CPG Week by BevNET & Nosh

Hosted by Nosh

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Episodes

190

Latest episode

Jun 2026

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About the show

Welcome to CPG Week, the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the Nosh and BevNET teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.

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60 recent

June 11, 20269 min

Meat Snack Mania, Celsius In Hot Water and Tom Brady's Good Nut

In this episode: This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss why analysts are bullish on the meat snack category, plus a new premium coconut water brand founded by Tom Brady. The hosts also talk about the strategy behind Morinaga's acquisition of My/Mochi and an investigation into Celsius Holdings over marketing to minors. Show Highlights: 0:20 - Jerky and meat sticks have emerged as one of the fastest-growing segments in packaged food. Monica highlights a new report detailing growth and future opportunities in the segment. 2:40 - NFL legend Tom Brady continues to push further into the beverage industry, announcing a collaboration with gopuff on a new line of premium coconut water. Brad spills the tea on Good Nut. 4:25 - Morinaga & Co.'s recent acquisition of mochi ice cream maker My/Mochi gives the company a ready-made vehicle in the fast-growing frozen snack category. Monica outlines the strategy behind the transaction. 6:05 - Texas Attorney General Ken Paxton has launched an investigation into Celsius Holdings, Inc., alleging the Florida-based energy drink brand has improperly marketed Celsius and Alani Nu to minors. Brad breaks down the case. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to cpgweek@nosh.com. Subscribe on Apple Podcasts

June 4, 20269 min

Spilling The Tea On Ryl's Latest Raise

In this episode: This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss Trek One Capital's acquisitions of Good Karma Foods and No Cow. The podcasters also highlight the latest funding announcements, including a new investment for a celebrity-backed supplement brand. Show Highlights: 0:20 - Trek One Capital has acquired Good Karma Foods and No Cow. Monica explains more. 1:45 - Iced tea brand Ryl Tea raised $20 million in a Series C round, bringing its total funding to date to more than $42 million. Lukas shares details. 3:20 - Smash Foods has raised $5 million in equity investment, according to a Form D filed with the U.S. Securities Exchange and Commission. Monica outlines the brand's growth plans. 5:40 - VitaHustle, a supplement brand founded by comedian Kevin Hart, received an investment from Axum Capital Partners. Lukas discusses plans for the new funding. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to cpgweek@nosh.com. Subscribe on Apple Podcasts

May 28, 202612 min

Chicken In A Biscuit, Messi No Más, And a Can Of Cod

In this episode: This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss WILDE Brands' expansion into crackers made with chicken breast, the discontinuation of Lionel Messi's sports drink brand, a functional beverage startup tackling menstrual symptoms, and David Protein's sequel to last year's seafood stunt. Show Highlights: 0:20 - WILDE Brands, known for its chips made with chicken breast, egg whites and bone broth, is hatching a plan to create a broader protein snacking platform. Monica explains more. 2:35 - Soccer superstar Lionel Messi's sports drink brand Más+ By Messi is shutting down. Lukas shares what went wrong and provides an overview of the sports hydration category. 6:20 - The Cycle, a startup functional beverage brand now available nationwide in Sprouts, is making menstrual relief mainstream. Monica details the launch. 9:20 - David Protein is doubling down on its cod stunt with a new tinned variety dubbed Cod 2. Lukas shares the strategy behind the fishy new launch. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to cpgweek@nosh.com. Subscribe on Apple Podcasts

May 21, 202616 min

Big Bets on Beans and Bone Broth. Plus, Olipop Glows Up

In this episode: This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss Brami's new funding, Olipop's refreshed brand identity, Kettle & Fire's leadership transition, and Danone's plans to sell its stake in Lifeway Foods. Show Highlights: 0:20 - Brami has raised $33 million in a funding round led by VMG Partners to support continued growth of its lupini bean products. Monica explains more. 3:05 - Olipop is unveiling its first major brand refresh since its launch in 2018, debuting an updated label design as part of a new marketing and creative initiative positioning it as "The feel good soda." Brad breaks it all down. 7:30 - Kettle & Fire announced a leadership transition as part of a broader push to scale the bone broth brand into a significantly larger wellness platform. Monica details the company's next phase. 11:50 - After its attempts to buy the company outright were rebuffed, Danone is preparing to exit Lifeway Foods, selling its stake in the U.S. kefir market leader. Brad outlines the sordid history between the two companies. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to cpgweek@nosh.com. Subscribe on Apple Podcasts

May 14, 202612 min

Beyond's Beverage Bet and Target's THC Tactics

In this episode: This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss the acquisitions of Brainiac and Van's, Target's expansion in hemp drinks, and Beyond's big bet in beverages. Show Highlights: 0:20 - Bel Group is strengthening its position in the better-for-you snacking space with the acquisition of Ingenuity Foods' cognitive health brands, Brainiac and Little Brainiac. Monica explains more. 2:15 - Target will add hemp-derived THC drinks to store shelves in over 300 stores across Texas, Florida and Illinois. Lukas details the expansion – and why it's a bold bet. 7:00 - The nation's largest egg producer, Cal-Maine Foods, will acquire certain assets of the Van's Foods business from Sara Lee Frozen Bakery. Monica breaks down the deal. 8:45 - When Beyond Meat announced in January that it had developed its first ever beverage product, a protein drink line called Beyond Immerse, it was a move that appeared to come out of left field. Lukas details the launch. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to cpgweek@nosh.com. Subscribe on Apple Podcasts

May 7, 20269 min

The 'Carbone of Indian Food' and Colostrum In A Can

In this episode: This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss the stateside debut of Gymkhana Fine Foods, a premium Indian sauce brand with fine-dining roots and fresh capital. The duo also details the launch of a functional beverage highlighting colostrum as a key benefit. Additionally, Monica outlines the acquisition of mocktail maker St. Agrestis by The Wine Group, and Brad talks about productivity drink startup Neutonic's latest funding round. Show Highlights: 0:20 - Gymkhana Fine Foods is aiming to reframe Indian cuisine in the U.S. from takeout staple to premium everyday indulgence, backed by a $8.5 million Series A investment round. Monica details the brand's stateside launch. 3:30 - As the beauty and wellness worlds continue to converge, ARMRA is entering the ready-to-drink category with a shelf-stable colostrum soda designed to translate the brand's functional benefits into a mainstream beverage format. Brad breaks it all down. 5:25 - Brooklyn-based non-alcoholic beverage maker St. Agrestis, best known for its Phony Negroni line of bottled mocktails, has been acquired by The Wine Group for an undisclosed sum. Monica outlines the deal. 6:50 - Productivity drink startup Neutonic has secured $6 million in new funding as it seeks to accelerate its US retail presence with a move into national grocery stores slated for this summer. Brad explains more. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to cpgweek@nosh.com. Subscribe on Apple Podcasts

April 30, 202617 min

Protein Ice Cream Brands Scoop Up Cash

In this episode: This week on the podcast, Nosh senior reporters Brad Avery and Lukas Southard discuss the FMI's online grocery report, fresh funding rounds for frozen dessert brands, why Nestle is offloading Blue Bottle and details behind the new brand from Lemon Perfect's founder. Show Highlights: 0:20 - Brad details a online grocery shopping report from FMI - The Food Industry Association and NielsenIQ, that projects ecommerce sales will hit $452 billion by 2028. 4:15 - Momentum in the high-protein frozen dessert set is heating up as a pair of brands secure new funding. 7:45 - The duo discusses why Nestle is divesting Blue Bottle Coffee to specialty roaster and retail chain Centurium Capital is representative of how the Swiss conglomerate is repositioning in consumer goods. 9:45 - Lemon Perfect founder Yanni Hufnagel is launching his second brand, POPWTR, after leaving day-to-day operations at the enhanced water lemon water brand. 13:45 - Brad and Lukas take the opportunity to be together in-person to taste test some protein sodas at BevNET headquarters. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to cpgweek@nosh.com. Subscribe on Apple Podcasts

April 23, 202613 min

Gatorade Gets A 'Lyte' Overhaul and Laird Goes On A Buying Spree

In this episode: This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss how Gatorade is courting dehydrated non-athletes, Laird Superfood's acquisition strategy, the impact of GLP-1s on consumer purchasing behavior and what's happening in hemp. Show Highlights: 0:20 - Gatorade is entering a "transformational new era" as it broadens its addressable audience beyond elite athletes and platforms with multiple tiers of hydration products. 2:45 - With help from its new majority investor, Nexus Capital Partners, Laird Superfood has made its second acquisition in less than six months, establishing itself as a buyer in the functional wellness set. 6:00 - How are GLP-1 drugs impacting CPG food and beverage? Monica dives into recent data from sales and marketing company Acosta Group, tracing purchasing trends. 9:45 - Lukas goes through the latest intoxicating hemp category news, including a legislative solution proposed by Sen. Rand Paul and how industry stakeholders are safeguarding against the impending November ban. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to cpgweek@nosh.com. Subscribe on Apple Podcasts

April 16, 20269 min

Gummies, Gut Checks and Gin Deals

In this episode: This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss Unilever's acquisition of Grüns, Suja Life's initial public offering, Ithaca Hummus' plans for category domination, and Mark Anthony Brands' purchase of Finnish Long Drink. Show Highlights: 0:20 - Less than three years after launching, supplement gummy brand Grüns has agreed to be acquired by personal care and beauty multinational Unilever. Monica breaks down the deal. 2:20 - After submitting a draft registration statement last year, Suja Life Inc. has filed for a U.S. initial public offering, revealing total 2025 revenue of $326.6 million. Brad outlines the beverage maker's public market debut. 4:45 - Fourteen years in, Ithaca Hummus is rolling out its first major brand campaign, transitioning to olive oil formulations and refreshing its packaging. Monica shares more about the brand's broader push toward sustained category leadership. 6:55 - Mark Anthony Brands announced it has struck a deal to acquire the Finnish Long Drink, the popular gin-based, ready-to-drink canned cocktail. Brad explains why it's a solid fit in the White Claw owner's portfolio. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to cpgweek@nosh.com. Subscribe on Apple Podcasts

April 9, 202610 min

Outlook Not Sow Good And Crunch Time For Khloud

In this episode: This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss recent disruption at freeze-dried candy maker Sow Good, the new celebrity faces in supplement spaces, Khloud's expansion into a bigger salty snack set, and protein bars made with beef tallow. Show Highlights: 0:20 - Freeze-dried candy manufacturer Sow Good is in a period of transition, following its latest recent leadership shakeup and liquidity push. Monica explains more. 2:25 - Star power is seemingly moving beyond spirits and into supplements, with David Beckham and Kylie Jenner among faces in the space. Lukas shares the latest. 4:30 - After conquering popcorn, Khloé Kardashian's functional snack brand is taking on a bigger, crunchier prize. Monica details the launch of Khloud Protein Chips. 6:20 - Prima, a new protein bar brand, is betting beef tallow will win wellness-driven shoppers. Lukas sheds light on the brand and its plans for retail. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to cpgweek@nosh.com. Subscribe on Apple Podcasts