Designed to Sell

Hosted by Cora-Lynn Hazelwood & Chantal Gatien

Business Marketing Entrepreneurship Education

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Nov 2024

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November 22, 202438 min

Navigating Virality with Jazzmyn Proctor

We had a great conversation with Jazzmyn Proctor on how to navigate social media marketing and maximizing the opportunities after having a TikTok go viral. Here’s what we covered: Tips for creating an engaging social media bio. Insights on building a community-focused therapy practice. Simplifying booking systems for prospective clients. Making therapy accessible and approachable for diverse audiences. Embrace humor and authenticity in client-facing content. Simplify booking processes to eliminate barriers for potential clients. Use viral moments as opportunities to refine messaging and expand services. Explore possibilities for group programs or workshops as an alternative to one-on-one sessions.   Connect with Jazzmyn: Website: https://www.unalomewellnessllc.com/IG: www.instagram.com/unalomewellnessllcTikTokhttps://www.tiktok.com/@unalomewellnessllcBook a Consult: https://calendly.com/jproctorcounseling/free-15-minute-consultationPodcast: https://www.unalomewellnessllc.com/media   Our Resources: Visit the Website: https://www.scalingbydesign.com Learn on Youtube: https://www.youtube.com/channel/UCn-TQXRw7jzjkd1YGSHg12Q 🥳 Follow Cora-Lynn on Instagram 🥳 Follow Chantal on Instagram  

October 31, 202449 min

Finding Your Spark with Selling & Owning Your Power with Dr Nikki

In this enlightening episode of the Designed to Sell Podcast, we are joined by Dr. Nikki, a licensed psychologist and pleasure coach based in Houston, Texas. As we dive into her journey of pivoting from a traditional therapy practice to a focus on empowering high-achieving Black women, Dr. Nikki shares her insights on mental and sexual wellness. Listeners will learn about the importance of pleasure as a source of empowerment and how Dr. Nikki is redefining her business to include workshops, retreats, and speaking engagements. Join us as we explore the challenges and triumphs of entrepreneurship, the mindset around selling, and how to stay true to one’s passion in business. 💡 Key Takeaways: Dr. Nikki's background and her transition from academia to entrepreneurship. The significance of pleasure in personal empowerment. Strategies for overcoming the fear of selling and finding joy in the process. Insights on building a brand that reflects personal values and expertise. 🔗 Connect with Dr. Nikki: Website: drnikkinows.com Instagram: @drnikkinows TikTok: @drnikkinows 📅 Episode Highlights: [00:00] Introduction to Dr. Nikki [00:27] Dr. Nikki's journey and business focus [02:40] Transitioning from therapy to workshops and retreats [07:06] Mindset challenges around selling [19:27] The importance of branding and self-promotion [25:05] Strategies for soft selling and building audience trust [46:01] Closing thoughts and upcoming projects   CONNECT WITH YOUR HOSTS: Visit the Website: https://www.scalingbydesign.com Learn on Youtube: https://www.youtube.com/channel/UCn-TQXRw7jzjkd1YGSHg12Q 🥳 Follow Cora-Lynn on Instagram 🥳 Follow Chantal on Instagram  

October 17, 202457 min

Blending Career and Business: Finding Your Unique Path to Success with Amy Henkels

This week we sit down with Amy Henkels who took a step back from business and is ready to get back into the game... on her terms.  If you've ever felt like you're starting fresh, you're going to love this episode. We talk about: Embracing Her Unique Path: Unlike many who want to quit their jobs to focus on their businesses full-time, our guest enjoys her job at the library and finds ways to blend her work and business. We helped her realize how she can continue using both worlds to fuel each other. Integrity in Business: She shares how her previous business, which involved teaching Human Design, felt out of integrity. We explored how she can now approach her offers with authenticity and without pressure to monetize immediately, giving her the freedom to help people without feeling rushed. Targeting Her Dream Clients: She’s passionate about helping neurodivergent women build confidence and take care of their mental and emotional health. We worked with her to narrow down her target market and figure out how to craft an offer that blends Human Design with personal growth and embodiment. The Challenge of Overwhelm: While the online space seems saturated with Human Design experts, we helped her see that what feels overwhelming is an opportunity to focus on her unique voice and the value she can bring. We discussed how to stay broad while also tailoring her offers to the specific needs of her audience. Integrating Human Design: One key takeaway was the idea of using Human Design not as the sole focus, but as a tool to help her clients bridge the gap between information and embodiment. She’s excited about moving beyond standard readings to offer something more holistic and personalized. Connect with Amy:Instagram: https://www.instagram.com/theneurospicylibrarian/ Our Links: Visit the Website: https://www.scalingbydesign.com Learn on Youtube: https://www.youtube.com/channel/UCn-TQXRw7jzjkd1YGSHg12Q 🥳 Follow Cora-Lynn on Instagram 🥳 Follow Chantal on Instagram   

October 10, 202454 min

Styling Success: Solving Messaging Challenges with Basia Richard

In this episode of the Designed to Sell podcast, we chat with Basia Richard, a former celebrity stylist who now helps high-level corporate professionals and entrepreneurs elevate their style. Today, we dive into more than just fashion. Basia opens up about the challenges she faces in her business, especially around content creation and messaging. We explore how to communicate ideas that feel broad and make them specific to your ideal client, how to overcome content overwhelm, and the importance of context in business messaging. If you’ve ever struggled with narrowing down your content, delivering a powerful message, or felt overwhelmed by marketing, you'll love this conversation. Plus, Basia shares a peek into her styling programs and offers valuable tips on how to blend personal style with professional success.   Our links:  Visit the Website: https://www.scalingbydesign.com Learn on Youtube: https://www.youtube.com/channel/UCn-TQXRw7jzjkd1YGSHg12Q 🥳 Follow Cora-Lynn on Instagram 🥳 Follow Chantal on Instagram  

October 3, 202447 min

Align Your Energy: How to Soft Sell Without Convincing Anyone With Christine Parker

Our guest this week Christine Parker, joins us for an insightful and inspiring conversation. Christine is a registered massage therapist, bioenergetics master practitioner, and spiritual B.E.S.T master practitioner, with a passion for helping people resolve stress before it manifests physically. Christine opens up about her journey, her services, and the struggle many entrepreneurs face—blending authenticity with the pressure to "perform" on social media. Our discussion unpacks the mindset challenges many face, especially the fear of judgment, and how to dissolve it by shifting the narrative around who you're speaking to. Instead of trying to convince hard-driven, hustle-minded individuals about the value of energetic work, we explore how to connect with those who already resonate with her message. If you've been feeling that disconnect between what you know and what you're saying, this episode is for you. A little of what you can expect: Shift your mindset from convincing to connecting with those who already value your work. Understand the difference between hard and soft selling, and how to make subtle but impactful changes in your messaging. Use your life as proof—personal stories and experiences resonate deeply with your audience and build trust. Authenticity doesn’t need perfection—rambling and being natural can connect more than polished sales pitches. Overcoming the fear of judgment starts by recognizing your worth and aligning your message with the people who get it. Connect With Christine INSTA: @christine.parker.rmtYOUTUBE: https://www.youtube.com/@parkerchristineWEBSITE: https://www.parkerchristine.com/PROGRAMS https://www.parkerchristine.com/JoinTheFun   Our links:  Visit the Website: https://www.scalingbydesign.com Learn on Youtube: https://www.youtube.com/channel/UCn-TQXRw7jzjkd1YGSHg12Q 🥳 Follow Cora-Lynn on Instagram 🥳 Follow Chantal on Instagram

September 26, 202454 min

Disrupting the Industry With Meghan Weir

Join us for a really fun conversation with Meghan Weir. Meghan is a business and nervous system strategist and I am obsessed with supporting individuals in both working with the masculine and feminine feminine energies to really grow and scale themselves and their businesses We talk about a new wave coming to the coaching space that’s rooted in integrity. Meghan asks us some important questions about her upcoming launch and we talk about expanding her RRT into a more corporate scene to help the individuals in their daily 9-5’s. Connect with Meghan Instagram: https://www.instagram.com/themeghanweir/ innovateHER program: https://meghan-weir.mykajabi.com/innovateHER-waitlist Website: https://meghan-weir.com/ Other Resources: Visit the Website: https://www.scalingbydesign.com Learn on Youtube: https://www.youtube.com/channel/UCn-TQXRw7jzjkd1YGSHg12Q 🥳 Follow Cora-Lynn on Instagram 🥳 Follow Chantal on Instagram

September 12, 20249 min

FK The Rules - Big Changes Happening To The Pod

Welcome back to the Designed to Sell Podcast, today we have a quick little update for you. We've really been leaning in to what feels good to us in business and how we want to feel in everything that we do. After a couple amazing conversations about "rules" in business, we've decided to make a big change to the podcast. Have a listen and let us know if you're just as excited as we are about the future of the pod. Visit the Website: https://www.scalingbydesign.com Learn on Youtube: https://www.youtube.com/channel/UCn-TQXRw7jzjkd1YGSHg12Q 🥳 Follow Cora-Lynn on Instagram 🥳 Follow Chantal on Instagram

September 5, 202420 min

Managing Unsubscribes, lost followers & the deeper meaning

In today's podcast episode, we're discussing those pesky unsubscribes. This conversation came up in the Momentum Membership, and it was far too good not to share it with you! In this podcast episode, you'll learn:  How Cora-Lynn views unsubscribed and unfollows Chantal shares insights into why you're focused on this  How your personal needs bleed into your business and prevent growth  What to do when you have unsubscribed  How to detach from unsubscribed, unfollows and more in your business Visit the Website: https://www.scalingbydesign.com Learn on Youtube: https://www.youtube.com/channel/UCn-TQXRw7jzjkd1YGSHg12Q 🥳 Follow Cora-Lynn on Instagram 🥳 Follow Chantal on Instagram

August 15, 202431 min

Messaging to Attract Perfect Fit Clients

We're talking all about those "Perfect Fit Clients"—the ones who make you love showing up to work every day. In this episode, we break down what it really means to connect with these ideal clients through spot-on messaging. We’re cutting through the noise and getting real about how to communicate what you do in a way that feels good and gets results. → Who are YOUR perfect clients→ How to speak to them→ What Messaging truly IS and is NOT→ Why you're creating loads of content and not seeing results→ Why your Messaging should evolve over time→ Brand Messaging vs. Offer Messaging Plus we share an example of how one of our students is shaking up her messaging and seeing BIG results. Visit the Website: https://www.scalingbydesign.com Learn on Youtube: https://www.youtube.com/channel/UCn-TQXRw7jzjkd1YGSHg12Q 🥳 Follow Cora-Lynn on Instagram 🥳 Follow Chantal on Instagram

August 15, 202424 min

Playing the Long Game With Faith Mariah

We have a special guest today, Faith Mariah from the Becoming Boss Mastermind is here to share her wisdom with us and the importance of playing the long game in business. We talk about: Mindset strategies: Preparing your brain for long-term success Challenges and mindset shifts The reality of running a business: Time, money, and calculated risks Overcoming perfectionism: The importance of output and practice Partnering with negative emotions: Processing fear and anxiety Expanding your threshold for discomfort Embracing all emotions for a fulfilling entrepreneurial journey Connect with Faith Mariah 💥 Website: https://www.faithmariah.com/💥 IG: https://www.instagram.com/the.faith.mariah/💥 Facebook: Faith Mariah💥 Becoming Boss Mastermind: https://www.faithmariah.com/becoming-boss-mastermind-waitlist💥 Creator Camp: https://www.faithmariah.com/social-media-membership Connect with Us Visit the Website: https://www.scalingbydesign.com Learn on Youtube: https://www.youtube.com/channel/UCn-TQXRw7jzjkd1YGSHg12Q 🥳 Follow Cora-Lynn on Instagram 🥳 Follow Chantal on Instagram