Death to the Corporate Video

Hosted by Guy Bauer

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Episodes

104

Latest episode

May 2026

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About the show

Tools and advice to make B2B videos people actually want to watch. Hosted by Guy Bauer of Umault, a boutique video ad agency that helps B2B businesses create captivating content, engage the right people, and drive sales. Learn more about us at umault.com.

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60 recent

May 18, 20268 min

One year after Veo 3: Here’s what I actually think about AI video

A year after Veo 3 changed the video world, what’s actually happened? In this episode of Death to the Corporate Video, Guy Bauer breaks down where AI video stands today - from rapidly improving quality to why AI performances still feel strangely “non-human.” Guy shares his thoughts on: Why AI video is becoming its own category of animation Why great ideas are still the hardest part Why the novelty phase is already over Why taste and storytelling matter more than ever The tools got better. The real question is: does anyone have something worth saying?

May 4, 20265 min

Make it clear or don’t make it

Most marketers think they have a creative problem. They don’t. They have a clarity problem. In this episode of Death to the Corporate Video, Guy talks about why clarity is the single most important - and most overlooked - ingredient in effective video ads. Borrowing from Dave Ramsey (“to be unclear is to be unkind”) and filmmaker Errol Morris (“subtlety is for amateurs”), Guy breaks down why confusing ads fail… and why clarity isn’t something you can fix in post - it has to be baked in from the very beginning. If your audience is only giving you half their attention (and they are), your job isn’t to be clever. It’s to be understood. Clear visuals. Clear concepts. Clear dialogue. Or don’t bother.

April 17, 202612 min

4 B2B video ad trends for 2026

In this episode of Death to the Corporate Video, Guy Bauer breaks down four major B2B video trends shaping 2026, and what they actually mean for marketers trying to stand out. From the rise of AI-written scripts (and why they’re making everything feel painfully average) to the explosion of Apple-style product launch videos, Guy unpacks how sameness is creeping back into B2B, and how you can use that to your advantage. He also dives into why vertical video is no longer optional and why every company is rapidly becoming a media company, whether they like it or not. Finally, he tackles a surprising shift: creativity in B2B has officially gone mainstream. That’s the good news. The bad news? You can’t win just by being “different” anymore. If you’re trying to punch above your weight, capture attention, and avoid blending into a sea of safe, forgettable content—this episode is your playbook.

January 22, 20267 min

We're making a movie!

Guy Bauer shares why he stepped away from client work to make his first feature film - and how breaking big projects into small tasks makes the impossible doable.

November 25, 20257 min

Why Umault's work works

For our 100th episode, host Guy Bauer shares the real secret behind Umault’s best work - a lesson sparked by a surprising message from Ann Handley. Instead of starting with strategy or “what works,” great B2B creative begins with three things: joy, experimentation, and fearless truth-telling. In this episode, Guy breaks down why most brands get this backwards, how honesty creates connection, and why taking creative risks pays off more than playing it safe. If you’re tired of corporate white noise and want your ideas to actually stand out, this one’s for you.

October 2, 20255 min

What is your brand fighting against?

TakeawaysDefining a clear, specific “enemy” sharpens your brand, your briefs, and your creative.Don’t fight the generic category problem; fight the quality or approach that sets you apart.Your chosen enemy naturally filters in the right customers and filters out the wrong ones.Try it nowWrite one sentence: “Our brand fights against ________ by ________.” Then sanity-check your site, sales deck, and ads against that sentence.

September 5, 20254 min

The biggest lesson I've learned about marketing

In this episode, Guy Bauer, founder and creative director of Umault, shares the single biggest lesson he’s learned about marketing: never stop. Through analogies ranging from hand-pumped water wells to Top Gun, Guy explains why consistency matters more than perfection, why most marketing efforts will fail before they succeed, and why hitting pause is the most dangerous move a brand can make. If you’ve ever been tempted to cut spend or stop campaigns because results look flat, this short, punchy episode will remind you why momentum is everything.

August 21, 202512 min

5 things to know before making an AI video ad

AI video ads are here, but are they ready for prime time? In this episode of Death to the Corporate Video, Umault founder and creative director Guy Bauer shares the five things you need to know before diving in. From the murky legal landscape, to the limits of what AI actually solves, to the backlash (and wasted credits) you should expect - Guy breaks down the realities of making AI-generated ads after producing four of them himself. Whether you’re curious about the potential of AI in video marketing or wondering how to avoid the biggest pitfalls, this episode will help you understand where the magic is—and where the hype ends.

July 3, 20257 min

The best b2b video ads have these three things

In this episode, Guy Bauer — founder and creative director of Umault — breaks down the three essential ingredients that make B2B video ads actually work. Guy kicks things off with an exciting personal update: he’s making his first feature film, documenting the journey on YouTube under the playlist Guy Makes a Movie. Then, he dives into the core topic: #1 - Characters with a Point of View Guy explains how memorable B2B ads feature characters who stand for something - with a strong belief, purpose, or perspective that drives the story. Whether they’re representing the old way or the new way, their convictions fuel engagement. #2 - One Message Forget packing in 42 “key” messages. The best ads have a single, clear takeaway - one idea, powerfully expressed. Guy uses the Palms Casino’s “From Dust to Gold” campaign as a brilliant example of sticking to a singular message. #3 - Conflict Compelling stories need friction. Conflict - whether it’s character versus character, versus nature, or even an outdated system - gives the audience a reason to keep watching. Without conflict, you’re basically selling paper towels, and nobody cares.

June 18, 20258 min

How B2B Video Marketing Is Changing in 2025 (And What to Do About It)

In this episode of Death to the Corporate Video, Guy Bauer, founder and creative director of Umault, breaks down the three biggest shifts shaping B2B video marketing in 2025: -The Liquid Death-ification of B2B – Everyone wants to be the next Jester Brand like Liquid Death or Duolingo, but should your brand be funny? Guy explores why brand honesty matters more than trend-chasing. -The Death of the Corporate LinkedIn Profile – Organic reach is dead, and your carefully built follower count might be meaningless. Discover what this means for distribution and how to adapt your video strategy. -The Rise (and Slop) of AI Video – AI tools promise viral content at scale, but at what cost to your brand? Learn how to use AI without losing your identity in a sea of soulless content. Tune in for a candid and practical look at how to stay smart and sane as B2B video enters a new era.