Colour Journey, a podcast series by Givaudan

Learn how Givaudan is innovating culinary experiences by harnessing the transformative power of fire in cooking. We’ll explore the significance of colour in fire and grill products and how it influences perception. Listen in as we discuss the range of hues selected for our "fire palette" and how they’re inspiring new fiery creations.

Explore the language of colour and its impact on our daily lives. In this episode, you’ll see how colour communicates emotions, influences consumer preferences, and shapes our perception of foods and beverages. Join us to gain a deeper understanding of the connection between colour, flavour and liking, as well as the cultural and emotional associations inherent to certain colours. 

Delve into the captivating colours of Peach Fuzz and Apricot Crush as we explore their origins, their significance in nature, and their ability to evoke a sense of  tranquility.  In this round table discussion, we'll talk about the various flavours and applications associated with these colours, as well as the technical aspects  that lead to enticing consumer food experiences. Join us as we uncover the psychology behind these colours and their impact on consumer emotions.

Embark on a fascinating exploration of how biotechnology is reshaping the world of natural colour development. Join us as we delve into the art of creating colours through fermentation and microorganisms, showcasing innovations like acid-stable blues derived from extremophile microalgae. Discover the environmental advantages, technical precision, and future possibilities that biotechnology brings to the world of natural colours.

Speakers: Diego Campos, Marketing Manager Regional Innovation in Europe and Jaime Pacheco, Sales Manager for Sense ColourJoin us as we explore several themes shaping the beverages market and the pivotal role that natural colors play in enhancing the sensory experience. From "Feel Good" beverages that bring comfort and positivity to "Does Good" offerings focused on health and sustainability, as well as the future-oriented "Imagine" theme, we'll delve into how natural colors are being used to create vibrant and enticing drinks. You'll also discover how the metaverse and AI are set to revolutionise the future of beverages, promising exciting co-creation experiences that engage consumers. 

In this episode, we'll be unveiling the power of Amaize® Red, a groundbreaking natural colour derived from purple corn. Discover why corn was chosen as a sustainable source and how we ensure full traceability. Gain insights into the agronomy behind optimising colour yield and the meticulous breeding process involved in developing a non-GMO hybrid. Learn about Amaize® Red's functionality and versatility in various applications, and its minimal processing. Finally, we'll conclude by exploring the future of colours from corn. 

Understanding natural colours types and their resulting labels can be challenging. Join us for a special episode where we address some frequently asked technical questions about formulating with natural colours in Europe and the US. We'll delve into the definitions, types, and myriad advantages of different colouring solutions that empower the creation of visually stunning food experiences.

In this episode, you'll hear about the trends that put this electrifying colour in the spotlight. Explore Viva Magenta’s use in everything from veggie burgers to home decor. You'll also learn how this bright and optimistic colour can be created from nature's palette for naturally vibrant food experiences.

A new episode of our "Colour Journey" podcast series done by our team of colour experts. In this podcast, Brian Avilés - Category Technical Lead, Parker Cox - Americas Sales Director and Catalina Ospina - Technical Marketing Specialist, reveal how we use natural colours to produce vibrant food experiences, where we source inspiration, and what’s next in the world of natural colours.

In this first episode of Colour Journey, Givaudan's agronomists take you to one of our pilot farms in Aix-en-Provence, France.Discover how Givaudan's agronomy expertise can turn carrots into a natural alternative to beta-carotene.