Doing Business Like a Woman Podcast

Hosted by Melissa Kellogg Lueck

Business Management

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169

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Jun 2026

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About the show

The Doing Business Like a Woman podcast is for women entrepreneurs in any stage of building their own business - whether you're just getting started or are a seasoned pro - that wants to make more money and have a greater impact while growing into the full expression of yourself as a female entrepreneur. More women than ever are starting and running businesses, and we are creating a whole new way of doing business. I used to think doing business like a woman was a problem and now I know it's a m

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June 8, 202631 min

166. The Leadership Skill Every Woman Entrepreneur Needs

Have you ever launched an event or opened enrollment for a program and…crickets. Or maybe, you get a surge of sign-ups and then radio silence, leaving yourself wondering, "Why isn't this filling faster?" I know that feeling. That’s why in this week’s episode of Doing Business Like a Woman, I'm pulling back the curtain on what I've learned about filling rooms, filling events, and filling offers after nearly three years of leading a thriving community of women entrepreneurs and hosting over 72 events as Managing Director of the Northern Colorado Chapter of eWomenNetwork. The truth is, filling the room isn't only about marketing and sales. It's about leadership. It's about creating connection, building community, and believing in your vision before anyone else does. In this episode, I talk about: The leadership mindset required to fill events and offers Why personal invitations are more powerful than ever How to make it easy for people to say yes Why community matters more than ever in an AI-driven world If you’re ready to increase your impact, this episode will encourage you to think bigger, stay committed, and keep showing up for your vision. Timestamps: 00:00 – Welcome to Doing Business Like a Woman01:15 – Why we're talking about filling the room02:15 – Taking over the Northern Colorado eWomenNetwork chapter04:00 – The surprising reason Melissa said yes05:15 – Learning how to fill rooms and offers06:30 – We all start with an empty room07:15 – Your responsibility as a leader08:00 – Creating an ecosystem of support for women entrepreneurs09:00 – Serving thousands through events, programs, and coaching10:00 – What 72 events taught me about filling rooms10:45 – Why you must be more sold than anyone else11:30 – Stop waiting for validation and permission12:00 – "I go first, I go often, and I go on purpose"12:30 – Stop selling seats and start curating the room13:30 – Finding the right people for your community15:00 – Building something bigger than yourself16:00 – Relentless communication and connection17:00 – Why personal invitations work so well18:00 – AI, authenticity, and the future of live events19:30 – Making registration and enrollment easy20:30 – The event marketing lesson that changed everything21:30 – The power of personal outreach22:30 – People love to be invited23:00 – Staying committed when registrations slow down24:00 – Maintaining belief through the quiet middle25:00 – The challenge: filling a room with 111 women entrepreneurs26:00 – Lessons from Lindsey Vonn and Breezy Johnson27:00 – Giving your vision everything you've got28:00 – Think bigger and spread your message29:00 – Final encouragement and invitation to connect Stay Connected: 📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

June 1, 202621 min

165. The Truth About Finding Your Niche as a Woman Entrepreneur

Have you ever caught yourself thinking, “If I could just figure out the perfect niche, everything in my business would finally click?” In this episode of Doing Business Like a Woman, I’m sharing my own niche journey after 20 years in business, from saying yes to every client and opportunity, to discovering the deeper purpose behind my work and building a business centered around helping women entrepreneurs grow. And honestly? The biggest lesson I’ve learned is this: your niche is not something you force. It’s something that evolves over time. I’m talking about: — The mistake women entrepreneurs make trying to “pick the perfect niche”— Why your niche should be built around your strengths, desires, experience, and purpose— What it really means to shift into purpose in your business If you’ve been stuck in niche perfectionism or questioning whether you’re “doing it right,” this episode is for you. Because it’s not the perfect niche that creates success. It’s knowing who you are, how you want to serve, and the change you want to help create in the world. Timestamps 00:00 – Welcome to Doing Business Like a Woman01:00 – What “niche drama” really looks like02:30 – Defining what a niche actually is03:15 – Why your niche is an evolving process04:15 – Melissa’s first business and serving “everybody”05:30 – The benefits of casting a wide net early in business06:30 – From content creator to mortgage and real estate marketing07:30 – Feeling disconnected from purpose in business08:15 – The moment that changed everything09:30 – Realizing the desire to help women entrepreneurs10:30 – Shifting into purpose and meaning in work11:15 – Gradually transitioning into a new niche12:15 – Discovering the types of clients she serves best13:00 – Trust driven service businesses and relationship based marketing13:45 – Why women get stuck trying to find the “perfect niche”14:30 – Why perfectionism keeps entrepreneurs stuck15:00 – Letting your niche reveal itself organically16:00 – The question from Seth Godin that changed Melissa’s thinking16:45 – Building a niche around your strengths and desires17:30 – Why it’s not the “perfect niche” creating results18:15 – Discovering the through line in your business journey19:00 – Invitation to work together and create clarity20:00 – Final encouragement and closing thoughts Stay Connected: 📝 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

May 18, 202631 min

164. The 3 Marketing Moves That Create Clients, Revenue, and Impact

Have you ever sat down to work on your marketing and immediately felt overwhelmed? Like you’re doing all the things, posting, emailing, networking, trying to “figure out TikTok” and somehow it still feels random? I get it because I lived it. In this episode of Doing Business Like a Woman, I’m teaching my simple marketing system that I’ve been practicing myself and teaching my clients for 20 years. These are the exact shifts that helped my clients and me streamline marketing and start creating more clients, more consistency, and more confidence. And as a gift, I’m sharing my one-page marketing plan workbook with you: https://www.melissamkellogg.com/OnePageMarketingPlan Because what I know to be true is this: You do not need more strategies. You do not need to become a marketing expert. You just need to think about marketing differently. If you’ve been spending too much time trying to perfect your marketing and not enough time doing what you’re actually brilliant at, this conversation is going to feel like a deep exhale. Timestamps: 00:00 – Welcome to Doing Business Like a Woman01:00 – Why today’s episode is a little masterclass02:15 – The real reason marketing feels overwhelming04:00 – Melissa’s journey from marketer to coach and teacher06:30 – Discovering the inner work of marketing08:20 – Why women entrepreneurs overcomplicate marketing10:00 – Spending too much time perfecting marketing instead of serving clients11:45 – You do not need more strategies13:00 – Why all marketing works15:00 – Marketing is really about human connection and trust16:30 – Marketing as service to future clients18:45 – Why your energy matters in marketing20:00 – The trust crisis happening in today’s buying environment21:30 – Introducing the one-page marketing plan23:00 – The three marketing moves every business needs24:00 – Step 1: Bringing new people into your orbit25:30 – Step 2: Nurturing relationships consistently27:00 – Step 3: Making invitations and offers28:30 – Understanding the client relationship journey30:00 – Creating a balanced marketing plan that feels sustainable31:30 – Why simple and consistent marketing creates better results32:45 – Marketing that feels like you is the most powerful kind of marketing33:30 – Final encouragement and invitation to connect Stay Connected: 📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

May 11, 202639 min

163. The First Quarter Lessons That Changed Me as a CEO and Entrepreneur

Last month, I hosted the largest event I’ve ever put together, managed multiple launches, traveled with my family, attended my sister’s wedding, and supported my clients…while it was full of so much joy, I hit some hard moments, too. But somewhere in the middle of the crazy schedule, I changed. In this week’s episode of Doing Business Like a Woman, I’m sharing the biggest lessons I learned from the first quarter of 2026 about pressure, belief, visibility, leadership, energy, marketing, and what it really takes to grow as a CEO. Inside this episode, I talk about: Why getting deeply connected to your “why” changes everything The mindset shift from “expect the worst” to “expect to win” What pressure taught me about emotional capacity and growth How using time and deadlines differently can sharpen your focus The importance of rest, integration, and identity growth after big seasons This conversation is full of the real behind-the-scenes growth that entrepreneurship requires, because building a business is never just about strategy. It’s about who you become while you’re building it. If you’ve been in a season of growth or questioning yourself lately, I think this episode will really speak to you. Timestamps: 00:00 - Welcome and introduction to today’s conversation01:00 - Reflecting on Q1 growth and business lessons02:00 - Preparing for the Women’s Success Summit03:00 - Reaching the goal of 100 women in the room04:00 - The power of community and asking for help06:00 - How the event fundamentally changed me07:00 - Wins, disappointments, and lessons from Q108:00 - Recognizing the need for rest and integration10:00 - Professional and personal growth in a short season11:00 - Lesson 1: Getting deeply connected to your “why”13:00 - Helping the woman I used to be15:00 - Marketing with mission and purpose17:00 - Lesson 2: Creating your own energy as a CEO18:00 - Supporting your emotional, physical, and spiritual energy20:00 - Publicly sharing a bold goal and risking failure21:00 - How support showed up after sharing the vision23:00 - Holding belief all the way through25:00 - Visualizing success and redirecting fear26:00 - Shifting from “expect the worst” to “expect to win”29:00 - Learning to constrain and focus31:00 - Using time and deadlines as a tool33:00 - Focusing on high-impact activities35:00 - Pressure, burnout, and emotional capacity37:00 - Why pressure does not have to stop you38:00 - Rest, identity growth, and integration after big seasons39:00 - Final thoughts and invitation to connect Stay Connected: 📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

April 20, 202619 min

162. The Real Reason I Started My Podcast (And What It Taught Me About Growth)

I remember sitting in my office thinking I didn’t have enough to say to start a podcast. I had the idea and desire, but I didn’t trust my voice yet. And if I’m honest, I think that’s where a lot of women get stuck. Not because they don’t have something valuable to share, but because they’re waiting to feel ready first. In this week’s episode of Doing Business Like a Woman, I’m taking you behind the scenes of how I started my podcast and what it actually required of me to take the leap. It wasn’t about having the best equipment or the most polished plan. It was about being willing to let myself be bad at something while I was learning. Inside this episode, I talk about: Why keeping things simple helps you actually follow through Sharing your story, even if you think you don’t have one Your next level challenge and stepping into discomfort This episode is an invitation to your next level. The one that feels a little uncomfortable. The one you’ve been putting off. The one that is asking you to trust yourself in a bigger way. Because you don’t have to be the best at everything to get your expertise out into the world. You just have to be willing to start. Timestamps: 00:00 - Welcome and what we’re talking about today01:00 - Behind the scenes of preparing for a podcast interview02:30 - Setting intention for how you show up04:00 - Highlighting clients and storytelling in marketing06:00 - Being outside your comfort zone in a new environment07:00 - How podcasts influenced my journey into coaching08:30 - Discovering coaches through podcasting09:30 - Thinking I didn’t have anything to say10:30 - Deciding to trust my voice and start anyway11:30 - Podcasting as a next level growth challenge12:30 - Letting myself be bad at something new14:30 - Keeping things simple instead of perfect15:30 - Your next level challenge16:30 - Why growth requires experimentation17:00 - Invitation to work together and free consultation Stay Connected: 📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

April 13, 202633 min

161. Why Capacity Is the Skill That Sustains Your Business

There was a point in my business where I kept thinking things were supposed to feel easier by now. Like I had done enough, learned enough, worked hard enough… and it should all just click. But instead, I kept running into new challenges. And what I see now, looking back over 20 years, is that those challenges were never the problem. They were the path. In this week’s episode of Doing Business Like a Woman, I share three of the most challenging times in my business that I now see as my greatest teachers. I take you behind the scenes diving into one of the most impactful shifts in my business: growing my capacity. Because your business will only grow to the level you can hold it. In this episode, I talk about: What capacity actually is and why it matters How I moved through some of the hardest seasons in my business Seeing challenges as seasons instead of permanent problems The concept of intentional expansion Growing your capacity is one of the greatest skills and practices that will help you create a sustainable, long-lasting, successful business. After you listen, I’ll leave you with a question I want you to really sit with: Where are you being invited to grow right now? Timestamps: 00:00 – Welcome + episode introduction01:30 – What capacity means as a CEO03:00 – Capacity to contain and capacity to produce04:30 – Why burnout happens and how to prevent it05:30 – Different types of capacity (emotional, energetic, physical, intellectual)07:00 – The duality of entrepreneurship: comfort vs challenge09:00 – Seeing challenges as opportunities for growth10:30 – Story #1: Starting my business and early uncertainty14:00 – Growing emotional resilience through rejection16:00 – Believing before you see results17:00 – Story #2: Identity shifts19:00 – Feeling fear and acting anyway20:30 – Growing physical and energetic capacity during motherhood23:00 – Thinking in seasons instead of permanence23:30 – Story #3: Business downturn and reinvention25:00 – Not enjoying your business as a signal for change26:30 – Stop making yourself the problem27:30 – Developing real problem-solving capacity29:00 – Faith, trust, and believing without evidence29:45 – Why capacity compounds over time30:30 – Your challenge: where do you want to grow your capacity?32:00 – What’s coming next week Stay Connected: 📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

March 23, 202623 min

160. 3 Simple Tools to Turn Your Ideas Into Wealth

There was a season in my business where I thought the answer was always more. More ideas. More content. More effort. But what I’ve learned after 20 years is sometimes the wealth you’re looking for is already here. In this week’s episode of Doing Business Like a Woman, I’m walking you through three practical tools that help me capture ideas, organize my thinking, and turn what I already know into offers, content, and income. I share: Why your best ideas don’t always happen at your desk How to capture ideas before they disappear How to use tools to take inventory of your intellectual property Simple ways to repurpose and reuse your best ideas This is one of those episodes that can shift how you think about your business immediately. Because once you see what you already have, everything gets simpler. Tool #1 - Evernote: https://evernote.com/Tool #2 - Delphi.ai: https://www.delphi.ai/melissamarketingcoachTool #3 - Chat GPT: https://chatgpt.com/ Timestamps: 00:00 – Welcome + what “mining for wealth” really means01:00 – Expanding the definition of wealth beyond money02:00 – Are you building your dream or someone else’s?03:00 – Turning intellectual and experiential wealth into income04:00 – Why your ideas are your greatest business asset05:00 – Tool #1: Capturing ideas in real time06:00 – Evernote & Notes app07:00 – Why my best ideas don’t come at my desk09:00 – The cost of not capturing your ideas11:00 – Tool #2: Delphi.ai and your AI brain12:00 – Turning 20 years of content into a searchable asset14:00 – The future of thought leadership and scalability15:00 – Tool #3: Using AI to take inventory of your work16:00 – Prompting AI to uncover your hidden assets17:00 – Realizing how much you’ve already created18:00 – Repurposing content into offers, courses, and marketing20:00 – Why repetition actually works in teaching and marketing21:00 – Final challenge: mine your own wealth22:00 – Invitation to work together Stay Connected: 📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

March 16, 202633 min

159. Working On Your Business, Not Just In It with Becky Spence

Do you feel intimidated by finances? Do you find yourself procrastinating tax season? Or avoiding looking at your books altogether? In this episode of Doing Business Like a Woman, I’m joined by my client tax strategist and founder of Checkpoint Advising, Becky Spence. We talk about why so many entrepreneurs avoid their numbers and how learning a few key metrics and creating a simple rhythm for reviewing your finances can change everything. Becky and I talk about: Why business owners need to work on their business, not just in it The few numbers every service-based business owner needs to watch The mindset shift that builds confidence with your financials If conversations around money have felt uncomfortable in your business, this episode will help you approach your numbers with clarity and confidence. And if you are ready for real strategy and support, my 90-Day Marketing Accelerator is here for you. It’s a group coaching program where women like you come together to simplify their marketing, build consistent visibility, and become deeply confident in their value. Learn more and take the next step here: https://www.melissamkellogg.com/90dma  Timestamps 00:00 – Welcome and introducing Becky Spence01:00 – Why talking about numbers matters for women entrepreneurs02:00 – Working on your business instead of only working in it03:00 – Becky’s journey into tax strategy and financial advising05:00 – Why early financial habits make a huge difference in business07:00 – Why entrepreneurs develop a “head in the sand” mindset around money09:00 – The role of strategy vs. simple tax filing11:00 – Moving past shame and fear around finances13:00 – The surprising truth about revenue and business assumptions14:00 – The mindset shift that creates confidence with financials15:00 – The magic in the pause and why it matters17:00 – The checkpoint system for reviewing business finances19:00 – The three financial pillars: revenue, cash flow, and profit20:00 – The few numbers every service-based business owner should track22:00 – Understanding the true cost of doing business26:00 – Becky’s experience inside the 90 Day Marketing Accelerator28:00 – Becky’s first webinar and growing visibility in her business31:00 – The power of group coaching and shared learning32:00 – How to connect with Becky and download the financial checklist Connect with Becky: 🌐 Website: https://www.checkpointadvising.com/💡 LinkedIn: https://www.linkedin.com/in/beckyspence📘 Facebook: https://www.facebook.com/checkpointadvising📷 Instagram: https://www.instagram.com/checkpoint_advising/ Stay Connected:  📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

March 9, 202625 min

Bonus Episode: Why Visibility Feels So Hard (and Why It Matters)

In this bonus episode of Doing Business Like a Woman, I’m sharing a personal story about my own journey with visibility and why it can feel so uncomfortable to show up and share our ideas as women entrepreneurs. Even after years working in marketing, I used to feel petrified of being visible in my own business. In this episode, I talk about the shift that helped me change my relationship with visibility, why worrying about what others think can keep us stuck, and how learning to tolerate that discomfort allows us to lead, serve, and create greater impact. If visibility has felt like a struggle in your business, this episode will help you see it differently. We talk about: Why visibility can feel vulnerable The hidden role people-pleasing plays in marketing A personal story about practicing discomfort Why your voice and ideas deserve to be shared How visibility connects to leadership and impact Timestamps: 00:00 – Welcome and introducing the topic of visibility02:00 – Melissa’s early fear of visibility04:00 – Marketing others vs. marketing yourself06:00 – The trap of worrying about critics08:00 – How people-pleasing shows up in marketing10:00 – Why perfectionism doesn’t solve the problem12:00 – The “zipper merge” story and practicing discomfort15:00 – Growing your capacity to show up anyway18:00 – Visibility, leadership, and impact21:00 – Thinking about legacy and thought leadership23:00 – Overview of the Visibility Challenge26:00 – Invitation to join the challenge

March 9, 202645 min

158. Why Your Energy as a Leader Shapes Everything with Liz Amenta

In this episode of Doing Business Like a Woman, I’m joined by leadership and executive coach Liz Amenta. We talk about what Liz calls energy leadership and how the energy you bring into conversations, decisions, and communication shapes how your entire team operates. Liz and I talk about: The shift from being the sole doer to becoming a true leader Why awareness is the first step to changing how you lead The importance of taking a step back to pause and reflect How moving from reaction to intention changes your experience of your business If you’ve ever felt like you’re carrying the weight of your whole business, this powerful conversation will shift your perspective on leadership, delegation, and how you show up every day. And if you are ready for real strategy and support, my 90-Day Marketing Accelerator is here for you. It’s a group coaching program where women like you come together to simplify their marketing, build consistent visibility, and become deeply confident in their value. Learn more and take the next step here: https://www.melissamkellogg.com/90dma  Timestamps 00:00 – Introducing Liz Amenta02:00 – Liz’s journey from CPA to leadership coach03:30 – Helping leaders move out of survival mode04:30 – What energy leadership really means05:30 – Why entrepreneurs feel like everything rests on their shoulders07:00 – The shift from sole doer to leader07:45 – How delegating one small task can lift a surprising amount of weight08:30 – How your energy shapes your team’s energy10:00 – Why awareness is the starting point for leadership growth12:00 – The trap of constant reaction in entrepreneurship14:00 – Choosing how you show up instead of reacting automatically17:00 – Common leadership challenges for women building teams19:00 – Letting go of control and improving communication23:00 – What energy leadership looks like in real life26:00 – Building new leadership habits over time30:00 – Values, alignment, and understanding what triggers you32:00 – A simple leadership shift you can make today33:00 – Moving from “I have to” to “I choose to”37:00 – Liz’s experience in the 90 Day Marketing Accelerator44:00 – How to connect with Liz Connect with Liz: 🌐 Website: https://www.amentacoaching.com/ 💡 LinkedIn: https://www.linkedin.com/in/elizabethamenta 📘 Facebook: https://www.facebook.com/amentacoaching/ Stay Connected:  📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.