Digital Marketing Made Simple with Jennie Lyon

Hosted by Jennie Lyon

Business Marketing Entrepreneurship

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239

Latest episode

Nov 2025

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About the show

How do you grow your online business? Grow your email list? Build a social media following? Start a webinar, online course, or podcast? For many people, creating a profitable online business is the dream. Discover why thousands of online business owners have turned to Jennie Lyon to help them grow their online business using digital marketing and virtual assistant services. Jennie shares her best digital marketing tips, practices, and strategies to get you optimal results!

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60 recent

November 5, 202510 min

#239 - Stop Casting a Wide Net: How to Hook Your Ideal Clients Online (Without Wasting Your Bait)

If your marketing isn’t catching the right clients, it might be because you’re casting too wide a net.In this episode, Jennie shares how to identify your ideal client, choose the proper marketing channels, create content that converts, and build relationships that keep your pipeline full.Listen in to learn how to market smarter and attract clients who are a perfect fit for your business.Book your Free Marketing Consultation Read the full blog

October 20, 202521 min

#238 - How to Reignite Your Marketing Momentum and Fill Your Pipeline Fast

Feeling like your marketing has lost momentum? In this episode, Jennie breaks down her five-step framework to reignite your marketing, rebuild consistency, and fill your client pipeline fast. Learn how to audit what’s working, revive your email list, automate your funnel, simplify your social strategy, and optimize your website for conversions, all tailored to busy solopreneurs.🎧 Tune in to spark new leads, renewed energy, and a fresh sense of direction for your business.CTA: 👉 Book your Free Marketing Consultation: JennieLyon.com/free-consultation 👉 Read the full blog:

July 29, 202513 min

#237 - 237 Why Service Businesses Need to Start Using AI Now (Before They Fall Behind)

Service businesses cannot afford to ignore AI any longer. In this week’s episode, I share why now is the time to start, how to do it safely, and how my team supports you so you keep your voice, your authenticity, and your trust with clients intact.👉 Inside this episodeThe shift happening in marketingWhat happens if you waitWhere to start with confidenceThe role our team plays in guiding you⌚ Timestamps 00:00 Welcome 01:45 Why AI matters now 04:30 What you risk by waiting 07:30 How to get started 11:00 Our support 14:30 Next steps 17:00 Wrap up👋 Hi, I am Jennie Lyon, a digital marketing expert and the founder of Jennie Lyon Digital Marketing. I help small business owners grow with simple, sustainable marketing strategies that actually convert.🌐 Website: jennielyon.com 📸 Instagram: @jennielyonmarketing 🔗 LinkedIn: linkedin.com/in/jennielyon 🎙️ Podcast: Digital Marketing Made Simple✅ Subscribe for more down-to-earth marketing tips🔗 Resources Mentioned: 📌 AI Marketing Readiness Checklist → Jennielyon.com/ai 📞 Free Strategy Call → https://jennielyon.com/chatwithjennie

July 22, 202512 min

#236 - The Beginner’s Guide to Using AI in Small Business Marketing

Overwhelmed by AI? You are not alone. From endless tools to shiny promises, it can feel impossible to know where to start.In this video, I will walk you through a simple, human-centered roadmap to using AI in your small business marketing. Learn how to stay true to your voice, train your tools, and protect client data without stress.✨ You will learn ✔️ What AI can help you with today ✔️ How to pick your first simple project ✔️ How to train AI to match your voice ✔️ Privacy and data tips to protect trust ✔️ Pro tools that make it easier👉 Ready to build a thoughtful AI-powered plan? Download my checklist or book a strategy call here → https://jennielyon.com/chatwithjennie⌚ Time Stamps0:00 The Beginner’s Guide to Using AI in Small Business Marketing1:15 1 - Understand What AI Can Really Do2:20 Pro Tip - Make A List Of The Tasks That Eat Up Most Of Your Day2:35 2 - Start With One Simple Project3:38 Pro Tip - Set Aside One Hour A Week To Experiment3:52 3 - Train AI To Sound Like You4:50 Pro Tip - Create A Swipe File Of Your Best Work5:00 4 - Keep Human Checkpoints6:21 5 - Respect Data and Protect Privacy7:15 Pro Tip - Set Reminders To Review Privacy Practices7:25 6 - Bring Your Team Into The Process8:42 Pro Tip - Let Your Team Nominate Tasks To Automate9:08 7 - Stay Flexible And Curious👋 Hi, I am Jennie Lyon, a digital marketing expert and the founder of Jennie Lyon Digital Marketing. I help small business owners grow with simple, sustainable marketing strategies that actually convert.🌐 Website: jennielyon.com 📸 Instagram: @jennielyonmarketing 🔗 LinkedIn: linkedin.com/in/jennielyon 🎙️ Podcast: Digital Marketing Made Simple✅ Subscribe for more down-to-earth marketing tips🔗 Resources Mentioned: 📌 AI Marketing Readiness Checklist → Jennielyon.com/ai 📞 Free Strategy Call → https://jennielyon.com/chatwithjennie

July 16, 202514 min

#235 - The Truth About AI Marketing, What Works, What’s Hype, and What’s Dangerous

Curious if AI can really take over your marketing or worried it might turn your brand into a robot? You are definitely not alone. With all the hype, it is tough to know what to trust and what to ignore.In this video, I will walk you through what works with AI, what is just hype, and what can actually hurt your brand if you do not approach it carefully. We will talk about how to keep your marketing authentic, protect your brand voice, and use AI as a partner rather than a replacement.🎥 You will learn ✔️ What AI can realistically handle in your marketing ✔️ Why “set it and forget it” is a myth ✔️ How to keep your brand voice strong and human ✔️ Data privacy tips every small business should know ✔️ How to build a balanced AI-powered marketing system💡 Want to create an AI strategy that actually supports your business? 👉 Download the FREE AI Marketing Readiness Checklist or book a strategy call here → https://jennielyon.com/chatwithjennie⌚ Time Stamps:0:00 The Truth About AI Marketing, What Works, What’s Hype, and What’s Dangerous2:05 Step 1- Start With Strategy First3:35 Pro Tip- Test On a Tiny Part Before Going All In3:51 Step 2- Forget "Set It and Forget It"5:40 Pro Tip- Even the Best Tools Are Only As Good As the Human Leading It5:51 Step 3- Protect Your Brand Voice7:09 Pro Tip- Your Brand Voice Is Too Valuable To Leave To Chance7:23 Step 4- Respect Data and Ethics8:23 Pro Tip- Review Your Privacy Policy Each Time You Add A New Process8:33 Step 5- Empower Your Team, Dont Replace Them🔗 Resources Mentioned: 📌 AI Marketing Readiness Checklist → Jennielyon.com/ai 📞 Free Strategy Call → https://jennielyon.com/chatwithjennie

June 10, 202515 min

#234 - The Marketing Mindset Shift: Stop Selling, Start Guiding

Feel Like You’re Always Selling? Try This Instead. This week’s blog is all about the shift from pitching to guiding. If you want marketing that feels better and works better, this is for you. 🎯 Learn how to lead with value, build trust, and invite the sale without pressure. 📚 Read it now → https://jennielyon.com/the-marketing-mindset-shift-stop-selling-start-guiding/

May 6, 202515 min

#233 - What to Do After the Launch: How to Ride the Post-Launch Momentum Without Burning Out

The cart’s closed, the launch emails are sent, and now… what?You're not alone if you’ve ever felt exhausted or directionless after a launch. The post-launch phase is one of your business's most overlooked (and valuable!) opportunities.In this episode, I’m breaking down exactly what to do after your launch to keep momentum going, without burning out.🎧 Here’s what we’ll cover: ✅ How to leverage your post-launch buzz for more sales ✅ What to send to buyers vs. non-buyers ✅ How to repurpose launch content for evergreen marketing ✅ Retargeting, replays, and other low-effort ways to stay visible ✅ Metrics to track so your next launch is even better⌚ Time Stamps:0:00 What to Do After the Launch: How to Ride the Post-Launch Momentum Without Burning Out1:03 1 - The Importance Of The Post-Launch Phase1:53 Pro-Tip - Post Launch Should Be Part Of Your Plan 2:40 2 - What To Do In The First 72 Hours4:23 3 - How To Repurpose Launch Content For Evergreen Use6:20 Pro-Tip: Re-purposing Is The Key To Burnout-Free Visibility6:44 4 - Keep Leads Warm With Smart Follow Up8:27 5 - ReTargeting and Replays9:32 Pro-Tip: Include A Limited Time Offer10:03 6 - ReFill Your Lead Funnel💡 Ready to turn your launch into long-term growth? Let’s map it out together! 📞 Book your FREE Marketing Momentum Call → https://jennielyon.com/chatwithjennie

April 29, 202515 min

#232 - Behind-the-Scenes Content: The Human Element Your Strategy Might Be Missing

Your content might look great, but does it feel real to your audience?In this episode, I’m discussing the power of behind-the-scenes (BTS) content and how it can transform your marketing from polished but impersonal to deeply relatable and conversion-friendly. If you’ve ever felt like your marketing is missing the “human touch,” this is the episode for you.🎧 Here’s what we’ll cover: ✅ Why BTS content builds trust faster than a pitch ✅ What counts as behind-the-scenes (it’s easier than you think) ✅ How to tie your everyday moments back to your offers ✅ Mistakes to avoid when sharing personal content ✅ Tips to stay consistent—without overthinking it⌚ Time Stamps:0:00 Behind-the-Scenes Content1:15 1 - Why Does Behind-the-Scenes Content Work?2:00 2 - What Counts as Behind-the-Scenes Content?3:03 3 - Sharing BTS Content5:30 Pro-Tip: Dont Just Post BTS Content5:45 4 - How to Tie It Back to Your Offers6:50 Pro-Tip: Let Your Offers Live Inside Your BTS Content7:00 Common Mistakes to Avoid8:22 5 - Tips For Staying Consistent🔗 Resources Mentioned: 💼 Free Strategy Call → https://jennielyon.com/chatwithjennie👋 I’m Jennie Lyon, a digital marketing expert and agency owner. I help small business owners build profitable online businesses through simple, sustainable marketing strategies that work. 🌐 Website: https://jennielyon.com 📸 Instagram: @jennielyonmarketing 🔗 LinkedIn: https://linkedin.com/in/jennielyon 🎙️ Podcast: Digital Marketing Made Simple

April 22, 202518 min

#231 - How to Create an Evergreen Nurture Engine That Feels Like Real-Time Marketing

Are you stuck manually sending emails and trying to stay top of mind with your leads? It’s time to build an evergreen nurture engine—a simple, automated email system that runs 24/7 and feels like you’re personally showing up right when they need you.In this video, I’m walking you through how to write, structure, and automate your nurture sequence so it drives sales without sounding robotic.🎥 You’ll learn: ✔️ What an evergreen nurture engine actually is ✔️ The 7 types of emails that should be in your sequence ✔️ How to personalize your emails without extra work ✔️ Tools and platforms that make automation easy ✔️ Pro tips for staying relevant and engaging over time⌚ Time Stamps:0:00 How to Create an Evergreen Nurture Engine That Feels Like Real-Time Marketing1:14 1 - What Is An Evergreen Nurture Engine?2:10 2 - Why Real-Time Relevance Matters3:15 3 - The Anatomy Of A High-Converting Sequence6:30 Pro-Tip jennielyon.com/emailnuturesequence6:40 4 - Personalization Tactics9:37 5 - How To Automate It10:50 Pro-Tip Space Emails For Momentum11:30 5 - What To Measure and Tweak13:05 7 - Let's Build Your Nurture Engine💡 Ready to turn your email list into a lead-converting machine?🔗 Resources Mentioned: The High-Converting Email and Follow-Up Sequence 👉 Grab the FREE Email Sequence Template or book a strategy session here → jennielyon.com/emailnuturesequenceSchedule a Consultation jennielyon.com/chatwithjennie 📞 Free Strategy Call → https://jennielyon.com/chatwithjennie👋 Hi, I’m Jennie Lyon—a digital marketing expert and founder of Jennie Lyon Digital Marketing. I help small business owners scale with simple, sustainable marketing strategies that convert. 🌐 Website: https://jennielyon.com 📸 Instagram: @jennielyonmarketing 🔗 LinkedIn: https://linkedin.com/in/jennielyon 🎙️ Podcast: Digital Marketing Made Simple

April 15, 202511 min

#230 - The Secret Power of Micro-Case Studies (And How to Use Them in Every Funnel Stage)

Your leads don’t want to hear you talk about your offer, they want proof it works. That’s where micro-case studies come in. These short, story-based wins are one of the most effective tools to build trust and convert leads at every stage of your funnel.In this video, Jennie will show you: ✔️ What micro-case studies are and how they outperform testimonials✔️ How to write them using my simple 3-part formula✔️ Exactly where to place them in your marketing funnel✔️ Real-life examples from client funnels that drive results💡 Ready to build your proof bank? 👉 Schedule your FREE Funnel Audit Call here: https://jennielyon.com/chatwithjennie⌚ Time Stamps:0:00 The Secret Power of Micro-Case Studies1:15 What Are Micro-Case Studies?1:52 Why They Work & Why Testimonials Aren't Enough2:22 Pro-Tip - People Trust Stories More Than a Sales Pitch2:35 How To Write Micro-Case Studies3:55 Pro-Tip - Keep Track of Wins!4:15 Where To Use The In Your Funnel5:20 Pro-Tip - Mix Them Into Long-Form Content5:40 Real-World Examples6:19 Pro-Tip's For Repurposing7:03 Pro-Tip - Dont Create Just Once7:21 Build Your Bank of Wins7:39 Home Work🔗 Resources Mentioned: 📞 Free Strategy Consultation → https://jennielyon.com/chatwithjennieIf we haven’t met before, hi! 👋 I’m Jennie Lyon, a digital marketing expert and founder of a 20+ year digital marketing agency. I help entrepreneurs and small businesses grow their online presence, generate leads, and increase revenue with proven marketing strategies.Let’s Connect!💻 Website: https://jennielyon.com📸 Instagram: @jennielyonmarketing 🔗 LinkedIn: https://linkedin.com/in/jennielyon 🎙️ Podcast: Digital Marketing Made Simple✅ Subscribe for more digital marketing insights & strategies!