Doing Business Like a Woman Podcast

Hosted by Melissa Kellogg Lueck

Business Management

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176

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Aug 2026

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The Doing Business Like a Woman podcast is for women entrepreneurs in any stage of building their own business - whether you're just getting started or are a seasoned pro - that wants to make more money and have a greater impact while growing into the full expression of yourself as a female entrepreneur. More women than ever are starting and running businesses, and we are creating a whole new way of doing business. I used to think doing business like a woman was a problem and now I know it's a m

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August 3, 202621 min

173. Marketing & AI Part 2: Using AI to Organize Your Thought Leadership and Expand Your Reach

Have you ever had a great idea while you were out for a walk, driving in the car, or lying awake in the middle of the night...only to forget it a few hours later? I truly believe that most women entrepreneurs don't have an idea problem. We have an execution problem. We have notebooks full of ideas, voice notes we forgot about, client conversations packed with wisdom, and years of thought leadership that never makes it back out into the world. In this episode of Doing Business Like a Woman , I'm sharing my simple three-part framework I use to capture ideas, organize them, and turn them into meaningful content with the help of AI. If you've been looking for a simpler, more sustainable way to create content, this episode will completely change how you think about your marketing. Timestamps 00:00 - Welcome and Part 2 of the Marketing & AI series 01:30 - A quick recap of the three ways I use AI as my marketing assistant 02:30 - Today's focus: Capture, Synthesize, Publish 03:15 - Why creating content used to take half a day 04:15 - You already have more valuable ideas than you realize 05:30 - The hidden challenge isn't ideas. It's organizing them. 06:15 - Where your thought leadership already exists 08:15 - Step 1: Capture your ideas before they're gone 10:00 - Creating a simple system using voice notes, journals, and notes apps 11:20 - Your ideas deserve to be captured 12:30 - Capturing client conversations and everyday insights 13:15 - Step 2: Synthesize everything you've already created 14:15 - Using AI to identify themes, stories, frameworks, and common client questions 15:30 - Building a content flywheel around your own thought leadership 16:45 - AI helps me remember ideas I've forgotten 17:35 - Step 3: Publish your ideas in multiple formats 18:15 - Using AI to draft articles, social posts, podcast ideas, and workshops 19:10 - You're always the final editor 19:45 - How AI has reduced hours of content creation into about one hour 20:30 - You already have incredible ideas. Let AI help you expand your reach. Stay Connected: 📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women 📚 Substack: https://substack.com/@melissakellogglueck Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE . Subscribe to the podcast + download each episode on Apple , Spotify , or Google Podcasts .

July 27, 202633 min

172. Marketing & AI Part 1: The Woman Entrepreneur's Guide to Using AI with Intention

There’s a lot of talk around AI right now. Some people are excited about it. Others are worried it will replace creativity and the human connection that makes us unique. In this episode of Doing Business Like a Woman , I'm sharing the framework I use to decide what stays in my hands, what I collaborate on with AI, and what I confidently delegate. I'll also walk you through the three practical ways AI helps me save time every week while keeping my voice, values, and thought leadership at the center of everything I create. In this episode, you'll learn: Why your voice is your greatest business asset How I use AI to repurpose content How to use AI as a brainstorming partner If you've been curious about AI but don't want your business to lose its heart, this episode will show you a practical, thoughtful way to use it with intention. Timestamps 00:00 – Welcome and introducing the AI marketing series 01:15 – My mission to help women create more financial freedom through entrepreneurship 02:15 – Why AI belongs in a simple, sustainable marketing strategy 03:10 – From corporate marketing to wearing every hat as a solopreneur 04:15 – How comfortable are you with AI? 05:15 – You get to decide how AI fits into your business 06:10 – Protecting your voice, values, and relationships 06:35 – The Three Zones 07:00 – Zone 1: The "Only You" work that should never be delegated 08:20 – Zone 2: Collaborating with AI and your team 09:20 – Zone 3: The work you should fully delegate 10:10 – A simple exercise to decide what AI should handle 11:10 – The three ways I use AI every week 11:45 – Repurposing content instead of creating from scratch 14:10 – Building a content flywheel with AI 17:00 – Creating repeatable workflows 18:20 – Using AI to plan your calendar and weekly priorities 22:15 – Saving nearly an hour every week with AI planning 23:20 – Using AI for research and idea generation 24:10 – How Human Design influences my creative process 26:00 – Brainstorming with AI instead of staring at a blank page 27:35 – Why you're always the final editor 28:10 – Resources, prompt kit, and Content Flywheel workshop 29:20 – Recap: The CEO mindset and the three ways to use AI 32:20 – Final encouragement and next steps Stay Connected: 📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women 📚 Substack: https://substack.com/@melissakellogglueck Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE . Subscribe to the podcast + download each episode on Apple , Spotify , or Google Podcasts .

July 20, 202626 min

171. The Real Reason Clients Aren't Buying and the 5 Steps to Change It

Have you ever found yourself thinking, "Maybe my offer just isn't good enough?" I've been there many times. It’s frustrating and can really rock your confidence. It's easy to think that if people aren't buying, the answer is to create something new or continue to tweak what you already have to offer. The problem is that cycle usually keeps you busy without bringing in more clients. In this episode of Doing Business Like a Woman , you'll learn why consistency builds trust, why a confused mind will almost always say no, and the five simple steps I use to help women entrepreneurs create more consistent clients without constantly reinventing their business. I share: A gentle reminder that not buying isn't the same as rejection Why consistency matters more than constant improvement How to nurture relationships that naturally lead to sales Why making direct offers is one of the greatest acts of service you can provide If you're tired of trying to reinvent the wheel and ready to build a business that creates consistent clients, this episode is for you. Timestamps 00:00 - Welcome 01:10 - Why chasing the "perfect offer" keeps entrepreneurs stuck 02:00 - Why storytelling builds stronger marketing and deeper connections 03:00 - The biggest misconception about why people aren't buying 04:00 - Understanding the buyer bell curve 05:30 - Why your offer may already be good enough 07:00 - Stop perfecting your offer and start improving your marketing 08:45 - How repetition builds trust 10:15 - Step 1: Get completely sold on the outcome you help clients achieve 12:30 - Step 2: Commit to one clear message and communicate it consistently 15:30 - Say the same thing to new people instead of different things to the same people 16:20 - Step 3: Meet more new people with one clear message 17:00 - Step 4: Nurture relationships instead of constantly chasing new leads 18:00 - Why curiosity makes you a better marketer 18:45 - How consistent messaging creates referrals and long-term trust 19:15 - Step 5: Make direct offers with confidence 21:00 - Recap of the five-step framework 23:15 - Complimentary marketing evaluations and next steps 24:20 - Marketing can be simple, enjoyable, and effective 25:00 - Preview of the upcoming AI and Marketing series Stay Connected: 📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women 📚 Substack: https://substack.com/@melissakellogglueck Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE . Subscribe to the podcast + download each episode on Apple , Spotify , or Google Podcasts .

July 13, 202635 min

170. How to Simplify Your Marketing and Create More Consistent Clients

Have you ever reached the end of the day, week, or month feeling like you've been marketing nonstop, only to wonder why you're still not seeing the results you want? In this episode of Doing Business Like a Woman , I'm sharing my three-step marketing framework that has helped hundreds of women entrepreneurs stop chasing every new idea and start creating consistent clients with more calm, clarity, and confidence. You’ll learn: Why all marketing works when you choose the strategies that fit you How internal belief impacts your external marketing How to bring more intention to every marketing activity Why nurturing relationships is often the missing piece If you're ready to simplify your marketing, create more consistent clients, and finally feel confident about where to focus your time, this episode is for you. Timestamps 00:00 – Welcome and why marketing feels so overwhelming 01:40 – Why doing more marketing isn't always the answer 03:10 – My own journey from corporate marketing to entrepreneurship 05:00 – The internal marketing that has to happen before external marketing works 05:45 – Why all marketing works and the real reason entrepreneurs struggle 07:10 – The simple three-step marketing framework 08:45 – Why simplifying your marketing creates greater momentum 09:15 – Essentialism and the power of focusing on fewer things 11:10 – Step 1: Always be bringing in new people 15:10 – Why intention changes every marketing activity 16:35 – Step 2: Always be nurturing relationships 18:20 – Building a simple follow-up system 21:15 – The 20/60/20 relationship model 23:10 – Why your next clients may already be in your network 23:45 – Step 3: Always be making invitations and offers 24:35 – The doctor analogy that changes how you think about selling 27:15 – Why women entrepreneurs often wait too long to invite people to work with them 28:40 – Rate yourself in each area of your marketing 30:00 – Finding the missing piece in your marketing system 33:10 – One simple action to create momentum this month 34:10 – How a complimentary marketing evaluation can help Stay Connected: 📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women 📚 Substack: https://substack.com/@melissakellogglueck Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE . Subscribe to the podcast + download each episode on Apple , Spotify , or Google Podcasts .

July 6, 202623 min

169. Mid-Year Reset Part 2: The Marketing Metrics Every Woman Entrepreneur Needs

Have you ever reached the end of the month, looked at your revenue, and thought, "I'm doing everything I'm supposed to be doing. Why isn't this working?" I hear this from women entrepreneurs all the time. You're doing all the marketing things, then you look at your revenue and try not to take your revenue as a personal failure. I've learned there's usually a gap between what we feel is happening in our business and what's actually true. That's where the data helps. Revenue is only one number, and it doesn't tell the whole story. In this week’s episode of Doing Business Like a Woman , I’m talking about why measuring what matters can completely change the way you think about your marketing. In this episode, you'll learn: How tracking your marketing helps you create more consistent clients and revenue Why consistency matters more than chasing the newest marketing tactic How to create a simple marketing tracker you'll actually use If you're ready to simplify your marketing and create more consistent clients without adding more to your plate, this episode is for you. Timestamps 00:00 - Welcome and why marketing doesn't have to feel so hard 02:10 - Mid-Year Reset Part 2 and why now is the perfect time to evaluate your marketing 04:05 - Why so many women feel like their marketing isn't working 05:10 - Your business is always telling you a story through data 05:50 - Why measuring matters and what happens when you only track revenue 07:10 - Stop making your business results mean something about you 08:15 - The simple three-step marketing system 09:00 - Why consistency matters more than finding the perfect marketing tool 10:10 - Step 1: Bringing new people into your world 10:55 - Step 2: Nurturing relationships that build trust 13:05 - Step 3: Making offers and invitations consistently 15:20 - Building a simple marketing tracker 17:40 - How to score your marketing activities each month 18:25 - The story of thinking I was doing great until I looked at the numbers 20:00 - Why quality, energy, and connection matter just as much as consistency 21:05 - Your assignment: Create your marketing tracker 21:45 - How a Get It Done Session can help you simplify your marketing 22:45 - Preview of next week's episode on creating your three-step marketing plan Stay Connected: 📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women 📚 Substack: https://substack.com/@melissakellogglueck Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE . Subscribe to the podcast + download each episode on Apple , Spotify , or Google Podcasts .

June 29, 202625 min

168. Mid-Year Reset Part 1: The Simple Marketing Review Every Woman Entrepreneur Needs

Do you find yourself looking up halfway through the year and wondering, "Am I actually making progress, or am I just staying busy?" I see so many women entrepreneurs working incredibly hard. Then they look at their revenue and decide nothing is working. Here's what I want you to know: Your business is always giving you valuable information, and you need a simple way to evaluate what's working, what isn't, and what needs your attention next. In this episode of Doing Business Like a Woman , I'm sharing the same evaluation process I teach inside my 90-Day Marketing Accelerator. It's a simple framework that helps you stop guessing and start making confident decisions about your marketing. You'll learn: the three questions I use to evaluate every area of my business the three marketing activities every business needs why consistency matters more than perfection how measuring the right things gives you confidence long before revenue tells the story If you're ready to simplify your marketing and create more consistent clients and revenue, this episode is for you. Timestamps 00:00 - Welcome and why a mid-year reset matters 01:15 - Why entrepreneurs often feel like nothing is working 04:10 - Thinking like the CEO of your business 05:45 - The three-question evaluation process 07:30 - Trusting your intuition while looking at the data 08:35 - The simple three-step marketing plan 10:10 - How to evaluate each part of your marketing plan 13:00 - Why tracking removes guesswork and builds confidence 14:15 - Measuring consistency alongside results 15:45 - If you're not measuring, you're not improving 16:20 - What to track in each stage of your marketing 17:30 - How to reverse engineer your business goals 18:45 - Why your activity level predicts your results 19:15 - Activity versus effectiveness 20:00 - Consistency before improvement 20:45 - Marketing is an ongoing process of evaluation and refinement 22:00 - Why keeping your marketing simple creates better results 23:10 - Your mid-year action plan 24:15 - Invitation to the 90-Day Marketing Accelerator 25:15 - Closing thoughts and next steps Stay Connected: 📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women 📚 Substack: https://substack.com/@melissakellogglueck Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE . Subscribe to the podcast + download each episode on Apple , Spotify , or Google Podcasts .

June 22, 202632 min

167. The Leadership Skill Every Woman Entrepreneur Needs

Have you ever come home from a networking event with a stack of business cards, every intention of following up, and then... life happened, and the follow-up didn’t? I get it. In this episode of Doing Business Like a Woman , I'm talking about one of the biggest opportunities I see women entrepreneurs miss: follow-up. Many business owners spend time and money networking, speaking, creating content, and meeting new people. But if you're not intentionally nurturing those relationships afterward, you're leaving money, relationships, and impact on the table. The good news is that follow-up doesn't have to be complicated. It doesn't require endless automation, complicated funnels, or spending all day in your inbox. It simply requires a plan. In this episode, you'll learn: The 60% of potential clients most entrepreneurs forget about Three simple ways to create a follow-up process that actually works How to follow up without feeling pushy or salesy How consistent follow-up creates more predictable revenue and cash flow If you've been working hard to grow your business but feel like you're constantly starting over with new leads, this episode will help you create a simpler, more sustainable way to attract clients and grow your revenue. Timestamps: 00:00 - Welcome to Doing Business Like a Woman 01:00 - Why follow-up matters more than most entrepreneurs realize 02:00 - The problem with constantly chasing new leads 03:00 - Understanding the 20-60-20 buyer framework 05:00 - The fortune is in the follow-up 06:00 - How to stand out in a crowded marketplace 07:00 - Reframing follow-up so it doesn't feel salesy 08:00 - Relationship building versus selling 08:45 - Creating a simple follow-up system 09:30 - The three ways most entrepreneurs meet new people 10:00 - Follow-up strategy for networking and in-person connections 14:00 - Follow-up strategy for social media connections 16:00 - Follow-up strategy for speaking engagements and events 18:00 - Why personal outreach works better than automation alone 19:00 - Building a simple email follow-up sequence 21:00 - Creating long-term relationship nurture systems 22:30 - What an effective follow-up system really looks like 24:00 - How follow-up creates consistent revenue and cash flow 25:00 - Marketing is serving your future clients 26:00 - Real-life implementation examples and audience discussion 29:00 - Make a plan and follow the plan 30:00 - Scheduling follow-up time on your calendar 31:00 - Final thoughts and next steps Stay Connected: 📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women 📚 Substack: https://substack.com/@melissakellogglueck Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE . Subscribe to the podcast + download each episode on Apple , Spotify , or Google Podcasts .

June 8, 202631 min

166. The Leadership Skill Every Woman Entrepreneur Needs

Have you ever launched an event or opened enrollment for a program and… crickets . Or maybe, you get a surge of sign-ups and then radio silence, leaving yourself wondering, "Why isn't this filling faster?" I know that feeling. That’s why in this week’s episode of Doing Business Like a Woman , I'm pulling back the curtain on what I've learned about filling rooms, filling events, and filling offers after nearly three years of leading a thriving community of women entrepreneurs and hosting over 72 events as Managing Director of the Northern Colorado Chapter of eWomenNetwork. The truth is, filling the room isn't only about marketing and sales. It's about leadership. It's about creating connection, building community, and believing in your vision before anyone else does. In this episode, I talk about: The leadership mindset required to fill events and offers Why personal invitations are more powerful than ever How to make it easy for people to say yes Why community matters more than ever in an AI-driven world If you’re ready to increase your impact, this episode will encourage you to think bigger, stay committed, and keep showing up for your vision. Timestamps: 00:00 – Welcome to Doing Business Like a Woman 01:15 – Why we're talking about filling the room 02:15 – Taking over the Northern Colorado eWomenNetwork chapter 04:00 – The surprising reason Melissa said yes 05:15 – Learning how to fill rooms and offers 06:30 – We all start with an empty room 07:15 – Your responsibility as a leader 08:00 – Creating an ecosystem of support for women entrepreneurs 09:00 – Serving thousands through events, programs, and coaching 10:00 – What 72 events taught me about filling rooms 10:45 – Why you must be more sold than anyone else 11:30 – Stop waiting for validation and permission 12:00 – "I go first, I go often, and I go on purpose" 12:30 – Stop selling seats and start curating the room 13:30 – Finding the right people for your community 15:00 – Building something bigger than yourself 16:00 – Relentless communication and connection 17:00 – Why personal invitations work so well 18:00 – AI, authenticity, and the future of live events 19:30 – Making registration and enrollment easy 20:30 – The event marketing lesson that changed everything 21:30 – The power of personal outreach 22:30 – People love to be invited 23:00 – Staying committed when registrations slow down 24:00 – Maintaining belief through the quiet middle 25:00 – The challenge: filling a room with 111 women entrepreneurs 26:00 – Lessons from Lindsey Vonn and Breezy Johnson 27:00 – Giving your vision everything you've got 28:00 – Think bigger and spread your message 29:00 – Final encouragement and invitation to connect Stay Connected: 📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE . Subscribe to the podcast + download each episode on Apple , Spotify , or Google Podcasts .

June 1, 202621 min

165. The Truth About Finding Your Niche as a Woman Entrepreneur

Have you ever caught yourself thinking, “If I could just figure out the perfect niche, everything in my business would finally click?” In this episode of Doing Business Like a Woman, I’m sharing my own niche journey after 20 years in business, from saying yes to every client and opportunity, to discovering the deeper purpose behind my work and building a business centered around helping women entrepreneurs grow. And honestly? The biggest lesson I’ve learned is this: your niche is not something you force. It’s something that evolves over time. I’m talking about: — The mistake women entrepreneurs make trying to “pick the perfect niche” — Why your niche should be built around your strengths, desires, experience, and purpose — What it really means to shift into purpose in your business If you’ve been stuck in niche perfectionism or questioning whether you’re “doing it right,” this episode is for you. Because it’s not the perfect niche that creates success. It’s knowing who you are, how you want to serve, and the change you want to help create in the world. Timestamps 00:00 – Welcome to Doing Business Like a Woman 01:00 – What “niche drama” really looks like 02:30 – Defining what a niche actually is 03:15 – Why your niche is an evolving process 04:15 – Melissa’s first business and serving “everybody” 05:30 – The benefits of casting a wide net early in business 06:30 – From content creator to mortgage and real estate marketing 07:30 – Feeling disconnected from purpose in business 08:15 – The moment that changed everything 09:30 – Realizing the desire to help women entrepreneurs 10:30 – Shifting into purpose and meaning in work 11:15 – Gradually transitioning into a new niche 12:15 – Discovering the types of clients she serves best 13:00 – Trust driven service businesses and relationship based marketing 13:45 – Why women get stuck trying to find the “perfect niche” 14:30 – Why perfectionism keeps entrepreneurs stuck 15:00 – Letting your niche reveal itself organically 16:00 – The question from Seth Godin that changed Melissa’s thinking 16:45 – Building a niche around your strengths and desires 17:30 – Why it’s not the “perfect niche” creating results 18:15 – Discovering the through line in your business journey 19:00 – Invitation to work together and create clarity 20:00 – Final encouragement and closing thoughts Stay Connected: 📝 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE . Subscribe to the podcast + download each episode on Apple , Spotify , or Google Podcasts .

May 18, 202631 min

164. The 3 Marketing Moves That Create Clients, Revenue, and Impact

Have you ever sat down to work on your marketing and immediately felt overwhelmed? Like you’re doing all the things, posting, emailing, networking, trying to “figure out TikTok” and somehow it still feels random? I get it because I lived it. In this episode of Doing Business Like a Woman , I’m teaching my simple marketing system that I’ve been practicing myself and teaching my clients for 20 years. These are the exact shifts that helped my clients and me streamline marketing and start creating more clients, more consistency, and more confidence. And as a gift, I’m sharing my one-page marketing plan workbook with you: https://www.melissamkellogg.com/OnePageMarketingPlan Because what I know to be true is this: You do not need more strategies. You do not need to become a marketing expert. You just need to think about marketing differently. If you’ve been spending too much time trying to perfect your marketing and not enough time doing what you’re actually brilliant at, this conversation is going to feel like a deep exhale. Timestamps: 00:00 – Welcome to Doing Business Like a Woman 01:00 – Why today’s episode is a little masterclass 02:15 – The real reason marketing feels overwhelming 04:00 – Melissa’s journey from marketer to coach and teacher 06:30 – Discovering the inner work of marketing 08:20 – Why women entrepreneurs overcomplicate marketing 10:00 – Spending too much time perfecting marketing instead of serving clients 11:45 – You do not need more strategies 13:00 – Why all marketing works 15:00 – Marketing is really about human connection and trust 16:30 – Marketing as service to future clients 18:45 – Why your energy matters in marketing 20:00 – The trust crisis happening in today’s buying environment 21:30 – Introducing the one-page marketing plan 23:00 – The three marketing moves every business needs 24:00 – Step 1: Bringing new people into your orbit 25:30 – Step 2: Nurturing relationships consistently 27:00 – Step 3: Making invitations and offers 28:30 – Understanding the client relationship journey 30:00 – Creating a balanced marketing plan that feels sustainable 31:30 – Why simple and consistent marketing creates better results 32:45 – Marketing that feels like you is the most powerful kind of marketing 33:30 – Final encouragement and invitation to connect Stay Connected: 📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE . Subscribe to the podcast + download each episode on Apple , Spotify , or Google Podcasts .