Customer Growth Sessions

In this episode, Chase Johnson, the founder of Bloom Creativ, shares his expertise in video production. He explores the key differences between professional and DIY video content, offering valuable insights on the pros and cons of each. You’ll gain practical tips for creating captivating videos, crafting compelling stories, selecting the right talent, and effectively planning your video projects. Chase also opens up about his personal journey and shares his strategies for using video to elevate and grow your brand. Connect with Chase and Bloom Creativ: Visit the website: bloomcreativ.com Email: chase@bloomcreativ.com Follow on Instagram: @bloomcreativ If you're looking for studio space for your next video project, check out Peerspace for a wide range of creative locations (this is the platform Chase uses to rent out their office during non-business hours).

Join us for an enlightening session with Mickie Kennedy, President and Founder of eReleases. In this episode, Mickie shares his expertise on the importance of press releases for businesses, how to craft a compelling story that captures national media attention, and practical tips for leveraging press releases to build credibility and grow your brand. Discover the art of engaging journalists, creating data-driven press releases, and effectively timing your media push. Plus, learn about valuable resources and strategies to boost your PR efforts.   Connect with Mickie Kennedy and eReleases: Learn more about eReleases and connect with Mickie on LinkedIn or visit their website at eReleases.com. You can also reach eReleases directly via email at info@ereleases.com. Follow eReleases on X and Facebook. Free Masterclass: Sign up for the free masterclass at eReleases.com/plan to learn how to maximize your press release efforts and gain local media attention.    

Join us today for an exclusive interview with Jon Mason, the Creative Director and Founder of SwingJuice. In this insightful conversation, Jon shares his remarkable journey from running an energy drink business that reached 300 stores to launching a thriving golf apparel brand. Discover the pivotal moments that inspired his transition, how he smoothly wound down his energy drink venture, and the strategic approaches he employed to successfully promote his new apparel line. Learn more about Jon Mason and SwingJuice. Connect with Jon on Instagram and Linkedin Don’t forget to follow SwingJuice on Facebook and X.com for the latest updates!  

Today, we're taking a break from interviewing other experts to bring you our next episode of SEO Shorts — the segment where we explain complex SEO concepts in layman's terms. We often see brands wasting money creating content that doesn't align with their business goals. With this episode, we're discussing the only three types of content that businesses should be creating to acquire customers. We call it "Customer Acquisition Content." Intergrowth Managing Partner, Pat Ahern, gives the full breakdown on what Customer Acquisition Content is and how to get started creating content that brings new customers to your business. See https://intergrowth.com/content-marketing/content-strategy-components/ for more. Follow Pat on LinkedIn

Join us today for an interview with Melissa Hollis, Co-Founder and CEO of Taylor Street Collective. Melissa delves into the critical aspects of defining ICPs, and buyer personas, and building effective go-to-market strategies for startups and solo marketing teams. She discusses the fundamentals of persona development, the importance of knowing your ideal customer, and practical advice for navigating limited marketing budgets. Learn more about Taylor Street Collective and connect with Melissa on LinkedIn or via their website at taylorstreetco.com. You can also reach Taylor Street Collective via email at info@taylorstreetco.com.

Join us today for an interview with Jordan Obinger, Creative Director and Founder at Edition Studios. Jordan delves into the critical aspects of building and elevating brand identity for businesses. He discusses the fundamentals of brand creation, the importance of visual identity, and effective ways to differentiate your brand in competitive markets. Learn more about Edition Studios and connect with Jordan on Instagram or via their website at editionstudios.com. You can also reach them via email at hello@editionstudios.com. Explore these resources for insights into branding and identity creation: Pinterest: A platform to gather inspiration and visualize brand elements through mood boards. Milanote: A tool for creating collaborative visual boards, timelines, and brainstorming sessions. Figma: A design platform for wireframing, web design, and collaborative projects. Canva: An accessible tool for designing brand elements, perfect for those without a design background.

Join us today for an interview with Alex Holmes, Chief Growth Officer at Influx.   Alex delves into the critical aspects of building and scaling a customer experience (CX) strategy for ecommerce businesses.   He discusses the importance of early CX planning, essential metrics for measuring success, and the role of both AI tools and human management in creating an exceptional CX system.   Learn more about Influx and connect Alex on Linkedin   Explore these resources for insights into customer support and managing CX teams: Support Driven is a Slack community for customer support professionals, providing networking opportunities and access to valuable discussions. Fractional Talent by Influx connects you with part-time fractional operators for customer service and operational support. For insights on how eCommerce brands can boost star ratings with Influx, check out this Influx blog post.

In this episode of Customer Growth Sessions, we welcome Audrey Fairbrother, the Content Marketing Manager at EQL, to speak about limited product launches. Audrey shares her expertise on the concept and execution of limited product launches, providing insightful strategies for both established and emerging brands. Connect with Audrey Fairbrother on Linkedin For more information follow EQL and visit their website Download EQL's free launch strategy guide.    

In this episode of Customer Growth Sessions, Pat chats with Yash Chavan, CEO and founder of SARAL, about building effective influencer marketing campaigns. Yash outlines a six-step framework, covering everything from finding the right influencers to creating compelling offers and nurturing long-term relationships. Tune in for essential tips whether you’re a B2C or e-commerce business looking to amplify your marketing efforts.   Learn more about SARAL and get in touch with Yash on LinkedIn. Don't miss the exclusive 14-day trial offer from SARAL. Access SARAL's our six-step system for building an influencer marketing program here. For die-hard fans, explore the Chrome extension from SARAL.

Join us today for an interview with Jim Simon, the founder of JiMMYBAR!, a family-owned company known for its healthy food products. Jim dives into the challenges and strategies of running a family business in the competitive CPG industry. Discover how JiMMYBAR! has evolved over the years, from its unique go-to-market strategies to navigating supply chain control, all while staying profitable. Learn valuable lessons on entrepreneurship, funding, and innovation in this insightful conversation. For more information, visit Jimmybars.com or contact Jim directly at jim@jimmybars.com