Direct Sales Done Right

Hosted by Katy Ursta

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Episodes

386

Latest episode

Jun 2026

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About the show

The Direct Sales Done Right Podcast with Katy Ursta is for female entrepreneurs and network marketers who want to grow a thriving business without losing sight of what matters most along the way. With over 12 years of experience (and a 7-figure business built through storytelling and strategy), Katy brings unfiltered lessons to the mic — sharing what actually works when it comes to marketing, and how to build success without sacrificing your top priorities: your family, your health, your relationships, and your joy. Each week, you’ll walk away with relatable stories, real-life strategies, and the kind of honest advice you’d expect from a mentor who’s been exactly where you are — who’s made mistakes, learned the hard way, and figured out how to rise after a setback.

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60 recent

June 11, 202618 min

Episode 382: Responsible Storytelling: What We Can Learn from the Jesse Ridgway Controversy

🎙️ Episode Summary: In this episode of the Direct Sales Done Right Podcast, Katy Ursta explores the ethics of storytelling on social media, emphasizing the importance of sharing helpful, hopeful, and healing stories. She reflects on her own experiences with vulnerability, responsibility, and the impact of stories on both creators and audiences.💡 Episode Highlights & Time Stamps:0:44 The Impact of Public Decisions on Personal Stories5:36 The Ethics of Storytelling in the Digital Age11:38 Navigating Vulnerability: Healing vs Hurting16:08 The Responsibility of Storytellers📌 Resources & Links Mentioned:Katy’s Substack: https://substack.com/@katywritescontent Interested in working with Katy 1:1? Fill out the Inquiry Form Here: https://boards.com/a/NkqW1.9etKLQ👥 Connect with Katy:Facebook: https://www.facebook.com/onefitfighter Instagram: @katywritescontentWebsite: www.katyursta.comFree Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

June 4, 202625 min

Episode 381: The Million Dollar Sales Strategy (Summer Edition)

🎙️ Episode Summary: In this episode of the Direct Sales Done Right Podcast, Katy Ursta shares her summer sales strategy, planning tips, and how to build a business aligned with personal values. She emphasizes intentional calendar design, targeted marketing themes, and the power of small, consistent actions to grow your direct sales business during summer.💡 Episode Highlights & Time Stamps:3:38 Embracing Summer and Business Strategy5:55 Setting Goals with Life in Mind10:50 Marketing Focus and Themes12:12 The Add-to Cart Strategy15:27 Intentional Recruitment Goals18:56 Consistency, Small Wins, and the Little Book of Sales21:47 Mentorship Opportunity📌 Resources & Links Mentioned:The Little Book of Sales: https://amzn.to/4dWmxIT Interested in working with Katy 1:1? Fill out the Inquiry Form Here: https://boards.com/a/NkqW1.9etKLQ👥 Connect with Katy:Facebook: https://www.facebook.com/onefitfighter Instagram: @katywritescontentWebsite: www.katyursta.comFree Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

May 28, 202620 min

Episode 380: Brand Built to Last Part 3/3 - Influencer Fatigue? Here's How to Overcome It

🎙️ Episode Summary: In this episode of the Direct Sales Done Right Podcast, Katy Ursta dives into the reality of influencer fatigue that is affecting content creators, direct sellers, and small business owners. She shares practical tips to maintain authenticity, build resilience, and create a sustainable brand amidst increasing platform competition and changing consumer behaviors.💡 Episode Highlights & Time Stamps:0:44 Introduction: Facing Influencer Fatigue3:14 Recognizing Fatigue and Redefining Content Consistency7:25 Practical Advice for Fatigued Content Creators13:03 The Value of In-Person Events for Community Building15:45 Building and Nurturing Your Email List as an Owned Platform18:24 Building a Lasting Brand Through Real Connections and Authenticity📌 Resources & Links Mentioned:Influencer Fatigue Substack Article: https://substack.com/home/post/p-199219909 Interested in working with Katy 1:1? Fill out the Inquiry Form Here: https://boards.com/a/NkqW1.9etKLQ 👥 Connect with Katy:Facebook: https://www.facebook.com/onefitfighter Instagram: @katywritescontentWebsite: www.katyursta.comFree Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

May 21, 202619 min

Episode 379: Brand Built to Last - Part 2/3: Is AI Quietly Killing Your Personal Brand?

🎙️ Episode Summary: In this episode of the Direct Sales Done Right Podcast, Katy Ursta explores how personal authenticity, evolving identity, and mindful use of AI are crucial for building a lasting personal brand. She emphasizes the importance of staying true to oneself amidst rapid technological changes and content trends.💡 Episode Highlights & Time Stamps:0:44 Building a Lasting Brand: The Foundation2:10 The Importance of Authenticity and Connection in Content Creation6:39 Navigating the Impact of AI on Personal Branding9:08 Reclaiming Your Voice in a Digital World11:24 Embracing Evolution in Your Brand Identity14:28 Radical Honesty and Authentic Messaging📌 Resources & Links Mentioned:Katy’s Substack: https://substack.com/@katywritescontent 👥 Connect with Katy:Facebook: https://www.facebook.com/onefitfighter Instagram: @katywritescontentWebsite: www.katyursta.comFree Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

May 14, 202622 min

Episode 378: Brand Built to Last - Part 1/3: The Truth About Visibility, Burnout & Building Online

🎙️ Episode Summary: In this episode of the Direct Sales Done Right Podcast, Katy Ursta discusses building a lasting personal brand, the impact of social media on mental health, and strategies for authentic engagement. She shares personal insights from her recent health diagnosis and emphasizes self-awareness, relationship-building, and intentional content creation.💡 Episode Highlights & Time Stamps:0:44 Introduction to Brand Build to Last2:49 The Impact of Social Media on Branding5:55 Self-Reflection and Purpose in Branding8:43 Building a Community vs an Audience12:32 The Importance of Personal Branding16:27 Visibility vs Authenticity17:51 Conclusion and What to Expect in Parts 2 and 3 of This Podcast Series📌 Resources & Links Mentioned:"Why the Pressure to 'Show Up Online' Is Breaking Ambitions People" Article: https://substack.com/inbox/post/181673276 “The Trust Recession Is Changing Direct Sales (And Most Leaders Haven’t Caught On Yet)” Article: https://substack.com/home/post/p-195906984 👥 Connect with Katy:Substack: https://substack.com/@katywritescontent Facebook: https://www.facebook.com/onefitfighter Instagram: @katywritescontentWebsite: www.katyursta.comFree Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

May 7, 202625 min

Episode 377: A Life Update and Lessons That Can't Be Unlearned

🎙️ Episode Summary: In this episode of the Direct Sales Done Right Podcast, Katy Ursta shares a personal life update, reflecting on her health journey, leadership, and redefining success amidst recent challenges. She emphasizes the importance of health, intentional living, and trusting the process in both personal and professional growth.💡 Episode Highlights & Time Stamps:0:44 Life Updates and Reflections7:28 Health Challenges and Discoveries17:54 Redefining Success and Work-Life Balance23:10 Embracing Change and Faith📌 Resources & Links Mentioned:DSDR Podcast Episode 366 - Redefining Direct Sales Right in a Trust Recession The Future of Network Marketing with Amber Olson Rourke of Neora: https://podcasts.apple.com/us/podcast/episode-366-redefining-direct-sales-right-in-a/id1658099171?i=1000750434053Katy’s Substack: https://substack.com/@katywritescontent Katy’s Facebook: https://www.facebook.com/onefitfighter 👥 Connect with Katy:Instagram: @katywritescontent Website: www.katyursta.comFree Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

April 30, 202622 min

Episode 376: Why Your Business Feels Hard Right Now (And What to Fix First)

🎙️ Episode Summary: In this episode of the Direct Sales Done Right Podcast, Katy Ursta shares practical insights on optimizing your direct sales business by focusing on energy, time management, delegation, and belief. Learn how to identify what's truly moving the needle forward and how to create more joy and energy in your entrepreneurial journey.💡 Episode Highlights & Time Stamps:1:55 Private Mentorship Announcement5:01 Identifying Time and Energy ROI8:11 Delegation and Its Importance11:42 Energy and Belief in Business15:12 Self-Reflection and Moving the Needle Forward📌 Resources & Links Mentioned:Interested in Private Mentorship? Fill out the Inquiry Form Here: https://boards.com/a/NkqW1.9etKLQ Katy’s Substack: https://substack.com/@katywritescontent 👥 Connect with Katy:Instagram: @katywritescontent Website: www.katyursta.comFree Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

April 23, 202625 min

Episode 375: My Biggest Regrets Starting Over in Direct Sales (And What I’d Do Differently)

🎙️ Episode Summary: In this episode of the Direct Sales Done Right Podcast, Katy Ursta shares her personal journey and lessons learned from her second experience in direct sales, emphasizing the importance of follow-up, strategic focus, health, and authentic leadership amidst industry shifts.💡 Episode Highlights & Time Stamps:0:44 Navigating Changes in Direct Sales5:14 Lessons Learned from Mistakes14:07 Health and Wellness in Direct Sales📌 Resources & Links Mentioned:Interested in Private Mentorship? Book a Discovery Call with Katy here: https://calendly.com/katyursta-info/30min 👥 Connect with Katy:Instagram: @katywritescontent Substack: @katywritescontentWebsite: www.katyursta.comFree Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

April 16, 202620 min

Episode 374: How to Tell a “Juicy” Story That Gets People to Buy

🎙️ Episode Summary: In this episode of the Direct Sales Done Right Podcast, Katy Ursta reveals a powerful storytelling framework that transforms how direct sales professionals connect with their audience. Learn how to craft compelling stories using a proven plot diagram to increase engagement and sales. 💡 Episode Highlights & Time Stamps:0:44 Introductions and Personal Updates2:20 The Power of Storytelling in Business5:21 Understanding the Storytelling Framework in Direct Sales12:47 My Direct Selling Story18:21 Final Thoughts📌 Resources & Links Mentioned:Purchase Katy’s full Freshen the Feed Workshop here: https://tinyurl.com/freshenthefeedSign up for 1:1 Coaching with Katy here: https://boards.com/a/NkqW1.9etKLQ 👥 Connect with Katy:Instagram: @katywritescontent Website: www.katyursta.comFree Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

April 9, 202619 min

Episode 373: She Thought She Needed More Sales, but This Was the Real Problem (live coaching breakdown)

Are you interested in working 1:1 with Katy? Book a Discovery Call: https://calendly.com/katyursta-info/30min Sign up for Private Coaching: https://boards.com/a/NkqW1.9etKLQ 🎙️ Episode Summary: In this unique episode of the Direct Sales Done Right Podcast, Katy Ursta gives listeners a sneak peek into one of her 1:1 Private Coaching sessions. Discover how personalized coaching can help you see your unique strengths, uncover blind spots, and develop a tailored strategy to elevate your business. Katy shares her passion for helping entrepreneurs realize their full potential and provides actionable insights for those considering private coaching. 💡 Episode Highlights & Time Stamps:0:44 Introduction to Private Coaching1:57 Understanding Individual Client Needs and Goals5:18 Sneak Peek into a Private Coaching Session7:59 Crafting Clear Messaging for Recruitment14:39 Consistency and Faith in Business Growth16:46 Why I Love Private Coaching📌 Resources & Links Mentioned:Book a Discovery Call with Katy here: https://calendly.com/katyursta-info/30min Ready for 1:1 Coaching? Sign up here: https://boards.com/a/NkqW1.9etKLQ 👥 Connect with Katy:Instagram: @katywritescontent Website: www.katyursta.comFree Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!