Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Hosted by Dr. Destini Copp

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281

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Jun 2026

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About the show

The marketing podcast for entrepreneurs building a digital product business that runs on repeat. Each episode covers digital product marketing strategies, AI tools, and growth systems — so you can generate consistent revenue without constant launches. I’m Dr. Destini Copp , business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneurs. If you’re ready to create a business that runs without consuming your life, this show is for you. Learn more at 👉 destinicopp.com

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June 11, 2026Episode 27522 min

275: I Took My Whole Business Apart. Here's How I Rebuilt It.

Send us Fan MailThis month I took my entire business apart. Sales pages, offers, what I was promoting, what I was spending money and time on. All of it went on the table.In this behind-the-scenes episode, I walk you through the full rebuild using my own Creator Growth Flywheel. I share where I think the market is headed, why the human element is the one thing AI can't replace, and how that belief is reshaping my events, my offers, and what I chose to cut.In this episode:- Why this rebuild is about where the market is going, not a one-time cleanup- The one thing AI can't replace, and how I'm building around it- A walk through all five flywheel stages: Attract, Engage, Nurture, Retain, Advocate- Why I'm going all in on live events- How I'm rebuilding my lead magnets backwards from the offer- The offer overhaul: the AI Mastermind repositioning, the new Council, and Revenue Stack Studio- How I used AI to build personalized affiliate pages in my partners' own voice- What I cut, including Pinterest and the HelloContent store, and whyYour turn:- Got a question or want a hot seat on a future episode? Send it here: https://forms.gle/E71QahCpGjo8pmup7- Want to speak at an upcoming event? Apply here: https://lab.destinicopp.com/creators-mba-events- Watch for my newsletter survey and hit reply. I read every one.Resources and offers mentioned:- Creator's MBA Events (Beyond the PDF, Closed Door Panel Talks, AI in Action Summit, AI Newsletter Summit, Creator Pivot Summit): https://lab.destinicopp.com/creators-mba-events- Creator's MBA AI Mastermind: https://mastermind.destinicopp.com- Creator's MBA Council (peer mastermind, starts January 2027): https://lab.destinicopp.com/council- Revenue Stack Studio (done-for-you tier): https://lab.destinicopp.com/revenue-stack-studio- Newsletter Profit Club: https://lab.destinicopp.com/newsletter-profit-club- Join the Creator's MBA newsletter: https://signup.destinicopp.comWant a question answered on the show? Send it in here: https://forms.gle/E71QahCpGjo8pmup7

June 2, 2026Episode 27450 min

274: MCPs in Claude: How 6 Founders Are Actually Automating Their Businesses

Send us Fan MailMost conversations about AI automation stay theoretical. This one doesn't.I sat down with my peer mastermind, a group we call the Weird Hermits, for a roundtable on MCPs in Claude, also called connectors. These are the tools that let your AI plug straight into the software you already use, like Kit, Airtable, Meta Ads, Shopify, and even Instacart.Six of us walked through exactly what we have running right now, and what it has replaced.In this episode:What an MCP actually is, in plain languageHow the Kit connector surfaces subscriber data you couldn't see beforeThe "drop a CSV and walk away" membership dashboard workflowLive artifacts that pull fresh data every time you open themReading Meta ad performance without ever touching Ads ManagerSkills and scheduled tasks that run your content, support, and reporting for youThe personal-life automations we probably shouldn't admit to (banking, meal plans, groceries)If you have been meaning to get your time back, this is the episode to take notes on.Connect with the founders in this episode:Destini Copp: destinicopp.com | Creator's MBA Boardroom on SkoolMonica Froese: monicafroese.comSteph Blake: theblakecollective.comRuth Poundwhite: ruthpoundwhite.com (Soulful Sales Show podcast + Quietly Ambitious community)Liz Stapleton: Creator Ops Hub on YouTube | elizabethstapleton.comJodi Bourne: jodibourne.com

May 6, 2026Episode 27323 min

273: How Savannah Gilbo Cloned Herself With AI (And Got Her Calendar Back)

Send us Fan MailMost digital product creators assume that scaling means hiring more team members. More support staff, more coaches on calls, more people to manage. My guest today took a completely different path.After Savannah Gilbo's best launch ever brought in almost 200 new students, her live coaching calls were running 30 minutes over. Her membership deliverables doubled. She was burning out fast. Instead of building a team, we built her an AI clone together.In this episode, Savannah and I walk through exactly what broke after her biggest launch, the options she considered (and why hiring more people felt worse, not better), the triage framework that made her AI clone actually coach like her instead of giving generic AI answers, and what her students are saying now that they're using it.If you've been curious about AI clones for your business but worried about whether it would actually work for your niche, sound like you, or feel right for your audience, this episode is for you.What we cover:The breaking point that made Savannah look for a solutionWhy she ruled out hiring a community manager or student ambassadorsThe fear that almost stopped her from building an AI clone in her nicheThe triage framework that transformed how her AI handles student questionsWhat 10-15 beta testers in her membership did with the clone (one had a 400-message conversation)How students are now using the clone before office hours (and why this changed everything)What this freed up for Savannah, mentally and emotionallyHer advice for creators on the fenceConnect with Savannah Gilbo:Website: https://www.savannahgilbo.com/This 30-Second Quiz Reveals Your Author Success Blueprint: https://www.savannahgilbo.com/quizConnect with Destini:Website: destinicopp.comCreator's MBA Mastermind: mastermind.destinicopp.comNewsletter Profit Club: destinicopp.lpages.co/newsletter-profit-club-webinar

April 28, 2026Episode 27229 min

272: She Has 13K Subscribers and 40% Open Rates — So Why Aren't They Buying?

Send us Fan MailHosted by Dr. Destini Copp · Creator's MBAWhat do you do when you have a genuinely engaged email list — great open rates, consistent click-throughs — but your subscribers just won't buy? That's exactly what today's guest, Allie from Allie Scraps, was dealing with. She has 13,000 subscribers, 40%+ open rates, and three to five percent click-through rates. By every metric, that's a healthy list. But she accidentally trained her audience to expect freebies, and now converting them into buyers feels impossible.In this hot seat episode, I walk Allie through a full strategy reset — from newsletter structure and content planning to sponsorships, offer pricing, and whether a membership is the right next move for a B2C creator in the crafting space. If you've ever felt like your list loves you but won't pay you, this one's for you.What You'll Learn in This EpisodeWhy the "freebie trap" happens — and the mindset shift that breaks the cycleThe Mini Magazine Method for structuring your newsletter into three to five consistent sections so you always have something to sendWhy you should build your content around your promo calendar — not the other way aroundThe Teach & Pitch Method: how to create a reader journey that naturally leads to a purchaseHow to use sponsorships and affiliate promotions to monetize a B2C newsletter listWhat types of offers actually work in a B2C crafting niche (hint: not $2,000 programs)Why memberships can be a strong revenue play — and what makes them work in the crafting spaceHow to start segmenting your list into audience personas and why it matters for long-term revenueThe AI automation system inside Newsletter Profit Club that writes your weekly newsletter for youResources Newsletter Profit Club — Destini's membership for newsletter creators who want to monetizeCreator's MBA Mastermind — For digital product creators ready to build and growCreator Business Scorecard — Free diagnostic tool for your creator businessAbout Today's Guest — AllieAllie is the founder of Allie Scraps, a digital shop and creative community for scrapbooking, mixed media, and Bible journaling. She creates digital downloads, small classes, and curated resources for crafters at every level.🎁 Free gift from Allie: A four-page crafty planner — great for planning any creative project. [Grab it here]🛍️ Shop: shop.alliescraps.com📸 Instagram: @AllieScrapsConnect With DestiniWebsite: destinicopp.comNewsletter: Subscribe to the Creator's MBA NewsletterInstagram: @destinicopp

April 25, 2026Episode 27153 min

271: The Dark Side of Entrepreneurship: Difficult Clients, Refunds & the Messy Middle (Roundtable)

Send us Fan MailThis one's a little different. What you're about to hear is a recording straight from our Weird Hermits Roundtable, a mastermind group discussion where we got real about the stuff nobody likes to talk about publicly.Difficult clients. Refund requests. Payment plans that ghost you. Employees who snap. Customers who buy domain names to smear you. Yes, that actually happened.The conversation goes deep on what everyone's refund policies actually look like, the boundaries we've set after getting burned, and the mindset shifts that helped us stop letting this stuff live rent-free in our heads.In this episode, we cover:The wildest client situations from a room full of multi-year entrepreneurs (Jordan's story alone is worth the listen)Early warning signs that a client might be trouble — and the one pattern that keeps coming upHow to build refund policies that protect your business AND feel right to youWhy having a written policy is actually the kindest thing you can do (for everyone)What to do when payment plans ghost you — and the mindset shift that makes it manageableHow to regulate yourself when ad comments or nasty emails make you want to lose itThe "What Would Destini Do?" framework for navigating messy business moments with boundaries and graceMentioned in this episode:What Would Destini Do? Claude Skill — Paste one prompt, describe your messy situation, and get walked through exactly how to handle it: https://lab.destinicopp.com/what-would-destini-do

April 17, 2026Episode 27058 min

270: How We Actually Use Claude to Run Our Businesses (With Real Workflows)

Send us Fan MailThis is part two of a two-part roundtable with my peer mastermind group, the Weird Hermits — a small group of women entrepreneurs who have been in each other's corners for years. In this episode, we go deep on the specific ways we're each using Claude to run our businesses right now.We cover: what a Claude skill actually is (and how it compares to a custom GPT), the difference between Claude Chat, Cowork, and Code, and the real workflows we're using — from morning briefings and newsletter automation to dynamic landing pages that update themselves and idea management via Dispatch.You'll hear from Monica Froese (Empowered Business), Kate Kordsmeier (Success with Soul), Liz Stapleton ( Creator Ops Hub), Jodi Bourne (Borne Strategic AI), Steph Blake (automation & business strategy), and Ruth Poundwhite. We close with a challenge and free resource from each of us.If you have access to the transcript, drop it into Claude and ask how these workflows would apply to your business. You'll be surprised what comes back.In This Episode:What finally made us switch from ChatGPT to Claude (and why)What a Claude skill is and why it's more powerful than a custom GPTClaude Chat vs. Cowork vs. Code — the honest breakdownReal use cases: dynamic pages, newsletter automation, morning briefings, Shopify scraping, Kit cleanup tools, competitor intelligence reportsThe cognitive load case for AI (Ruth's perspective is gold)One challenge + one free resource from each person in the groupResources Mentioned:Monica's free Skool community → Empowered AI Collective (affiliate link)Kate's Claude social media free tool Destini's Creator Business ScorecardLiz's 10-Minute Time Waster Audit Jodi's Visibility Scorecard Steph's automation workflow swipe fileRuth's cognitive load Claude starter guide

April 16, 2026Episode 26948 min

269: Are You Actually Using Claude — Or Just Scratching the Surface?

Send us Fan MailWhat happens when five digital entrepreneurs who've been deep in the AI trenches stop holding anything back? You get this episode.I joined Ruth Poundwhite, Monica Froese, Kate Kordsmeier, and Jodi Bourne — all members of our mastermind group, the Weird Hermits — for a candid roundtable about the shift that's been happening in all of our businesses: moving from ChatGPT to Claude. We're talking real workflows, real results, and the specific features that made us all say "wait — what just happened?"In this episode:The real differences between ChatGPT and Claude (and why most of us barely use ChatGPT anymore)How Claude's skills feature works — and how to stack skills in one conversationWhat Claude Cowork actually is and what we're delegating to it completelyMonica's 30-page branded workbook in 2 minutes, Jodi's automated SEO audit on a 60-page website, Kate's speaker notes that sound exactly like herTwo easy ways to build a skill from scratchFree gifts from our guests:🎁 Ruth's AI Support Team🎁 Monica's Empowered AI Collective™ (affiliate)🎁 Kate's Scale Smart with AI🎁 Jodi's AI Services🎁 Destini's Growth Bottleneck QuizOther links mentioned:Claude AI Facebook CommunityGamma App (affiliate)📬 Join the Creator's MBA newsletter: signup.destinicopp.com

April 15, 2026Episode 26816 min

268: Capturing Testimonials: The Hot Capture Method

Send us Fan MailYou're doing everything right — attracting, engaging, nurturing, and retaining your audience. But when it comes to collecting testimonials, you hit a wall. Sound familiar?In this episode, I'm answering a question from listener, Johnna Kirk, who gets great feedback in her inbox and on social media but can't get anyone to fill out her Senja or Tally form. Here's the thing: the problem isn't the form. It's the gap between when the emotion happens and when you ask them to capture it.I call the fix the Hot Capture Method, and it's one of the simplest shifts you can make in your creator business.In this episode, you'll learn:Why sending a form link kills the momentum (and what to do instead)The one-question reply that turns an email into a testimonial instantlyHow to build trigger points into your customer journey so testimonials happen automaticallyHow to get video testimonials from people who would otherwise never record oneHow to build a testimonial library organized by offer so you're never scrambling before a launchThis is part of our ongoing Creator Business Diagnosis series, where I break down real challenges using the Creator Growth Flywheel framework.

April 14, 2026Episode 26719 min

267: The New Buyer You're Not Optimizing For (AI Agents, Product Listings & What the Research Says)

Send us Fan MailWhat if the next person to buy your product isn't a person at all?In this episode, I'm doing something a little different. I recently published an article called The New Buyer You're Not Optimizing For — and I thought the best way to bring it to life was to share this AI-generated audio conversation I created with NotebookLM. Two AI hosts break down the key research findings in a way that's easy to digest on a commute or walk.Here's what you'll hear covered in this conversation:→ Why AI shopping agents like ChatGPT's Agent Mode, Google's "Buy for Me," and Amazon's Rufus are already buying products on behalf of real customers — right now, not someday→ The single title change that led to an 80 percentage point increase in AI agent selection (Columbia & Yale research)→ Why "Sponsored" labels now actively hurt your chances of being chosen by AI agents→ How a 0.1 increase in product ratings can be the deciding factor between you and a competitor→ The 5-step listing audit every digital creator should do — especially if you sell on Shopify, Etsy, or any course platform→ Why clever brand-forward product names are essentially invisible to AI agents — and what to do instead→ How to manage this as a quarterly system rather than a constant scrambleThe bottom line: the algorithm is now the gatekeeper to the human wallet. An afternoon spent rewriting your product titles today could be the reason an AI selects your product six months from now.📖 Read the full article + 5-step audit: https://www.destinicopp.com/blog/the-new-buyer-youre-not-optimizing-for📊 Take the free Creator Business Scorecard: https://scorecard.destinicopp.com🎙️ Audio overview generated with NotebookLM based on original research and analysis by Dr. Destini Copp.

March 16, 2026Episode 26617 min

266: What Dave Ramsey's Business Model Taught Me About Selling Digital Products

Send us Fan MailMost digital product creators are building a collection of offers. The ones who build businesses that last are doing something different — they're building around a framework.In this episode, I use Dave Ramsey's business model as a case study to break down why framework-driven businesses outperform tactic-driven ones — and what that means for your digital product business specifically.You'll walk away with four questions to help you surface the framework that's probably already embedded in your work, plus a clear picture of how one framework can generate a full product ecosystem at every price point.If you've ever felt like your products don't quite connect — or like you're always guessing what to build next — this episode is for you.In this episode:Why Ramsey's real product isn't financial advice — it's a frameworkHow one framework creates a natural product ladder (free → low-cost → core offer → membership → coaching)Why your buyers can't find their next step, and how a framework fixes itThe Creator Growth Flywheel and how it organizes everything in my own business4 questions to find the framework you already haveConnect With Destini:WebsiteLinkedInJoin Creator's MBA newsletter