Doing It Online : Funnels, Sales & Scaling for Coaches Who Hate Launching

Hosted by Kate McKibbin

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314

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Sep 2026

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About the show

The Doing It Online podcast is your weekly dose of sales funnel strategies, evergreen automation, and scaling tips for coaches who want to grow without burning out. Hosted by Kate McKibbin—7-figure funnel strategist and founder of Hello Funnels—this show helps you make more sales with less selling. We're talking: profitable sales funnels, email automation that actually converts, creating high-ticket group programs, ditching exhausting launches, and building a coaching business that runs on autopilot. If you want consistent revenue without the burnout, you're in the right place.

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60 recent

October 20, 202611 min

#307 - How I'm Saving 100 Hours a Month With AI (The Exercise Behind It)

Four tabs open. One's ChatGPT, going nowhere. One's a carousel you saved months ago. One's a mini course you haven't finished. One's just Gmail, because you gave up. That's not a system. That's a junk drawer, and almost everyone running a business with AI right now has one. The weird part is, the people who've tried the most stuff are often more stressed than the people who haven't started at all. Half done isn't further ahead. It's just more things not quite working. If you've got a browser full of AI things you've saved and basically never opened again, this episode is for you. What's the two-list exercise that tells you exactly which job to hand to AI first? Why does it only take ten minutes? And what actually happened when Kate used it on the one task she'd been putting off the longest?🤖 Click here to grab the free guide, How to Save 100 Hours a Month in Your Business with AI.

September 15, 202614 min

#306 - I Asked Claude How to Free Up 10+ Hours a Week (Here's What It Said)

I asked Claude one question, and it changed how I'm running the rest of this year. Not a caption prompt. Not a content idea. I asked it to audit my business and tell me exactly what to build to free up ten or more hours a week. It came back with four things. I built every single one of them. If you've got big goals before the end of the year and you can already feel yourself heading toward a burnout heap to get there... this episode is for you. Inside: what Claude actually said when I asked it to find my biggest time leaks, the surprisingly cheap fix that finally let me publish sales pages I design entirely inside Claude, why a spreadsheet nobody liked opening was quietly costing me more than time, and the AI Executive Assistant I was too scared to build until I figured out how to make it properly safe. Plus what happened the first time I handed it a 25-item brain dump, and how many hours a week it's actually saving me right now. 👉 Want to build all four of these with me, live? Click here to grab your spot at AI Fridays.

September 8, 202616 min

#305 - This 10 minute move = free money in your business!

There's a tick box on your checkout page that could be worth more than your next launch. Most people either don't have one, have one that's quietly underperforming, or have one and are too nervous to add a second. I was in that third group for way too long. So this is a mini masterclass on the mighty order bump. It's the exact Mini Money Move I gave the first SCALE cohort, and it takes about ten minutes to implement. If you're making sales but every sale is worth less than it should be... this episode is for you. Inside: the conversion rate that means your order bump is broken (it's higher than you think), and the two things to change when it is. What actually happened to our numbers when I finally added a second order bump, including the fear I had about it that turned out to be completely wrong, and how many buyers now take both. Then the practical half. How to price an order bump on a $27 offer versus a $2,000 program, the formats that convert every time, the one thing you should never use as a bump, and the exact feeling your bump has to create in about two seconds flat. Plus how to test your way to the most profitable price, and the three checkout tools worth using. 👉 Want the part I couldn't teach on audio (the design side, the templates and the AI tools)? Click here to check out Funnel Club if you want to get in and get your first funnel built. 👉 Or if you want twelve months with us building a wildly profitable, mostly automated, genuinely enjoyable six figure a month business, click here to join the SCALE waitlist for the next round.

September 1, 202615 min

#304 - 3 Things I Did to Restart My Instagram... Again (While Posting Less)

My engagement fell off a cliff, and I was bored of my own content. Not stuck. Not clueless. I've got the systems, the prompts, the whole content machine. The posts were going up four times a week, on time, every week... and they were completely beige. So I planned a comeback tour. Three specific things, in a specific order. Last month we picked up nearly 1,500 new followers, posts are getting seen again, and I'm posting less than I was before. If you know exactly what to post, you're doing it properly, and it's just not landing anymore... this episode is for you. Inside: why I spent an entire afternoon building freebies I could have charged for, and the "list loop" trick I used to make my email list do the heavy lifting on Instagram. Then the content series I built, and the one thing every series that's actually working right now has in common. (It's not follower count. It's the bit that terrified me enough that I almost didn't do it.) And finally, why I stopped praying to the Instagram algorithm and started paying it about $100 a post. How much I'm boosting, which posts I'm choosing, and the unexpected reason boosting only two posts a week gets everything else seen too. Plus the trade-off that gave me back the most time of all.

August 25, 202613 min

Scale Like A Girl Ep 8 - The 4 Things That Stop Women At Exactly This Level. One Of Them Is Yours

Almost twenty years ago, I invented Pinterest. Before Pinterest existed. Built it for my fashion blog... inspiration boards, saved images, even the sneaky background affiliate links (yes, real Pinterest does that too). I was obsessed with it for two weeks. Then I moved on to the next idea. A year later, Pinterest launched and exploded. That pattern is one of four things that stop women at exactly this level. And in the final episode of Scale Like A Girl, I'm walking you through all four... with the honest answer to each one. If you're at consistent six figures, working harder than the women who somehow keep growing past you... this episode is for you. Why do smart women with proven offers circle the same numbers for years? What do the women who break through do at every ceiling that everyone else doesn't? What would break in your business if it worked four times better tomorrow? And which of the four can you not solve from inside your own head? One of them is yours. You'll know it when it lands. Doors to SCALE are open right now, for waitlist members only. There are 20 spots in the pilot round. 👉 On the waitlist? Go check your email and grab your spot now 🎟️ 👉 Missed the waitlist this time? Click here to join the list for the next round

August 23, 202614 min

Scale Like A Girl Ep 7 - The AI Actually Running My Business Right Now (And What Each One Replaced)

It's no secret I've been geeking out hard on AI for the last couple of years. What I haven't done is show you what it's actually doing in my business right now... the three places it's earning its keep, and what each one has taken off my plate. If you know AI matters, you've dabbled (mostly for writing), and you know that's barely scratching the surface... but you don't have time to disappear down the rabbit hole and figure out the rest... this episode is for you. Which three areas actually pay? What's the one-afternoon-a-week habit that makes AI compound instead of turning into a hobby? What's the app I'm building right now, and why do SCALE members get it first? Plus the one thing you can set up this week that's completely free. Doors to SCALE open 7am Wednesday 26 August (that's Australian Eastern Standard Time). There are 20 spots in the pilot round, and the waitlist is how you hear the second they open. 👉 Click here to join the waitlist now 🎟️ The final episode of Scale Like A Girl drops Wednesday... make sure you're subscribed.

August 20, 202616 min

Scale Like A Girl Ep 6 — How A Health Coach Scaled From 2 Sales A Month To 20 Sales A Week To 20 Sales A Day

Her offer was good. Her clients got life-changing results. And she was making about two sales a month. To make one sale she was doing five or six sales calls, and every sale she made put another eight calls into her diary, because what she was selling was a pack of eight one-hour sessions. So the better she got at selling it, the less time she had. Today that same business sells as many as twenty a day, completely on autopilot, with zero sales calls, and does multiple seven figures a year. If you've got an offer you know is good and it is still weirdly hard to sell... this episode is for you. Why is a funnel the worst possible fix for an offer that isn't selling? What were the three things wrong with hers, and why did we never touch her sales page? And what did she do at every single plateau that almost nobody else does? The waitlist for SCALE is filling up fast and doors open 7am Wednesday 26 August. There are only twenty spots and this will sell out. 👉 Click here to get your name on the waitlist. 🎟️

August 18, 202614 min

Scale Like A Girl Ep 5 - The 9 Secret Sales Strategies Running In My Business Right Now (I Haven't Touched Most Of Them In Months)

Right now there are nine different things in my business making sales. I'm not doing any of them, and I haven't touched most of them in months. Between them they make multiple sales every single day. A different mix of programs every time. If you've built a business that works, and you're now stuck at exactly the level it works at, and every idea you've got for growing it starts with "find more people"... this episode is for you. Why does one great funnel cap you no matter how good it is? How does a $47 sale become an average order value of $140, with no price rise and no bigger offer? And why is the answer to growing almost never more eyeballs? Every strategy in this episode is one we install with people inside SCALE, my brand new program. The first round is a pilot and it's capped at twenty people. 👉 Click here to put your name on the waitlist. 🎟️

August 16, 202613 min

Scale Like A Girl Ep 4 - The 7 Signs You're About To Hit Your Next Level

After eight years I can usually tell who's about to break through, months before it happens. It isn't instinct, it's a pattern. The people who go do a very specific set of things first, in roughly the same order, and almost none of them realise they're doing it. There are seven. Plus a bonus one that means someone is about to move fast. If you've been assuming the reason you haven't broken through yet is that you're missing something enormous... this episode is for you. It's almost always one thing. Why is going quiet the strongest signal of all? What's the one filter for finding the right support, and why does everybody skip the last part of it? And which of the seven do you already have without having noticed? Everything on this list is what we build inside SCALE. The first round is a pilot, capped at twenty people. 👉 Click here to put your name on the waitlist. 🎟️

August 13, 202611 min

Scale Like A Girl Ep 3 - Why Type B Content Creators Make More Money Than People Posting 10x A Day

I don't care whether my posts get engagement. My ego cares. My business does not. There are two completely different ways to do content, and almost nobody names the second one. So most people spend years forcing themselves to be the first type, feeling like a failure when they can't keep it up, and never finding out there was another option the whole time. I was recently at a mastermind where someone shared that they post almost ten pieces of content a day, and that posting more is their number one growth strategy. It works. It also takes a team of nine people. If you've been quietly convinced you're just bad at content, and you're tired of trying to keep up with people who clearly love it more than you do... this episode is for you. How do you know which type you actually are? Why can a post that gets three likes still be the thing that makes you real money? What are the two layers sitting underneath your content that hardly anyone talks about, and why do you only have to build them once? And what is the third layer, the one that costs about ten dollars a day and is cutting the time it takes someone to go from finding you to being ready to invest from six months down to about fourteen days? 👉 The pieces I walk through in this episode are what we're building together inside SCALE, my brand new program. The first round is a pilot and it's capped at twenty people. Click here to put your name on the waitlist. 🎟️ This is episode three of Scale Like A Girl, a pop-up mini-series with multiple episodes a week. Next up: what a $47 customer is actually worth to me, and why it's more than four thousand dollars. Make sure you're subscribed.

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