Creator Upload

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307

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Aug 2026

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About the show

Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen

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August 7, 202624 min

LinkedIn's New War on AI Slop, and Disney Links Up with TikTok

In this episode of Creator Upload, hosts Lauren Schnipper and Joshua Cohen break down the week's biggest news in the creator economy. We give our takes on LinkedIn's new feature to flag inauthentic AI "slop" and explore Disney's groundbreaking partnership with TikTok.What you’ll learn:-- How LinkedIn’s new AI detection tools might affect your reach-- The rules behind the Disney Creator Ambassador program on TikTok-- Why Hank Green is pausing his YouTube channel over AI concerns-- The viral Nantucket antique shop that hung a "No Influencers" sign00:00 Introduction00:15 LinkedIn's Anti-AI Slop Button04:07 The Future of LinkedIn Feeds09:07 Disney and TikTok Creator Partnership11:08 Disney Creator Ambassador Program Details13:41 Why Disney Needs TikTok Creators16:48 Hank Green Pauses YouTube Channel21:00 Nantucket Shop Bans Influencers23:28 Outro and SubscribeCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

July 31, 202622 min

There's a New Content Creation College Degree in Town (what you need to know)

Lauren and Josh break down Arizona State University's new BA in content creation and what it means for the maturity of the industry. They also dive into the massive new streaming partnership offering Peacock for free to YouTube Premium subscribers starting in 2027.What you’ll learn in this episode:-- The ins and outs of ASU's new creator degree at the Walter Cronkite School of Journalism-- How traditional media networks like NBC are now partnering directly with YouTube-- Why HBO Max is introducing a TikTok-style short video feed to its platform-- The impact of YouTube finally giving creators the ability to choose Shorts thumbnailsCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

July 24, 202633 min

Creator "Fandom" is Changing (feat. Jim Louderback)

Is broad creator fandom changing? In this episode, former VidCon CEO Jim Louderback (Inside the Creator Economy) joins us to break down how niche creator conventions are thriving, why teen fandom is fracturing, and what went down at Open Sauce. Plus, Lauren and Josh analyze record-breaking Q2 earnings from YouTube and Netflix, France’s brand-new social media ban for kids under 15, and YouTube’s official rollout of its new "Shows" feature.In this episode, you’ll learn:-- Why fandom is shifting from mega-conventions to hyper-focused communities-- How YouTube’s $11B+ ad revenue rivals Netflix’s entire business-- The real impact of international social media age bans on app usage-- How to use YouTube's new "Shows" feature to format episodic playlists00:00 Statue of Liberty & World Cup Craze01:09 World Cup Stars Explode on Social04:38 Netflix Q2 Earnings: View Hours vs. Quality11:31 YouTube Ads Hit Record $11 Billion14:14 Jim Louderback Joins the Show15:12 What is Open Sauce?17:18 How Creator Fandom is Changing20:20 AI, Drones & Tech at Open Sauce22:41 VidCon Fans vs. Modern Niche Fans23:53 France Bans Social Media for Under-15s26:00 Is Australia’s Teen Social Ban Working?30:35 YouTube Launches New "Shows" Feature32:38 Instagram History Feature RequestCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

July 17, 202633 min

The Strategy Behind Netflix Buying Up YouTube Creators (feat. Ben Relles)

Right now, Netflix is heavily acquiring YouTube creator content, and AI filmmaking is fundamentally changing how stories are told online. Ben Relles (founder of Make Believe and former YouTube exec) joins the Creator Upload podcast to break down these massive industry shifts and what they mean for the future of entertainment.Living with a Merman: https://drive.google.com/file/d/1Cv37Yb_9soxgOI4lTqzgu3Yjrm1AWU8K/view?usp=drivesdkElder Boy: https://drive.google.com/file/d/1i6cCZxdS1uvUYeLYIlAE_LF8XQfzuIRg/view?usp=drivesdk00:00 Intro00:22 Ben Relles' Creator Economy Background01:04 The History of Netflix Using YouTube Talent02:28 Netflix's Massive New Creator Deals (Jay Shetty, Rhett & Link)06:11 YouTube vs. Netflix: Revenue & Watch Time Battle09:11 Could YouTube Originals Work Today?13:31 The Future of Premium Brand Deals on YouTube16:44 How Creators Are Making Legitimate Movies20:00 Why AI Filmmaking is the Next Frontier26:39 What is Make Believe? (Interactive AI Video)32:49 Outro & Where to Find BenCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

July 10, 202627 min

And the Emmy Goes to...Creators??

In this episode, Lauren and Josh break down YouTube's push for Emmy validation and whether creators actually need traditional Hollywood awards. Plus, they explore Netflix's new strategy to compete with YouTube by partnering with digital publishers, and Tubefilter's Sam Gutelle joins the show to discuss the massive battle for the upcoming FIFA World Cup broadcast rights.00:00 Intro & Mariska Hargitay01:44 Will Creators Ever Win Emmys?02:31 Subway Takes Gets Nominated05:47 YouTube's Push for TV Ad Dollars08:32 The First YouTubers to Win Emmys10:43 Netflix's Deals with Digital Publishers12:46 Is Netflix Building an "Anti-YouTube"?16:15 Netflix vs. YouTube: The Watch Time War19:31 Sam Gutelle on World Cup Broadcast Rights22:25 Why YouTube Wants Global Soccer25:07 Improving the Live Sports Viewer Experience26:24 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge:https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner:https://www.linkedin.com/in/adamonbrand

July 3, 202628 min

Creators & The World Cup (in our Neighborhood)

Did you know a creator just broke YouTube's all-time concurrent viewership record?Today we explore the massive creator economy intersections happening at the 2026 World Cup, including CazéTV's record-shattering live streams. We also cover the latest platform updates, including Instagram's new "Your Algorithm" feature and WhatsApp handles. Finally, Sam Gutelle from Tubefilter joins to discuss the launch of the new Mister Rogers YouTube channel and why his slow-paced, emotional content is the exact opposite of today's typical high-retention tactics.What you'll learn:-- How traditional media is partnering with creators for live sports.-- Why platforms are suddenly giving users more algorithm control.-- The strategy behind putting Mister Rogers on YouTube Shorts.Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

June 26, 202630 min

We Went to Cannes Lions (What You Need to Know)

In this episode, Josh and Lauren break down the heat, the hype, and the massive industry shifts happening at the 73rd Cannes Lions International Festival of Creativity. We explore how Hollywood views the creator space, why restrictive brand briefs are officially dead, and the new tools creators need to know about.What you’ll learn:-- Why brands like PepsiCo are shifting resources to influencer management and open-ended briefs.-- The critical difference between creators, influencers, and personalities.-- Why comparing YouTube views to Nielsen television ratings is a massive mistake.-- How Facebook’s reimagined Creator Studio is using AI to separate business and creator tools.00:00 Introduction & Cannes Heat02:02 Is Cannes a Corporate Boondoggle?05:31 The Rise of the Creator Track08:12 PepsiCo's Creator Strategy Shift12:26 Tubefilter & Comscore Roundtable12:58 Creators vs. Influencers vs. Personalities16:36 YouTube Views vs. Nielsen Ratings22:31 Facebook Creator Studio Returns26:48 Hot Ones Spinoff on NetflixCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

June 19, 202642 min

Fox Wants to Finance Your Next Show | Billy Parks, Head of Fox Creator Studios Joins | Ed Davidson from Cannes Lions Talks Creators 2026

Lauren and Josh sit down with Billy Parks, EVP and Head of Fox Creator Studios, to discuss their massive new creator partnerships.Then, we head to France with Ed Davidson, Chief Growth Officer at Cannes Lions, to explore how the festival is treating creators as serious business leaders.Plus, a breakdown of Fox's massive $22 billion proposed acquisition of Roku.00:00 Welcome to Creator Upload01:28 Interview: Billy Parks, Head of Fox Creator Studios02:50 Why Fox is Financing Creator IP07:58 The First Slate of Partnered Creators15:05 The Fox Competitive Advantage18:22 The Business Model: Splitting IP23:40 Interview: Ed Davidson, Cannes Lions25:40 Cannes Creator Beach and Secret Suppers30:05 How Brands are Going Deeper with Creators38:32 Fox's $22 Billion Proposal to Buy RokuCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

June 12, 202622 min

Is YouTube Finally a True Social Network?

YouTube is bringing back DMs, and it could completely rewrite how the algorithm pushes your content. Plus, Accenture's massive acquisition of the Whalar influencer agency to CAA's newly formed $250M fund for creator-led businesses, and Hollywood's sudden embrace of TikTok-style short-form series highlighted by a new partnership with the Sundance Institute.00:00 The Power of Video Clipping04:36 YouTube Brings Back DMs07:04 Is YouTube a Social Network?08:00 How DMs Drive the Algorithm10:20 TikTok Partners With Sundance12:38 Hollywood Embraces Vertical Dramas15:46 Accenture Acquires Whalar Agency18:38 CAA Launches $250M Creator Fund19:56 The Social Reckoning TrailerCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

June 5, 202639 min

How Caleb Hammer Built a Massive Membership (feat. Hammer Media President Robert Kaliati)

Today, we hear from Robert Kaliati, President of Hammer Media, about the highly successful launch of Hammer Elite on Uscreen. We discuss the mechanics of moving massive audiences off YouTube, the incredible difference in revenue splits (from YouTube's 30% cut to Uscreen's 5-7%), and why user retention is the ultimate metric for creator businesses. Plus, we dive into Lauren's trip to the Congressional Creators Caucus, Markiplier's self-distribution strategy for Iron Lung, and Jay Shetty's massive $100M Spotify and Netflix deal.00:00 Introduction01:10 The Congressional Creators Caucus07:33 Creator Economy GDP Impact10:14 Markiplier's Iron Lung Strategy13:28 Creator Horror Movies Hit Theaters18:53 Interview: Robert Kaliati20:07 Inside the Caleb Hammer Empire24:06 Moving Superfans Off YouTube28:16 Building a Successful Membership Offer30:37 Obsessing Over Retention Metrics32:36 YouTube vs. Uscreen Revenue Splits34:57 Is KSI Leaving the Sidemen?36:45 Jay Shetty’s $100M Podcast Deal38:40 Final Thoughts & Sign-OffCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

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Creator Upload

About the show

Listen to episodes

LinkedIn's New War on AI Slop, and Disney Links Up with TikTok

There's a New Content Creation College Degree in Town (what you need to know)

Creator "Fandom" is Changing (feat. Jim Louderback)

The Strategy Behind Netflix Buying Up YouTube Creators (feat. Ben Relles)

And the Emmy Goes to...Creators??

Creators & The World Cup (in our Neighborhood)

We Went to Cannes Lions (What You Need to Know)

Fox Wants to Finance Your Next Show | Billy Parks, Head of Fox Creator Studios Joins | Ed Davidson from Cannes Lions Talks Creators 2026

Is YouTube Finally a True Social Network?

How Caleb Hammer Built a Massive Membership (feat. Hammer Media President Robert Kaliati)

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