Creating the World's Best Client Experience

Hosted by Alison Katschkowsky

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171

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Jun 2026

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About the show

What really goes into a Client Experience? This show takes a closer look at client experiences and the different elements we use to help enhance and produce REAL transformation. Client Experiences are more than just a 'transaction', they can be a space and vehicle which allows people to make amazing quantum shifts in perspective, which ultimately leads to REAL change going forward. In shining a light on how client experiences look, we illustrate how self-care looks for our businesses. On this show we talk to industry leaders, business owners, entrepreneurs and thought leaders in the coaching and service industry spaces on how they are creating amazing client experiences in a post pandemic world. We talk about the challenges, as well as the wins and what lessons and takeaways can mean for us going forward. Whether your experiences are in person at retreats or events or are online or both, we want to talk to you!

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June 11, 202633 min

Marketing with Human-ness with Edna White

This interview focuses on Edna White’s work as a media host, life strategist, author, and podcast host. She explains that she mainly works with women who feel stuck, often because of experiences they have carried from the past. Her goal is to help them move forward by using journaling, storytelling, and conversation as tools for clarity and change.Edna describes writing as both a personal and professional process and she often begins with journaling, and what starts as writing for reflection can develop into a book. She says this can help people tell their story, understand themselves more clearly, and position their brand.A major theme of the conversation is using media and storytelling to bring more humanity into business. Edna says her approach is to “turn life’s pains into purpose” and to help people speak about their experiences in ways that can also help others.Alison and Edna also discuss the role of authenticity in a time when AI is widely used. She says human expression cannot be replaced and that people need to stay real and use their own voice. She says that even when using AI tools, the human element still has to guide the work.Edna shares examples of client breakthroughs. One woman with money-related struggles traced her difficulty to a school memory tied to the number 100. Another client began with a book project for his mother, but the work expanded, won a contest, and led to a second book.The interview ends with White describing her client process and business lessons. She says she listens first to see how people describe themselves, then works from there. She also emphasizes delegating tasks, building a team, and thinking creatively about opportunities, including unusual partnerships and outreach ideas.HIGHLIGHTS:2:53 Storytelling as Strategy3:47 Human Voice in Media10:39 Book Writing Uncovered14:37 Reading the Client19:07 Building Support Systems23:17 Find Your Superpower26:45 Creative Partnershipsconnect with Edna:website: https://www.ednawhite.com360 Club 1 year birthday!June promo code: 360BIRTHDAYSPONSOR:Cellev8Discount code: THEALISONK PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

June 4, 202635 min

Ghostwriting a Book with Jamie Dykstra

This interview focuses on Jamie Dykstra’s work as a ghostwriter and book coach for business owners. The conversation opens with why books can be useful in business, especially for positioning, authority, strengthening visibility online and explaining a client’s transformation or expertise.The discussion starts by explaining what ghostwriting actually involves and Jamie explains that the client’s ideas and voice remain central while she helps outline, interview, draft, and revise the book. She says the process is highly collaborative and tailored to the author’s voice, tone, and goals.Jamie also describes her client process, which includes discovery calls, road mapping, outlining, interviews, first drafts, revisions, and support with publishing and editing partners. She offers both ghostwriting and coaching, depending on how much help a client wants with the writing itself.Another key theme is mindset. Jamie says many clients struggle with believing their story is worth telling and with narrowing their message. She emphasizes authenticity, intentionality, and focus, and says that books often lead clients to new insights about their business and offers.The interview closes with Jamie’s view of the future of ghostwriting. She thinks quality books will remain valuable, while low-effort AI-generated content will likely be filtered out. She encourages business owners to share their stories because, in her view, doing so can help others.HIGHLIGHTS:1:14 Ghostwriting for Business3:08 From Finance to Writing6:48 Finding Your Unique Voice11:28 Authenticity in Long-Form Content14:42 How Ghostwriting Works17:10 Book Benefits for Business Growth19:50 The Client Process23:36 Overcoming Writing Obstacles25:07 Transformational Book Results26:25 Future of Ghostwritingconnect with Jamie:website: https://jamiedykstra.comLinkedin: https://www.linkedin.com/in/jamie-dykstra-41753082360 Club 1 year birthday!June promo code: 360BIRTHDAYSPONSOR:Cellev8Discount code: THEALISONK PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

May 28, 202628 min

All About Accountability with Gwen Bortner

In this episode Alison speaks with Gwen Bortner, founder of Everyday Effectiveness, about accountability and how it supports business results. They discuss her background in consulting across different industries and how that experience shaped her approach to helping entrepreneurs and organizations improve effectiveness.More importantly, they explore how accountability differs from simple task checking. Gwen defines it as an actual conversation that includes reflection and problem solving, rather than just asking whether something was done. They also discuss why accountability can be difficult, including the fact that it often requires uncomfortable questions and honest self-examination.Alison and Gwen look at accountability in the context of client experience and coaching. They talk about whether business processes are truly serving clients or simply making things easier for the business, and how weekly asynchronous written check-ins can help clients see their progress over time.Gwen identifies three elements that make accountability work: consistency, focus, and feedback. They cover the value of narrowing attention to one to three priorities, and discuss how changing questions from “why” to “what” can reduce defensiveness and lead to better problem solving. She also notes the importance of reviewing what has gone right, not only what needs to change, so that effective patterns can be repeated.HIGHLIGHTS:1:15 Accountability in business8:01 Client experience through accountability13:18 When fit matters most15:46 The three accountability pillars21:13 Practical accountability tipsconnect with Gwen:website: https://everydayeffectiveness.comThe Business You Really Want: https://www.youtube.com/@EverydayEffectiveness1SPONSOR:Cellev8Discount code: THEALISONK PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

May 21, 202638 min

Recap of The Retreat Industry Forum

Alison reflects on the first Retreat Industry Forum, which was created for retreat leaders after realizing there were few dedicated industry events. She shares how the forum was planned and how much value was placed on in-person connection, better conversations, and follow-up.She also recaps the main themes from the program, including pricing, sustainable retreat positioning, advertising, legal issues, sales, leadership, AI, SEO, and retreat logistics. She shares about her talk on retreat promises, where people buy the specific outcome and identity shift, not just the itinerary.Alison finishes with reflections from attendees and the VIP day, which went deeper on SEO prompts, pricing, and retreat promise work. She closes with her takeaways that the work reflects our own journey, the retreat industry needs more community and structure, and being in the room can create opportunities.HIGHLIGHTS:1:15 Forum Origins and Big Ideas4:36 In-Person Changes Everything6:57 Holding the Vision9:30 Welcome Reception Begins11:17 Make Five New Connections21:55 VIP Dinner Sparks Collaboration26:51 Three Key Takeaways28:45 Community and Infrastructure30:14 Say Yes to the Roommentioned in episode:Sancerre Retreat: https://sl1nk.com/dl0vfwkSPONSOR:Cellev8Discount code: THEALISONK PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

May 14, 202630 min

Podcasting in Your Business with Line Brunet

In this episode, Alison had the pleasure of reconnecting with her producer, Line Brunet, who has been an integral part of Alison's podcasting journey for nearly seven years. Together, they dive into the significance of podcasting in the modern business landscape, discussing how it enhances personal branding and the unique advantages it can bring to any business.The two explore the current state of the podcasting industry, noting its incredible growth, especially since the pandemic. Line highlights how more celebrities have entered the space, further propelling its popularity, yet acknowledges that many still lack a clear understanding of what podcasting is, which is a fresh and evolving medium, with countless untapped opportunities for connection and brand-building. Unlike other platforms that might deliver a more superficial engagement, podcasts allow for deeper audience connections, as listeners invest substantial time engaging with hosts and their content.They also address the long-game mentality required in podcasting. Alison recalls the foundational advice from Line that success doesn’t come overnight and that consistency and promotion are paramount. They discuss the necessity of regularly engaging with your audience, even when you’re not producing new content. Employing strategies to keep listeners informed about past episodes and leveraging platforms to maintain visibility ensures that your podcast remains relevant and continues to grow.As they transition into emerging trends, Line mentions the resurgence of grassroots podcasting and the growing interest in community-focused content. She reveals how podcasters are experimenting with innovative formats, such as live recordings and interactive Q&As, which enhance listener participation and foster a sense of belonging. They acknowledge that while video might be taking over certain spaces, audio still reigns supreme as the preferred medium for accessibility and multitasking.HIGHLIGHTS:2:13 Meet Line Brunet3:57 The Rise of Podcasting4:44 Benefits of Podcasting8:19 Building a Personal Brand9:15 Navigating Podcasting Trends15:23 The Future of Podcasting22:11 Advice for Aspiring Podcastersconnect with Linewebsite: https://www.iamlinebrunet.comInstagram: @iamlinebrunetFacebook: https://www.facebook.com/linebrunetSPONSOR:Cellev8Discount code: THEALISONK PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

May 7, 202637 min

From a Mindset to a Brand with Ash Davis

Alison is joined by Ash Davis, a friend and fellow entrepreneur with an inspiring journey that spans multiple industries. They delve into his remarkable transition from a successful corporate career, where he served as a national vice president of operations, to establishing his own brand, FTDS—an impactful mantra that encapsulates a mindset geared towards resilience and focus, essential for success in both personal and professional realms.Ash's narrative begins with his roots in corporate media, where he honed his skills as a writer, producer, and engineer for over two decades. He recounts the pivotal moment when he decided to leave this stable career in 2014 to pursue his passions in real estate, writing, and ultimately, his burgeoning brand. This journey was not without its challenges and his experience illustrates the deep relationship between life events and entrepreneurial evolution.They explore Ash's ventures into writing, to his TED Talk about the significance of letter writing in an age dominated by digital communication. This endeavor was not just about publishing; it served as a foundation for his philosophy that encourages individuals to build meaningful connections through personal expression.As they discuss Ash’s latest initiative with FTDS, he shares insights into the power of branding based on personal philosophy. The mantra serves not only as a clothing line and motivational tool but as a beacon for those looking to cut through the noise of daily distractions. This brand aims to resonate with a diverse audience—from teenagers managing social pressures to professionals navigating career complexities—by offering practical advice on how to prioritize what truly matters.Throughout their conversation, Ash emphasizes the importance of community and mentorship in entrepreneurship. By vocalizing his ambitions and surrounding himself with like-minded individuals, he was able to gain accountability and valuable insights that propelled his brand forward. They also touch upon the role of technology in modern entrepreneurship, particularly how Ash leverages tools like social media and AI to refine his message and engage with his audience.HIGHLIGHTS:1:15 Introduction to FTDS7:15 The Evolution of a Brand16:08 The Power of a Mantra21:33 Building a Business Plan28:25 Leveraging Connections for Success31:27 Embracing Failure and Growthconnect with Ashwebsite: https://teamftds.comA Life Through Letters: https://www.alifethroughletters.comInstagram: https://www.instagram.com/fckthedumbshtSPONSOR:Cellev8Discount code: THEALISONK PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

April 30, 202636 min

Thoughts From a Hybrid Practice Model with Jennifer Teplin

In this episode, Alison dives into the unique intersection of self-care and the client experience, particularly in the wellness industry. She's joined by Jennifer Teplin, the CEO and founder of a transformative hybrid therapy practice that balances in-person and virtual services and they explore how this innovative model not only meets clients where they are but also enhances therapeutic outcomes.Jennifer shares her entrepreneurial journey and the creation of Manhattan Wellness, which has grown from a small team to over 30 full-time therapists serving hundreds of clients weekly across several states. They discuss the importance of adaptability in business, notably how the pandemic forced many practices, including Jennifer’s, to pivot to virtual services. This transition led to unforeseen growth and allowed her practice to expand rapidly.As they go deeper into the client experience, Jennifer unveils her “gold standard” framework, designed to ensure that each client interaction is exceptional, efficient, and compassionate. From rapid responses to inquiries to streamlined therapy matching, they explore the proactive measures her practice takes to eliminate friction points. For instance, Jennifer highlights the importance of immediate communication and personalized placement, which has significantly increased client satisfaction rates.The conversation also touches on the work-life balance challenges that come with being an entrepreneur. Jennifer candidly shares her reflections on managing her responsibilities while preparing for her third child and how she strives to maintain self-care amidst the hustle. Her insights into setting boundaries and prioritizing non-negotiables are invaluable for anyone navigating similar pressures in business.Jennifer’s commitment to continuous improvement is evident as she shares her strategies for hiring and training staff, highlighting the importance of nurturing talent within her practice. The innovative approach of bringing in clinical fellows not only serves clients in need of affordable therapy but also allows new therapists to gain meaningful experience and enhance their skills.HIGHLIGHTS:5:31 The Journey of Hybrid Therapy11:18 Adapting to the Pandemic15:16 Balancing In-Person and Virtual Therapy21:00 Establishing a Gold Standard24:31 Innovating Through Challenges29:51 Taking the First Step32:35 Prioritizing Self-Care as a Business Ownerconnect with JenniferGet Therapy Tips: https://manhattanwellness.myflodesk.com/reframeManhattan Wellness: https://manhattanwellness.orgSPONSOR:Cellev8Discount code: THEALISONK PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

April 23, 202639 min

Building Safe Visibility with Lillian Sue

In this episode, Alison has a fascinating conversation with Lillian Sue, a PR expert dedicated to helping entrepreneurs, authors, and coaches gain the visibility they need to thrive in their respective industries.Lillian shares her extensive background as a publicity coach and PR specialist. She explains how she equips her clients with the tools needed to create effective media campaigns. With resources like media lists, templates, and strategies for safe visibility, she simplifies the often overwhelming world of publicity. One of the key points of their discussion is the notion that getting media coverage is just the first step. It's not enough to simply appear in front of audiences; what truly matters is how to transform that exposure into meaningful connections and results.Alison and Lillian dive into the misconception many new business owners have about market saturation and visibility. Lillian emphatically states that no market is truly oversaturated; rather, it’s about finding your unique voice amidst the noise. This is where authentic storytelling comes into play. She encourages clients to be transparent and genuine in sharing their narratives, as this authenticity builds trust and connection with potential audiences.A major thread in the conversation is the transformation of media consumption—from social media noise to the revival of traditional channels like magazines. Lillian notes that while many entrepreneurs think social media should be their primary focus, they often overlook the value of speaking engagements and being featured in niche publications. She emphasizes that media is not just about broad reach but about being seen as an authority in areas relevant to one's audience.They also discuss the increasing role of AI in our lives and its impact on publicity strategies. Lillian asserts that the foundation of content—real human connections and storytelling—remains irreplaceable. She points out that despite technological advancements, the authenticity of personal experience is what resonates with audiences.HIGHLIGHTS:3:18 Understanding Publicity and PR5:10 The Challenge of Being Noticed9:05 Goals of Publicity and Media10:12 The Process of Sharing Stories12:37 Building Safe Visibility16:57 Importance of Authenticity20:03 The Value of Print Media25:29 Navigating Media Interviews28:25 Customized Coaching Approaches29:56 New Trends in Mediaconnect with LillianInstagram: https://www.instagram.com/liliansueprcoachFacebook group: https://www.facebook.com/groups/bookedfeaturedpaidSPONSOR:Cellev8Discount code: THEALISONK PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

April 16, 202650 min

When It's Time to Innovate and Make Changes in Your Business with Erin Haag (part 2)

This is your chance to hear the other side of the story as Alison continues this two-part mini-series on pivotal changes in business by speaking with Erin Haag, founder of Luxury in Business Retreats.They discuss Erin's journey in building her retreats and her decision to pass the business to Alison, delving into the motivations that led to this significant transition. Erin reflects on her challenges in managing multiple businesses and her realization that she needed to focus on the future of Luxury in Business Retreats.Alison and Erin explore the logistics of the acquisition process, emphasizing the importance of intentionality and transparency. Additionally, the two outline the next steps for the retreat business, including upcoming offerings and their shared vision for creating impactful experiences for business leaders. This episode offers valuable insights for anyone considering major changes in their business journey, especially when it comes to buying and selling a business.HIGHLIGHTS:2:37 The Decision to Sell3:04 Erin’s Perspective on Luxury Retreats5:33 The Internal Struggle8:30 The Shift in Focus13:17 Taking Immediate Action14:32 Assessing Business Opportunities18:43 The Business Acquisition Process23:01 Navigating Due Diligence27:25 Finalizing the Agreement28:58 The Announcement Strategy31:14 Reflections on the Transition34:26 Future Plans and Growth36:54 The Last Retreat40:59 Embracing Change42:53 Connecting with the New Visionconnect with ErinPricing Overhaul: https://pricingoverhaul.comLuxury in Business: https://luxuryinbusinessretreats.comRetreat Industry Forum: https://shorturl.at/9189QSPONSOR:Cellev8Discount code: THEALISONK2024 PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

April 9, 202648 min

When It's Time to Innovate and Make Changes in Your Business (part 1)

Knowing when it's time to innovate, expand and/or make changes in your business is crucial and in this part 1 of a 2 part series, Alison shares the pivotal moment of acquiring Luxury in Business Retreats. A move that closely aligns with her long-term vision for CU Fitness and the Alison K Agency.She reflects on her journey of growth, emphasizing the extensive thought process and self-doubt that accompanied this significant decision. This episode explores the contrasting dynamics of personal growth and strategic development in business, highlighting how embracing fear can be essential for expansion.Alison also discusses the importance of collaboration with the founder, Erin Haig, as they shape their future vision together. As a precursor to part 2 with Erin, consider your own path in business and the belief systems that can facilitate their growth.HIGHLIGHTS:3:15 Acquiring Luxury in Business Retreats4:35 Behind the Scenes of Mindset Work9:44 Challenges in Business Expansion15:20 The Importance of Belief and Capacity21:46 Reflecting on Past Business Changes30:11 The Decision-Making Process38:04 The Moment of Commitment42:24 The Future of Luxury and Business RetreatsSPONSOR:Cellev8Discount code: THEALISONK2024 PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution