Damn Good Interior Designer

Hosted by Cheryl Kees Clendenon and Liz Lapan

Entrepreneurship Arts Design

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Aug 2026

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Join Cheryl Kees Clendenon and Liz Lapan, the dynamic duo behind the visionary and integrator balancing all the moving parts of a full service interior design firm in their no-nonsense and thought-provoking podcast, the Damn Good Designer. Each episode is full of damn good truths and real talk as they share invaluable insights on how to run and build a successful business while challenging the norms, the industry, each other and YOU. Emphasizing a business-savvy approach, Cheryl and Liz take you on a roller coaster of discovery, considering success from a different lens, breaking free from groupthink, and encouraging you to embrace your own authentic designer self. There is not much they will not say “out loud”. In this podcast, you'll find no room for conformity as they shatter the mold of one-size-fits-all business practices. Cheryl's fearless attitude showcases a refusal to follow the conventional wisdom, ask “why” repeatedly and reject what no longer makes sense in today’s world. If you're seeking a dose of inspiration, a splash of unconventional wisdom, and a refreshing perspective on the entrepreneurial world, the Damn Good Designer is your go-to podcast. Tune in and let Cheryl and Liz, along with their expert guests in the fields of designers, architects, landscapers, and other creative professionals, guide you toward building a remarkable business that defies norms and sets you on a path to unparalleled success."Get ready to challenge the ordinary and embrace the extraordinary! About the hosts: Cheryl Kees Clendenon- 2021 KBB Person of the year 2022 Design Studio winner Dallas Arts Awards 2021 Changemaker Design Hounds 200 or so years ago a child came roaring into the world feet first ready to show up and argue a cause. Just because. Her mother still maintains the story is- she was screaming-“why”- from the minute she landed wrong side up and slapped the doctor for disturbing her afternoon nap And to this day does not give “it” a rest except when she is sleeping. Which is where you will find her only between the hours of 2am and 7:30am. A belligerent non-smoker (in case you were wondering) and a frequent challenger of anything that resembles “normal” or desired by the masses, Cheryl is a natural born contrarian who talks faster than 2x speed on a podcast She gravitates towards wanting to help clients and designers who are the square pegs in a world of round holes, lose earrings impossibly frequently, fall off of platform shoes and are unapologetically saucy. Relaxing is not in the skill set. Life begins and ends with family. Her sacred words are: Why, Percipient, Whizbang and Profit. But please do not say the words: Package, Blocks, Red Flag, Overwhelm or Picked. Hives break out and it gets ugly. Liz Lapan VP of Everything, Interior Designer, Work Wife, Team Cook, Unicorns People ask, when did you KNOW you had found your ideal work wife- Cheryl will reply ” When she drew me 8 different cacti on her 3rd day because I said -find me a damn cactus” The woman who has never been through an airport without being extended an invitation to stop and play show and tell with the contents of her backpack, can single handedly plow snow with a rake and rescue her boss in a snowstorm in Arizona.–yes, I said Arizona–after sleeping all night in a tuna can of a rental car. An accomplished designer in her own right with an amazing sense of color and pattern, Liz can wear the designer hat in the morning, the project manager hat at noon and return to the office being the ultimate manager of all the things. Client’s love her, Subs respect her and the team adores the woman who gets “it” done-whatever “it” may be. RESOURCES: www.damngooddesigner.com https://www.theinteriordesignparadigm.com/ Want to be a guest? Apply here: https://forms.clickup.com/8404193/f/80f71-613517/PFK3QDSALZ30VONMTP

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August 11, 202612 min

Season 4 Ep 77: DESIGNER DRAMA - They do not know what they do not know

When clients ask questions or make requests that rub you the wrong way, it doesn’t always mean they’re trying to take advantage of you. Sometimes, they simply don’t understand what designers actually do. In this Designer Drama episode, Cheryl explains why designers need to get better at communicating their value instead of constantly protecting it and why your value can’t rest on gatekeeping sources.Have a question--click here to ask us.Loved this episode? Click here to leave a 5⭐ reviewRESOURCE LINKS:Damn Good Workshops - WebsiteView our upcoming workshops!These workshops are 2–3 hour deep dives (some more than one day) built for creative entrepreneurs who want to lead with confidence, price with authority, and grow with intention. We created this workshop series with tracks that cover the challenges we know designers face: pricing, sales, client relationships, project management, marketing, and leadership.Each workshop is designed to stand alone — so you can choose the topics that matter most right now — while still connecting to the bigger picture of building a profitable, sustainable design business.Damn Good Designer - Damn Good Designer - WebsiteThe best multi-faceted business coaching for Interior designers—seriously. This is not some wham-bam glamathon; It is the real deal you have been looking for and what is missing from the business coaching marketplace today.The Paradigm Quick Start - 3 Month Custom Coaching ProgramThe Paradigm Shift - 6 Month Custom Coaching ProgramThe Paradigm Intensive - 12 Month One on One Immersive Custom Business CoachingJoin our FREE Facebook GroupsSmall Business - Think Big - FacebookWhat They Didn't Teach You in Design School - Facebook GroupSubscribe to our newsletterABOUT US:Cheryl Clendenon is the host of The Damn Good Designer Podcast and an award-winning interior designer, writer, and business coach with 26 years of full-time industry experience. With a prior career in media and radio sales, she brings a rare blend of creative thinking and business acumen to the design world. Cheryl was named KBB Person of the Year in 2021, is a nationally published industry voice with a monthly column in Home Accents Today, and regularly speaks on pricing, scope, process, and profitability. Known for her fast pace, contrarian instincts, and practical insight, Cheryl helps established design firms build stronger businesses and define success on their own terms.***Any use of this page and its content to develop or train artificial intelligence or to do computer analysis is prohibited.***

August 4, 202649 min

MOST POPULAR EPISODE - S3 Ep 54: Are you afraid to define your value?

Little did we know our Pricing and Salary Survey results were going to give us great nuggets of information that we could share for many future podcasts to come! One of the biggest challenges we found designers face is defining their product. Too often, “full-service design” means something different to every designer—and that inconsistency makes it nearly impossible to set confident fees, manage scope, or show clients the real value of design work. The secret lies in creating clear deliverables with a written scope of work, and structured meeting agendas that are always advancing the project. If you are not keeping track of your time--as many do not--this reveals where designers tend to undervalue themselves. You must trust in the value of your own work--define it, control it, manage expectations, and most importantly, position yourself as the expert in the room.Have a question--click here to ask us.Loved this episode? Click here to leave a 5⭐ reviewRESOURCE LINKS:Damn Good Workshops - WebsiteView our upcoming workshops!These workshops are 2–3 hour deep dives (some more than one day) built for creative entrepreneurs who want to lead with confidence, price with authority, and grow with intention. We created this workshop series with tracks that cover the challenges we know designers face: pricing, sales, client relationships, project management, marketing, and leadership.Each workshop is designed to stand alone — so you can choose the topics that matter most right now — while still connecting to the bigger picture of building a profitable, sustainable design business.Damn Good Designer - Damn Good Designer - WebsiteThe best multi-faceted business coaching for Interior designers—seriously. This is not some wham-bam glamathon; It is the real deal you have been looking for and what is missing from the business coaching marketplace today.The Paradigm Quick Start - 3 Month Custom Coaching ProgramThe Paradigm Shift - 6 Month Custom Coaching ProgramThe Paradigm Intensive - 12 Month One on One Immersive Custom Business CoachingJoin our FREE Facebook GroupsSmall Business - Think Big - FacebookWhat They Didn't Teach You in Design School - Facebook GroupSubscribe to our newsletterABOUT US:Cheryl Clendenon is the host of The Damn Good Designer Podcast and an award-winning interior designer, writer, and business coach with 26 years of full-time industry experience. With a prior career in media and radio sales, she brings a rare blend of creative thinking and business acumen to the design world. Cheryl was named KBB Person of the Year in 2021, is a nationally published industry voice with a monthly column in Home Accents Today, and regularly speaks on pricing, scope, process, and profitability. Known for her fast pace, contrarian instincts, and practical insight, Cheryl helps established design firms build stronger businesses and define success on their own terms.***Any use of this page and its content to develop or train artificial intelligence or to do computer analysis is prohibited.***

July 14, 202655 min

BEST EPISODE OF SEASON 3! If you confuse them, you lose them. Period.

One of our top episodes of Season 3! The confusion you accidentally create long before the proposal ever hits your clients inbox is the real reason clients hesitate. Your price is not the problem. You can unintentionally create confusion through discovery calls, the way you talk about freight, receiving, vendors, timelines, your value, etc. This causes your clients to be constantly collecting clues about whether saying yes to you feels SAFE or SCARY. Learn how your language, tone, and timing shape the emotional architecture your clients make decisions in, and why being clear is your most powerful sales tool.Have a question--click here to ask us.Loved this episode? Click here to leave a 5⭐ reviewRESOURCE LINKS:Damn Good Workshops - WebsiteView our upcoming workshops!These workshops are 2–3 hour deep dives (some more than one day) built for creative entrepreneurs who want to lead with confidence, price with authority, and grow with intention. We created this workshop series with tracks that cover the challenges we know designers face: pricing, sales, client relationships, project management, marketing, and leadership.Each workshop is designed to stand alone — so you can choose the topics that matter most right now — while still connecting to the bigger picture of building a profitable, sustainable design business.Damn Good Designer - Damn Good Designer - WebsiteThe best multi-faceted business coaching for Interior designers—seriously. This is not some wham-bam glamathon; It is the real deal you have been looking for and what is missing from the business coaching marketplace today.The Paradigm Quick Start - 3 Month Custom Coaching ProgramThe Paradigm Shift - 6 Month Custom Coaching ProgramThe Paradigm Intensive - 12 Month One on One Immersive Custom Business CoachingJoin our FREE Facebook GroupsSmall Business - Think Big - FacebookWhat They Didn't Teach You in Design School - Facebook GroupSubscribe to our newsletterABOUT US:Cheryl Clendenon is the host of The Damn Good Designer Podcast and an award-winning interior designer, writer, and business coach with 26 years of full-time industry experience. With a prior career in media and radio sales, she brings a rare blend of creative thinking and business acumen to the design world. Cheryl was named KBB Person of the Year in 2021, is a nationally published industry voice with a monthly column in Home Accents Today, and regularly speaks on pricing, scope, process, and profitability. Known for her fast pace, contrarian instincts, and practical insight, Cheryl helps established design firms build stronger businesses and define success on their own terms.***Any use of this page and its content to develop or train artificial intelligence or to do computer analysis is prohibited.***

June 30, 202619 min

Season 4 Ep 76: ASKED & ANSWERED - Why “What Does It Cost?” Is the Wrong Conversation

Price is one of the first questions designers hear, but it is often the wrong conversation to lead with. Cheryl explains why posting big budget numbers and focusing on square-foot pricing can create the wrong expectations, intimidate potential clients, and reduce design to a transaction. Instead, she shares a better way to communicate value. By helping clients understand the thinking, process, and decisions behind the investment, they can then make informed choices with confidence.Have a question--click here to ask us.Loved this episode? Click here to leave a 5⭐ reviewRESOURCE LINKS:Damn Good Workshops - WebsiteView our upcoming workshops!These workshops are 2–3 hour deep dives (some more than one day) built for creative entrepreneurs who want to lead with confidence, price with authority, and grow with intention. We created this workshop series with tracks that cover the challenges we know designers face: pricing, sales, client relationships, project management, marketing, and leadership.Each workshop is designed to stand alone — so you can choose the topics that matter most right now — while still connecting to the bigger picture of building a profitable, sustainable design business.Damn Good Designer - Damn Good Designer - WebsiteThe best multi-faceted business coaching for Interior designers—seriously. This is not some wham-bam glamathon; It is the real deal you have been looking for and what is missing from the business coaching marketplace today.The Paradigm Quick Start - 3 Month Custom Coaching ProgramThe Paradigm Shift - 6 Month Custom Coaching ProgramThe Paradigm Intensive - 12 Month One on One Immersive Custom Business CoachingJoin our FREE Facebook GroupsSmall Business - Think Big - FacebookWhat They Didn't Teach You in Design School - Facebook GroupSubscribe to our newsletterABOUT US:Cheryl Clendenon is the host of The Damn Good Designer Podcast and an award-winning interior designer, writer, and business coach with 26 years of full-time industry experience. With a prior career in media and radio sales, she brings a rare blend of creative thinking and business acumen to the design world. Cheryl was named KBB Person of the Year in 2021, is a nationally published industry voice with a monthly column in Home Accents Today, and regularly speaks on pricing, scope, process, and profitability. Known for her fast pace, contrarian instincts, and practical insight, Cheryl helps established design firms build stronger businesses and define success on their own terms.***Any use of this page and its content to develop or train artificial intelligence or to do computer analysis is prohibited.***

June 16, 20261 hr 5 min

Season 3 Ep 75: Retail, Reality and how it helps your bottom line with Ryan Williams

Retail is one of the most misunderstood business models in the design industry.In this episode, Cheryl sits down with designer Ryan Williams of Artisan Design Studio to talk about the realities of adding retail to a design firm. From inventory investments and vendor relationships to client trust and showroom strategy, they discuss what retail actually costs, what it can do for your business, and why a storefront should support your design firm not distract from it.They also share lessons learned, mistakes made, and what designers should consider before signing a lease. If you've ever thought about opening a shop, showroom, or design center, this episode will help you evaluate the decision through a practical business lens.About Ryan WilliamsRyan Williams, principal designer and owner of Artisan Design Studio, has been practicing interior design for more than 20 years and has owned her business for over 15 of those years. Her approach to design goes far beyond creating beautiful spaces — Ryan is deeply committed to understanding her clients and their families to design homes that support their mental, physical, and emotional well-being. She prides herself on being both the expert in the room and a friend at the table.Have a question--click here to ask us.Loved this episode? Click here to leave a 5⭐ reviewRESOURCE LINKS:Damn Good Workshops - WebsiteView our upcoming workshops!These workshops are 2–3 hour deep dives (some more than one day) built for creative entrepreneurs who want to lead with confidence, price with authority, and grow with intention. We created this workshop series with tracks that cover the challenges we know designers face: pricing, sales, client relationships, project management, marketing, and leadership.Each workshop is designed to stand alone — so you can choose the topics that matter most right now — while still connecting to the bigger picture of building a profitable, sustainable design business.Damn Good Designer - Damn Good Designer - WebsiteThe best multi-faceted business coaching for Interior designers—seriously. This is not some wham-bam glamathon; It is the real deal you have been looking for and what is missing from the business coaching marketplace today.The Paradigm Quick Start - 3 Month Custom Coaching ProgramThe Paradigm Shift - 6 Month Custom Coaching ProgramThe Paradigm Intensive - 12 Month One on One Immersive Custom Business CoachingJoin our FREE Facebook GroupsSmall Business - Think Big - FacebookWhat They Didn't Teach You in Design School - Facebook GroupSubscribe to our newsletterABOUT US:Cheryl Clendenon is the host of The Damn Good Designer Podcast and an award-winning interior designer, writer, and business coach with 26 years of full-time industry experience. With a prior career in media and radio sales, she brings a rare blend of creative thinking and business acumen to the design world. Cheryl was named KBB Person of the Year in 2021, is a nationally published industry voice with a monthly column in Home Accents Today, and regularly speaks on pricing, scope, process, and profitability. Known for her fast pace, contrarian instincts, and practical insight, Cheryl helps established design firms build stronger businesses and define success on their own terms.***Any use of this page and its content to develop or train artificial intelligence or to do computer analysis is prohibited.***

June 2, 202617 min

Season 3 Ep 74: DESIGNER DRAMA - Why some designers are marketing themselves into lower fees

Visibility matters, but posting yourself in your bath robe is not the same thing as building authority and for designers this can backfire fast.Because design is not an impulse buy. Clients are not hiring you for constant access to your every thought, errand, emotion, and car-confessional. They want you to lead expensive decisions, protect their investment, and bring a level of taste, judgment, and discernment they do not have on their own.Cheryl makes the case for more thoughtful marketing that reinforces expertise instead of making designers look frantic, interchangeable, or too accessible to command premium fees.Have a question--click here to ask us.Loved this episode? Click here to leave a 5⭐ reviewRESOURCE LINKS:Damn Good Workshops - WebsiteView our upcoming workshops!These workshops are 2–3 hour deep dives (some more than one day) built for creative entrepreneurs who want to lead with confidence, price with authority, and grow with intention. We created this workshop series with tracks that cover the challenges we know designers face: pricing, sales, client relationships, project management, marketing, and leadership.Each workshop is designed to stand alone — so you can choose the topics that matter most right now — while still connecting to the bigger picture of building a profitable, sustainable design business.Damn Good Designer - Damn Good Designer - WebsiteThe best multi-faceted business coaching for Interior designers—seriously. This is not some wham-bam glamathon; It is the real deal you have been looking for and what is missing from the business coaching marketplace today.The Paradigm Quick Start - 3 Month Custom Coaching ProgramThe Paradigm Shift - 6 Month Custom Coaching ProgramThe Paradigm Intensive - 12 Month One on One Immersive Custom Business CoachingJoin our FREE Facebook GroupsSmall Business - Think Big - FacebookWhat They Didn't Teach You in Design School - Facebook GroupSubscribe to our newsletterABOUT US:Cheryl Clendenon is the host of The Damn Good Designer Podcast and an award-winning interior designer, writer, and business coach with 26 years of full-time industry experience. With a prior career in media and radio sales, she brings a rare blend of creative thinking and business acumen to the design world. Cheryl was named KBB Person of the Year in 2021, is a nationally published industry voice with a monthly column in Home Accents Today, and regularly speaks on pricing, scope, process, and profitability. Known for her fast pace, contrarian instincts, and practical insight, Cheryl helps established design firms build stronger businesses and define success on their own terms.***Any use of this page and its content to develop or train artificial intelligence or to do computer analysis is prohibited.***

May 26, 20261 hr 10 min

Season 3 Ep 73: When big risks, make for bigger rewards

Cabinetry may be one of the biggest money opportunities hiding in plain sight for interior designers, but it is not for the faint of heart.In this episode, Cheryl sits down with Brooke Eversoll of Bee Studios Design to talk about what really happens when a design firm decided to take the leap and look at cabinetry as a serious revenue stream, design responsibility, and business decision. Brooke brings over two decades of kitchen and bath experience, along with the kind of technical precision and creative point of view that proves cabinetry is not just boxes, doors, and pretty finishes. Cabinetry is in details, measurements, modifications, installers, problem-solving, and knowing what the heck you are doing before someone’s very expensive kitchen becomes your very expensive mistake.In this episode, you will learn why cabinetry can become a major turning point for a design firm, what separates specifying cabinets from actually owning the cabinet design process, why manufactured lines can still offer true customization, what designers need to know before adding cabinetry sales to their business, and why the profit potential only works when you understand the risk, responsibility, and details that come with it.There IS money to be made in cabinetry, but only if you are ready to own the work that comes with it.About Brooke Eversoll:Bee Studios, a hive for beautiful living.Bee Studios was founded in 2015 and born from Brooke’s lifelong instinct for design. Brooke is deeply embedded in the Florida lifestyle and spent years spent sailing the Gulf as a young girl. Her passion and admiration for living in the sunshine state, along with her love of well-designed interiors, has been the foundation for Bee Studios. As a Certified Master Kitchen and Bath designer with over 2 decades of experience, the studio stands at a rare intersection of interiors, kitchens, and architecture, all imagined in one creative studio. Her approach brings wildly creative ideas merged with highly technical precision. She is quietly uncompromising in the pursuit of design that works beautifully and lives easily. Interiors that balance timeless and modern- a gentle balance of bringing new ideas while paying homage to what’s already there. She loves exploring new materials to personalize interiors for her clients. Because your home deserves to be wholly yours.Have a question--click here to ask us.Loved this episode? Click here to leave a 5⭐ reviewRESOURCE LINKS:Damn Good Workshops - WebsiteView our upcoming workshops!These workshops are 2–3 hour deep dives (some more than one day) built for creative entrepreneurs who want to lead with confidence, price with authority, and grow with intention. We created this workshop series with tracks that cover the challenges we know designers face: pricing, sales, client relationships, project management, marketing, and leadership.Each workshop is designed to stand alone — so you can choose the topics that matter most right now — while still connecting to the bigger picture of building a profitable, sustainable design business.Damn Good Designer - Damn Good Designer - WebsiteThe best multi-faceted business coaching for Interior designers—seriously. This is not some wham-bam glamathon; It is the real deal you have been looking for and what is missing from the business coaching marketplace today.The Paradigm Quick Start - 3 Month Custom Coaching ProgramThe Paradigm Shift - 6 Month Custom Coaching ProgramThe Paradigm Intensive - 12 Month One on One Immersive Custom Business CoachingJoin our FREE Facebook GroupsSmall Business - Think Big - FacebookWhat They Didn't Teach You in Design School - Facebook GroupSubscribe to our newsletterABOUT US:Cheryl Clendenon is the host of The Damn Good Designer Podcast and an award-winning interior designer, writer, and business coach with 26 years of full-time industry experience. With a prior career in media and radio sales, she brings a rare blend of creative thinking and business acumen to the design world. Cheryl was named KBB Person of the Year in 2021, is a nationally published industry voice with a monthly column in Home Accents Today, and regularly speaks on pricing, scope, process, and profitability. Known for her fast pace, contrarian instincts, and practical insight, Cheryl helps established design firms build stronger businesses and define success on their own terms.***Any use of this page and its content to develop or train artificial intelligence or to do computer analysis is prohibited.***

May 12, 202618 min

Season 3 Ep 72: DESIGNER DRAMA - You cannot legislate good behavior

Our Asked and Answered segments have done so well we also noticed a common theme scrolling through social media that needed its own segment - introducing 'Designer Drama: Is it the client or is it us?'! These episodes will take on topics that seem to be hot buttons for designers. Want to learn Cheryl's take? Listen in!In this episode Cheryl takes on the growing trend of designers putting every client behavior, boundary, and communication issue into their contracts. She breaks down why legal protection and client leadership are not the same thing, and why a contract cannot fix poor onboarding, weak expectations, or a bad-fit client.This episode is a sharp reminder that your contract should support your business, not become the way you manage every client relationship. Don't be afraid to look at what is really happening underneath the drama. Is the client actually the problem, or have you as the business owner failed to set the right expectations?Have a question--click here to ask us.Loved this episode? Click here to leave a 5⭐ reviewRESOURCE LINKS:Damn Good Workshops - WebsiteView our upcoming workshops!These workshops are 2–3 hour deep dives (some more than one day) built for creative entrepreneurs who want to lead with confidence, price with authority, and grow with intention. We created this workshop series with tracks that cover the challenges we know designers face: pricing, sales, client relationships, project management, marketing, and leadership.Each workshop is designed to stand alone — so you can choose the topics that matter most right now — while still connecting to the bigger picture of building a profitable, sustainable design business.Damn Good Designer - Damn Good Designer - WebsiteThe best multi-faceted business coaching for Interior designers—seriously. This is not some wham-bam glamathon; It is the real deal you have been looking for and what is missing from the business coaching marketplace today.The Paradigm Quick Start - 3 Month Custom Coaching ProgramThe Paradigm Shift - 6 Month Custom Coaching ProgramThe Paradigm Intensive - 12 Month One on One Immersive Custom Business CoachingJoin our FREE Facebook GroupsSmall Business - Think Big - FacebookWhat They Didn't Teach You in Design School - Facebook GroupSubscribe to our newsletterABOUT US:Cheryl Clendenon is the host of The Damn Good Designer Podcast and an award-winning interior designer, writer, and business coach with 26 years of full-time industry experience. With a prior career in media and radio sales, she brings a rare blend of creative thinking and business acumen to the design world. Cheryl was named KBB Person of the Year in 2021, is a nationally published industry voice with a monthly column in Home Accents Today, and regularly speaks on pricing, scope, process, and profitability. Known for her fast pace, contrarian instincts, and practical insight, Cheryl helps established design firms build stronger businesses and define success on their own terms.***Any use of this page and its content to develop or train artificial intelligence or to do computer analysis is prohibited.***

April 28, 202617 min

Season 3 Ep 71: Judgement is the new currency

AI can generate ideas in seconds. That’s not the threat.In this episode, Cheryl gets straight to it—designers are no longer being hired for ideas but for their judgment. This means knowing what works, what doesn’t, and what’s going to cost the client later. Because in the world of AI clients don’t need help imagining anymore. Someone needs to help make the right decisions.Designers need to lean in and not push back on AI or you will sound irrelevant. Ideas are everywhere. Judgment is not and you can own the decisions.Have a question--click here to ask us.Loved this episode? Click here to leave a 5⭐ reviewRESOURCE LINKS:Damn Good Workshops - WebsiteView our upcoming workshops!These workshops are 2–3 hour deep dives (some more than one day) built for creative entrepreneurs who want to lead with confidence, price with authority, and grow with intention. We created this workshop series with tracks that cover the challenges we know designers face: pricing, sales, client relationships, project management, marketing, and leadership.Each workshop is designed to stand alone — so you can choose the topics that matter most right now — while still connecting to the bigger picture of building a profitable, sustainable design business.Damn Good Designer - Damn Good Designer - WebsiteThe best multi-faceted business coaching for Interior designers—seriously. This is not some wham-bam glamathon; It is the real deal you have been looking for and what is missing from the business coaching marketplace today.The Paradigm Quick Start - 3 Month Custom Coaching ProgramThe Paradigm Shift - 6 Month Custom Coaching ProgramThe Paradigm Intensive - 12 Month One on One Immersive Custom Business CoachingJoin our FREE Facebook GroupsSmall Business - Think Big - FacebookWhat They Didn't Teach You in Design School - Facebook GroupSubscribe to our newsletterABOUT US:Cheryl Clendenon is the host of The Damn Good Designer Podcast and an award-winning interior designer, writer, and business coach with 26 years of full-time industry experience. With a prior career in media and radio sales, she brings a rare blend of creative thinking and business acumen to the design world. Cheryl was named KBB Person of the Year in 2021, is a nationally published industry voice with a monthly column in Home Accents Today, and regularly speaks on pricing, scope, process, and profitability. Known for her fast pace, contrarian instincts, and practical insight, Cheryl helps established design firms build stronger businesses and define success on their own terms.***Any use of this page and its content to develop or train artificial intelligence or to do computer analysis is prohibited.***

April 21, 202657 min

TOP EPISODE OF SEASON 3! Why Selling Yourself Short in K&B Cost You Big

Listen to our TOP episode of Season 3! Kitchen and bath design must be treated — and priced — as the high-level specialty it is. These are not "just another room" — instead, they are some of the most complex, high-stakes, and profitable part of your business if you treat it that way. Too many designers undervalue their skills, we discuss how flat fees protect both your expertise and your bottom line, and why being the expert in the room changes everything. From navigating subs and code changes to troubleshooting “transitions up the wazoo,” we are sharing our real stories from the trenches that prove kitchen and bath design demands higher fees and sharper processes.If you’ve ever charged the same for a bath as you do a living room, then this is your wake-up call. Remember--clients pay for confidence, precision, and advocacy. Our message is clear: stop selling yourself short and start treating kitchen and bath work as the profit powerhouse it can be.Have a question--click here to ask us.Loved this episode? Click here to leave a 5⭐ reviewRESOURCE LINKS:Damn Good Workshops - WebsiteView our upcoming workshops!These workshops are 2–3 hour deep dives (some more than one day) built for creative entrepreneurs who want to lead with confidence, price with authority, and grow with intention. We created this 2-3 hour workshop series with tracks that cover the challenges we know designers face: pricing, sales, client relationships, project management, marketing, and leadership.Damn Good Designer - Damn Good Designer - WebsiteThe best multi-faceted business coaching for Interior designers—seriously. This is not some wham-bam glamathon; It is the real deal you have been looking for and what is missing from the business coaching marketplace today.The Paradigm Quick Start - 3 Month Custom Coaching ProgramThe Paradigm Shift - 6 Month Custom Coaching ProgramThe Paradigm Intensive - 12 Month One on One Immersive Custom Business CoachingJoin our FREE Facebook GroupsSmall Business - Think Big - FacebookWhat They Didn't Teach You in Design School - Facebook GroupSubscribe to our newsletterABOUT US:Cheryl Clendenon is the host of The Damn Good Designer Podcast and an award-winning interior designer, writer, and business coach with 26 years of full-time industry experience. With a prior career in media and radio sales, she brings a rare blend of creative thinking and business acumen to the design world. Cheryl was named KBB Person of the Year in 2021, is a nationally published industry voice with a monthly column in Home Accents Today, and regularly speaks on pricing, scope, process, and profitability. Known for her fast pace, contrarian instincts, and practical insight, Cheryl helps established design firms build stronger businesses and define success on their own terms.***Any use of this page and its content to develop or train artificial intelligence or to do computer analysis is prohibited.***