Do It My Way Podcast

Hosted by Deedra Determan

Business Education

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Episodes

100

Latest episode

Jun 2026

Language

About the show

DO IT MY WAY PODCAST empowers women business owners and CEO's to do business on their terms with no regrets, hesitation or fear! Maybe you are a CEO ready to build a personal brand OR you're an entrepreneur listening to all of the pressure from those around you....this is the place for you! We will be talking about all things marketing and how to create your personal brand to make money by teaching others what you already know and get paid to do it! Most importantly, you will learn to do business on your terms and make the money you want to make! https://d2branding.com/ https://www.facebook.com/D2Branding https://www.instagram.com/d2branding/ https://www.linkedin.com/in/deedradeterman/ https://www.youtube.com/channel/UCG50qyXALXNtXeWoBtR32lw https://twitter.com/d2branding

Listen to episodes

60 recent

June 11, 202619 min

Stop Waiting for Permission

Have you ever stopped yourself from posting content, launching something new, raising your prices, or sharing your expertise because of one thought? "Who am I to be teaching this?" Maybe you don't have the degree. The certification. The fancy title. I get it. Because I don't have a business degree either. What I do have is lived experience—building a business from the ground up, learning hard lessons, helping hundreds of entrepreneurs grow, and eventually selling a successful company. And here's what I've learned: There's more than one way to become an expert. In this week's Do It My Way podcast episode, I'm talking about imposter syndrome, why so many entrepreneurs struggle to own their expertise, and the 5 things you can do to stop questioning yourself and start showing up with confidence. If you've ever felt like you're "not qualified enough," this episode is for you. Remember: someone out there needs what you already know.

June 4, 202627 min

Color, Creativity, and Content Creation – Jodi Smith

Jodi Smith is a content creator, influencer, and mom of three with a community of more than 100,000 followers on Instagram. Known for her colorful style, fun OOTDs, shopping hauls, lifestyle recommendations, and love of books, Jodi has built a brand that feels both creative and deeply personal. But before the fashion content and editing reels, Jodi started as a first grade teacher. She later launched a motherhood blog with her sister, which eventually evolved into the fashion and lifestyle platform she's known for today. In this episode, Jodi shares how creativity has always been at the center of who she is. We talk about the evolution of content creation, staying inspired, keeping a running list of ideas, and how she's fallen in love with the editing process over the last year. She also shares her thoughts on color theory, trends, motherhood, and what it looks like to build a career around the things you genuinely enjoy. This is a conversation about creativity, reinvention, and trusting the ideas that keep calling you back.

May 28, 202614 min

Why Brilliant Women Get Overlooked

You can be incredibly talented… The smartest person in the room. Highly respected. Experienced. Successful. And still be overlooked. Why? Because in today's world, expertise alone is no longer enough. Visibility matters too. That may feel frustrating, especially for women who were taught to keep their heads down, work hard, and let results speak for themselves. But here's the truth: The opportunities often go to the people who are seen, not just the people who are qualified. The speaking engagement. The media feature. The board seat. The dream client. The strategic partnership. If people don't clearly know: What you stand for What makes you different What you're an expert in Why they should think of you They can't refer you, recommend you or remember you. This isn't about becoming an influencer. It's about becoming visible in a way that feels authentic to who you are. Because there's a difference between self-promotion and owning your authority. For many female entrepreneurs, the biggest challenge isn't capability. It's visibility. And too many brilliant women are still walking around as the best kept secret in their industry. So here's the question: Are you waiting to be discovered or are you intentionally building a reputation people remember? This week on the DO IT MY WAY Podcast, we're talking about why brilliant women get overlooked, the hidden cost of staying invisible, and how to step into your authority without feeling salesy, performative, or "too much." You've earned your seat at the table. It's time people know it.

May 21, 202620 min

The New Fitness Formula for Women Over 50: It's Not What You Think

I used to think getting in shape meant pushing harder. Harder workouts. More intensity. Sweat more. Do more. Don't stop. But after knee surgery… I didn't have that option anymore. And honestly? It forced me to ask a better question: "How long can I support my body?" Instead of… "How hard can I push it?" That one shift changed everything. In this week's Do It My Way episode, I'm sharing what I'm calling: "The New Fitness Formula for Women Over 50: Walk, Stretch, Strength." This isn't about doing less. It's about finally doing what actually works for this season of life. Here's a preview of what I'm breaking down: Why walking isn't "just exercise"—it's therapy It's the most underrated anti-aging tool we ignore because it feels too simple. Some of my best days start with a walk—talking to my daughter, calling my mom, or just letting my mind wander. I always come back clearer, calmer, and ready. Why stretching matters more than your workouts Most women don't have a fitness problem—they have a mobility problem. And you don't lose strength first… you lose range of motion first. Why strength training isn't about looking fit anymore It's about staying capable. My workouts look completely different now, but I feel better than I have in years, and I'm no longer hurting. Why sleep is your most important "workout" If you're not sleeping well, you're not actually getting stronger—you're just exhausting yourself. And the biggest shift of all… Learning to listen to your body instead of overriding it. Because at this stage: Discipline isn't pushing harder—it's knowing when not to. This episode is personal. It's a reset. And for a lot of women, I think it's going to feel like permission. Permission to stop punishing your body… And start supporting the life you actually want to live.

May 14, 202627 min

AI Isn't Replacing You, But It Is Exposing You

I want to start this week's conversation with something that might feel a little uncomfortable, but important. We're hearing a lot of noise right now about AI replacing jobs, replacing creativity, replacing businesses. But that's not actually what I'm seeing. AI isn't replacing people. It's exposing them. It's exposing who has systems…and who is still operating manually. It's exposing who has clarity…and who is just staying busy. It's exposing which businesses are built to scale…and which ones are held together by the owner's exhaustion. In this week's episode of Do It My Way, I'm diving into a conversation I think every entrepreneur, especially female CEOs, needs to hear right now: "AI Isn't Replacing You, But It Is Exposing You." Here's what we're really talking about: Why some business owners are quietly doubling their output while working less Why others feel like they're working harder than ever but not moving forward How AI is reshaping marketing, leadership, hiring, and decision-making And the real shift happening beneath all of it: leverage vs. effort This isn't a tech conversation. It's a leadership conversation. And maybe more than anything, it's an honesty conversation. Because AI isn't creating new pressure. It's revealing the pressure that was already there. If you've been feeling like things are moving faster than you can keep up with or like your business requires more of you than it should... This episode is for you. I'll walk you through what's actually changing, what I am doing differently using AI, and how to step into this next season without feeling behind or overwhelmed.

May 7, 202636 min

Movement, Motivation, Motherhood – Erin Miller Thiessen

Erin Miller Thiessen is an ESPN analyst, former OU softball national champion, and co-founder of LEAGUE Studios in Tulsa. From elite athletics to broadcasting and now entrepreneurship, Erin shares how movement has shaped every chapter of her life. What started as a love for sports became a career and now a community built around rhythm, strength, and connection. We talk about the discipline and structure she learned as a collegiate athlete, the mind-body connection she's cultivated through fitness, and how "life-giving movement" continues to guide her, especially as she steps into motherhood. Erin also shares what it means to lean into the things that scare you, the power of true coaching in group fitness, and how movement can be both an outlet and a form of expression. This is a conversation about trusting your path, building something meaningful, and finding joy in the movement that moves you.

April 30, 202624 min

The Power Move Female Entrepreneurs Are Making Behind the Scenes

If you're still trying to grow your audience the "old way"… this might be the shift you've been missing. We recently launched a private group for one of our clients and within a short time, it grew to over 700 highly engaged members. No ads. No complicated funnel. Just the right strategy. Here's what most people don't realize: The most powerful brands right now aren't built in public feeds… they're being built inside private rooms. Spaces where: • conversations are real • trust builds faster • and people actually stay In this week's podcast, I'm breaking down: Why private, niche communities are growing faster than traditional audiences The psychology behind why people want to join (and stay) A simple 5-step strategy to build your own private group If you're a female CEO or entrepreneur who's tired of chasing visibility and ready to build real connection… This episode is for you. Listen now + start building a room your people actually want to be in.

April 23, 202624 min

One Question Saved Me $45,000

Last week, I was told I owed $45,000 in taxes. And I was ready to pay it. No questions. No pushback. Just, "Okay… let's handle it." But something didn't feel right. So I paused. I asked one more question. I got a second opinion. And what I found? It was wrong. I was taxed on something that isn't even taxable, which inflated the number by tens of thousands of dollars. That moment got me thinking… How often do we move forward just because someone with a title told us to? Even when something in us is quietly saying, this doesn't add up… In this week's episode, I'm sharing: The $45K mistake I almost made Why trusting "experts" without questioning can cost you How to recognize when something is off And a simple framework to protect yourself in business and life Because trusting your gut isn't reckless… it's responsible. You might not save $45,000 today… but this could save you from your next big mistake.

April 16, 202619 min

New Space, New Energy, New Results

Have you ever felt like you're doing everything right… but still not moving forward? Same effort. Same routine. Same space. That's exactly where I was until something changed. We recently moved into a new office, and almost overnight…everything shifted. The energy felt different. The ideas started flowing. The team showed up stronger. It made me realize something powerful: Sometimes it's not you that's stuck… it's your environment. In this week's podcast episode, I'm sharing: Why your space directly impacts your creativity and momentum Simple ways to reset your environment (without a full overhaul) Practical tips every female entrepreneur can use to spark fresh energy If you've been feeling a little off, a little stuck, or a little uninspired, this episode is your reset. Listen now and create your fresh start. Because sometimes, the breakthrough you're waiting for… starts with changing your surroundings.

April 9, 202622 min

Why I'd Take 400 Engaged People Over 40,000 Followers

What if I told you… A private community of just 500 women could outperform an audience of 50,000? No ads. No funnels. No complicated tech. Just connection and a strategy most people are completely overlooking right now. In this episode of Do It My Way, we're pulling back the curtain on something we recently launched… and why the engagement (and opportunity) has been nothing short of insane. We're talking about: Why micro-communities are replacing big audiences How to build one that people actually care about And the exact way to turn it into a revenue machine without feeling salesy If you've been chasing more followers, more reach, more noise… This might be the shift you didn't know you needed. Listen now and discover why your next level isn't bigger, it's deeper.