Did She REALLY Say That?!

Hosted by Katrina van Oudheusden

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165

Latest episode

Oct 2026

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EN-US

About the show

Did She REALLY Say That?! is the straight-talk podcast for women entrepreneurs who are done with hustle culture and ready to do business differently. Hosted by Katrina van Oudheusden, this show features bold, unfiltered conversations with female entrepreneurs across money, marketing, leadership, wellness, and scaling sustainable businesses. With 100+ episodes and 60+ women interviewed, expect real stories, practical insights, and zero fluff. If you want honest conversations and permission to build success on your terms — press play.

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60 recent

October 21, 2026Episode 522 min

Big Picture Energy: Phase 1 of the Female Intelligence Cycle™ | Strategic Planning for Women in Business

Have you ever heard yourself say “I just wish I had more time to think”? You’re not alone. And you’re not wrong. You do need more time to think. But not the way business culture has taught you to steal it — between meetings, after the kids go to bed, or crammed into the twenty minutes before your next client call. In this episode of CreatHER Way, Katrina van Oudheusden goes deep into Big Picture Energy, the first phase of the Female Intelligence Cycle™. This is the 7-to-10-day window where your strategic thinking, creative vision, and CEO-level decision-making are at their highest. And most women blow right through it answering emails and cranking out social media posts. Katrina breaks down exactly what Big Picture Energy is and what it isn’t. It’s not for admin work. It’s not for invoicing, scheduling, or back-to-back Zoom calls. It’s not the daily grind. It’s the phase where you step back and ask: what do I actually want this business to look like in 60 days? 90 days? Next season? This is where women do their best strategic work — pricing, financial architecture, offer design, lifestyle vision — when they stop forcing daily output and start honoring their cyclical capacity. Katrina shares how she used this exact phase to create the CreatHER™ Planner from concept to physical product. Seven to ten days of big-level thinking, pencil to paper, mapping every page, every tracker, every section. She walked the planner through all four phases of the Female Intelligence Cycle™ — from strategic vision to finding her design team to execution to completion — and had a finished product in roughly 30 days. Her first tangible proof that the cycle works. This episode also covers the science behind it. Women operate on the infradian rhythm — a biological cycle longer than 24 hours. The circadian rhythm everyone talks about? That’s the male-default cycle. Women have longer windows of genius, not shorter hours of output. And this shift changes everything about how female entrepreneurs approach productivity, leadership, and business planning. If you don’t menstruate — whether you’re postmenopausal, perimenopausal, or have had a surgical menopause — this phase still applies to you. Katrina explains how the moon cycle maps to the same energetic rhythm, giving every woman access to the Female Intelligence Cycle™ regardless of life stage. If you’re a female entrepreneur, woman business owner, or woman in leadership who has been trying to think strategically while buried in execution, this episode will show you why you can’t do both at the same time — and why your body already knows the difference. Your Next Step Get the CreatHER™ Planner at creatherplanner.com ($88 + shipping). The only business planning tool built around the Female Intelligence Cycle™. Track your phases, your energy, your cash flow, and your capacity in your own handwriting. The writing is the rewiring. Includes Activation and access to the CreatHER™ Rebellion community. Ready for the full structural rebuild? Schedule a noodling session to learn about CreatHER™ Rewire at truthbombmarketing.com . Katrina built what no one else would. A business framework that starts with the woman. Blog Post URL https://truthbombmarketing.com/the-most-strategic-week-of-your-month-and-youve-probably-been-wasting-it/

October 14, 2026Episode 240 min

Why Your 5-Year Business Plan Is Creating Burnout

Most business advice was never built for female business owners. This show is. Forcing linear, rigid operating systems onto women in business leads directly to burnout, overwhelm, and self-erasure. Sustainable growth requires building business architecture that honors your natural biological cycle and intuitive wisdom. In this episode, guest Mo Smith shares her journey from corporate leadership at the Seattle Art Museum to becoming an intuitive guide, detailing how clearing trapped emotional blocks and listening to body wisdom creates real business transformation. Key insights in this episode: Why standard 5-year business plans create operational burnout for female founders How physical body signals act as strategic business intelligence when making hard decisions Releasing trapped emotional blocks around money to clear pricing resistance The energetic shift from charging for time to receiving for transformational value Why knowing only the next immediate step leads to greater scaling co-creation Facilitating authentic team leadership through radical honesty and energetic clarity Pillar: Female Intelligence Cycle & Business Architecture Success shouldn't require self-erasure. 🎙️ Access this episode and all related resources here:https://truthbombmarketing.com/did-she-really-say-that/

October 7, 2026Episode 421 min

From Disney Chef to Female Business Mentor: How the CreatHER™ Method Was Born | The Four Phases of the Female Intelligence Cycle

What happens when a Walt Disney World chef who spent 13 years running multi-million-dollar operations walks into an office and says, "Zig Ziglar passed away today," and every person in the room says, "Who?" That was the moment Katrina van Oudheusden knew she was meant for a different path. In this episode of CreatHER Way , Katrina tells her full origin story for the first time on the podcast. From hourly cast member to Disney management. From affiliate marketing in 2006 to becoming one of the top Pinterest ads trainers in digital marketing. From being hired as a community manager and promoted to Director of Client Experience within six months. From building and closing businesses to the question that changed everything: why are the women I coached to seven figures no longer in business? The answer wasn't motivation. It wasn't mindset. It was structural. Katrina shares the moment she sat inside high-level mastermind rooms and watched women react completely differently than men to the same productivity training. The men said, "I can totally make this happen." The women said, "How the heck am I going to put this into my life?" Same expectations. Same workload. Two fundamentally different operating systems. That gap sent her on a decade-long search for a productivity framework that actually worked for women. What she found was that none existed. So she built one. This episode walks through the four phases of the Female Intelligence Cycle™ for the first time in the series. The strategic thinking phase. The communication phase. The execution phase. And the rest and reset phase that most business coaches would call crazy, but that her clients credit with compounding their business growth month over month. Katrina also shares how the CreatHER™ Method evolved beyond cycle syncing when women with medical hysterectomies, in perimenopause, and in postmenopause asked, "Does this still work for me?" The answer changed the entire framework and made it accessible to every woman, regardless of life phase. If you're a female entrepreneur looking for a business growth framework, a productivity system for women, or female business mentorship that doesn't ask you to operate like a man to succeed, this is the episode that shows you where it all started and why it had to exist. Your Next Step Get the CreatHER™ Planner at creatherplanner.com ($88 + shipping). The only business planning tool built around the Female Intelligence Cycle™. Track your phases, your energy, your cash flow, and your capacity in your own handwriting. The writing is the rewiring. Includes Activation and access to the CreatHER™ Rebellion community. Ready for the full structural rebuild? Schedule a noodling session to learn about CreatHER™ Rewire at truthbombmarketing.com . Katrina van Oudheusden built what no one else would. A business framework that starts with the woman.

September 30, 2026Episode 2343 min

Why Women Entrepreneurs Need to Write a Book to Scale

Most business advice was never built for women entrepreneurs. This show is. We’re tearing down the traditional models that ignore the way we actually think, operate, and scale. This isn’t just about writing a book—it’s about business architecture. When you treat your expertise as a hobby, you get hobby-level results. We’re reframing authorship as the ultimate strategic asset for women who are done hiding and ready to claim their authority. Joining me is Ann Sheybani, a publisher and strategist who helps coaches and experts transform messy, intuitive wisdom into authoritative, revenue-generating books. She cuts through the noise of needing "alphabet soup" behind your name to prove that your unique methodology is the only credential you actually need to build a business that thrives. In this episode, we break down: Why the "tall poppy syndrome" is a design flaw you have to stop playing into. The difference between a book as a vanity project and a book as a business funnel. Why "there’s nothing new under the sun"—and why your specific story is your differentiator. The necessity of profit: Why asking for money is an act of leadership, not greed. Mapping your methodology: How to turn intuitive brilliance into a structured, authoritative product. The false dichotomy of mission versus profit: Why you need both to scale. Pillar: Business Architecture Women don't need to shrink to scale. 🎙️ Access this episode and all related resources here: https://truthbombmarketing.com/did-she-really-say-that/

September 23, 2026Episode 317 min

Why This Female Entrepreneur Takes a Week Off Every Month and Her Business Keeps Growing

What would happen if you blocked five days every month on your calendar and told your clients, your husband, and your schedule that you were unavailable? Most business coaches would call that crazy. Most women would call it impossible. Arriel did it anyway. And her business grew. Not eventually. Not slightly. Measurably. Compounding. Month over month. In this episode of CreatHER Way, Katrina van Oudheusden shares the story of a woman who spent 14 years inside enterprise software operations building systems that helped companies make millions. When she left corporate and started her own business, she tried to run it the same way. Linear productivity. Daily metrics. Relentless output. She hired male coaches. Paid for mentorship. Did everything "right." Her exact words: "This is still not working for me." She wasn't failing. She was succeeding inside the wrong operating system. This episode walks through what happened when she entered CreatHER™ Rewire, the four-month intensive where Katrina rebuilds the architecture of a woman's business from the ground up. Not the funnel. Not the offers. The structure underneath all of it. Who she actually is as a leader. What she actually wants her business to do for her life. The intentional questions no one had ever asked her. It covers how the CreatHER™ Planner became the daily tool that shifted everything from concept to embodiment. How she started tracking her energy and recognizing her phases. How she adjusted her eating, exercise, and business tasks around her cycle. And how blocking rest into her calendar didn't slow her business down. It sharpened everything else. Her communication got crisper. Her client work got better. Her pricing went up. Her marriage changed. Her kids felt the difference. You cannot scale a business off of a depleted woman. You can scale a business off of a woman who knows her rhythm. If you're a female entrepreneur, woman business owner, or woman in leadership who has been told that discipline and consistency are the answer and it's still not working, this episode shows you why. And what to build instead. Your Next Step Start free with CreatHER™ Authentically at creatherplanner.com/free . It walks you through the Female Intelligence Cycle™ and the four phases that shape your month, your work, and your capacity. Then get the CreatHER™ Planner at creatherplanner.com ($88 + shipping). Track your phases, your energy, your cash flow, and your patterns in your own handwriting. The writing is the rewiring. Includes Activation and access to the CreatHER™ Rebellion community. If you already know you're ready for the full structural rebuild, CreatHER™ Rewire is the four-month intensive referenced in this episode. Visit truthbombmarketing.com for details. Katrina built what no one else would. A business framework that starts with the woman.

September 16, 2026Episode 2137 min

The Real Reason Your Business Marketing Isn’t Scaling

Most business advice was never built for women. This show is. Stop planning like everyone else. Scaling isn't about doing more; it's about designing a business that aligns with your intelligence, not a generic roadmap. Today on the women entrepreneurs podcast, I’m talking to accredited genealogist Laurie Hermance-Moore about how she pivoted from a corporate career to build a thriving, service-based business. You’ll learn: Why "do what everyone else is doing" is the fastest path to burnout. How to build a business that targets intent-driven clients. The power of SEO over chasing viral social media trends. Why your customer’s journey is the only metric that matters. How to turn historical research into a profitable, scalable enterprise. Business Architecture Success shouldn't require self-erasure. 🎙️ Access this episode and all related resources here: https://truthbombmarketing.com/did-she-really-say-that/

September 9, 2026Episode 216 min

CreatHER Way | You're Not Inconsistent, That's A Lie

You start strong. You plan your week. You schedule everything. And then somewhere around week two, it falls apart. The posts stop. The energy drops. The guilt kicks in. And you tell yourself the same story every woman in business has been told: you need more discipline, more consistency, more hustle. That story is wrong. And it's costing you. In this episode of CreatHER™ Way, Katrina van Oudheusden breaks down why the productivity model women have been following was never designed for the female body. The traditional playbook runs on a 24-hour hormonal cycle. Linear. Flat. Same energy every day. That's male biology. Women operate on an approximately 28-day cycle with four distinct phases of energy, cognition, communication, and capacity. What you've been calling inconsistency is actually cyclical intelligence. And it's the most powerful asset in your business that no one ever taught you to use. Katrina shares how she burned out inside two six-figure businesses before she stopped blaming herself and started questioning the model. Others had written about cycle syncing for health and hormones. But no one had built a framework for growing a business with the female body instead of against it. So she built one. The CreatHER™ Method was born from necessity, not theory. This episode covers why high-achieving women hit the same wall over and over, what's actually happening in your body when you "disappear" for two weeks, why performing productivity is the opposite of producing work that compounds, and why cyclical consistency is the kind of consistency that actually works for women in business. If you're a female entrepreneur, woman business owner, or woman in leadership who has ever felt broken for not being able to sustain the pace that everyone around you seems to maintain effortlessly, this episode will change how you see yourself and your business. Your Next Step Start with CreatHER™ Authentically , the free book that walks you through the Female Intelligence Cycle™ and the four phases referenced in this episode. It's the first thing Katrina hands every new client. Then get the CreatHER™ Planner at creatherplanner.com ($88 + shipping). The only business planning tool built around the Female Intelligence Cycle™. Track your phases, your energy, your cash flow, and your patterns in your own handwriting. The writing is the rewiring. Includes Activation (self-paced training) and access to the CreatHER™ Rebellion community. Katrina built what no one else would. A business framework that starts with the woman.

September 2, 2026Episode 1931 min

For the Woman Who’s Sick of “Proven Systems” and Owner Dependency

Most business advice was never built for women. This show is. Women Entrepreneurs are often handed business models that reward being the operator, the problem-solver, and the person holding every lever. That is not scale. That is owner dependency. This episode is about a different question: What if your business is supposed to feed you, not the other way around? Because scalable business design is not about doing more. It is about building the structure, leadership, and systems that allow the business to support the life you actually want. Sailynn Doyle joins me to unpack what happens when “success” starts demanding more than you're willing to give. After building and selling a franchise business with an exit strategy in mind, she brings a hard-earned perspective on ownership, freedom, and designing a business around what matters. In this episode, we get into: Why a “proven system” can still leave you carrying the business on your back. The moment when 80-hour weeks force you to question whether your version of success is actually success. Why a 90-day plan is rarely enough when you're building for the next chapter of your life. The question more women need to ask before they scale: “What do you want?” Why an exit strategy should influence how you build the business from the beginning—not when you're ready to leave. How “more” became the default definition of success, and why more is not necessarily better. What changes when you stop designing yourself around the business and start designing the business around your life. This is bigger than operations. It is about leadership, identity, and the structural decisions that determine whether your business creates freedom—or creates another job you happen to own. The Female Intelligence Cycle gives us another way to look at that progression: Awareness of the pattern. Clarity about what you actually want. Expansion through better systems and strategic leadership. Reflecting on whether the business you're building still serves the life you're building. Pillar: Business Architecture Women don't need to shrink to scale. 🎙️ Access this episode and all related resources here: https://truthbombmarketing.com/did-she-really-say-that/

August 26, 2026Episode 112 min

Why More Success Feels Heavier for Women

CreatHER Way Episode 1: Why More Success Feels Heavier for Women You're doing everything right. Better systems. More consistency. Showing up daily. Posting, launching, pushing. So why does it still feel so heavy? In this first episode of the CreatHER Way series, Katrina van Oudheusden breaks down the question she hears from women in business more than any other: "Why is this so hard when I'm doing everything I'm supposed to do?" The answer isn't what most business coaches will tell you. It's not a strategy problem. It's not a discipline problem. It's not that you need another funnel audit or visibility plan. The real problem? What you're trying to build and what you actually want are often two very different things. Most women don't want a bigger business that costs them their peace. They want time. Flexibility. Profit without constant pressure. A business that supports their life instead of consuming it. But the systems women have been taught to build inside were never designed for how women actually work. Linear output. Rigid consistency. Performance at all costs. These are male-default models of productivity dressed up as universal truth. Women aren't failing. They're exhausted from trying to win inside a game that was never built for them. In this episode, Katrina talks about the invisible load that no funnel audit will ever see. The mental load. The emotional labor. The decision fatigue. The pressure of holding everything together while making it look effortless. And why building strategy on top of exhaustion isn't growth. It's survival with better branding. This is where the CreatHER™ Method begins. Not with the business. With the woman building it. Your Next Step If this episode resonated, start with the CreatHER™ Planner. The only business planning tool built around the Female Intelligence Cycle™. Track your phases, your energy, your cash flow, and your patterns. The writing is the rewiring. Get the CreatHER™ Planner at creatherplanner.com ($88 + shipping). Includes Activation (self-paced training) and access to the CreatHER™ Rebellion community. Katrina built what no one else would. A business framework that starts with the woman.

August 19, 2026Episode 1731 min

For the Woman Who Was Told "That's All You're Worth"

Most business advice was never built for Women Entrepreneurs . This show is. If you've ever been underpaid, undervalued, or built a business that started to feel like another corporate job, it's time to ask a different question: are you feeding your business, or is your business feeding you? This conversation goes far beyond confidence or business strategy. It's about designing leadership that honors who you are, building authority without borrowed credibility, and recognizing that sustainable success comes from working with—not against—the Female Intelligence Cycle. This episode sits firmly in the Awareness and Reflect phases, where women stop repeating inherited business models and begin creating businesses that support their lives. In this episode, Katrina is joined by Angie Giltner , a business coach and entrepreneur who transformed the pain of salary discrimination into a business built on clear boundaries, authentic leadership, and client-first systems that create deeper, longer-lasting results. • Why being undervalued can become the catalyst for building true business ownership. • The hidden cost of borrowing someone else's authority—and why it often creates another version of employment. • How intentional "pre-coaching" transforms onboarding into a strategic advantage instead of an administrative task. • Why rigid timelines often undermine client success—and what sustainable coaching actually looks like. • How legal, emotional, and relational boundaries create stronger businesses and better client experiences. • Why radical honesty attracts the right clients while naturally filtering out the wrong ones. • The powerful question every female business owner should ask: Is your business serving your life, or consuming it? Pillar: Female Intelligence Cycle Scalable business design for women starts within. 🎙️ Access this episode and all related resources here: https://truthbombmarketing.com/did-she-really-say-that/