Digital Marketing Victories

Hosted by Katherine Watier Ong

Business Technology EntrepreneurshipInterviews guests

Website RSS feed

Episodes

Latest episode

Jun 2026

Language

About the show

The Digital Marketing Victories podcast is a monthly show where we explore and celebrate the soft skills and tactics it takes to lead digital transformation successfully. Great digital marketers understand that people are the most challenging part of doing their jobs. This show focuses on the people part of their digital marketing wins – and what tactics or skills the guests used to align people with their marketing strategy. We feature people who have persuaded others to adopt new technology, change their attitudes or behaviors to support a digital marketing initiative or have led internal change around digital marketing plans. Our guests all have one thing in common: they have figured out how to tackle the people part of digital marketing success and are willing to share those tips with others.

Listen to episodes

35 recent

June 9, 2026Episode 444 min

Prioritization Skills That Keep SEOs Relevant

ABOUT THIS EPISODE:Today, we’re joined by Elizabeth Linder. Elizabeth is the Director of SEO at Kick Point Inc., where she supports clients and other digital marketers in understanding how SEO works, how it fits into an overall business strategy, and how to prioritize tactics that directly support their business goals.In this episode, join us as we talk candidly about something a lot of us feel but rarely say out loud: The anxiety of working in SEO while AI is rewriting the rules underneath us.This isn't another episode about tools or tactics. It's about the soft skills that will outlast any change in algorithms:PrioritizationAdaptabilityDeveloping self-learning habitsThe confidence to say "I don't know yet" without flinchingElizabeth also shares how to build real learning habits, find the right community, and separate your professional worth from a skillset that's always evolving.If you've felt behind on the AI conversation — or overwhelmed by how fast everything is moving — this episode is for you.EPISODE HIGHLIGHTS:Why AI change feels more job-threatening than past SEO shiftsPrioritization is the core skill behind strategy, learning, and communicationAdaptability as a daily practice when plans change midstreamHow to reframe “I am behind” and start with foundational technical SEOTrusted resources for AI search and LLM learningManaging your stress from AI overwhelm through community. Confidence for women in SEO and filtering out loud but inaccurate adviceSeparating self-worth from technical skill and building a healthier work cultureA simple learning system using micro-goals, calendar blocks, and accountabilityCONNECT WITH ELIZABETH:Visit the Kick Point Inc. websiteConnect with Elizabeth on LinkedInFollow Elizabeth on Instagram @lizlinderseoRESOURCES MENTIONED:Find mentioned resources on episode webpage.Send us Fan MailHere's how you can support this podcast if you’re enjoying the episodes and finding them useful:You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!Support the showLeave FeedbackYour feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.👉 Leave feedbackGet In TouchTweet us at @dmvictoriesEmail us at admin@wostrategies.comIf you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.Thank you for supporting our podcast!

March 3, 2026Episode 358 min

Compassionate Design Should Be in Every Digital Marketing Toolkit

About This EpisodeWelcome back to the podcast. In this episode, we’re joined by Michelle Keller. Michelle creates content that promotes trust, protects her clients' agency and dignity, and is welcoming to all through inclusivity and accessibility, and hopes for the future.This episode is perfect for you if you're curious about what compassionate design is and how to integrate it into your digital marketing strategy.Episode Highlights:What compassionate design is and how you can integrate it into your digital marketing strategyHow compassionate design and inclusive efforts overlap.How can you convince your boss to take a compassionate design approach?What soft skills do digital marketers need to cultivate in order to embrace compassionate design?How can teams foster more compassion in the design and decision-making process?How does compassionate design help us avoid bias or harmful assumptions about users?Connect With MichelleMichelle’s Content UX Design PortfolioConnect with Michelle on LinkedInFind Michelle on MediumResources:Find on episode webpage.Send us Fan MailHere's how you can support this podcast if you’re enjoying the episodes and finding them useful:You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!Support the showLeave FeedbackYour feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.👉 Leave feedbackGet In TouchTweet us at @dmvictoriesEmail us at admin@wostrategies.comIf you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.Thank you for supporting our podcast!

June 24, 2025Episode 253 min

Increasing your soft skills as a Digital Marketing Manager

In this episode, we’re joined by Paddy Moogan. Paddy is Founder of The New Leader, a training platform that enables agency teams to become more effective managers and leaders. He also works with agency founders as a coach and non-exec director to help them navigate the world of agency life. Previously, he spent ten years as CEO and co-founder of Aira, a digital marketing agency based in the UK.This episode dives deep into the practical skills that separate mediocre managers from inspiring leaders. You'll discover why active listening is Paddy's secret weapon (born from an unexpected place), and how to deliver difficult feedback in ways that motivate rather than discourage. Whether you're struggling with delegation, managing remote teams, or having tough conversations about performance, Paddy offers actionable strategies that work in the real world of agency life.| A good leader is probably someone who listens... They're better at listening to people. They try to empathize. They try to have a high degree of emotional intelligence, and I think really, they're quite selfless in many ways. ~ Paddy MooganThis episode is for you if you’re curious about the following:How to become a good managerIf you're in a management role and you don't have any management experience or trainingHow can you improve your management skillsHow you can improve your leadership skills, no matter what your professional position.Connect With PaddyVisit The New Leader websiteConnect with Paddy on LinkedInFollow Paddy on BlueskyFollow Paddy on MastodonResourcesFind resources on episode webpage.Send us Fan MailHere's how you can support this podcast if you’re enjoying the episodes and finding them useful:You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!Support the showLeave FeedbackYour feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.👉 Leave feedbackGet In TouchTweet us at @dmvictoriesEmail us at admin@wostrategies.comIf you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.Thank you for supporting our podcast!

April 7, 2025Episode 152 min

When Marketing Data (GA4) Isn't Perfect: Strategies for Analytical Thinking

Welcome to Season Three of Digital Marketing Victories Podcast. In this first episode, we’re joined by Dana DiTomaso, Founder & Lead Instructor at KP Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing.This episode is for you if you’re curious about the following:You want to develop your analytic thinking. You want to be comfortable analyzing data and using it to persuade others.You need tips around selecting and presenting data when you're persuading others to change their behavior.You want to use data to guide a ruthless prioritization process to streamline your marketing requests.Connect With DanaVisit Dana’s website Learn about Kick PointConnect on LinkedIn, Bluesky and MastodonKick Point Playbook’s YouTube channelFind Dana’s decks on SpeakerDeckResourcesFind resources mentioned on episode webpage.Tune In NowApple Podcasts | Amazon Music | YouTube | Spotify | Castbox | Castro | Overcast | Pocket Casts | Stitcher | Subscribe via RSSSend us Fan MailHere's how you can support this podcast if you’re enjoying the episodes and finding them useful:You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!Support the showLeave FeedbackYour feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.👉 Leave feedbackGet In TouchTweet us at @dmvictoriesEmail us at admin@wostrategies.comIf you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.Thank you for supporting our podcast!

September 18, 2024Episode 1053 min

Master Your Emotions and Build a Personal Development Plan

In this final episode of this season, we’re joined by Tazmin Suleman. Tazmin is a coach, corporate trainer, and podcaster with over a decade of experience in personal development. She has helped individuals transform their lives professionally and personally through the power of mindset and self-care.Today, we dive deep into practical strategies for emotional management in both personal and professional settings. Tazmin shares her invaluable stories and techniques for handling stress, maintaining a positive mindset, and how to create a personal development plan. Learn how she utilizes soft skills such as patience, resilience, and self-awareness to navigate emotional situations and turn them into opportunities for growth. From emotional intelligence to creating a career plan, Tazmin provides tools that can significantly impact your career trajectory. This episode is for you if you’re curious about the following:How managing your emotions is a key soft skill you need to developHow can mindfulness and other techniques be used to manage stress, develop patience, keep cool, and handle conflict more effectively?We'll also discuss how you should think about your career for the long term—visualizing success, setting your own personal development goals and plan, tips for interpreting feedback, and reorienting your emotional response to failures.Connect With TazminVisit her websiteConnect on LinkedInFollow on Twitter @SulemanTazminHer coaching program - RevitaliseResourcesFind on episode webpage.Send us Fan MailHere's how you can support this podcast if you’re enjoying the episodes and finding them useful:You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!Support the showLeave FeedbackYour feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.👉 Leave feedbackGet In TouchTweet us at @dmvictoriesEmail us at admin@wostrategies.comIf you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.Thank you for supporting our podcast!

July 17, 2024Episode 952 min

Leveraging Uncertainty for Marketing Success

Today, we are joined by Maggie Jackson, award-winning author and journalist known for her visionary writings on social trends, particularly technology’s impact on humanity. Her new book Uncertain: The Wisdom and Wonder of Being Unsure has been nominated for a National Book Award and is a selection of the Next Big Idea Club curated by Malcolm Gladwell, Susan Cain, Dan Pink, and Adam Grant. Jackson's recent lead New York Times opinion piece on uncertainty and well-being drew a quarter-million views.In this episode, we explore how to navigate uncertainty and what Maggie suggests you do to experience the positive effects of uncertainty in your own life and digital marketing career.This episode is for you if you’re curious about the following:You feel overwhelmed or stuck by how to deal with the uncertainty of SEO and digital marketing and would like tactics to deal with uncertainty and overwhelm.You want to present yourself and your strategies confidently, even if the data is uncertain about future outcomes.You want to learn more about how uncertainty can help you become a more creative and curious marketer.ResourcesFind on episode webpage.Send us Fan MailHere's how you can support this podcast if you’re enjoying the episodes and finding them useful:You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!Support the showLeave FeedbackYour feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.👉 Leave feedbackGet In TouchTweet us at @dmvictoriesEmail us at admin@wostrategies.comIf you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.Thank you for supporting our podcast!

June 10, 2024Episode 844 min

How To Deal With Anxiety At Work

In this episode, we’re joined by digital marketing and user behavior strategist Kayley Dempsey. She is currently the digital marketing operations lead at Manifesto Digital (previously and now part of TPXimpact) and is responsible for the delivery of all retained programs of work in the digital marketing studio. Kayley specializes in complete journey analysis, from identifying organizational objectives and challenges, down to research with end users and beneficiaries, incorporating website data and analytics to put together a complete picture of how people interact with an organization and how to improve it. She is primarily focused on charity, non-profit, and pro-social organizations. Kayley is also a mental health first-aider with a particular interest in enhancing well-being at work. "There's no easy fix for a workplace to be less sort of poor mental health, whether that's triggering anxiety or stress or whatever, however, we talk about it, the change really needs to come from the top " - Kayley DempseyThis episode is for you if you’re curious about the following:How to know if your work is triggering your anxietyWorkplace best practices to overcome stress and anxietyWhat triggers anxiety and stress at workHow to effectively lead and support people with anxietyThe soft skills and coping techniques to manage your anxietyWhen to know if you need professional help for your anxiety.Connect With KayleyLearn about Manifesto DigitalLearn about TPXimpactConnect on LinkedInFollow on TwitterKayley’s BrightonSEO deck: Managing Anxiety in You and Your TeamResourcesFind on episode webpage.Send us Fan MailHere's how you can support this podcast if you’re enjoying the episodes and finding them useful:You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!PodUpCreate a free starter account, or get a paid account for 15% off with code WOSTRATEGIES15.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showLeave FeedbackYour feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.👉 Leave feedbackGet In TouchTweet us at @dmvictoriesEmail us at admin@wostrategies.comIf you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.Thank you for supporting our podcast!

April 17, 2024Episode 755 min

Emotional Resilience and Personal Growth through Community

About This EpisodeIn this episode, we’re joined by Lloyed Lobo, an entrepreneur, podcast host, and community builder. He’s the Co-founder of Boast.AI and Traction. Lloyed is also the author of 'From Grassroots To Greatness’. Lloyed experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of the community in evacuating the population to safety. As the co-founder of the fintech platform Boast.Al, he leveraged the Community-Led Growth model to help bootstrap the company to 8 figures in annual recurring revenue and secure over $100 million in capital. Lloyed is also the co-founder of Traction, a community empowering more than 100k innovators through connections, content, and capital.In today’s episode, we'll dive into resilience - a crucial skill for navigating challenges and embracing change. Studies show that being resilient not only improves your work and happiness but it can also reduce feelings of depression. So, we’ll discuss why having a supportive community is crucial for building emotional resilience. Lloyed will also share tips on creating a strong community around your brand or personal projects.Tune in for an engaging discussion on resilience with Lloyed Lobo!| Pain is the precondition for growth. Anything great is a long, freaking slog. It's a marathon of the heart and mind. - Lloyed LoboThis episode is for you if you’re curious about the following:What is the most effective way to build resilience over time?How important is having a supportive community in building emotional resilience?What mindset helps build resilience, especially in children?When pursuing social media influence, is it better to create your own content or conduct influencer outreach?Can difficult life experiences (and trauma) like poverty, war, or depression increase resilience?Connect With LloyedConnect on LinkedInFollow on InstagramFollow on TwitterGet Lloyed’s new bookResourcesFind on episode webpage.Send us Fan MailHere's how you can support this podcast if you’re enjoying the episodes and finding them useful:You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!Support the showLeave FeedbackYour feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.👉 Leave feedbackGet In TouchTweet us at @dmvictoriesEmail us at admin@wostrategies.comIf you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.Thank you for supporting our podcast!

March 20, 2024Episode 644 min

Boost Confidence and Overcome Imposter Syndrome

About This EpisodeIn this episode, Adrijana Vujadin, SEO Manager and Coach for SEO professionals, joins us. She helps people in SEO handle the challenges their life and career bring with a more resilient nervous system, ease and grace. Adrijana is the founder of SEO Happy Hours, where she connects powerful women from the SEO industry to share their journey and empower each other. She's been working in the digital space since 2015. As a non-native English speaker from a developing country, she struggled greatly with confidence, imposter syndrome, and self-sabotage at work. Through a mindset program, she became a confident SEO Manager who enjoys her job but, more importantly, her life.This episode is for you if you’re curious about the following:What imposter syndrome is and how you can overcome it.How you can control stressful thoughts and situationsTo consistently feel good about yourself. How to come from a place of true confidence.Tune in for an insightful conversation with Adrijana Vujadin!Connect With AdrijanaCheck out her websiteFollow her on Twitter @adrijanavujadinConnect with her on LinkedInCheck out the SEO Happy Hour podcastSubscribe to the SEO Therapy NewsletterHer brightonSEO 2023 deckResourcesFind on episode webpage.Send us Fan MailHere's how you can support this podcast if you’re enjoying the episodes and finding them useful:You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!Support the showLeave FeedbackYour feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.👉 Leave feedbackGet In TouchTweet us at @dmvictoriesEmail us at admin@wostrategies.comIf you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.Thank you for supporting our podcast!

February 21, 2024Episode 531 min

Fostering Growth Through Mentorship

About This EpisodeIn this episode, we’re joined by Silvia Martin. Silvia is the founder and SEO consultant at Trebole Marketing. She is a trilingual marketing professional in English, French and Spanish, passionate about helping businesses improve their online presence and organic revenue. Alongside being an avid speaker and a certified mentor collaborating with WYK Digital, Women in Tech SEO, and Santander in their respective mentoring programs, Silvia is also a judge at the EU Search Awards. Silvia specializes in strategy and technical SEO and has more than nine years of experience helping a wide range of leading brands improve their online visibility and organic performance. She has also lived in five different countries: Spain, Canada, France, China, and the UK. She did a marketing master's while living in France and working in the hospitality industry, and has also worked at Oracle and the US and UK. She worked in-house and SEO agency side, and now she's an independent consultant. | (As a mentor) I'm helping others grow, so it's kind of like having a team or …sharing knowledge… I make time for it because it's really beneficial for me, and also I love helping others grow and giving back to the community. - Silvia MartinA professional mentor can be an invaluable tool for professional growth when you are on the journey to developing your soft skills.This episode is perfect for you if you’re curious about:The value of having a mentor.Where to find a mentor and how important finding the “right” mentor is.How to become a mentor yourself.What skills mentoring can help you develop.How mentoring can positively impact your career.Tune in for an insightful conversation with Silvia Martin!Connect With Silvia MartinLearn about Trebole MarketingConnect with Silvia on LinkedInFollow her on TwitterResourcesFind on episode webpage: https://wostrategies.com/podcast/digital-marketing-victories/silvia-martin/Send us Fan MailHere's how you can support this podcast if you’re enjoying the episodes and finding them useful:You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!Support the showLeave FeedbackYour feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.👉 Leave feedbackGet In TouchTweet us at @dmvictoriesEmail us at admin@wostrategies.comIf you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.Thank you for supporting our podcast!

Is this your show?

Claim this listing to keep it up to date, reach guests who want to pitch you, and manage bookings with Guestify.

Claim this listing

More Business podcasts

SowGrow Marketing Council

sgmc

BusinessMarketing

Toldjya Finance Podcast

Zac Huish, Cameron Cooke, and Paul Lamb

BusinessInvesting