal.I also talk about the vital role of trust, how consistently doing what I say I’ll do, communicating honestly (even if that means saying “I don’t know”), and putting the client’s needs first builds long-term business relationships. Sales isn’t about having a flashy personality or a magical script; it’s a repeatable system that thrives on reliable action and clarity. Whether I’m nurturing prospects over months or celebrating a new big contract after two years of persistence, it all comes back to being prepared, authentic, and relentlessly focused on the customer’s outcome. Thanks for tuning in, I hope these insights help you see sales as a path to genuine growth and leadership, not just numbers on a spreadsheet.Don't miss out on our next episode! Click here to stay in the loopFor our Spotify ListenersFor our Apple Listeners

February 9, 202613 min

Ep 45: Consistency Is King

In this episode, I dive into a topic that might not sound thrilling at first, consistency, but it’s honestly the bedrock of success in business. While the world gets caught up in the latest AI trends (and don’t worry, I’ve got more AI episodes on the way!), today I’m sharing why boring businesses often out-perform trend-chasers, all thanks to reliable, repeatable processes.I talk about how the real magic isn’t in flashy tactics or the newest app, but in sticking to what works and layering in new ideas without abandoning your core actions. I emphasize that six months used to be the finish line for a business, but in reality, it’s just the starting point. I share real-world examples, like my friend who built a high-end mastermind group in New York City through decades of steady relationship-building, and my own experience nurturing business contacts through handwritten notes and regular, authentic follow-ups. Don't miss out on our next episode! Click here to stay in the loopFor our Spotify ListenersFor our Apple Listeners

January 26, 202640 min

Ep 44: Building a Service Business with Chris Henningsen

In this episode, I chatted with Chris Henningsen from Gator Garage in Austin, Texas, about his unique path from the tech world to launching his own garage door business. We explored how his background in technology, a stint in oil and gas, and lessons learned (sometimes the hard way) from franchise ownership helped him build a company grounded in strong processes and systems. Chris shared how he and his wife built their own operational playbook, constantly improving as the business grew, all while emphasizing transparency and customer service.We also discussed the importance of culture and recruiting the right people, noting how just one “A player” can transform a business. Chris explained his approach to honest pricing, educating both his team and customers, and maintaining integrity, especially in an industry where that’s not always a given. The episode is packed with practical advice for anyone looking to grow a home service business the right way.Don't miss out on our next episode! Click here to stay in the loopFor our Spotify ListenersFor our Apple Listeners

December 19, 202517 min

Ep 43: Bryan’s Five Laws of Selling

On this episode, I’m diving deep into what I believe is the most crucial aspect of running a successful business: understanding deal flow and how it drives revenue. While most people are caught up in the holiday season, I wanted to share Bryan’s Five Laws of Selling, a straightforward, practical approach I’ve been using for over thirty years. These five steps clarify how to guide potential clients through your sales and marketing process, regardless of what you actually call the stages in your business.I break down each stage, starting with suspects (those who might be a good fit but we don’t know much about yet), to prospects (where we know a couple of key things about them), to real opportunities (they have a problem and recognize us as a possible solution), and finally to deals and long-term clients. I cover why it’s important to treat each category differently, from the way we market to and communicate with them, to the data we track and the questions we ask. I share real-life examples from B2B and home services so you see how these five steps apply practically, no matter your niche.Whether you’re used to complicated CRM jargon or you just want a simple, actionable framework, this episode will help you rethink your approach to sales. Understanding how to move people from one stage to the next is essential, not every stage generates revenue, but every stage matters for building a healthy pipeline. Be sure to check out my previous episodes on referral strategy; together with this Five Laws episode, they’ll give you the backbone for steady growth in the coming year. Happy holidays and here’s to a prosperous 2026!Don't miss out on our next episode! Click here to stay in the loopFor our Spotify ListenersFor our Apple Listeners

November 18, 202555 min

Ep 42: Mindsets for Growth with Alyssa Rogers

In this episode, I had the pleasure of sitting down with Alyssa Rogers, who shared the incredible journey of building and scaling a generational business in South Boston, Virginia. We dove into the roots of Rogers Heating and Cooling, her and her husband Joey's decision to grow the family business, and the pivotal moments that shifted their mindset from simply growing to $10 million to aiming for $100 million in revenue. We discussed the importance of being in the right rooms and how surrounding ourselves with ambitious, supportive people can transform our sense of what's possible. Alyssa opened up about the challenges and rewards of grassroots marketing in a small town, the value of soft skills and personal development within her team, and how her podcast "Hello, Hello" became a powerful tool for connecting with the community and spotlighting local leaders. We wrapped up by reflecting on mindset, commitment, and staying true to personal and professional goals no matter what size business you're striving for.Don't miss out on our next episode! Click here to stay in the loopFor our Spotify ListenersFor our Apple Listeners

November 3, 20255 min

Ep 41: Referral Impact: 125k Yearly Potential

In this episode, I dive into the real impact referrals can have on building a thriving business. I walk through some numbers with a simple calculator I created, showing how even a single referral partner can make a noticeable difference. But the real payoff happens when you start multiplying those partners. Imagine going from one to four or even ten people consistently referring clients to you. I explain how the value of each deal and the frequency of referrals can quickly add up, taking a modest income and scaling it up to a legitimate, sustainable business model. Relying on just one source for new business, whether it’s referrals or ads, is risky, and I emphasize why spreading your efforts is so crucial, especially in uncertain market conditions.I also touch on the importance of systemizing your referral process to make it manageable and more effective, even if you’re a solo entrepreneur. By demonstrating scenarios where both the number of partners and the value of deals increase, I show how quickly the numbers can become truly game-changing. Adding referrals to other lead generation methods, like ads and reactivation campaigns, creates a business engine with multiple legs. That’s what can help you take control and find stability, no matter what’s happening in your industry or the broader economy. This episode lays out the basics and sets the stage for deeper dives into building a strong, diverse marketing strategy in future discussions.Don't miss out on our next episode! Click here to stay in the loopFor our Spotify ListenersFor our Apple Listeners