Direct Sales Done Right

Hosted by Katy Ursta

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Episodes

396

Latest episode

Aug 2026

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About the show

The Direct Sales Done Right Podcast with Katy Ursta is for female entrepreneurs and network marketers who want to grow a thriving business without losing sight of what matters most along the way. With over 12 years of experience (and a 7-figure business built through storytelling and strategy), Katy brings unfiltered lessons to the mic — sharing what actually works when it comes to marketing, and how to build success without sacrificing your top priorities: your family, your health, your relationships, and your joy. Each week, you’ll walk away with relatable stories, real-life strategies, and the kind of honest advice you’d expect from a mentor who’s been exactly where you are — who’s made mistakes, learned the hard way, and figured out how to rise after a setback.

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60 recent

August 27, 202619 min

Episode 393: Stop Selling the Product. Start Telling the Story. (Micro Episode 5/7)

🎙️ Episode Summary: In this episode of the Direct Sales Done Right Podcast, discover the power of storytelling and how sharing your personal experiences can help you build genuine connections with your audience. Katy Ursta explores practical ways to tell stories that resonate, build trust, and help you stand out in direct sales and entrepreneurship. 💡 Episode Highlights & Time Stamps: 0:44 The Power of Storytelling in Business and Upcoming Changes 6:38 Understanding Personal Experience Stories 13:40 Personal Experience Story Example 16:44 Connecting Through Authenticity and Consistency 📌 Resources & Links Mentioned: Seven Stories that Sell Course: https://katyursta.com/checkout/seven-stories What is your Storytelling Angle? Take the FUN free quiz here: katyursta.com/quiz Subscribe to Katy’s Weekly Emails here: https://katyursta.com/weekly-email 👥 Connect with Katy: Instagram: @katywritescontent Facebook: https://www.facebook.com/onefitfighter Substack: https://substack.com/@katywritescontent Website: www.katyursta.com 📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

August 20, 202621 min

Episode 392: The Story AI Can’t Write for You: How to Create a Belief Story That Sells. (Micro Episode 4/7)

🎙️ Episode Summary: In this episode of the Direct Sales Done Right Podcast, Katy Ursta explores the power of storytelling in personal branding, focusing on how to craft compelling belief stories that resonate deeply and stand out. She shares practical frameworks, personal insights, and tips for creating authentic content that impacts and connects. 💡 Episode Highlights & Time Stamps: 0:44 The Power of Storytelling in Personal Branding 4:49 Crafting Your Belief Story 8:59 The Framework of a Belief Story 17:28 The Impact of Sharing Your Story 📌 Resources & Links Mentioned: Seven Stories that Sell Course: https://katyursta.com/checkout/seven-stories What is your Storytelling Angle? Take the FUN free quiz here: katyursta.com/quiz 👥 Connect with Katy: Instagram: @katywritescontent Facebook: https://www.facebook.com/onefitfighter Substack: https://substack.com/@katywritescontent Website: www.katyursta.com Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise 📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

August 13, 202616 min

Episode 391: The Client Story That Makes People Buy (Without Feeling Sold To) (Micro Episode 3/7)

🎙️ Episode Summary: In this episode of the Direct Sales Done Right Podcast, Katy Ursta explores the essential elements of storytelling and shares how crafting compelling client stories can position you as a trusted guide, deepen connections, and ultimately increase your sales. 💡 Episode Highlights & Time Stamps: 0:44 Why Your Story is Your Best Marketing 3:56 The Client Story 5:26 Positioning Yourself as the Guide 10:15 Building a Strong Case Study 13:52 Putting the Client Framework Into Practice 📌 Resources & Links Mentioned: Check out my Complete Collagen Guide here: https://katyursta.com/collagen-guide Seven Stories that Sell Course: https://katyursta.com/checkout/seven-stories What is your Storytelling Angle? Take the FUN free quiz here: katyursta.com/quiz 👥 Connect with Katy: Facebook: https://www.facebook.com/onefitfighter Substack: https://substack.com/@katywritescontent Instagram: @katywritescontent Website: www.katyursta.com Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise 📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

August 6, 202618 min

Episode 390: The Origin Story: Set Yourself Up for 43% Increase in Recruitment (Micro Episode 2/7)

🎙️ Episode Summary: In this episode of the Direct Sales Done Right Podcast, Katy Ursta explores the power of storytelling in marketing, emphasizing the importance of sharing authentic origin stories to connect with your audience and build trust. She provides practical frameworks for crafting and rotating your stories to enhance your marketing strategy. 💡 Episode Highlights & Time Stamps: 0:44 The Power of Storytelling in Marketing 3:26 Understanding Your Audience: Joe vs. Kathy 10:46 Crafting Your Origin Story for Impact 📌 Resources & Links Mentioned: Check out my Complete Collagen Guide here: https://katyursta.com/collagen-guide Seven Stories that Sell Course: https://katyursta.com/checkout/seven-stories What is your Storytelling Angle? Take the FUN free quiz here: katyursta.com/quiz 👥 Connect with Katy: Facebook: https://www.facebook.com/onefitfighter Substack: https://substack.com/@katywritescontent Instagram: @katywritescontent Website: www.katyursta.com Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise 📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

July 30, 202618 min

Episode 389: They Can't Copy Your Story: Build Yours in 60 Seconds (Micro Episode 1/7)

🎙️ Episode Summary: In this episode of the Direct Sales Done Right Podcast, Katy Ursta explores why storytelling is one of the most powerful marketing tools available - and why it’s becoming even more essential in an age of AI-generated content. She shares how authentic stories create trust, deepen relationships, and inspire action in ways that polished marketing alone never can. Katy reflects on the impact of storytelling in her own life, discusses why today’s customers crave authenticity more than ever, and offers practical ways to begin weaving these stories into your content. You’ll also learn the framework behind Katy’s Seven Stories That Sell, and how each one helps you stand out, build credibility, and connect with your audience on a deeper level. 💡 Episode Highlights & Time Stamps: 0:44 A Personal Thank You 2:14 Why Storytelling Matters 3:37 AI and the Need for Human Connection 7:36 The Social Media Story 12:36 The Seven Stories That Sell 13:51 Turning Connection into Action 📌 Resources & Links Mentioned: Check out my Complete Collagen Guide here: https://katyursta.com/collagen-guide The Seven Stories that Sell Course: https://katyursta.com/checkout/seven-stories Who Built this Tension You Are Feeling? Podcast by Maryam Mehrtash: https://open.substack.com/pub/wilkwilkinson/p/who-built-this-tension-you-are-feeling?utm_campaign=post&utm_medium=web 👥 Connect with Katy: Facebook: https://www.facebook.com/onefitfighter Substack: https://substack.com/@katywritescontent Instagram: @katywritescontent Website: www.katyursta.com Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise 📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

July 23, 202631 min

Episode 388: My Multiple Sclerosis Diagnosis Changed the Way I Think About Stress, the Nervous System & Healing (Part 1)

🎙️ Episode Summary: A few months ago, I was diagnosed with multiple sclerosis (MS) after six months of unexplained symptoms, MRIs, blood work, and a spinal tap. But this episode isn't just about my diagnosis—it's about what it led me to discover. We talk about what MS actually is (in simple terms), how chronic stress and the nervous system have changed the way I think about health, and why Gabor Maté's When the Body Says No completely shifted my perspective on healing. Whether you're living with an autoimmune disease, navigating burnout, or simply feeling stuck in constant fight-or-flight, I hope this conversation reminds you to slow down, ask better questions, and learn to listen when your body is trying to tell you something. In this episode, I talk about: My MS diagnosis and symptoms What multiple sclerosis is (simply explained) Chronic stress, the nervous system, and fight-or-flight Why I stepped away from social media Gabor Maté's When the Body Says No How this experience is reshaping my work, health, and what's next 💡 Episode Highlights & Time Stamps: 0:44 Introduction to Person Health Advocacy 1:25 Early Symptoms and Path to Diagnosis 6:58 Understanding MS and Autoimmune Conditions 10:11 The Influence of Social Media Algorithms on Health Perceptions 12:09 Discovering the book, ‘When the Body Says No’ and Stress-Disease Connection 15:35 My Diagnosis and My Next Steps 18:29 Moving Beyond Diagnosis and Identity 21:11 Redefining Success and Visualizing Healing 23:15 How the Diagnosis Changed Work and Vulnerability 25:26 Future Focus on Story, Healing, and Neurocoaching 📌 Resources & Links Mentioned: Check out my Complete Collagen Guide here: https://katyursta.com/collagen-guide 'When the Body Says No: Exploring the Stress-Disease Connection' by Gabor Maté: https://a.co/d/0boFQsxX 👥 Connect with Katy: Facebook: https://www.facebook.com/onefitfighter Substack: https://substack.com/@katywritescontent Website: www.katyursta.com Instagram: @katywritescontent Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise 📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

July 16, 202640 min

Episode 387: Why You're Always Stressed About Money with Financial Coach Jaclyn Wise

🎙️ Episode Summary: Take the storytelling quiz here: katyursta.com/quiz In this episode of the Direct Sales Done Right Podcast, Katy interviews financial coach Jaclyn Wise to explore practical strategies for managing fluctuating income, overcoming money mindset challenges, and building financial stability for entrepreneurs and direct sellers. Who's Jaclyn? Jaclyn Wise is a financial coach and founder of The Wise Way, and she's helped more than 150 clients gain clarity and control over their money - whether that means paying off debt, building a runway to launch a business or make another big life change, or simply feeling more confident with everyday money decisions. A former public school math teacher, Jaclyn paid down debt of her own, from student loans to car payments, without months of restriction, and now helps her clients find that same sustainable path to ease and intentionality in their finances. 💡 Episode Highlights & Time Stamps: 0:44 Introduction to Financial Coaching and Its Importance 4:30 Understanding the Feast and Famine Cycle 6:20 Managing Fluctuating Income and The Importance of Knowing Your Numbers 14:42 Mindset and Money Management 20:46 Creating a Financial Cushion 24:32 The Role of Tracking in Financial Success 30:45 The Difference Between Financial Coaching and Advising 33:04 Working with a Financial Coach 36:58 Implementing Regular Money Dates with Partners 📌 Resources & Links Mentioned: Connect with Jaclyn https://www.jaclynwise.com/ Apply for coaching: https://www.jaclynwise.com/apply Free Expenses Mgmt App: https://www.rocketmoney.com/ 👥 Connect with Katy: Facebook: https://www.facebook.com/onefitfighter Instagram: @katywritescontent Website: www.katyursta.com Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise 📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

July 9, 202617 min

Episode 386: What We Can Learn from Off Campus & Apply to Our Marketing

🎙️ Episode Summary: In this episode of the Direct Sales Done Right Podcast, Katy Ursta explores the art of storytelling and how it can build connection and increase visibility in marketing. She shares a framework for storytelling, focusing on the qualities of a compelling hero and how to showcase them in your brand. 💡 Episode Highlights & Time Stamps: 0:44 The Art of Storytelling in Marketing 2:19 Understanding the Hero’s Role 5:22 The Four Essential Qualities of a Hero 13:37 Applying Heroic Qualities to Your Brand 📌 Resources & Links Mentioned: What is your Storytelling Angle? Take the FUN free quiz here: katyursta.com/quiz Click here for more information on Katy’s Story To Sell™ Framework: https://katyursta.com/seven-stories 👥 Connect with Katy: Website: www.katyursta.com Instagram: @katywritescontent Facebook: https://www.facebook.com/onefitfighter Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise 📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

July 2, 202618 min

Episode 385: Become Unforgettable with this Simple Story Framework

🎙️ Episode Summary: In this episode of the Direct Sales Done Right Podcast, Katy Ursta explores the fundamental storytelling framework behind effective marketing and personal development. She shares how understanding story structure can help you connect more deeply with your audience, communicate more persuasively, and inspire meaningful action. 💡 Episode Highlights & Time Stamps: 0:44 The Power of Storytelling in Business 3:10 Understanding the Framework of a Story 6:51 Exploring ‘The Hunger Games’ as a Case Study 13:45 Applying the Story Framework to Marketing 15:50 Transforming Your Marketing Through Storytelling 📌 Resources & Links Mentioned: What is your Storytelling Style? Take the FUN free quiz here: katyursta.com/quiz Click here for more information on Katy’s Story To Sell™ Framework: https://katyursta.com/seven-stories 👥 Connect with Katy: Website: www.katyursta.com Instagram: @katywritescontent Facebook: https://www.facebook.com/onefitfighter Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise 📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

June 25, 202623 min

Episode 384: The Seven Stories that Sell FOR YOU!

🎙️ Episode Summary: In this episode of the Direct Sales Done Right Podcast, Katy Ursta shares insights into the seven essential stories that build authentic connections and drive sales, especially in the evolving landscape influenced by AI. 💡 Episode Highlights & Time Stamps: 0:44 Why Storytelling and Authenticity Matter in a Changing Social Media Landscape 1:55 AI's Role as an Editing Tool, Not a Content Creator 5:15 The Significance of Storytelling in Marketing, Inspired by Teaching 7th Graders 7:25 Overview of the Seven Stories that Sell 10:53 The Origin Story 12:01 Client and Belief Stories 14:42 Personal Experience and Resistance Stories 17:46 Mission and Evolution Stories 22:32 What’s Coming Next 📌 Resources & Links Mentioned: Katy’s Substack: https://substack.com/@katywritescontent Interested in working with Katy 1:1? Fill out the Inquiry Form Here: https://boards.com/a/NkqW1.9etKLQ 👥 Connect with Katy: Facebook: https://www.facebook.com/onefitfighter Instagram: @katywritescontent Website: www.katyursta.com Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise 📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!