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CX Decoded By CMSWire

CX Decoded By CMSWire

Hosted by Dom Nicastro

Episodes

93

Latest episode

Oct 2026

Language

EN

About the show

CX Decoded is our semi-monthly podcast designed to deliver insight from leaders in the customer experience and marketing industries. Each episode is designed to help you better understand the customer experience and the value it can add to your customers' lives.

Listen to episodes

60 recent
October 7, 2026Episode 2034 min

Voice AI Is the New BPO: A 25-Year Contact Center Vet Explains

Farah Ahmed started on the phones 25 years ago. Today he's director of sales and CX transformation at StorageVault, where nine voice AI agents resolve simple calls and route customers in hard life transitions to human advisors. He explains why a clean knowledge base got StorageVault from contract to live pilot in under three weeks, and why he designs every rollout around employees first.

September 30, 2026Episode 1946 min

Why This CMO Measures Events by Conversations, Not Leads

PayNearMe CMO Anne Hay explains why she judges events by who her team spends time with rather than how many leads they collect, how to earn a spot on a buyer's shortlist and why curiosity is a marketer's most important skill.

September 23, 2026Episode 1842 min

What 40,000 Fan Comments Taught the Buffalo Sabres

Jeremy Cohen, manager of fan development and insights for the Buffalo Sabres, explains how AI analysis of more than 40,000 fan comments, monthly focus groups and street-level listening during a playoff run shaped real investments in the Sabres fan experience.

September 9, 2026Episode 1737 min

She Started With the Call Center, Then Changed the Culture

Suzie Dieth, VP and Chief Experience Officer at NRG and CMSWire's 2026 CX Leader of the Year, joins CX Decoded to trace nearly 21 years of building a CX program from scratch — from contact center roots to AI-driven insight at scale.

September 8, 2026Episode 1649 min

Databricks, Tealium and Treasure AI: 3 CDPs, 1 Stage

Three competing CDP vendors — Tealium, Treasure AI and Databricks — join CX Decoded for an unusually candid panel on real-time activation, the orchestration layer and why trust may be the category's next real fight.

September 1, 2026Episode 1531 min

Inside Erica's Brain: What 8 Years and 3 Billion Chats Taught Bank of America

Jorge Camargo, Head of Digital Platforms at Bank of America, joins CX Decoded to discuss the eight-year evolution of Erica, the bank's AI assistant — covering scale, personalization, compliance and what's next as generative AI reshapes client expectations.

August 26, 2026Episode 1443 min

Clarks' AI Playbook: Product Feeds, Brand Mentions and the New Customer Journey

Clarks' Mario Protano joins CX Decoded to unpack how AI is reshaping product discovery, why brand mentions are replacing clicks as a success metric, and how the 200-year-old footwear brand is rebuilding its affiliate and attribution strategy around a messier customer journey.

August 12, 2026Episode 1337 min

How Loyalty Credit Union Built an AI Bot Members Actually Trust

Jessica Herring, VP of Member Experience at Loyalty Credit Union, joins CX Decoded to talk AI chatbot design, member trust, and why she skipped the NPS score entirely.

August 5, 2026Episode 1241 min

Price Gets You in the Room. It Doesn't Keep You There.

Justin Racine, chief digital officer at Geriatric Medical & Surgical Supply, joins CX Decoded to explain why B2B buyers are more emotional than the industry assumes — and why fixing employee experience matters just as much as fixing the customer journey.

July 29, 2026Episode 1138 min

Marketing's Job Now? Systems Engineer, Not Just Storyteller

Dexian CMO Kip Havel joins CX Decoded to talk about the expanding scope of the marketing job — from rebrand strategy to AI skepticism to why customer feedback nobody asked for is often the most valuable data a company has.

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