
Sell Better Than Anyone with Simon Hazeldine
In this episode, Greg Wilkes speaks with sales expert Simon Hazeldine about how builders can improve their sales process and win more of the right projects. Whether you’re selling a £50k extension or a £1m build, the principles are the same: clients need to feel safe, understood and clear before they will make a decision. Simon shares how the brain responds during a sales conversation, why clients often hesitate, and how builders can guide people through the decision without being pushy or manipulative. 🔹 Key topics: ✅ Why improving your conversion rate means you need fewer leads to hit your revenue targets. ✅ Why clients are often nervous when spending their own money on a big project. ✅ How to build trust quickly during the first meeting. ✅ The importance of asking better questions and uncovering the client’s real pain points. ✅ Why “comfortable brains buy” and “confused brains don’t buy.” ✅ How to handle couples or multiple decision-makers during a sales meeting. ✅ What to do when a client says, “I need to think about it.” ✅ How to respond when someone says you’re too expensive. ✅ Why builders need to explain value clearly, not just send a price. If you want to stop being judged purely on cost and start selling with more confidence, this episode is packed with practical advice you can use on your very next client meeting. Website: www.simonhazeldine.com LinkedIn: https://www.linkedin.com/in/simonhazeldinesalestransformationsalesperformance/ TikTok: https://www.tiktok.com/@yoursellingcoach https://developcoaching.co.uk For more episode please visit: https://developcoaching.co.uk/construction-podcast/ If you'd like to discuss fast-tracking your results, book in a free call - https://www.developcoaching.co.uk/schedule/ If you'd like help growing your business join my private Facebook group - https://m.facebook.com/groups/constructiontradesaccelerator














