Craft Beer Professionals is a national network dedicated to the growth and betterment of the craft beer industry. CBP unifies and elevates the industry through educational content, peer to peer dialogue, and unique community events. Educational sessions, interviews, and panel conversations that dive into critical topics in the craft beer industry. [Stay up to date with CBP] www.CraftBeerProfessionals.org
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October 28, 202646 min
Two Venues, Same Questions: How Event Programs Actually Differ
A brewery with dedicated event space and a taproom without one sit down and answer the same eight questions about their private event programs. No slides, no case studies, just answers to identical questions about pricing, staffing, space, and what they say yes and no to.The point isn't which venue is doing it better. It's that the right answer is different depending on what you're working with, and most event advice assumes a venue you may not have. Viewers leave with a clearer read on which decisions are genuinely constrained by their space and which ones they've just never revisited.This conversation features: Alexandria Taylor (Cerebral Brewing) Deepa Chungi (Aeronaut Brewing Company) Skyler Lewis (Evently) Join us in person for CBP Connects TampaDecember 7-9, 2026Come get inspired, leave with actionable strategies: https://cbpconnects.com/
October 21, 202640 min
Why Great Beer Isn't Enough: Building Contagious Loyalty
Every brewery talks about loyalty. Most invest in rewards programs, email campaigns, discounts, or promotions. But the strongest loyalty is created long before a guest scans a QR code.In this session, we’ll explore how intentional hospitality turns casual visitors into loyal guests who return more often, spend more, bring people with them, and actively recommend the brewery to others.Drawing from my experience leading hospitality teams at Avery Brewing Company, Lawson’s Finest Liquids, and other craft hospitality operations, I’ll share the framework behind what I call Contagious Loyalty: the idea that genuine human connection can become one of a brewery’s most effective growth strategies.We’ll look at the highest-impact moments in the guest journey, how to coach teams toward authentic interaction rather than scripted service, and how to build a culture where hospitality influences revenue, reputation, retention, and team engagement.This is not a session about expensive technology or complicated loyalty programs. These are practical tools operators can begin using on their next shift, regardless of the size of their brewery, team, or marketing budget.Attendees will leave with a clear framework for evaluating their current guest experience, identifying opportunities for greater connection, and turning hospitality into something guests feel, talk about, and come back for.Ray Decker is the founder of Carvalicious Hospitality, a craft hospitality consulting practice built around one outcome: Contagious Loyalty. He grew up in his family’s restaurant, spent four years as a United States Marine Corps Scout Sniper, and has spent his career opening and leading craft hospitality operations across Colorado and Vermont.At Avery Brewing Co., the team he built created a hospitality culture that made Avery synonymous with exceptional guest experience in Boulder. Most recently, as Head of Hospitality at Lawson’s Finest Liquids, his work rebuilt the hospitality leadership structure and helped produce an 84% increase in loyalty-member sales in a single quarter.Ray consults and speaks on one conviction: when guests feel a genuine connection to a place, loyalty does not have to be earned through programs. It spreads on its own.Join us in person for CBP Connects TampaDecember 7-9, 2026Come get inspired, leave with actionable strategies: https://cbpconnects.com/
October 14, 202630 min
Why You Need to Join Us at CBP Connects Tampa
CBP Connects Tampa is happening December 7-9. The weather should be great and it's your opportunity to connect with peers from across the country.Join us for a conversation with some of our event speakers and partners to hear what you can expect, why you should attend, and how it can help you reach your goals.14 interactive sessions, 3 nightly receptions (BarrieHaus, Coppertail, Common Dialect), a trade show, and countless opportunities to connect with industry decision makers.This conversation features:-Brian Detweiler (3rd Planet Brewing)-Christie Jackson (Transport Jackson)-Greg Berbusse (Bay 13 Brewery)-Kary Shumway (Beer Business Finance)-Khris Johnson (Green Bench Brewing)Join us in person for CBP Connects TampaDecember 7-9, 2026Come get inspired, leave with actionable strategies: https://cbpconnects.com/
October 14, 202658 min
What's Going on in Oregon Beer?
In our "What's Going on in..." series we partner with State Guilds to spotlight their current successes, challenges, and trends. There is so much we can learn from one another and we hope these conversations can provide you with valuable insights applicable to your state.Next up: OregonThis conversation features: Brett Thomas (Sunriver Brewing) Jason Barbee (Level Beer) Lisa Allen (Heater Allen Lager Beers) Travis Darney (Side A Brewing) Join us in person for CBP Connects TampaDecember 7-9, 2026Come get inspired, leave with actionable strategies: https://cbpconnects.com/
October 7, 20261 hr 1 min
Strategies For Dealing with Market Uncertainty
The craft beer industry is facing difficult times. Having weathered the COVID pandemic, breweries are now operating in a market where alcohol beverage consumption in the U.S. is declining to historic lows. On top of that, the hemp beverage market, which has been providing a lifeline and stabilizing revenues, is under threat of extinction. How are breweries dealing with these difficult economic circumstances? Hear from a panel of owners as to how they are weathering the storm and transforming their businesses to survive and thrive.Jeffrey O’Brien is a partner at Husch Blackwell and leads the firm’s Alcohol Beverage practice. For nearly 25 years, he has worked with breweries, wineries, distilleries, and other beverage companies on everything from acquisitions and growth plans to licensing, distribution, and regulatory issues. Jeff works closely with producers across the country and regularly advises businesses on emerging issues affecting the beverage industry, including the rapidly changing hemp beverage market.Joining Jeff are Zack Ward, Founder and COO of OMNI Brewing Company; Daniel Paul Wellendorf, Co-Owner and Head of Marketing at Modist Brewing Co.; and Kevin Hilliard, Co-Founder of Insight Brewing. Drawing on their experiences leading some of Minnesota's most recognized craft breweries, the panelists will discuss how breweries are responding to shifting consumer trends, competitive pressures, and economic challenges while identifying new opportunities for resilience and growth.Join us in person for CBP Connects TampaDecember 7-9, 2026Come get inspired, leave with actionable strategies: https://cbpconnects.com/
September 30, 20261 hr 5 min
Documentation for Your Brewery: Your SOP Isn't ChatGPT
While ChatGPT can string words together, it doesn't know your business's quirks, local HR rules, or your team's culture. From brewing protocols to employee handbooks, generic AI documents lack the real-world context your business desperately needs to ensure its success.Join a panel of industry experts for a practical look at successful documentation. We will discuss the importance of human-centric SOPs and HR policies, share strategies for capturing institutional knowledge, and define where AI can safely assist versus where it poses a risk to your beer, culture, and compliance. Great breweries are built by great people, not algorithms.This conversation features: Betsy Lay (Lady Justice Brewing) Jon Hyman (Wickens Herza Panzer) Laura Lodge (StartABrewery.com) Ren Navarro (B. Diversity Group) Join us in person for CBP Connects TampaDecember 7-9, 2026Come get inspired, leave with actionable strategies: https://cbpconnects.com/
September 23, 202657 min
Skip navigation Create Avatar image Separation Processes in Brewing
In this presentation we will follow the brewing process and discuss each point where mechanical separation (centrifugation) can be used. From decanters for trub removal/wort recovery in the brew house to using decanters or sedicanters for heavy fermenter bottoms dewatering for beer recovery to disc separators for clarification of final product before packaging. We will highlight the pros and cons at each step, which systems are idea for different size breweries, and discuss how these systems are implemented. We'll touch on hygienic design, cleanability, service and maintenance, and some general process data to tie the whole thing together. Christian Pettit is the Flottweg regional sales/industry manager for brewing and distilling. He has 21 years experience as a service technician, process engineer and sales engineer with the company and has worked across all industries in his tenure with them. He has been a craft beer enthusiast since 1995 and thoroughly enjoys all aspects of the industry. His favorite brewery industry events are CBC, anything CBP related, and Dark Lord Day \m/ Join us in person for CBP Connects Tampa December 7-9, 2026 Come get inspired, leave with actionable strategies: https://cbpconnects.com/
September 16, 202622 min
Nitrogen vs CO2: Cost-Savings Tactics for Your Brewery
This session covers three cost saving benefits nitrogen can bring to your brewery. You'll learn how onsite generated nitrogen can replace CO2 in processes like tank purging, beer transfers, and packaging line pressure, cutting your CO2 costs directly. We'll also cover where nitrogen can't replace CO2, like carbonation, and why that matters. This same shift reduces your carbon footprint and builds more self-sufficiency by reducing dependence on outside gas suppliers.Join us in person for CBP Connects TampaDecember 7-9, 2026Come get inspired, leave with actionable strategies: https://cbpconnects.com/
September 9, 202657 min
Beer Labeling Compliance
Having a good label for your beer is critical. The label identifies you as the producer and showcases your style to consumers, while also informing them as to what they are about to enjoy. However, that means there are a lot of rules and procedures that breweries need to follow when drafting their labels, imposed by both state and federal agencies. Get ahead of your compliance needs by hearing Alex Koral, regulatory general counsel for Sovos ShipCompliant, discuss the basics and not-so-basics of beer label regulations.Including:-COLAs for breweries-What must and what cannot be on a beer label-Considerations for NA beer-An overview of state brand registration requirementsBased in Boulder, Colorado, Alex Koral is Regulatory General Counsel for Sovos ShipCompliant, where he serves as lead legal researcher for beverage alcohol regulation and has become a leading expert on interstate distribution of alcohol. He has spoken on the topic at many industry events including the Craft Beer Professionals Virtual Conferences, Craft Brewers Conference, American Craft Spirits Association Convention, as well as meetings for the National Council of State Liquor Administrators and the National Liquor Law Enforcement Association. Alex has been in the beverage alcohol arena since 2015, after receiving his J.D. from the University of Colorado Law School. Join us in person for CBP Connects TampaDecember 7-9, 2026Come get inspired, leave with actionable strategies: https://cbpconnects.com/
September 2, 202648 min
The Beat of Brewing: Creating a Music-Inspired Brewery
Bryan Pietrzak spent over 20 years as a machinist and welder while drumming in a touring rock band for nearly two decades. In 2025, he brought both worlds together as co-founder and brewmaster of Twelvenote Brew Co. in Bridgeport, CT, a brewery built around the twelve notes of the musical scale where every beer gets its own personality and story. In this live CBP conversation, Bryan shares how music shapes everything from recipe development to branding to the taproom experience, what two decades in the trades taught him about craftsmanship behind the kettle, and the realities of opening a brewery in today's market. Join us in person for CBP Connects Tampa December 7-9, 2026 Come get inspired, leave with actionable strategies: https://cbpconnects.com/
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