Content Is Profit

Contrary to popular belief, frameworks aren’t the ultimate solution. More often than not, they end up stacked in a folder in your computer with all your other digital clutter, making you feel ashamed that you didn’t use them and overwhelmed at the thought that you should use them. After all, your success is hanging by the thread of that framework…right? False. It’s time to focus on the core principles of content creation and marketing that’ll actually help you crush it. Not to mention, bring you to a zen-like state that comes from detaching yourself from your digital clutter. Some golden boulders you don’t want to miss: - Why you MUST understand and lean on core principles over following cookie-cutter frameworks. - Production won’t SAVE you: Learn how to lean into the principle of MESSAGE. - Tips on measuring your content’s success and knowing when to pivot or persevere. As a cherry on top, we are gifting you our Minimal Viable Content principle for FREE! Yep, all you need to kickstart your content journey and make it sustainable is waiting for you at bizbros.co/monetize Enjoy! Timestamped Overview: 04:48 - Why focus on principles, not just frameworks. 08:06 - How to understand ANY content frameworks through principles and questions. 11:29 - Why you should focus on the quality of your message. 13:59 - How stories engage emotions and insights. 17:47 - Embrace authentic principles; create, act, repeat. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Want to sell ads like a pro and streamline your newsletter process? This final episode is your roadmap. We unpack the exact frameworks to pitch and close ad deals, structure your pricing, and create irresistible ad packages. Plus, we explore the tech stack that keeps your newsletter efficient and scalable—from platforms to referral tools. Whether you’re handling it solo or building a team, these tips will save you time, money, and headaches. Key Takeaways: The 3-part framework for ad sales: Premium, downsell, and loss leader. How to calculate ad rates that leave everyone happy. Tools and platforms that simplify your newsletter workflow. Don’t leave ad money on the table. Hit play and turn your newsletter into a money-making machine! Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Show me the money! In part four of the newsletter series, we’re breaking down the best ways to monetize your newsletter. Whether you’re just starting or already scaling, you’ll learn how to make your content work for you with affiliate deals, ads, and creative partnerships. Ever wonder how much you should charge for an ad? Or how to set up your first affiliate deal? We’ve got you covered. Plus, we dive into real-world examples of newsletters generating six figures with only 1,000 subscribers! Key Takeaways: The simplest way to start monetizing—even with a small list. How to price your ads like a pro (and avoid undercharging). Affiliate secrets that can make or break your revenue. Your newsletter deserves to make money—press play and learn how! Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Ready to grow your newsletter? In this episode, we’re sharing proven growth strategies that actually work. From leveraging online communities like Reddit and Facebook groups to sorting through niche forums for untapped content ideas, we reveal how to turn insights into subscriber growth. Learn how to make your content so good that people can’t help but share it, and why your **“small but mighty” audience is more valuable than you think. Plus, we unpack strategies like referrals, giveaways, and partnerships to fuel your growth. Key Golden Boulders: How to mine Reddit, Facebook groups, and niche communities for ideas. The insider hack to getting others to tell your story. Why referral programs and giveaways are secret weapons for growth. Click play and let’s grow your newsletter audience together! Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

What’s the secret sauce to making your newsletter irresistible? 🤔 It’s all about finding your niche and owning it. In this episode, we uncover how to identify your unique angle, why curiosity is your superpower, and how to surface stories that your audience can’t ignore. Learn how to tap into the content goldmine hidden in online communities and discover the simple tweaks that will make your newsletter stand out. If you've ever wondered, “Am I too niche?”—this episode is for you. Key Takeaways: Why niching down is the fastest way to build authority. The art of curiosity: How to uncover stories no one else is telling. Why your unique perspective is your biggest asset. Don’t just write a newsletter—own your niche and create something unforgettable! Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Ready to build a newsletter that your audience can’t wait to read? In this episode, we dive into the essentials of creating a newsletter that stands out. From identifying your core audience to setting key performance indicators (KPIs) that drive growth, this is the ultimate guide for anyone starting from scratch. Whether you're a total newbie or looking to refine your strategy, you’ll learn why “content has to be good for it to travel” and how to set yourself up for long-term success. Plus, hear some insider secrets about how even the biggest newsletters started small! Our golden boulders: Why you don’t need a massive team to start. The secret behind crafting content that spreads like wildfire. A surprising truth about early-stage KPIs for growth. Enjoy! Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

In Today's episode we chat with our good friend and co-mastermind member, Jason M. Barnard. He blew our minds when it c omes to SEO, Google, Personal Branding and much more. This guy has been outsmarting Google for 20 years, and he told us everything we need to know about it. I could not stop taking notes. This conversation made us rethink a lot of what we "know" about Google and how we show up online if we really want to create a positive impact in the world. Which, I'm assuming, you want to do! We talked how this frameworks are so simple to put in place, you can do it today if you want to. We discussed modern models of AI, and how they all suck when it comes to building your brand... yes, including Chat GPT... And we wrapped up the episode with how you can get all these resources, for free! It was so good, and actionable! We can't wait to hear from you! Timestamped Overview: 00:00 Google algorithm expert with superhero alter ego. 05:26 Incredible show and valuable insights shared. 07:34 Summarizing the text in 7 words: Discussing content organization and personal branding strategies. 10:27 Jason and coach conversation on self-definition simplification. 13:27 Curiosity about unique marketing approach in SEO. 18:05 Social media algorithms keep users engaged. 21:20 Algorithms guide users through the sales journey. 24:32 Identifying content categories for efficient problem-solving. 29:31 Google search guides users through educational journey. 30:44 Sysdig engines recommend Biz Bros for B2B podcast production, guiding users through the buying process. 35:00 Focus on solving big problems through smaller tasks. 38:16 Content generating profit—pipeline platform, collaboration, tracking. 42:26 Iterative process using GPT 4 to generate answers. 46:14 Sharing knowledge freely, nature can't be changed. 48:32 Consistent red shirt creates strong professional identity. 51:15 Wearing a red shirt can make connections. 54:39 Package branded marketing for search engines effectively. Connect With Jason M. Barnard: Facebook Instagram LinkedIn Twitter Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.  You can go here to see the full list of episodes

We connected with Justin a few days ago, and after we learned he has raised more than $4,000,000 for his and his wife’s content we knew he needed to come to the show ASAP. So…. Are you ready to uncover the secrets to landing paid sponsorships as a content creator? With that, we dive deep with Justin as he reveals the key strategies, myths, and negotiation tactics for crafting win-win brand partnerships. This conversation is full #goldenboulders and no fluff! We promise, that if you listen and take action following what Justin says… you WILL land a sponsorship ☺️ We learn, laugh and maybe there is a Golden Speedo somewhere in there… Enjoy! Timestamped Overview: 00:00 Excited praise for introducers, seeking enthusiastic support. 03:57 Excited welcome, praised for outstanding content creation. 07:33 Perspective from creator and agency experience insights. 09:41 Podcast team creates content for decision makers. 13:07 Brands need proactive, consultative approach, build relationships. 18:19 Identifying audience needs for potential sponsorship. 19:34 Inspiring story about creating products with audience input. 25:01 Marketing titles change based on organization size. 26:51 Exploring sponsorship and collaboration opportunities for podcasts. 32:07 Choose the right package for your goal. 35:47 Discussing sponsorships, content creation and audience engagement. 37:46 Prefers scripting for efficient and valuable content. 40:38 Helps attract and relax people on camera. 46:27 Nervous about being recorded in public space. 48:38 Handling brand rejections tactfully leads to opportunities. 53:14 Thankful for sharing valuable insights. Hope it helps. 55:38 Sponsorships are for everyone, opportunities abound. 57:05 Ample enjoyment; a delightful and lively experience. Connect with Justin: https://www.facebook.com/CreatorWizard/ https://www.linkedin.com/in/justinnmoore/ https://www.instagram.com/creatorwizard/ Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Ever felt like the key to growing your business sits just right there in front of you? Well... hold on tight. Our friend Josh Tapp, the mind behind the Pantheon Community and the Lucky Titan Podcast (Top 50 in Marketing Charts), just shared the same blueprint that allowed him to generate over $50 Million in just a few years! Yes, you heard that right... $50 Million. The dude is not even 30 years old. I first hear him speak at an event by our friends at Capsho, and could not believe my eyes. The guy, was just there sharing everything.... without slides, just a whiteboard and his simple blueprint. I could not write fast enough. "It can't be that simple" I thought to myself. "It has been in front of me this whole time!" In our journey to scaling our companies, agencies and communities, we often overlook the most powerful tool at our disposal: authentic relationships. That's why we decided to bring Josh on. We needed to dive deeper and... oh baby! we dove deep. Josh shows us how nurturing genuine connections isn't just good karma; it's smart business. Picture this: wealthy individuals and decision-makers are on the lookout for more than just another service. They're seeking time-saving, life-enhancing solutions wrapped in meaningful relationships. And here's where the magic happens: by shifting the focus from selling to connecting, you're not just opening a dialogue; you're building a bridge to high-ticket sales and much more! (Little Plug: A Podcast is a great way to do this. If you have any questions, just reach out) But wait! There is more... Josh shares the one question he asks to every single person he meets. This question sparks curiosity, intentionality, and opens up for many opportunities It also allows you to present your solution as a natural progression, not a sales pitch. Proven strategy right here for you to take and implement... today! Enjoy! Timestamped Overview: 04:40 Superpower: spotting the potential in relationships. 07:48 Shifting mentality to prioritize individual experience and growth. 12:04 Starting a podcast studio. Advice for agencies. 13:57 Building a business with an exit strategy. 18:17 Exciting presentation simplifies decision-making for audience. 21:07 Curious about relationship building with influential people. 25:17 Helping with philanthropic project brought financial reward. 26:22 Interviewing locals, then challenging to interview successful people. 29:12 Positive energy attracts attention and builds trust. 34:12 Generating income through referral commissions, connecting clients. 36:24 Encourage others, don't just sell yourself. 38:37 Supportive buy one give one program at Pantheon.fm. Connect with Josh Tapp: LinkedIn https://www.linkedin.com/in/theluckytitan/ His Pantheon Community https://www.pantheon.fm/) Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Today we bring you a very special episode. This person has a special place in our hearts. Katie has been our coach for the last 2 years allowing us to get to a place of harmony mentally, and in the business. She is an incredible human being that has helped many entrepreneurs and CEO's achieve their business and personal goals. Her frameworks allowed so many, including me, to create growth, intention, and opportunities for our clients and team. For the first time in a long time, she is opening the doors and her program to many more, and I can'e be more excited! She has an incredible background in product design, created and grew her own companies, being featured in the cover of Entrepreneur Magazine, while raising a beautiful family! Today she brings the fire and helps us identify the #1 Mistake she sees in CEOs today! We also talk about: The Unexpected Reason This Is Happening How To Repair It With Your Team How To Align Them Around Your Vision Supporting The Team In Being Accountable Powerful Incentives You’re Missing Out On We are truly honored to bring you this conversation today! Connect with Katie: https://www.instagram.com/katie.live/ Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.