Deconstructing Data

Data is only as powerful as what you do with it and how well you understand the people behind it.In this episode of Deconstructing Data, we’re joined by Mike Hattub, Chief Solutions Officer at AnalyticsIQ, where data science meets cognitive psychology. With over 30 years of experience in database marketing, consulting, and financial services, Mike helps brands turn complex data into smarter strategies that fuel real growth.We’ll explore:1. Building a Best-in-Class Third-Party Data Asset2. Leveraging CogPsy: Powering Smarter Data Creation3. Custom Data Models: Driving Client Success4. Tech StackIf you're looking to better understand consumer behavior and unlock the full potential of your data, this is one you won’t want to miss.

AI is changing how we understand consumers and the shift is just getting started.On this, Deconstructing Data, we’re joined by Suraj Narayanan Sasikumar, Chief Technology Officer at Socialtrait and a researcher in deep reinforcement learning and generative modeling. Suraj brings a rare mix of hands-on AI expertise and real-world application, leading cutting-edge innovation at the intersection of technology, marketing, and human behavior.We’ll dig into:- Transforming Consumer Research with AI Personas- Driving Innovation and Marketing Success with AI Insights- Ethical Considerations in AI-Driven Consumer Insights- Tech StackIf you're curious about how AI is transforming the way brands think about their audiences, this is an episode you’ll want to catch.

Consumer behavior is shifting fast and AI is leading the way.In this episode of Deconstructing Data, we’re joined by Mike Ford, CEO of Skydeo, a leader in data-driven insights and technology innovation. With experience founding multiple tech companies, Mike brings a sharp perspective on how AI is reshaping personalization, travel, and dining trends for 2025.We’ll explore:1. AI & Tech: Personalizing Customer Experiences in 20252. Travel Trends 2025: AI & Digital Influence3. The Ozempic Effect: Changing Dining Trends in 20254. Tech StackIf you want a glimpse into what’s next in AI, travel, and food, this is the conversation to catch.

The future of advertising is here and it’s powered by AI and first-party data.On this episode of Deconstructing Data, we’re joined by Rajiv Khaneja, CEO & Founder of AdButler, an expert in ad tech, entrepreneurship, and data-driven innovation. With a deep focus on privacy-first advertising, Rajiv is helping brands navigate the shift toward AI-powered targeting and optimization.We’ll explore:1. AI-Driven Micro-Targeting Using First-Party Data2. Real-Time Ad Optimization with AI3. AI-Powered Audience Profiling and Predictive Insights4. Tech StackIf you want to stay ahead in the evolving world of ad tech, this is a conversation you won’t want to miss.

What does it take to drive massive business growth through data? According to Robin Patra, it’s not just dashboards and KPIs—it’s aligning people, processes, and systems with real intelligence.In this episode of Deconstructing Data, host Jessie Lizak (Fractional CMO at BDEX) and Adam Fitzgerald (Enterprise Sales Director at BDEX) sit down with Robin Patra, the Director of Data, Analytics & AI at ARCO Construction. With 20+ years of experience spanning Cisco, BlackRock, and now construction, Robin brings a uniquely human-centered lens to data strategy and digital transformation.This episode is packed with gold for data leaders, marketers, and tech professionals who want to use data to create clarity from complexity, unlock innovation, and build cultures that scale smarter.—🔍 In this episode, we explore:1. Data Strategy: Turning Insight into Action→ Robin breaks down the true purpose of data strategy—one rooted in ROI, clarity, and integration into enterprise fabric.→ Key quote: “Data should be quantifiable, tied to business objectives, and never standalone.”2. Managing Data & Driving Digital Transformation→ Hear how ARCO is using data to connect the job site with leadership, automate manual workflows, and drive operational precision.→ Robin shares a simple framework: Simplify. Automate. Optimize.3. Data & AI: Powering Smarter Decisions→ Learn how Robin applies AI in real-world scenarios—from estimating multimillion-dollar construction projects to preventing risks before they arise.→ We explore the future of AI in decision-making: information augmentation, real-time recommendations, and intelligent dashboards that actually do something.4. Change Management & Data Culture→ Robin gets real about resistance to change: “Data transformation isn’t technical. It’s emotional. It’s people.”→ Discover how to turn end users into advocates and create an internal culture that embraces innovation without fear.5. Data in Construction: Use Cases You’ve Never Heard→ From AI-powered risk assessments to AI-assisted workforce planning and vendor selection, Robin pulls back the curtain on how construction companies can use data to increase safety, reduce costs, and win business faster.6. Tech Stack Deep Dive→ Robin shares his go-to tools, including Databricks, Snowflake, Tableau, Power BI, Grafana, Microsoft Fabric, and a custom-built internal Analytics App Store powered by React and Python for real-time decision-making.—🎯 Key Takeaways:• You can’t scale with dashboards alone—data must be actionable.• AI’s real power lies in augmenting decisions, not replacing jobs.• Change fails when people are left out—empathy and influence are critical to any successful digital transformation.• The secret to long-term data leadership? “Understand the business. Tell the story. Influence the people.”—📌 Standout Quotes:• “Every enterprise has three pillars—people, process, and systems. The common thread? Data.”• “We’re not a cost center. Data is an enabler for the business.”• “Make your data strategy about impact—not infrastructure.”• “If people feel change is happening to them, it fails. Let them co-create it.”—🔗 Connect with Robin PatraRobin is active on LinkedIn and welcomes collaboration. You can also learn more about his work at ARCO Construction, where he’s currently scaling enterprise-wide risk management and productivity systems driven by data and AI.—Whether you're trying to modernize your company’s data approach, launch an AI initiative, or build a more human-centered data culture—this episode will give you actionable insights to lead with clarity and purpose.→ Listen now on Spotify, Apple, or wherever you get your podcasts.→ For more episodes, visit www.bdex.com/deconstructing-data-podcast—🎙 Deconstructing Data is powered by BDEX. Episodes air Thursdays at 4:15 PM EST on LinkedIn & YouTube.

What happens when your CEO and CMO are both out, and the tech and sales teams take the reins? You get one of the most dynamic and insightful episodes of Deconstructing Data to date.In this special episode, BDEX's Chief Technology Officer David Wellborn and Enterprise Sales Director Adam Fitzgerald host Bill Bruno, CEO of Celebrus. Broadcasting live while Jessie Lizak (Fractional CMO at BDEX) was on the road in Florida and David Finkelstein (CEO of BDEX) was tending to family matters, this episode didn’t skip a beat. Instead, it delivered one of the most valuable conversations we've had this season.With over two decades in the data and analytics industry, Bill Bruno has lived through the evolution of digital marketing—from the early days of web analytics to today’s complex landscape of AI, compliance, and personalization. He brings his no-BS perspective to the mic and shares how Celebrus is building deterministic, cookieless, and compliant data strategies for some of the world’s top brands—including three of the top five global banks.🔍 What we cover in this episode:• Capturing Digital Data: Why Quality MattersBill explains why most companies are stuck with legacy tools and low-quality data—and how that compromises everything from personalization to AI models.• More Data ≠ Better DataWe tackle the myth that collecting more data is always better. Bill challenges this with the idea that “inaccurate data is the real problem,” especially in today’s AI-driven world.• Cookieless Tracking & Deterministic IdentityCelebrus has pioneered anonymized data collection—giving brands visibility while respecting privacy. We break down what “cookieless” really means and how it’s changing compliance.• Personalization at Scale (Without the Creep Factor)From product recommendations to on-site behavior tracking, we discuss what true personalization looks like, how to start small, and how to avoid “creepy” customer experiences.• CDP ControversyBill drops a hot take: “If your first step to personalization is buying a CDP, you’re doing it wrong.” He dives into why so many CDP projects fail—and what to do instead.• Fraud Prevention with Behavioral BiometricsLearn how Celebrus is using digital data in real-time to fight fraud—reducing false positives and protecting customer experiences before damage is done.• Tech Stack TalkWhile Bill’s day-to-day tools are simple, his team at Celebrus is working on some exciting things with Kubernetes, AWS, and AI-enhanced analytics through Metabase and beyond.• Why Better Data Means Better BusinessThe key takeaway? Quality data isn’t just for marketing—it’s the connective tissue for fraud prevention, customer experience, compliance, and revenue growth.🔥 Bonus Insight:You’ll hear live questions from listeners around data diets, ethical AI, fraud, compliance, and more. This was one of our most interactive livestreams to date.—Whether you’re a marketer, technologist, or data leader, this episode is packed with straightforward advice, smart strategy, and a fresh perspective on what it means to work with data in 2025.→ Ready to stop wasting time and start doing more with your data?🎧 Listen now and catch the full episode on your favorite podcast app.Find us at: https://www.bdex.com/deconstructing-data-podcast/—Hosted by BDEX’s David Wellborn and Adam FitzgeraldProduced by Jessie Lizak, Fractional CMO at BDEXNew episodes of Deconstructing Data air live every Thursday at 4:15 PM EST on LinkedIn and YouTube.

AI. Data. Identity. The future of marketing is all about connecting the dots—but too many companies are still stuck in fragmented systems, struggling to unify customer insights.On this episode of Deconstructing Data, Matt Spiegel, EVP of TruAudience Growth Strategy at TransUnion, breaks down the real barriers to personalization at scale and why data silos are holding businesses back.→ Why identity resolution is the missing link in Martech→ How leading brands are solving the data fragmentation problem→ The must-have mindset shift for marketers in 2024Join Jessie Lizak (BDEX Fractional CMO) and Adam Fitzgerald (BDEX Enterprise Sales Director) for an in-depth conversation with one of the top voices in digital marketing, media, and AI-driven strategy.Listen now → https://www.bdex.com/deconstructing-data-podcast/#AI #DataStrategy #Martech #DeconstructingData

AI-driven networking is no longer a concept, it’s here. Boardy.ai has already facilitated over 9,000 calls and helped startups land funding and partnerships, all through the power of AI-driven introductions.For the first time, an AI will be an active guest on Deconstructing Data, engaging in real-time conversation, not just answering pre-programmed questions.In this episode, we’ll explore:1. How Boardy Got Started and What Is It2. Can AI Replace Human Connectors?3. How Boardy Determines Who You Need to Know3. Tech Stack

AI is revolutionizing how businesses operate, but are companies truly prepared to harness its power? The biggest roadblock to AI adoption isn’t the technology itself, it’s people, processes, and mindset.In this episode of Deconstructing Data, we sit down with Sav Khetan, VP of Product Marketing at Tealium, to explore:→ The State of AI → What’s hype vs. reality? What’s working today?→ Data for AI → How collection, management, and activation impact success→ Breaking Data Silos → Why unifying your organization is the key to leveraging AI effectively→ Tech Stack → Sav’s go-to tools for optimizing AI-driven data strategiesWe cover why AI experimentation is critical, the biggest misconceptions about AI’s role in business, and why data sharing, not hoarding, leads to real revenue opportunities.→This is a must-listen for data-driven marketers, AI enthusiasts, and enterprise leaders looking to maximize their AI investments.📢 Have thoughts? Join the conversation on LinkedIn using by following BDEX's Company page on LinkedInl.

Hyper-personalization is the standard. AI curates your content, ads follow you across platforms, and brands strive to predict your every move.But according to Jess Lewis, CTO at CROSSMEDIA, too much personalization is actually hurting marketing.In this episode of Deconstructing Data, Jess explains how cyberpsychology, the study of human behavior in digital spaces, is reshaping audience targeting, media planning, and data-driven marketing strategies.→ The problem with hyper-personalization and why consumers fight against recommendation algorithms→ The role of ethical AI in audience segmentation and identity resolution→ How marketing attribution is evolving in a privacy-first world→ Why the future of martech is not about more data, but smarter dataWe get into the psychological patterns behind digital behavior and why understanding people matters more than data alone.Watch the full episode now and join us LIVE every Thursday at 4:15 PM EST on LinkedIn and YouTube.🎧 Available on Spotify, Apple Podcasts, Google Podcasts, and iHeartRadio.