What really goes into a Client Experience? This show takes a closer look at client experiences and the different elements we use to help enhance and produce REAL transformation. Client Experiences are more than just a 'transaction', they can be a space and vehicle which allows people to make amazing quantum shifts in perspective, which ultimately leads to REAL change going forward. In shining a light on how client experiences look, we illustrate how self-care looks for our businesses. On this show we talk to industry leaders, business owners, entrepreneurs and thought leaders in the coaching and service industry spaces on how they are creating amazing client experiences in a post pandemic world. We talk about the challenges, as well as the wins and what lessons and takeaways can mean for us going forward. Whether your experiences are in person at retreats or events or are online or both, we want to talk to you!
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August 14, 202619 min
A Messaging Reset for Outreach & Audience Growth
Alison continues her discussion about messaging, client experience, and business growth, focusing on how you clarify a program promise and communicate the result you help create. She outlines three outreach buckets for building an audience: ideal clients, partners, and referral sources. She explains how to approach outreach by leading with the promise, showing proof through before-and-after stories or patterns of change, and then describing the path or process. Alison closes the episode by encouraging regular outreach and noting that these ideas apply to both online and in-person businesses. HIGHLIGHTS: 1:15 Outreach and Messaging Basics 5:37 Finding Your Ideal Clients 7:23 Partner and Referral Networks 10:31 Lead With Promise 13:59 Show the Path Forward SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution
August 6, 202625 min
Leadership Evolution with Retreats with Marsha Kucera
Alison welcomes her retreat client, Marsha Kucera, family physician in Calgary who also serves as a board chair for a not-for-profit organization, a site medical lead at her clinic, and director of informatics and quality improvement. Marcia explains that she entered leadership without formal training and experienced periods of burnout. She tried therapy, coaching, exercise, yoga, mindfulness, nutrition, and became a certified coach herself. She says those approaches helped, but the biggest shift came during a physically challenging hike with a friend, where movement, reflection, and time away from work made a noticeable difference. She contrasts that experience with traditional vacations, which she says didn't lead to lasting change. According to her, the combination of movement, breathlessness, exploration, and uninterrupted mental space allowed her to be present and notice what her mind could offer. She says ideas and solutions often come during movement and are more likely to stick afterward. The discussion then turns to how she designs her retreats and why they are different from conferences or passive getaways. She emphasizes that different participants take away different things, and that the retreat is meant to meet people where they are rather than force a single outcome. Marcia describes the retreat as a movement-based experience in Italy and the program includes hiking, walking, excursions, and a pesto class. She says it is designed for women leaders or women who want to become leaders and feel stuck or unsure about their next step. As the discussion wraps up, Marsha advises listeners who feel stuck to consider that they are not the problem; they need to identify the real issue. Her suggested approach is to move the body in a challenging natural setting while being mindful and present. HIGHLIGHTS: 1:14 From Burnout to Breakthrough 3:45 The Retreat Awakening 6:35 Movement Sparks Clarity 9:42 Why Vacations Don’t Stick 13:27 Keeping the Shift Alive 16:33 Italian Retreat Plans 19:18 Who This Retreat Serves 19:57 Stuck Means Not Broken connect with Marsha website: https://www.unchartdleadership.com SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution
July 30, 202617 min
Stop Selling The Engine (part 3): Retreats & What They Carry Home
Alison continues her mini-series with part 3 on how to market retreats by focusing on selling the transformation, not the logistics. She explains that people need to feel safe before they commit, and that the real promise is what they will carry into everyday life after the retreat. She shares the self-selection effect and how a clear, specific message helps the right people recognize that the retreat is for them while others opt out. She also covers language to avoid and shares ways to frame retreat messaging through concrete before-and-after changes, including what life looks like after the retreat. HIGHLIGHTS: 2:26 Retreats Sell Transformation 4:26 Self-Selection Through Clear Promise 6:24 Specific Before-And-After Messaging 8:53 Show The Contrast 11:30 Monday Morning Vision 13:00 Retreat Profit Society Offer mentioned in the episode Retreat Profit Society: https://luxuryinbusinessretreats.com/join Innovation Avenue 360 Club: https://alisonkatschkowsky.podia.com/360-club Connect with Alison: https://thealisonk.com/connect SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution
July 23, 202632 min
The Soul Led Business Plan with Cailen Ascher
Alison speaks with business coach Cailen Ascher about building a soul-centered business and how that differs from hustle-driven business culture. Their conversation centers on creating a business from alignment rather than from constant pressure to be everywhere or offer everything. A major theme is the problem of hustle culture and the number of people calling themselves experts or coaches. Cailen and Alison discuss how many coaches focus on marketing trends, quick pivots, and broad offers instead of building a steady body of work and a clear direction. They stress the importance of longevity, consistency, and depth. Cailen explains her approach as “sacred self-alignment.” She works with clients on vision, voice, values, and vibe, then turns that into a business plan, a methodology, and an offer structure. She emphasizes creating one clear core offer and a simple client attraction system rather than complicated funnels or many disconnected offers. The process is also about supporting the client’s identity shift. Cailen says her work begins with ritual and reflection, then moves into strategy, while keeping the business owner herself in view. She describes helping clients stay aligned when they feel pulled by outside advice or new trends. Cailen also shares an example of a client who moved from a generic life coaching identity to a program rooted in sacred feminine work and spirituality. After reconnecting with what she cared about, the client launched a new offer, filled it, raised her price, and continued growing from that clearer position. Cailen closes by encouraging listeners to ask what they are good at, what they enjoy, and what people will pay for. She says those questions help people move from competence to genius and build a business that reflects their real mission. HIGHLIGHTS: 1:19 Soul-Centered Business 5:04 Hustle Culture Shift 12:10 Signature Methodology 14:42 Sacred Self-Alignment 21:19 Soul, Strategy, Staying Power 22:16 Finding Hidden Genius connect with Cailen website: https://www.cailenascher.com The Self-Led Woman on Substack: https://cailenascher.substack.com SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution
July 16, 202630 min
Stop Selling the Engine (part2): The Application - Same Journey, Different Vehicles
Alison continues her mini-series on 'Stop Selling the Engine' with part 2 and focuses on how to apply a clear promise and a through line across a business. She explains how the promise should be simple and specific, while the through line describes the larger transformation clients want. She explains how different offers, including coaching, memberships, digital products, group programs, and hybrid models, can be connected instead of competing with each other. She also covers how a clear promise helps us qualify people in sales conversations, shorten those conversations, and make memberships and retreats feel like natural next steps. Alison shares examples of clients who clarified their messaging and then created offers that sold more easily. She closes by saying that clearer messaging makes marketing easier, helps us connect rather than explain, and makes it easier to stand out in a crowded market. HIGHLIGHTS: 1:15 Promise Over Features 2:42 The Hybrid Business Model 5:01 Selling the Road Trip 8:18 Through Line Explained 11:51 Better Sales Conversations 15:08 Making Memberships Sticky 17:08 Offers That Support Each Other 19:42 Retreats and Clear Alignment 21:06 A Fat Loss Example 25:30 The Payoff of Clarity 26:16 Retreats Need the Deepest Clarity SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution
July 9, 202626 min
The Plant Method for Marketing with Desiree Martinez
Alison talks with Desiree Martinez, who owns the Cast Agency, about marketing in a time when AI is a major part of the field but human connection still matters. They focus on how businesses can use both digital tools and personal relationships without losing their human edge. Desiree shares her background in marketing and explains how she has seen platforms and trends change over time. They discuss her approach to building sustainable marketing strategies instead of chasing short-term virality, and how her agency creates plans based on each business’s goals, comfort level, and customer base. The two also talk about what should stay consistent in marketing. Desiree says the website remains central, and she explains three key priorities: make it fast, clearly state what you do at the top, and include an easy call to action. Alison notes how businesses often focus too much on credentials and instead should emphasize the problem they solve for customers. A major part of the conversation is Desiree's PLANT framework from her book, Stop Marketing, Start Belonging. They go through preparing the website, launching core marketing efforts, amplifying them through supporting channels, removing ineffective tactics, and tracking results so businesses can adjust and grow. Finally, they discuss how traditional in-person marketing and digital nurturing can work together. Desiree recommends local community Facebook groups and similar spaces as a way to understand what people need and where businesses can show up. HIGHLIGHTS: 1:16 AI and Human Marketing 3:40 Website Essentials 7:18 Local Strategy Matters 10:17 Why Hire an Agency 13:30 The PLANT Framework 16:16 Community Marketing Book 18:41 Bridging Offline and Online 20:12 Local Groups and Tips connect with Desiree website: https://mrsdesireerose.com Stop Marketing. Start Belonging. book: https://a.co/d/0eXl5Tpn SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution
July 2, 202628 min
Stop Selling the Engine (part 1): The Problem - Why Your Marketing Feels Hard
This month Alison begins a three-part mini-series focused on offer design and the importance of selling the result rather than the features. She frames the discussion around the idea of “stop selling the engine” and uses the car analogy to explain that people are really buying the experience, not the mechanics. She shares the main problem seen in business: many people describe what they do, but not the promise or outcome. That can make marketing feel hard, create unclear messaging, and make it difficult to stand out when many offers sound similar. She also discusses how this applies across business models, including coaching, brick-and-mortar, hybrid businesses, retreats, memberships, and events and explains that businesses often need more than one way for people to work with them, but those offers should all connect to one clear promise. Alison identifies several signs that the promise is unclear: not knowing what to talk about, focusing on features instead of results, feeling like content is getting no response, and attracting the wrong fit clients. Essentially, the promise should be one specific result, expressed in one clear sentence. She closes the episode by noting that this work should be revisited regularly as a business evolves and explains that outside perspective can help because people are often too close to their own work to see the message clearly. HIGHLIGHTS: 1:19 July Mini-Series Kickoff 3:36 Road Trip, Not Engine 5:01 The Marketing Clarity Problem 17:36 Defining Your One Promise 19:57 The Dinner Party Test 21:00 Clarity Over Creativity 22:52 Outside Eyes Matter 24:37 Applying the Promise to Offers SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution
June 25, 202644 min
Evaluating Your Year
It's mid-year check-in time and in this episode Alison goes through a mid-year business review process that can work for anyone and shares the questions she uses to assess progress beyond short-term metrics. She focuses on her long-term goals, the “through line” in her work, and how business growth connects with personal growth, identity shifts, and the opportunities that she chooses. She also looks at whether her current activities are driven by strategy or habit, and how she uses time blocks for workouts, writing, and planning. Next she considers revenue and energy together to evaluate pricing, offer design, lead generation, and which tasks are actually supporting growth. In the last half of the episode, Alison reviews the Luxury Business Retreats acquisition and what has worked so far, including the transition, communication, and changes to the Retreat Profit Society. She closes with a simple framework for business evaluation: keep what is working, kill what has run its course, and build what still needs to be developed. HIGHLIGHTS: 1:16 Mid-Year Business Check-In 6:35 Rethinking Business Goals 11:13 Questions Worth Asking 14:56 Habit or Strategy? 21:01 Retreat Acquisition Update 30:56 What Still Needs Building 34:29 Keep, Kill, Build 38:38 Progress, Not Perfection 360 Club 1 year birthday! June promo code: 360BIRTHDAY SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution
June 18, 202637 min
Creating a Writing & Book Institute with Jenn T. Grace
This week's guest, Jenn T. Grace, discusses how books should be used strategically within a business, not treated as a shortcut to visibility, speaking opportunities, or clients. She explains that the publishing landscape is more crowded, so authors need clear positioning, original language, and messaging tied to a specific audience and problem. She describes hybrid publishing as a middle ground between traditional publishing and self-publishing, with support and expertise while allowing authors to keep ownership and control. Jenn also introduces the Institute for Author Growth and Impact, a membership-based program with three areas: writing and author readiness, publishing and production, and marketing and influence. Jenn says the institute is designed to help authors move through the full process in a connected way, with office hours, group coaching, and expert sessions. She closes with advice to start writing messily, use AI only as a starting point, and let personal experience shape the book. HIGHLIGHTS: 5:13 Purpose First, Strategy Second 6:30 The Book Space Is Saturated 11:38 What Hybrid Publishing Means 14:30 Launching the Author Institute 17:59 A More Personal Experience 24:38 Growth and Revenue Plans 26:41 Getting Started With Your Book Related episode: Ep 110 - Publish Your Purpose with Jenn T. Grace Connect with Jenn: Publish Your Purpose: https://publishyourpurpose.com The Institute for Author Growth & Impact: https://authorgrowthandimpact.org 360 Club 1 year birthday! June promo code: 360BIRTHDAY SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution
June 11, 202633 min
Marketing with Human-ness with Edna White
This interview focuses on Edna White’s work as a media host, life strategist, author, and podcast host. She explains that she mainly works with women who feel stuck, often because of experiences they have carried from the past. Her goal is to help them move forward by using journaling, storytelling, and conversation as tools for clarity and change. Edna describes writing as both a personal and professional process and she often begins with journaling, and what starts as writing for reflection can develop into a book. She says this can help people tell their story, understand themselves more clearly, and position their brand. A major theme of the conversation is using media and storytelling to bring more humanity into business. Edna says her approach is to “turn life’s pains into purpose” and to help people speak about their experiences in ways that can also help others. Alison and Edna also discuss the role of authenticity in a time when AI is widely used. She says human expression cannot be replaced and that people need to stay real and use their own voice. She says that even when using AI tools, the human element still has to guide the work. Edna shares examples of client breakthroughs. One woman with money-related struggles traced her difficulty to a school memory tied to the number 100. Another client began with a book project for his mother, but the work expanded, won a contest, and led to a second book. The interview ends with White describing her client process and business lessons. She says she listens first to see how people describe themselves, then works from there. She also emphasizes delegating tasks, building a team, and thinking creatively about opportunities, including unusual partnerships and outreach ideas. HIGHLIGHTS: 2:53 Storytelling as Strategy 3:47 Human Voice in Media 10:39 Book Writing Uncovered 14:37 Reading the Client 19:07 Building Support Systems 23:17 Find Your Superpower 26:45 Creative Partnerships connect with Edna: website: https://www.ednawhite.com 360 Club 1 year birthday! June promo code: 360BIRTHDAY SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution
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