The AI opportunity: building trust, capability and competitive advantage
In this episode of DBrief, Louise McGrath speaks with Lee Hickin, Executive Director of the National AI Centre, about Australia's AI adoption journey and what it will take for businesses to move from experimentation to meaningful impact.The discussion explores the gap between widespread use of AI tools and the slower pace of business transformation. Louise and Lee examine why many organisations remain cautious, how confidence and trust shape adoption decisions and what responsible AI looks like in practice for Australian businesses.They also discuss the role of the National AI Centre and AI Adopt Centres in helping organisations build capability, navigate risk and identify practical opportunities for AI deployment. The conversation looks ahead to emerging developments such as agentic AI, Australia's role in the global AI ecosystem, and where the nation can build competitive advantage through its own strengths in areas such as healthcare, agriculture and highly regulated industries. Key takeawaysAustralia is a strong adopter of AI tools, but many businesses are still using them in limited and relatively shallow ways.Confidence, trust and leadership are often bigger barriers to adoption than technology access or infrastructure.The National AI Centre aims to support adoption through practical guidance, capability building and clearer understanding of risk and opportunity.AI governance should be proportionate to the size, capability and risk profile of an organisation.Businesses that are progressing with AI tend to combine strong leadership, AI literacy and clear communication about its purpose.Agentic AI presents significant opportunities but should be viewed through the lens of business outcomes rather than technology hype.Australia’s biggest AI opportunity is not building the next ChatGPT, but applying AI to industries where we already have expertise, unique data and a global competitive advantage.Links mentioned in this podcast episode:National AI CentreArtificial Intelligence: Positive for companies, their people, and Australian IndustryContact the Industry Development & Policy team here.







