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Disconnected

Disconnected

Hosted by Jag Sharma

TechnologyBusinessSocietyCultureInterviews guestsExplicit

Episodes

116

Latest episode

Jun 2026

Language

EN-GB

About the show

Disconnected shines a light on the secrets and the impact that social media and technology is having on our society, culture, politics, human interactions, and behaviour. My name is Jag Sharma - and I’ve spent the last 12 years creating, developing and executing social media strategies for a number of global brands across a variety of industries, and have witnessed first-hand the impact that algorithms, behaviour modification, negative feedback loops, ad targeting, and mass data collection have had on shaping our world in a new direction. This podcast is all about making you aware - giving you the insight, a look behind the giant tech curtain - and allowing you to make your own fully-informed decisions on how you strategically play (or don’t play) their game. This is not about advocating for going dark or deleting your accounts, this is about looking under the hood and getting more informed about what’s really happening to us on a societal level as result of our tech driven lives. I’ll be producing a new episode regularly, so be sure to subscribe to receive a notification for a new release - you can also follow me on either Instagram (@jagsharma) or add me on LinkedIn, where I’ll be conducting debates and social experiments from the discussions within the episodes. I’d love for you to join the conversation and share your thoughts and opinions on how social media and technology is influencing our lives.

Listen to episodes

60 recent
June 10, 2026Episode 11455 min

IKEA’s $1.4bn AI Experiment & The Cost of Avoiding Accountability with Jag Sharma, Jen Campbell, Jason Kapadia and Matt Webster #114

IKEA uses an AI chatbot to automate nearly half of its customer service inquiries - you’d expect that to mean layoffs… not promotions.They’ve retrained 8,500 workers into higher‑value roles instead of cutting headcount. Could this become the new blueprint in a society scared for our livelihoods?Jag, Jen, Jason and Matt dive into this on Disconnected this week, where we also tackle Meta’s accountability issues (and the monumental cost of avoiding it), plus the widespread community pushback on data centres.This episode of Disconnected covers:Human‑First AI vs Headcount CutsLeadership Choices as the Real AI VariableAccountability, Social Media, and Youth Mental HealthThe Physical Backlash to an Invisible TechnologyTrust as AI’s Next BottleneckJag Sharma: https://www.linkedin.com/in/jagsharmahttps://www.instagram.com/jagsharma/Jen Campbell:https://www.linkedin.com/in/jennifer-m-campbell/Jason Kapadia:https://www.linkedin.com/in/jasonkapadia/https://www.instagram.com/jasonkapadia/Felina Tan:https://www.linkedin.com/in/felinagabrielletan/Matt Webster:https://www.linkedin.com/in/mattwwebster/

May 27, 2026Episode 1131 hr 2 min

Terminators are REAL, Your Car is Spying on You & Google Goes Ambient with Jason Kapadia, Matt Webster and Jag Sharma #113

Cars, glasses, maps, even humanoid cops – the tools around us are quietly turning into an environment that watches, profiles, and nudges us.In this week’s Disconnected we trace a shift in the world which no longer serves you, but spies on your every move. From Google’s ambient AI and car-cam reconnaissance to China’s combat-ready robots, what’s really left of privacy, agency, and work when the machines are an irreversible part of our infrastructure?This episode of Disconnected covers:Cars becoming lucrative data-farming platformsSurveillance normalised through convenience and small printAI shifting from a tool to an ambient layer of everyday lifeEmbodied AI and humanoid robots entering the public realmJag Sharma: https://www.linkedin.com/in/jagsharmahttps://www.instagram.com/jagsharma/Jen Campbell:https://www.linkedin.com/in/jennifer-m-campbell/Jason Kapadia:https://www.linkedin.com/in/jasonkapadia/https://www.instagram.com/jasonkapadia/Felina Tan:https://www.linkedin.com/in/felinagabrielletan/Matt Webster:https://www.linkedin.com/in/mattwwebster/

May 13, 2026Episode 11245 min

Unhinged Recruitment and Meta’s $145bn Bet on AI with Jag Sharma, Jen Campbell, Jason Kapadia and Matt Webster #112

Could you beat Claude if your next job was on the line?We’re in a strange new reality where AI writes your CV, screens your application, interviews you, and now expects you to beat it just to get a human on the phone.Jag and the team unpack how recruitment is turning into an arms race between machines, Meta’s push to normalise AI-generated content, and what its $145 billion AI bet means for creativity and culture.This episode of Disconnected covers:AI Eating the Hiring FunnelHumans vs AI BenchmarksWhere AI Belongs in Recruitment, and Where It Doesn’tMeta’s $145B Bet, AI Creator Labels and Trust in Social FeedsJag Sharma: https://www.linkedin.com/in/jagsharmahttps://www.instagram.com/jagsharma/Jen Campbell:https://www.linkedin.com/in/jennifer-m-campbell/Jason Kapadia:https://www.linkedin.com/in/jasonkapadia/https://www.instagram.com/jasonkapadia/Felina Tan:https://www.linkedin.com/in/felinagabrielletan/Matt Webster:https://www.linkedin.com/in/mattwwebster/

April 29, 2026Episode 11147 min

Rethinking ‘Made in China’, and Who Owns Your Digital Self? with Jen Campbell, Felina Tan and Jag Sharma #111

‘Made in China’ is not the insult it once was. It now means world-leading, culture-defining tech innovation.Is it being used for the betterment of mankind? Can Western civilisation cope with a world where China leads, without defaulting to xenophobia?These questions arise amid a backdrop of digital work clones and an afterlife avatar of lost loved ones - stay ahead of the curve with Jag, Jen and Felina on Disconnected this week…This episode of Disconnected covers:China’s evolving tech leadership and Western identityAI, work, and the erosion of dignityGrief, intimacy and digital humansThe gap between AI hype and economic realityJag Sharma: https://www.linkedin.com/in/jagsharmahttps://www.instagram.com/jagsharma/Jen Campbell:https://www.linkedin.com/in/jennifer-m-campbell/Jason Kapadia:https://www.linkedin.com/in/jasonkapadia/https://www.instagram.com/jasonkapadia/Felina Tan:https://www.linkedin.com/in/felinagabrielletan/Matt Webster:https://www.linkedin.com/in/mattwwebster/

April 15, 2026Episode 11047 min

Dating on Delivery, Musk’s Strongarm Strategy, and OpenAI’s Warning to Society with Jag Sharma, Matt Webster and Jason Kapadia #110

AI isn’t just creeping into our workflows anymore – it’s crashing date night, rewiring Wall Street, and trying to rewrite the social contract.We’ve turned life into a co-op work simulator, Elon’s turned IPO into incentivisation, and OpenAI are warning us about the very world they’ve perpetuated.Where do we exist in a future fraught with uncertainty at every turn? Matt, Jason and Jag have the answers on this week’s Disconnected…This episode of Disconnected covers:The blurred boundaries between work and lifePower and leverage in the AI economyFreedom vs transactional livingJag Sharma: https://www.linkedin.com/in/jagsharmahttps://www.instagram.com/jagsharma/Jen Campbell:https://www.linkedin.com/in/jennifer-m-campbell/Jason Kapadia:https://www.linkedin.com/in/jasonkapadia/https://www.instagram.com/jasonkapadia/Felina Tan:https://www.linkedin.com/in/felinagabrielletan/Matt Webster:https://www.linkedin.com/in/mattwwebster/

April 1, 2026Episode 10954 min

The Quiet Revolt Against Future Tech with Jag Sharma, Jason Kapadia and Matt Webster #109

$73 billion - that’s how much Meta has wasted shoving the Metaverse down our throats. Was it worth it…?We’re seeing a steady revolution against the tech we’re told is good for us, from the decline of virtual worlds to simple things like wired headphones.Is it a trend that’s set to last? Or can Claude’s new, scary-powerful features tempt users back into the future again? We cover all this, and more, on Disconnected this week…This episode of Disconnected covers:Tech Fatigue and the Return of FrictionThe Rise of Agentic AI in Real Life WorkControl vs ConvenienceThe Metaverse Comedown & VR’s Adoption ProblemThe Future of the Human-AI RelationshipMatt Webster:https://www.linkedin.com/in/mattwwebster/Jag Sharma: https://www.linkedin.com/in/jagsharmahttps://www.instagram.com/jagsharma/Jen Campbell:https://www.linkedin.com/in/jennifer-m-campbell/Jason Kapadia:https://www.linkedin.com/in/jasonkapadia/https://www.instagram.com/jasonkapadia/Felina Tan:https://www.linkedin.com/in/felinagabrielletan/Matt Webster:https://www.linkedin.com/in/mattwwebster/

March 18, 2026Episode 10847 min

The Death of The Safe Space with Ben Cheston, Jen Campbell, Jason Kapadia and Jag Sharma #108

We all knew that putting cameras on our faces was going to be a privacy nightmare, right?Meta’s glasses have been caught sending footage to human contractors in Kenya, and that’s just the tip of the iceberg for how our safety is being compromised by forces outside of our control…Special guest Ben Cheston joins us for a look at Meta’s mishap, the terrifying prospect of air taxis, and why judgement means more than knowledge in the workplace of the future.This episode of Disconnected covers:Electric air taxis and the future of urban aviationWearable AI destroying our private spacesPublic attitudes to surveillance and tech convenienceExperience and judgement as a superpower in the AI eraBen Chestonhttps://www.linkedin.com/in/bencheston/Jag Sharma: https://www.linkedin.com/in/jagsharmahttps://www.instagram.com/jagsharma/Jen Campbell:https://www.linkedin.com/in/jennifer-m-campbell/Jason Kapadia:https://www.linkedin.com/in/jasonkapadia/https://www.instagram.com/jasonkapadia/Felina Tan:https://www.linkedin.com/in/felinagabrielletan/Matt Webster:https://www.linkedin.com/in/mattwwebster/

March 4, 2026Episode 10744 min

AI vs Women & The End of The Introvert with Patti Balbas, Felina Tan, Jen Campbell and Jag Sharma #107

The world is doomed to be run by one of two things; beautiful dumb people, or untrustworthy AI.With over 20 years at the top of the marketing game, Patti Balbas is perfectly placed to help us understand how, in a ‘charismocracy’, charm will win over the masses rather than diligence.We also dive deep into a worrying, emerging pattern in AI’s use cases which has the potential to undo decades of societal progress for women - unless we act now…This episode of Disconnected covers:AI, safety, and women’s harmDigital harm vs. physical harm and regulation of eachBig tech strategy and Meta’s shift away from messenger‘Charismocracy’ and the future of workYouth, parenting, and human skills in an AI eraPatti Balbas:https://www.linkedin.com/in/pattibalbas/Jag Sharma: https://www.linkedin.com/in/jagsharmahttps://www.instagram.com/jagsharma/Jen Campbell:https://www.linkedin.com/in/jennifer-m-campbell/Jason Kapadia:https://www.linkedin.com/in/jasonkapadia/https://www.instagram.com/jasonkapadia/Felina Tan:https://www.linkedin.com/in/felinagabrielletan/Matt Webster:https://www.linkedin.com/in/mattwwebster/

February 18, 2026Episode 10657 min

Who’s to Blame When AI Screws Us Over? with Jason Kapadia, Matt Webster and Jag Sharma #106

When AI goes wrong and signs you up to an awful legal deal, who’s to blame - you, or the agent?AI is crossing the line from ‘nice-to-have’ to ‘invisible infrastructure’, and once it does there’ll be no turning back.We dive into the AI-first future, the landmark trial on addictive design for social media, and questions whether OpenClaw is already plotting the demise of the ‘meat bags’...This episode of Disconnected covers:The blurred line between tool and infrastructureAccountability when AI failsAddictive design and teens’ mental healthThe rise of Agentic AI with a new, open source toolJag Sharma: https://www.linkedin.com/in/jagsharmahttps://www.instagram.com/jagsharma/Jen Campbell:https://www.linkedin.com/in/jennifer-m-campbell/Jason Kapadia:https://www.linkedin.com/in/jasonkapadia/https://www.instagram.com/jasonkapadia/Felina Tan:https://www.linkedin.com/in/felinagabrielletan/Matt Webster:https://www.linkedin.com/in/mattwwebster/

February 4, 2026Episode 1051 hr 5 min

Global Deepfake Deception, Mental Offloading, and Snap Specs’ Spiritual Successor: Our Predictions for 2026 with Felina Tan, Matt Webster and Jag Sharma #105

Prediction season is back for a round 2, and this time Matt and Felina are swinging for the fences. Between the dream of burdening AI with our mental load, to the nightmare of deepfakes fooling us all on the world stage, our outlook on 2026 proves one thing - you won’t have time to catch your breath, or the year in tech will pass you by…Join us in the second of our special prediction episodes; we’ll see in December whether it’s the optimistic theories that prevail, or whether you’ll be able to trust anything in the AI era anymore.This episode of Disconnected covers:A New Age of AI-Driven Consumer TechSocial Platforms Fighting For Our AttentionTrust, Deepfakes & The MediaRobots, Safety & RegulationAI in High-Stakes IndustriesJag Sharma: https://www.linkedin.com/in/jagsharmahttps://www.instagram.com/jagsharma/Jen Campbell:https://www.linkedin.com/in/jennifer-m-campbell/Jason Kapadia:https://www.linkedin.com/in/jasonkapadia/https://www.instagram.com/jasonkapadia/Felina Tan:https://www.linkedin.com/in/felinagabrielletan/Matt Webster:https://www.linkedin.com/in/mattwwebster/

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