DO AS I SAY

Hosted by Joel Di Trapani

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Latest episode

Dec 2025

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About the show

An advice show about the real problems in startups.

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60 recent

December 28, 202528 min

73: What is the path of becoming a CEO? (with Peta Ellis)

Buy my game! I create a game from the ground up specifically for founders 🤯 it's called Pitch Please and I genuinely love playing it!Prepare to hustle your way to the top in this cutthroat pitching showdown. Convince, charm, and con your way into the hearts and wallets of your competitors. Get ready to play the ultimate game of selling your soul for success.The game is simple. Each round, every player matches a customer card with a product card and pitches the most absurd business they can imagine. The funniest and unequivocally worst idea wins.https://pitchpleasegame.com/THE GUESTPeta Ellis is the General Manager at Beaten Zone Venture Partners. Beaten Zone backs early-stage Australian teams developing technology to enhance the lethality and survivability of our warfighters.THE SHOWDO AS I SAY is an advice show about the real problems in startups. Real startup people. Real startup problems.Connect with Peta EllisLinkedIn: https://au.linkedin.com/in/petaellisWebsite: https://www.linkedin.com/company/mochary-methodConnect with me:YouTube: https://youtube.com/@joelditrapaniSpotify: https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZLinkedIn: https://www.linkedin.com/in/joel-ditrapani/Calendar: https://cal.com/joelditrapaniEmail: podcast@joelditrapani.comWebsite: https://joelditrapani.com/

December 21, 202529 min

72: Balancing loyalty with business profit (with Alexis John D'Amecourt)

Buy my game! I create a game from the ground up specifically for founders 🤯 it's called Pitch Please and I genuinely love playing it!Prepare to hustle your way to the top in this cutthroat pitching showdown. Convince, charm, and con your way into the hearts and wallets of your competitors. Get ready to play the ultimate game of selling your soul for success.The game is simple. Each round, every player matches a customer card with a product card and pitches the most absurd business they can imagine. The funniest and unequivocally worst idea wins.https://pitchpleasegame.com/THE GUESTAlexis John d'Amecourt is the CEO at Mochary Coaching, where he leads a global team working with the world’s most ambitious startup CEOs. With over 25 years of leadership experience across tech, media, and entertainment, Alexis brings tactical clarity, emotional intelligence, and deep insight to every coaching session. His clients—founders and investors behind companies backed by Accel, a16z, Sequoia, and more—have raised over $4.1 billion and scaled teams into the thousands. At the core of his coaching is the Mochary Method, a proven framework for leadership used by icons like Sam Altman and Brian Armstrong. Guided by empathy, humor, and honesty, Alexis helps leaders grow as fast as their companies.THE SHOWDO AS I SAY is an advice show about the real problems in startups. Real startup people. Real startup problems.Connect with Alexis John D'Amecourt:LinkedIn: https://www.linkedin.com/in/alexisdamecourtWebsite: https://www.linkedin.com/company/mochary-methodConnect with me:YouTube: https://youtube.com/@joelditrapaniSpotify: https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZLinkedIn: https://www.linkedin.com/in/joel-ditrapani/Calendar: https://cal.com/joelditrapaniEmail: podcast@joelditrapani.comWebsite: https://joelditrapani.com/

September 14, 202528 min

71: What do startup founders struggle with most? (with Niall Wogan)

Buy my game! I create a game from the ground up specifically for founders 🤯 it's called Pitch Please and I genuinely love playing it!Prepare to hustle your way to the top in this cutthroat pitching showdown. Convince, charm, and con your way into the hearts and wallets of your competitors. Get ready to play the ultimate game of selling your soul for success.The game is simple. Each round, every player matches a customer card with a product card and pitches the most absurd business they can imagine. The funniest and unequivocally worst idea wins.https://pitchpleasegame.com/THE GUESTNiall Wogan is the CEO & Verve Fitness. VERVE Fitness is one of the biggest International brands for premium quality gym and fitness equipment for home & commercial gyms. I see their equipment at every gym I go to. On top of this, Niall is a super Tony Robbins fan which I love, because Tony Robbins was one of the first books I ever reviewed on my podcast.THE SHOWDO AS I SAY is an advice show about the real problems in startups. Real startup people. Real startup problems.Connect with Niall Wogan:LinkedIn: https://au.linkedin.com/in/niallwoganWebsite: https://www.vervefitness.com.au/Connect with me:YouTube: https://youtube.com/@joelditrapaniSpotify: https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZLinkedIn: https://www.linkedin.com/in/joel-ditrapani/Calendar: https://cal.com/joelditrapaniEmail: podcast@joelditrapani.comWebsite: https://joelditrapani.com/

September 9, 202536 min

70: Procurement at a tech start-up (with Omar Ghani)

Buy my game! I create a game from the ground up specifically for founders 🤯 it's called Pitch Please and I genuinely love playing it!Prepare to hustle your way to the top in this cutthroat pitching showdown. Convince, charm, and con your way into the hearts and wallets of your competitors. Get ready to play the ultimate game of selling your soul for success.The game is simple. Each round, every player matches a customer card with a product card and pitches the most absurd business they can imagine. The funniest and unequivocally worst idea wins.https://pitchpleasegame.com/THE GUESTOmar Ghani is a visionary leader in strategic sourcing and procurement transformation. Omar was the head of Procurement Operations at Lyft, he was Director of Strategic Sourcing and Procurement at Reddit, where he saved over $90M in 2 years. Now he is the Director of Procurement and Strategy at Pinterest plus a tonne of other insane stuff in his career.THE SHOWDO AS I SAY is an advice show about the real problems in startups. Real startup people. Real startup problems.Connect with Omar Ghani:LinkedIn: https://www.linkedin.com/in/oghaniConnect with me:YouTube: https://youtube.com/@joelditrapaniSpotify: https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZLinkedIn: https://www.linkedin.com/in/joel-ditrapani/Calendar: https://cal.com/joelditrapaniEmail: podcast@joelditrapani.comWebsite: https://joelditrapani.com/

August 10, 202539 min

69: How do you know your first startup will succeed? (with Jacob Banks)

June 29, 202536 min

68: Is it worth trying to build a startup today? (with Daniel Flynn)

Buy my game! I create a game from the ground up specifically for founders 🤯 it's called Pitch Please and I genuinely love playing it!Prepare to hustle your way to the top in this cutthroat pitching showdown. Convince, charm, and con your way into the hearts and wallets of your competitors. Get ready to play the ultimate game of selling your soul for success.The game is simple. Each round, every player matches a customer card with a product card and pitches the most absurd business they can imagine. The funniest and unequivocally worst idea wins.https://pitchpleasegame.com/THE GUESTDaniel Flynn is the Co-founder and Managing Director of Thankyou. Thankyou is one of Australia’s most impactful social enterprises, created with a singular mission: to help end extreme poverty through consumer products. He’s not only built a brand stocked by major retailers but also pioneered a ‘pay-what-you-want’ best-seller that raised $1.4 million in its first month.THE SHOWDO AS I SAY is an advice show about the real problems in startups. Real startup people. Real startup problems.Connect with Daniel Flynn:LinkedIn: https://www.linkedin.com/in/daniel-flynn-b0b5613b/Website: https://thankyou.co/Connect with me:YouTube: https://youtube.com/@joelditrapaniSpotify: https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZLinkedIn: https://www.linkedin.com/in/joel-ditrapani/Calendar: https://cal.com/joelditrapaniEmail: podcast@joelditrapani.comWebsite: https://joelditrapani.com/

June 22, 202536 min

67: Do you validate your idea before building? (with Yuvan Sundrani)

Buy my game! I create a game from the ground up specifically for founders 🤯 it's called Pitch Please and I genuinely love playing it!Prepare to hustle your way to the top in this cutthroat pitching showdown. Convince, charm, and con your way into the hearts and wallets of your competitors. Get ready to play the ultimate game of selling your soul for success.The game is simple. Each round, every player matches a customer card with a product card and pitches the most absurd business they can imagine. The funniest and unequivocally worst idea wins.https://pitchpleasegame.com/THE GUESTYuvan Sundrani is an innovative entrepreneur and product leader shaping the future of mobile app testing. Yuvan is the Co-Founder of Autosana, the AI-powered QA agent revolutionizing mobile app quality assurance. With Autosana, teams can describe test flows in plain English, enabling fully automated end-to-end testing—no code, no setup, no flakiness. By helping companies catch bugs before users do, Yuvan is saving teams hours on every release and redefining how QA is done in modern software development.THE SHOWDO AS I SAY is an advice show about the real problems in startups. Real startup people. Real startup problems.Connect with Yuvan Sundrani:LinkedIn: https://www.linkedin.com/in/yuvan-sundrani/Website: https://autosana.ai/Connect with me:YouTube: https://youtube.com/@joelditrapaniSpotify: https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZLinkedIn: https://www.linkedin.com/in/joel-ditrapani/Calendar: https://cal.com/joelditrapaniEmail: podcast@joelditrapani.comWebsite: https://joelditrapani.com/

June 15, 202538 min

66: Is Angel investing a good idea? (with Simon Horne)

Buy my game! I create a game from the ground up specifically for founders 🤯 it's called Pitch Please and I genuinely love playing it!Prepare to hustle your way to the top in this cutthroat pitching showdown. Convince, charm, and con your way into the hearts and wallets of your competitors. Get ready to play the ultimate game of selling your soul for success.The game is simple. Each round, every player matches a customer card with a product card and pitches the most absurd business they can imagine. The funniest and unequivocally worst idea wins.https://pitchpleasegame.com/THE GUESTSimon Horne is the CEO of Angelloop. Angelloop is one of the biggest and most active angel networks in Australia. Simon is passionate about funding startups and is vehemently challenging the slow-moving status quo of angel investing in Australia.THE SHOWDO AS I SAY is an advice show about the real problems in startups. Real startup people. Real startup problems.Connect with Simon Horne:LinkedIn: https://www.linkedin.com/in/hornesimon/Twitter/X: https://x.com/simonh_bne?Website: https://angelloop.au/Connect with me:YouTube: https://youtube.com/@joelditrapaniSpotify: https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZLinkedIn: https://www.linkedin.com/in/joel-ditrapani/Calendar: https://cal.com/joelditrapaniEmail: podcast@joelditrapani.comWebsite: https://joelditrapani.com/

June 8, 202538 min

65: How AI is going to be integrated in the workforce? (with Marcus Zeltzer)

Buy my game! I create a game from the ground up specifically for founders 🤯 it's called Pitch Please and I genuinely love playing it!Prepare to hustle your way to the top in this cutthroat pitching showdown. Convince, charm, and con your way into the hearts and wallets of your competitors. Get ready to play the ultimate game of selling your soul for success.The game is simple. Each round, every player matches a customer card with a product card and pitches the most absurd business they can imagine. The funniest and unequivocally worst idea wins.https://pitchpleasegame.com/THE GUESTMarcus Zeltzer is the founder of Yellow Canary. Yellow Canary is disrupting the traditional approach to workforce compliance with its cutting-edge automation solutions. Marcus is deeply experienced in regulatory compliance and industrial relations, and he’s passionate about using AI and emerging technologies to simplify compliance, improve governance, and reshape the future of work in Australia.THE SHOWDO AS I SAY is an advice show about the real problems in startups. Real startup people. Real startup problems.Connect with Marcus Zeltzer:LinkedIn: https://www.linkedin.com/in/marcuszeltzer/Website: https://www.yellowcanary.com.au/Connect with me:YouTube: https://youtube.com/@joelditrapaniSpotify: https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZLinkedIn: https://www.linkedin.com/in/joel-ditrapani/Calendar: https://cal.com/joelditrapaniEmail: podcast@joelditrapani.comWebsite: https://joelditrapani.com/

June 1, 202523 min

64: Will AI eventually destroy the music production industry? (with Josh Simons)

Buy my game! I create a game from the ground up specifically for founders 🤯 it's called Pitch Please and I genuinely love playing it!Prepare to hustle your way to the top in this cutthroat pitching showdown. Convince, charm, and con your way into the hearts and wallets of your competitors. Get ready to play the ultimate game of selling your soul for success.The game is simple. Each round, every player matches a customer card with a product card and pitches the most absurd business they can imagine. The funniest and unequivocally worst idea wins.https://pitchpleasegame.com/THE GUESTJosh Simons is the CEO of Vinyl Group. Vinyl Group is the heartbeat of an equitable music world, delivering cutting-edge tech and media solutions that empower creators, fans, and brands across the global music ecosystem. With platforms like vinyl.group, Jaxsta, Vampr, and Serenade under its umbrella, Josh is building a music-tech world that connects over a million creators in more than 180 countries. A founder, songwriter, and TEDx speaker—Josh is redefining how music is discovered, credited, and celebrated.THE SHOWDO AS I SAY is an advice show about the real problems in startups. Real startup people. Real startup problems.Connect with Josh Simons:LinkedIn: https://www.linkedin.com/in/simonsjosh/Twitter/X: https://x.com/josh_simons_Website: https://vinyl.group/Connect with me:YouTube: https://youtube.com/@joelditrapaniSpotify: https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZLinkedIn: https://www.linkedin.com/in/joel-ditrapani/Calendar: https://cal.com/joelditrapaniEmail: podcast@joelditrapani.comWebsite: https://joelditrapani.com/