Doing It Online : Funnels, Sales & Scaling for Coaches Who Hate Launching

Hosted by Kate McKibbin

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299

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Jun 2026

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About the show

The Doing It Online podcast is your weekly dose of sales funnel strategies, evergreen automation, and scaling tips for coaches who want to grow without burning out. Hosted by Kate McKibbin—7-figure funnel strategist and founder of Hello Funnels—this show helps you make more sales with less selling. We're talking: profitable sales funnels, email automation that actually converts, creating high-ticket group programs, ditching exhausting launches, and building a coaching business that runs on autopilot. If you want consistent revenue without the burnout, you're in the right place.

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60 recent

June 2, 20267 min

#299 - AI isn't killing small businesses - it's creating the most profitable era of them in history

The doom and gloom narrative about AI and small business is wrong.For a while now I've been sitting with two feelings about AI at the same time. Genuine excitement about what it makes possible. And a quiet, nagging dread about what it all actually means. The two camps out there - AI destroys everything, or AI sets us all free to float around painting watercolours - haven't helped. Neither one feels right.So when I heard Daniel Priestley's take on Diary of a CEO, it was the first time I'd heard a version of the future I could actually get excited about. Not because it's all rosy. Because it's logical.If you've been quietly uneasy about where AI leaves you as a coach or course creator - this episode is for you.I'm sharing my take on the perspective that changed how I see this whole thing: what the economic landscape actually looks like as AI scales, where the real opportunity sits, and why the coaches and course creators building lean, automated, specific businesses right now might be in the most powerful position of anyone.This might be the most hopeful thing I've recorded in a while.Daniel Priestley's full Diary of a CEO interview is also worth your time 👉 click here to listen.

May 26, 20268 min

#298 - This one Strategy brought in an extra $300K+ in the last Five Month

$296,516.31. From a $37 offer. In five months.That's not a launch. That's not a viral moment. That's a self-funding sales pathway running in the background — and in this episode, I'm pulling back the curtain on exactly how it works.I've been using low-ticket gateway offers in my business since 2019. The first time, I built the whole thing in an afternoon during COVID lockdowns to avoid creating a webinar I didn't want to make. Made five sales the next day on a $27 offer. This year, I did it again — same process, different strategy — and we've scaled to spending $1,000 a day on ads with an average 2x return. And for the first time ever, we're profitable on the front end.If you've been wondering how some coaches seem to always be growing, always making sales, always adding new people — this episode is for you.I'm walking through the full story: what I built, when, why it worked, why we stopped, and what made us come back to it. Plus what's actually changed in 2026 that's made this more profitable than ever — and what we've updated inside Paid to Grow 3.0 to reflect all of it.Paid to Grow 3.0 is on pre-sale right now at $197 — that's $100 off the full price. But only until midnight this Friday.👉 Click here to grab your spot at the pre-sale price before it goes up.

May 19, 202612 min

#297 - 3 Reasons Your Sales Have Slowed Down (And How to Fix Them)

If your sales have slowed down lately, the answer probably isn't what you think.It's not the market. It's not your content. It's not that your offer isn't good enough. In most cases it comes down to one of three very specific — and very fixable — structural problems that are quietly capping your results.If you've been working hard and not seeing it reflected in your sales — this episode is for you.I'm breaking down the three most common reasons sales slow down: why your audience can go nose-blind to your offer no matter how many times you promote it, why constantly showing up isn't the same as constantly growing, and why having one sales system — whether that's live launching or a single funnel — will always have a ceiling no matter how much you optimise it.And more importantly, what to do about each one.There's also something coming very soon that addresses all three of these problems directly. Keep an eye on my Instagram — details dropping shortly.👉 Follow us on Instagram at @hellofunnels so you don't miss it.

May 12, 202613 min

#296 - The Silent Selling System Behind Five-Figure Days

Five-figure days don't happen by accident.They happen when you have the right system running quietly in the background while you live your actual life. No webinar. No live launch. No grinding.Most people are either stuck in the launch cycle of doom, or they've built a funnel and run ads to it and wondered why they're barely breaking even. The answer isn't to work harder. It's to build the right system.If you've been wondering why consistent revenue feels so out of reach right now, this episode is for you.I'm breaking down the exact Silent Selling System™ behind our five-figure days: the three-engine framework that's given us a $60K to $100K+ minimum baseline for the last five years, and that's now scaling faster than ever.I'm not gatekeeping a thing.Want help building your own Silent Selling System™?Click here and DM us "FUNNEL ME" and let's get your funnel built!

May 5, 202613 min

#295 - Everyone's Running Live Workshops. Let's Talk About It.

There's a reason everyone in your feed is suddenly running a paid live workshop.It's not a coincidence. It's not a fad. It's a direct response to some very real problems happening in the online business space right now — and once you understand why this strategy is working, you'll have a much better sense of whether it's the right move for you.In this episode I'm getting into all of it. Why live workshops are having such a moment right now. What makes the paid format specifically so powerful for coaches selling premium offers. And the honest realities that most people aren't talking about before they dive in.If you've been watching this trend and quietly wondering whether you should be doing it too — this episode is for you.I'm sharing the actual conversion numbers you should know before you run one, the truth about using ads to fill a paid event (it is not what most people expect), and what I actually recommend if you have a smaller audience and still want to make this format work.This is not a "yes, go run a workshop, they're amazing" episode. It is a "here is what you actually need to know to make a smart decision" episode. And those are my favourite kind.👉 Want help figuring out the right strategy for where you and your business are at? DM the word FUNNELME to us at @hellofunnels on Instagram and let's have a chat.#hellofunnels #doingitoronline #liveworkshop #onlinecoach #marketingstrategy

April 28, 202610 min

#294 — Inside The Budget AI Tech Stack Running Our Whole Business

You don't need a developer, a $10,000 custom build, or some fancy tech you can barely pronounce to actually use AI in your business properly.The full AI tech stack running our entire business at HelloFunnels is genuinely budget-friendly. No N8N. No extra computers running in the corner of an office. No mystery integrations that only a developer can touch.It is a small handful of tools (most of which you have probably already heard of), all talking to each other and quietly doing the work in the background.In this episode, Kate is cracking open the full AI tech stack we use to run HelloFunnels. Every single tool, every single cost, and exactly what each one is doing for us behind the scenes.If you've been hearing all the AI hype lately but assuming it needs a giant tech budget or a developer on retainer to make it actually work, this episode is for you.Inside the episode:The two versions of Claude we run (and the reason we actually use both)Why Airtable and ClickUp together make up our "business brain"The little tool quietly connecting everything (and only costs about $20 a month extra)The optional fifth tool that completely changed how we approach ads and market researchPlus the actual total cost of the whole stack (it's lower than you think)This episode is the natural next step after last week's deep dive into our AI Business Brain. If you missed that one, go back and listen to it first for the full picture.🎟️ Want to actually see all of this in action? Kate has recorded a free behind-the-scenes video where she walks you through every workflow, every dashboard, and every part of our AI system in real time. It is only up for a limited time.👉 Click here to grab the behind-the-scenes video.

April 21, 202611 min

#293 - Diary of Building Our AI Assistant, Part 2

Most people's AI knows absolutely nothing about their business.Every conversation starts from scratch. You spend 20 minutes giving it context before you can even get to the actual question. And then you do it all again the next day.That's what was happening to us. Until we built what I'm calling the Business Brain.If you're using AI for your coaching or course business but it still feels like you're starting from zero every single time... this episode is for you.This is Part 2 of my diary of building our AI assistant. Last week was the content system. This week, I'm walking you through how we built a central database that gives our AI full visibility over every contact, every client interaction, every DM, every support ticket, every community conversation, and every call summary in our business. And what that's actually enabled us to do with it... from automated lead scoring to pre-call briefings to weekly client care that happens without me lifting a finger.If you missed Part 1, go back and listen to that one first. It's the perfect starting point.👉 Want to see all of our AI systems in action? Grab Our AI Playbook... a behind-the-scenes walkthrough of the exact AI systems running inside our seven-figure coaching and course business. Click here to watch (available for a limited time only).

April 14, 202618 min

#292 - Diary of Creating My Own AI Assistant, Part 1

I have a confession. I've been low-key obsessed with AI for the last two years.But I've also watched a lot of people disappear down the AI rabbit hole for weeks and come back with... not a lot to show for it. So I kept myself on a leash. Diving in, pulling back, diving in, pulling back. Until recently, when three things happened at the same time that changed everything.If you've been wanting to use AI for your content creation but you're stuck in the cycle of "I know it could do more for me but I can't justify the time to set it up"... this episode is for you.I'm sharing the real, honest diary of how I ended up building my own AI content assistant. The seven-step content workflow. What the process actually looked like. And why the content coming out of it is better than anything I was producing when I was spending 10+ hours a week creating content manually.This is Part 1 of a two-parter. Next week I'm taking you inside the bigger picture... what I'm calling the CEO Command Centre.This is also the exact AI content system we're building live at the Cash Money Content Upgrade Workshop on Tuesday April 21st. Two hours. You'll walk out with your own Content Command Centre, fully customised for your business.🎟️ Tickets are $97. Click here to grab yours now.

April 7, 202610 min

#291 - Lead Magnet vs. LTO: The 90-Day Experiment (Real Numbers)

Should you run a lead magnet funnel or run ads direct to a low-ticket offer?I've been running an experiment over the last 90 days to find out. Same time period. Similar number of people. Same offer at the end.One was a lead magnet funnel. The other was a direct sales funnel.And I tracked everything: what we spent, what we made upfront, and how many people from each funnel went on to buy our other programs over 30, 60, and 90 days.If you've been wondering which funnel strategy is right for you—this episode is for you.I'm pulling back the curtain and sharing the real numbers. Which one was more profitable upfront? Which one converted better long-term? And which one is right for your business right now?Listen to find out.Want help setting up your funnel?DM us on Instagram: @hellofunnels

March 31, 2026Episode 29021 min

#290 - What to Do When Someone Steals Your Content (My Step-by-Step)

Someone copied my ad. Pretty much word-for-word. Scene-by-scene. Not "inspired by" copied. Blatant copied.And when I reached out to them? They played dumb, denied it, then blocked me.If you've ever been copied or you're worried about what to do if it happens—this episode is for you.I'm walking through exactly what I did: the DM I sent, the deadline I gave, how they responded, the PDF I created with side-by-side proof, reporting them to Meta's IP infringement department, and where I drew the line between protecting my business and protecting my peace.Plus, the three levers you actually have when someone copies you (spoiler: legal action usually isn't one of them).Questions about protecting your content?DM me on Instagram: @hellofunnels

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Doing It Online : Funnels, Sales &amp; Scaling for Coaches Who Hate Launching