Do It My Way Podcast

Hosted by Deedra Determan

Business Education

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Episodes

100

Latest episode

Oct 2026

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About the show

DO IT MY WAY PODCAST empowers women business owners and CEO's to do business on their terms with no regrets, hesitation or fear! Maybe you are a CEO ready to build a personal brand OR you're an entrepreneur listening to all of the pressure from those around you....this is the place for you! We will be talking about all things marketing and how to create your personal brand to make money by teaching others what you already know and get paid to do it! Most importantly, you will learn to do business on your terms and make the money you want to make! https://d2branding.com/ https://www.facebook.com/D2Branding https://www.instagram.com/d2branding/ https://www.linkedin.com/in/deedradeterman/ https://www.youtube.com/channel/UCG50qyXALXNtXeWoBtR32lw https://twitter.com/d2branding

Listen to episodes

60 recent

October 22, 202623 min

You're Not the Main Character in Everyone Else's Story

You're Not the Main Character in Everyone Else's Story Have you ever overthought what you wore, what you said in a meeting, what you posted on social media, or whether someone was judging you? Here's the truth: most people aren't thinking about you nearly as much as you think they are. They're too busy thinking about themselves. We can waste SO much time worrying about what other people think, reading into someone's reaction, or assuming their mood, comment or silence has something to do with us. It usually doesn't. On this week's DO IT MY WAY Podcast , I'm talking about Main Character Syndrome and how freeing it can be when you realize you aren't the main character in everyone else's story. If fear of judgment has ever stopped you from posting the video, wearing the outfit, speaking up, launching the idea or simply being yourself, you need this episode. Stop making yourself the main character in someone else's story and start being the main character in your own.

October 15, 202629 min

I Need To Stop Chasing Shiny New Things

I'm going to admit something that may surprise you: I need to stop chasing the shiny new thing. As an entrepreneur, I LOVE a new idea. Give me a blank piece of paper and a business problem and my brain immediately starts creating. A new offer. A new business. A new opportunity. A new way to make money. And honestly? It's exciting. There's an adrenaline rush that comes with starting something new. You get to imagine what it could become without having to deal with all the hard, messy, sometimes boring work that comes with actually running a business. But lately I've been asking myself a harder question: What if the next opportunity isn't something new? What if it's inside the business I already have? What if instead of spending my energy thinking about the next thing, I spent that energy making the thing I've already built more profitable, more efficient and more valuable? Because growing an existing business isn't always exciting. Sometimes it looks like looking at the numbers. Fixing a process. Following up with leads. Improving an offer. Training your team. Increasing your prices. Getting better at sales. Taking care of the clients you already have. And none of those things sound nearly as exciting as saying, "I have a new business idea!" But they might be where the real growth is. So I'm challenging myself to go deeper before I go wider. And if you're an entrepreneur who is constantly coming up with your next big idea, maybe you need this reminder too: You may not need another business. You may need to focus on the one you already built. That's what I'm talking about on this week's Do It My Way podcast. And yes…this one is definitely a little bit of a conversation with myself.

October 8, 202630 min

Who Is In Your Circle of Influence

I was listening to a client speak the other day about her "Board of Directors" in her life and it got me thinking about the people in my life. Who is in your Circle of Influence? Not just your friends. Not just your family. I mean the people who influence how you think, the decisions you make, the risks you take, and ultimately, the person you're becoming. Because I don't think we're supposed to have one person who fills every role in our life. We need the Truth Teller who will say what we need to hear. The Challenger who pushes us to think bigger. The Believer who reminds us who we are when we forget. The Expert who knows what we don't. The Health Advocate who reminds us that our health is part of our success. And yes… the Fun Friend who reminds us that life isn't supposed to be all work. But here's the question that really got me: Are the people in your Circle of Influence helping you become the woman you want to become? And just as importantly… Whose Circle of Influence are YOU in? That's what I'm talking about on this week's episode of Do It My Way. Because your Circle of Influence isn't about surrounding yourself with people who think like you. It's about surrounding yourself with people who help you think better. Listen to this week's episode and then take a look at your own circle. You might realize you're missing someone you need—or realize just how lucky you are to have the people already there. Now go do it your way!

October 1, 202632 min

The Work Behind the Success – Shawn Peters

After 20 years in real estate, Shawn Peters has learned that selling homes is only part of the job. The real business is built on relationships, trust, consistency, and staying connected long after the sale. Shawn's career began after working as a paralegal, becoming a mom, and eventually stepping into property management with her husband before building a career in real estate. What started with friends trusting her to sell their homes grew into a career specializing in high-end real estate. In this episode, Shawn shares how she built her business through referrals, why she believes your personal brand matters, and how social media has changed the way people buy and sell homes. She also talks about working alongside her son, Drew, who brings a younger perspective to the business and has taught her a few things along the way. Shawn opens up about navigating the 2008 housing crash, the work ethic it takes to stay successful in a competitive industry, and why she has always chosen to personally guide her clients rather than build a large team. She also shares her recent move to Sotheby's, what's next in her career, and how years of hard work have helped her create one of her greatest luxuries: more freedom with her time.

September 24, 202618 min

Stop Trying to Be an Expert. Serve the Person You Used to Be.

What if the thing you've spent years trying to figure out…is actually the thing you're meant to teach? One of the easiest ways to create a coaching program is to serve the person you once were. Think about it. What was your storm? What were you struggling with? What mistakes did you make? What did you finally figure out? And most importantly… What do you know now that you desperately needed to know back then? That's where your personal brand gets powerful. Because you don't need to pretend to be someone you're not. You don't need another certification. And you don't need to reinvent the wheel. You need to take what you've lived, what you've learned and what you've figured out, and create a shortcut for someone who is standing where you once stood. Your mistakes can become your method. Your experience can become your expertise. And your story can become the foundation of a business. In this week's episode of Do It My Way , I'm breaking down how to turn your own journey into a personal brand and coaching program, and why showing up as YOU may be your biggest competitive advantage. Because someone out there is where you were five years ago. And they don't need you to be perfect. They need you to show them the way.

September 17, 202621 min

Stop Chasing Customers

Here's a question for you: How much of your time should you actually be spending getting new customers? Because if you're a small business owner, you're probably doing both. You're trying to bring in new business while also taking care of the customers you already have. And when you don't have a big team behind you, that can feel impossible. You're selling. You're delivering. You're following up. You're solving problems. You're nurturing relationships. And then you're expected to go find MORE customers. But here's what I've been thinking about: What if getting more customers isn't always the answer? What if the opportunity is sitting with the customers you already have? On the next episode of Do It My Way , we're talking about new customers vs. customer retention, where small business owners should actually be spending their time, how to grow revenue without constantly chasing the next sale, and why you can't be the entire sales and customer service department forever. Because the goal isn't to work harder to keep up. It's to build a business that can grow without everything depending on you.

September 10, 202626 min

How to Delegate Without Losing Control

If your business can't function without you, you don't have a business, you have a job. And I know that one might sting a little as it does for me. As CEOs, especially women who built our businesses from the ground up, we often tell ourselves: "I can do it faster." "They won't do it as well as I will." "It's just easier if I do it myself." I've said all of those things. But eventually, doing everything yourself stops being dedication and starts becoming the thing that keeps your business from growing. In this week's episode of Do It My Way , I'm talking about how to delegate without losing control , and why delegation isn't about giving up control . It's about giving up the need to control every detail. I'm sharing: The 80% rule every CEO needs to understand What you should delegate immediately—and what you should never delegate Why you should delegate the outcome , not just the task How micromanagement can actually be a trust issue What to do when someone on your team screws up And the question every CEO should ask herself this week: "What am I doing that someone else could be doing?" Because your goal isn't to build a business where everyone does everything your way. Your goal is to build a business that works without you having to control everything. Listen to the latest episode of Do It My Way and then tell me: What's one thing you need to let go of?

September 3, 202635 min

Creating Experiences People Remember – Renee McKenney

Renee McKenney has spent more than 30 years in the tourism and hospitality industry, but her career has been anything but predictable. From starting out on a high-end cruise ship to working in hotels, Southwest Airlines, Walt Disney Parks and Resorts, Visit Dallas, and now Tulsa Regional Tourism, every stop has shaped the way she thinks about leadership, hospitality, and creating experiences people remember. In this episode, Renee shares what she learned from some of the biggest names in hospitality, why curiosity has been one of the most valuable skills throughout her career, and how being willing to find the gaps and bring people together has helped her create roles and opportunities along the way. She also shares why she fell in love with Tulsa, the opportunities she sees ahead for the city, and what it will take to continue putting Tulsa on the map for visitors, conventions, and major events. If you love travel, hospitality, leadership, or hearing from someone who isn't afraid to disrupt the way things have always been done, you'll love this conversation with Renee McKenney.

August 27, 202620 min

You're Probably Leaving Money on the Table

What if you didn't need more leads? We're taught that the answer to increasing revenue is almost always the same: Get more leads. Get more customers. Spend more on marketing. Grow your audience. But what if the easiest way to make more money is sitting right in front of you? Your existing customers. Your past customers. Your referral network. The people who already know you, trust you and have already decided that you're worth paying. Before you spend another dollar trying to get a stranger's attention, there are some surprisingly simple ways to increase revenue from the people already in your world. Think: getting current customers to buy more, creating recurring revenue, reactivating past customers, building a referral strategy, increasing your conversion rate and finding new revenue streams hiding inside what you're already doing. You may not have a lead problem. You may have a "we're leaving money on the table" problem. That's what we're talking about in this week's episode of Do It My Way. Listen to the episode and find out how to grow your revenue without getting another lead. Because sometimes the next level of your business isn't about finding more people. It's about doing more with the people you already have.

August 20, 202626 min

Why I'm Resetting My Life in August

August has always felt like a reset month to me. It's not January, but it feels like a fresh start with kids going back to school and routines getting back into place. Summer vacations are winding down, routines are shifting, and it's the perfect time to ask: What do I want the rest of this year to look like? In this week's episode of Do It My Way , I'm sharing the things I'm personally resetting this August, from getting back on track with my health and routines, to being more intentional with my money, my family time, my friendships, and the way I spend my days. But this isn't about creating a perfect schedule or adding more pressure. It's about building rhythms that support the life you actually want. Because I've learned that we don't create the life we want by constantly starting over. We create it through the small choices we make consistently. If you've been feeling like summer threw you off, you're not alone. Maybe this is your reminder that you don't have to wait until January to reset. You can start today. Listen to this week's episode of Do It My Way and let's reset together.

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