Consulting Mastery

Hosted by Karie Miller & Ahmad Munawar

Business

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Episodes

182

Latest episode

Oct 2026

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About the show

Welcome to Consulting Mastery, where we help B2B consultants master the business of consulting. Join us as we explore the art of delivering outstanding client value, earning a higher income, and thriving in today's marketplace.

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60 recent

October 9, 202617 min

Why you keep saying yes to work you don't want

There's work on your calendar right now that you didn't want. You knew it when you took it. The usual explanation is that the money was fine and the timing worked out. That isn't the reason. Count the clients you have and ask what happens if one of them leaves next month. For most consultants the answer is a hole they can't fill quickly. Say no to the work in front of you and you're volunteering for that hole early. So you say yes. That exposure isn't bad luck or a bad market. It comes from a target most consultants set deliberately, which is enough clients to fill the calendar. Supply matching demand. From inside that target, excess demand looks wasteful, and so does turning a prospect away or admitting you're at capacity. What it leaves you with is a practice where every client is necessary. And a consultant who needs the business takes what shows up, keeps the engagement that should have ended two years ago, and never raises a fee. This episode makes the case for aiming past that, at more demand than you can serve. For consultants who are busy enough and starting to notice how little of the work they actually chose.

September 25, 202615 min

The real reason your revenue is lumpy

Your calendar is full through the end of the year. Client work lined up, invoices behind it, nothing urgent about the new year yet. Prospecting is what you'll get to once things quiet down, and anyway you couldn't take on anyone new this month if they showed up. You've been through the lean stretch before. You've called it feast and famine, or a revenue rollercoaster, or a weird quarter, and you've blamed the market for it. The market had nothing to do with it. You decided you were ready to sell, and nobody out there decided they were ready to buy. Those two decisions have never once been on the same schedule. By the time things quiet down, the people who'll be hiring consultants in the first quarter have already started. They've been researching for months, the internal fix didn't take, and somewhere in a meeting you'll never sit in, a short list of names is about to come out of the room. Those names belong to people who were already known there. For consultants who are busy right now and quietly unsure about the first quarter.

August 25, 202616 min

Why the better consultant loses to the clearer one

You've lost deals to consultants you were plainly more qualified than. More years in the work, better case studies, and the client went the other way. The reason you reached for was price, or a relationship nobody told you about. The likelier one is that the other consultant told the client what was going to happen, week by week, and you didn't. Your prospect was never comparing qualifications. They were comparing how clearly each of you could describe the road ahead, including what week three feels like and what happens the first time their own team digs in. Most consultants make this harder on themselves without meaning to. You keep the offer broad and the scope loose because the uncertainty is uncomfortable to sit with, and every bit of room you leave yourself is another blank the buyer fills in on their own. This episode is for any consultant who's watched a weaker competitor win and couldn't work out why.

August 12, 202626 min

Why clients lurk before they buy

You've been publishing for months. What comes back is a few likes from the same handful of people, and nothing that looks like a buyer. At some point the story starts writing itself. LinkedIn doesn't work for your kind of consulting, nobody has budget this year, or you're just not built for this. There's a better explanation, and the silence is part of it. At any given moment only five percent of your market can buy anything, and the other ninety-five percent isn't ignoring you. They're lurking, which is the normal condition of a buyer who isn't ready, and while they lurk they're filing you away under a label. That label is what gets pulled months later when the problem finally gets loud enough to act on. The people building the strongest file on you are also the least likely to ever comment, so the thing that's working leaves no trace until it pays. The consultants who look like clients just call them didn't get better at urgency. They started earlier, from a position where they didn't need it, and by the time you meet them the retrieval is happening in the background. For consultants who've been publishing into what feels like silence and quietly wondering when it turns into revenue.

August 5, 202616 min

The difference between "interesting" and "urgent"

They came through the workshop, liked the methodology, and wanted to talk about working together. So the question came first: what problem are we solving here? They said they were busy, volume was good, things were going well. So there was nothing to work on together. Most of us wouldn't have let it end there. There's a version of that call where you start asking about their pipeline, where the next deal is coming from, what happens when the volume dries up in Q1. Sales training rewards that version. It also hands you a client who signed without feeling anything. Then delivery starts, and you find out what an unmotivated client costs. Urgency isn't something you install during a conversation. It builds in someone's life over months, out of circumstances you had no hand in creating. By the time they're talking to you it's either there or it isn't. What you can influence is who ends up on the call in the first place. For consultants who keep having good conversations with people who aren't ready to buy, and are starting to suspect the problem isn't their discovery process.

July 29, 202618 min

Why clients don't buy your strengths

A veteran HVAC salesman walks into a house to quote a furnace replacement, and inside two minutes he's pulled out his criminal background check. Nobody asked, and nobody in the room was thinking about it. Every contractor who quotes after him is now being measured against a standard they don't know exists. He had forty years of strengths he could have led with. He could have opened on the warranty, or the product lines, or the install quality, and he got to all of it eventually, by which point three other companies had said the same things and none of it registered. Most consultants are running the losing side of that conversation. The methodology, the senior team, the client list, all true and none of it checkable, in front of a buyer who can't tell four bidders apart and falls back on price. For consultants who keep leading with credentials and can't work out why premium buyers keep choosing someone else.

July 21, 202623 min

Why "always be closing" is terrible advice for consultants

The prospect wavers on your price, mentions another consultant they're weighing you against, and says they need to think about it before they follow up. Every sales training you've absorbed knows what to do here: handle the objection, cast a little doubt on the alternative, and stay in pursuit until they sign. But you're not a salesperson who hands the deal off once it closes. You have to deliver what you sold, and some part of you suspects that a client you push across the line is a client you'll be re-closing for the length of the engagement. This episode makes the case that the way you sell a consulting engagement is already the first act of delivering it, and that most of what passes for good sales technique quietly works against you. It's about what qualifying actually looks like when disqualifying the wrong client is the point, not the risk. For consultants who've felt the pull between closing the deal and protecting the relationship, and suspected the two were at odds.

July 16, 202616 min

Your prospect already has someone else in mind

The conversations start well. A strong first call, real interest, maybe a second meeting. Then the prospect slows down, goes quiet, and a few weeks later signs with another firm. You ask what happened and you get a clean answer. They found something cheaper. So you start wondering whether you're priced too high and get ready to come down. Most of the time that answer is covering for a different one. When a buyer starts looking for help, they usually already have someone in mind, a front runner they're leaning toward before they take a single call. And the front runner wins far more often than not. The deal you thought you lost in the room was mostly settled before you ever walked into it. Which means the useful question isn't how to close better or how to lose less. It's how to become the name a buyer is already thinking of when the problem first shows up, before the shortlist exists and before anyone else gets a look. This one is for consultants who keep having good conversations that quietly go cold, and who are tired of learning too late that the decision got made without them.

July 9, 202620 min

You're selling a six-figure decision like a chocolate bar

You're halfway through the year and thinking about how to finish it. Maybe you're behind on revenue. Maybe you're planning to take some time off because nothing happens in summer anyway. Meanwhile, your prospects are doing something else entirely: they're starting to decide where next year's money goes. The philosophical decisions about what's worth investing in for 2027 are happening now, not at year end. While you're focused on closing this quarter, they're mapping out next year's priorities. And if you're not part of those conversations, you won't be part of those budgets. Budget objections in the new year are usually timing problems created in Q3. The consultants who never scramble for Q1 revenue are doing something specific right now, while everyone else waits for things to pick back up. For consultants who want to stop scrambling for Q1 revenue every single year.

June 30, 202623 min

BEST OF - This is what great positioning is made of

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