Coaching Inc with Tom Krol

Hosted by Tom Krol

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193

Latest episode

Aug 2026

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About the show

Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. I’m Tom Krol the founder of Coaching Inc and host of this Podcast. I’ve helped thousands (yes thousands) of people achieve massive success and generate mountains of revenue using my proven methods. I don’t say this to brag, it’s just a fact and it’s part of why I launched this Podcast. I see too many incredible coaches struggling to make money in this business and it truly breaks my heart. Well that stops TODAY! I want to show you how to (finally) get paid what you’re worth and start generating the income you deserve. And I want to teach you how to do this without spending hours creating content that doesn’t work, and without doing webinars, seminars, or building complicated funnels. The goal of this podcast is let you peak behind the curtain of some of the most successful coaches in the industry, so you can emulate their strategies and tactics and start getting immediate results, putting revenue in first position. This podcast isn’t about theory and it’s not filled with a bunch of fluffy words to make you feel good. I’m putting these incredible business builders in the hot-seat and getting them to share all of their biggest secrets, bam! If what you’ve been doing isn’t working and you want to get to revenue fast, this podcast is for you. If you follow folks like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, welcome home. Twice a week, you’ll discover the most current strategies and tactics that are getting results and making people money in today’s online environment. We’ll be covering everything from choosing the right niche, to pricing your programs and services, to generating more leads than you can handle, and how to convert those leads into real income, right now. It’s about taking massive, imperfect action and adopting a “progress not perfection” attitude. Think of this podcast as having a mentor in your back pocket. If you’re willing to join me on this great adventure, and you’re a go-giver who is willing to step outside your comfort zone and do the work, this podcast is your lifeline. Let’s charge Rhinos! BAM!

Listen to episodes

60 recent

August 13, 2026Episode 15016 min

CI - S2 - 150 - The Secret to Magnetic Messaging

What do you say when you're starting out as a coach, and nobody knows who you are yet?In this episode, Tom Krol breaks down how to create what he calls “magnetic messaging,” content that attracts the right people, repels the wrong people, and gives your audience a reason to listen.Today, he shares simple ideas around authenticity, radical differences, creating content from a beginner’s perspective, and giving away real value. Listen and enjoy the show!You’ll Learn How To:Create messaging that attracts your ideal audienceStand out by embracing your radical differencesTurn your experience into useful talking pointsGive away valuable information without losing clientsWhat You’ll Learn in This Episode:(01:51) The attitude of progress, not perfection(02:26) Being real and authentic with your audience(03:42) Enthusiasm makes your message more powerful(04:37) R.O.D.S. explained(05:30) Being different can help you cut through the noise(07:07) The “10,000 Talking Points” idea(07:38) Why you need to remember what it was like to be a beginner(09:02) Write down 100 different questions a newbie would ask you(10:22) Understanding your audience wants to hear your hits(11:15) Bringing people value when you speak(12:34) Being a generous expert and giving away your best information can attract more clientsWho This Episode Is For:Coaches who are just starting to build an audienceConsultants and course creators looking for better messagingEntrepreneurs trying to stand outAnyone who wants to create contentWhy You Should Listen:Tom shows you how to lean into what makes you different, speak with genuine enthusiasm, and give people something they can use.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

August 10, 2026Episode 14910 min

CI - S2 - 149 - You're 1% Finished

For today's episode, we will be talking about webinars.Tom Krol explains why a webinar is only 1% finished once you have the slides, talking points, and presentation ready. The real work starts after that, when you begin testing different parts of the webinar to see what gets people to watch, stay, and take action.From testing your CTA and pricing to tracking where people drop off, Tom shares a simple approach to improving your webinar and turning it into a more effective sales tool.You’ll Learn How To:Improve your webinar by using real dataTest different prices, CTAs, formats, and webinar lengthsTrack where people are dropping offCreate a webinar that gets more people to watchWhat You’ll Learn in This Episode:(01:24) What is a webinar?(01:59) The most important thing to know about a webinar(02:48) The metrics and KPIs you need to track after launching(03:49) When to introduce the CTA into the webinar?(04:30) Split testing is the key to improving your webinar(05:29) The difference between teaching webinars and future-pacing webinars(06:30) Write your own webinar instead of paying a consultant(07:17) The first part of the webinar(08:05) A webinar is a journey and requires ongoing workWho This Episode Is For:Coaches who want to use webinarsEntrepreneurs building a scalable coaching businessCourse creators looking to improve their conversionsWhy You Should Listen:If you're using webinars, or planning to start, this episode will help you look at the process differently and focus on the work that drives results.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

August 6, 2026Episode 1488 min

CI - S2 - 148 - The Biggest Mistake You're Making with Client Reviews

Most business owners have happy clients, but very few know how to turn those happy moments into powerful marketing.In this solo episode, Tom Krol talks about a simple technique that he used just to make massive amounts of revenue in a short amount of time that doesn't cost a penny. That is, you become a ninja at capturing good news.Listen as he shares a simple strategy for collecting authentic client reviews, and why timing is everything in client reviews.You'll Learn How To:Capture authentic client reviewsCollect reviews consistently without making it complicatedBuild trust with potential clients using real customer feedbackWhat You'll Learn in This Episode:(01:02) Capturing "good news"(02:06) Simple trick that is built on human nature and laws of reciprocity(02:52) Timing is everything in client reviews(04:28) Use the word "reviews" instead of "testimonials" on your website(05:14) Make collecting reviews a weekly responsibility for your team(06:14) Simple contract clause that gives you permission to use client reviewsWho This Episode Is For:Coaches who are looking to build more credibilityEntrepreneurs who want more referralsBusiness owners who aren't consistently collecting reviewsWhy You Should Listen:Tom shares a practical system for collecting authentic reviews, using them effectively, and building trust with future clients.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

August 3, 2026Episode 14716 min

CI - S2 - 147 - Why Your Next Opportunity Is Probably a Distraction

How do you know when something's adding to your energy or subtracting?As entrepreneurs, it's easy to get excited about new ideas. But sometimes the next opportunity isn't the right one, but just another distraction.In this solo episode, Tom Krol shares a practical framework to help entrepreneurs cut through the noise and focus on the one business that deserves their time and energy.Listen as he walks through eight questions you can use to evaluate every project, side hustle, or business idea. If you are constantly chasing new opportunities but feel like you're not moving forward, this episode will help you refocus.You'll Learn How To:Identify which business deserves your full attentionAvoid distractions that slow your growthEvaluate new opportunities with a simple frameworkFocus your time on the work that creates the biggest resultsWhat You'll Learn in This Episode:(02:22) A simple exercise to evaluate every project you're working on(04:23) Focus more on fewer things(04:57) The first question to ask before investing more time into any business(05:10) Are you willing to put a full-time person on that project?(06:09) Can it alone exceed all of your financial goals?(07:16) Adding energy vs subtracting energy(07:55) How to know if you have more energy(09:22) The importance of measuring revenue instead of relying on assumptions(10:23) Clear vision for your business(10:57) Business that you want vs business that the market demands(11:54) Some opportunities create problems you never intended to have(12:41) Repeating pattern of you self-sabotaging(15:10) Hustle is a season, not a lifestyleWho This Episode Is For:Coaches who are juggling multiple business ideasEntrepreneurs who are struggling to stay focusedBusiness owners who are looking to scaleWhy You Should Listen:If you are tired of constantly switching gears and want more clarity on where to invest your time, this episode gives you a practical place to start.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

July 30, 2026Episode 14613 min

CI - S2 - 146 - You're Building Your Business on Rented Land

Tom Krol is going to talk about a game-changer for your business that you can implement now. It is the single most important asset that you have as a coach, consultant, or influencer.In this solo episode, he dives deep into your email list. He shares why your email list is the one asset you truly own, how to start building it from day one, and why keeping things simple is often the fastest path to growth.Listen and enjoy the show!You'll Learn How To:Build an email list properlyChoose a simple email platformGrow your list consistently without complicated systemsTurn your email list into a valuable business assetWhat You'll Learn in This Episode:(01:20) Simple tips and tricks to build your email list properly(01:46) Why is your email list so important?(02:56) Email list explained(04:09) Choosing the right email marketing tool(05:08) Familiarizing yourself with your email platform(06:03) Tom's advice to manually build your first 1,000 email subscribers(08:21) Write emails yourselves(08:33) How often you should email your list(09:34) Practical ways to collect email addresses both online and in person(10:32) Email list increases the value of your business when it's time to sellWho This Episode Is For:Coaches who want to start building an email listEntrepreneurs who are growing an audienceBusiness owners who are thinking about growth and business valueWhy You Should Listen:In this episode, Tom shares a simple, practical approach to building an audience you own, staying connected with your customers, and creating a business that's worth more over the long run. If you've been putting off building your email list, this is the episode to listen to.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com Tom Krol's tool recommendation for creating email list: www.coachinginc.com/email

July 27, 2026Episode 14512 min

CI - S2 - 145 - The First Hire Every Entrepreneur Should Make

Who should be your first hire?Most entrepreneurs wait too long before making their first hire, and it usually costs them time, energy, and growth.In this solo episode, Tom Krol explains why an executive assistant should be the very first person you bring into your business. He shares how the right EA can free up your time, keep you focused on revenue-generating work, and help you build a more consistent business.Listen and enjoy the show!You'll Learn How To:Know when it's time to hire your first executive assistantFind and interview the right candidateAvoid common hiring mistakesWhat You'll Learn in This Episode:(00:31) Who should be your first hire?(01:57) Why do we hire an executive assistant?(03:09) Protecting your time is one of the best investments you can make(03:25) The biggest mistake entrepreneurs make after hiring an executive assistant(03:50) The qualities Tom recommends looking for when hiring an EA(05:40) Your executive assistant must already be working(06:17) Interviewing multiple people helps you make a better hiring decision(06:59) Bookkeeping skills are valuable for an executive assistant(07:18) Have your wife do the final interview(09:35) Don't give them new things to do; give them things to doWho This Episode Is For:Coaches building their first teamEntrepreneurs feeling overwhelmed with daily tasksBusiness owners ready to grow without burning outWhy You Should Listen:Tom shares a simple framework for finding the right executive assistant, delegating the right work, and creating more time to focus on growing your business.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

July 23, 2026Episode 14421 min

CI - S2 - 144 - How I Trained AI to Sound Exactly Like Me with David Pupo

Six months from now, there will be two kinds of entrepreneurs: those still spending hours creating an endless amount of content, and those who have AI doing 80% of the heavy lifting. They'll both have access to the exact same tools.For today's episode, Tom Krol talks with Coaching Inc. member David Pupo about the AI system he's built to create content that matches his own voice and personality.David shares how he trained Claude using his podcast transcripts, sales calls, and personal content to generate posts, reels, and captions that feel authentic. This episode shows you a practical way to use AI as an extension of your brand rather than replacing it.Listen and enjoy!You'll Learn How To:Train AI to write in your own voiceTurn trending topics into engaging contentCreate more content without sacrificing authenticityUse AI to save timeWhat You'll Learn in This Episode:(02:34) How David built an AI to match his voice and messaging(03:55) Transcribing the podcast through YouTube(05:36) How AI turns his long-form content into his tonality(07:48) A simple system for creating reels from trending news stories(09:00) AI helps write script, captions, and CTAs(10:05) Doing the green screen on Instagram(10:32) Asking AI for trending hashtags(13:41) Creating topical content helps you get discovered faster(17:00) Importance of repurposing content across multiple platforms(18:23) Criticism and negative comments can help your content perform betterWho This Episode Is For:Coaches who want to create more contentEntrepreneurs using AI to grow their businessPersonal brands looking to stand out onlineWhy You Should Listen:If you want AI to sound more like you and less like everyone else, this episode is a must-listen.Connect with David Pupo:Instagram: https://www.instagram.com/dollarswithdavid/ Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

July 20, 2026Episode 14332 min

CI - S2 - 143 - The Attention Economy - How Coaches Get Known, Trusted, and Paid with Khang Le

You might have the best product and be better looking, but if nobody knows you, nobody's going to do business with you.In this episode, Tom Krol sits down with entrepreneur and real estate investor Khang Le to talk about what it takes to build a coaching business in today's attention economy.Khang shares how he went from having nothing to building a massive online following, and why getting attention, providing value, and staying consistent matters more than just perfect content.Listen and enjoy the show!You'll Learn How To:Create content that attracts the right audienceBuild trust before trying to sell anythingGrow a coaching business by focusing on one offerTurn attention into long-term business growthWhat You'll Learn in This Episode:(02:40) Khang's journey from growing up in Vietnam to building a successful real estate business(04:30) A mentor changed the direction of his career(08:50) Understanding how to get attention(09:46) Your followers are your potential clients(12:02) Value, volume, and three buckets of get, hold, and monetize(12:53) Attracting the right audience matters more than going viral(15:37) The power of authenticity over trends, hooks, and perfect production(17:15) Coaches should focus on one product instead of selling everything(20:30) Why creating a business you can eventually sell changes the way you build it(25:33) Business reduces people's suffering(28:32) Knowledge and experience matter more than leaving money to your kids(30:16) Connect with Khang LeWho This Episode Is For:Coaches who want to grow their audience onlineEntrepreneurs building a personal brandContent creators struggling to stay consistentBusiness owners looking to create long-term valueWhy You Should Listen:Tom and Khang share practical advice that every coach can apply to attract the right audience, grow a loyal community, and build a business that lasts.Connect with Khang Le:Instagram: https://www.instagram.com/realkingkhang/ YouTube: https://www.youtube.com/@RealKingKhang Facebook: https://www.facebook.com/WholesalingWithKhang/ TikTok: https://www.tiktok.com/@realkingkhang Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

July 16, 2026Episode 14245 min

CI - S2 - 142 - The Business Mistake That's Secretly Destroying Entrepreneurs with Jerry Norton

In this episode, Tom Krol sits down with real estate investor and entrepreneur Jerry Norton for a conversation that goes far beyond business growth.Jerry shares the mindset shifts, financial habits, and leadership principles that have helped him build multiple successful businesses while staying focused on what matters most.From hiring the right people and avoiding unnecessary debt to building systems that create freedom instead of stress, this episode is packed with practical lessons every entrepreneur can apply.Listen and enjoy!You’ll Learn How To:Hire the right peopleBuild a business that supports your lifestyleScale without taking on unnecessary debtStay relevant as a coachWhat You’ll Learn in This Episode:(03:00) The secret to Jerry's success and lifestyle(05:07) Your first important hire should be at home(08:58) Jerry's strategy for pre-funding salaries before hiring new team members(12:50) Avoiding debt creates more freedom(14:49) The real definition of success and wealth(16:16) Why teaching your children valuable skills matters more than inheritance(21:48) Jerry's balanced approach to using AI in business(27:30) Why coaches must continue doing the work instead of relying on outdated strategies(29:13) The importance of building a funnel(32:58) Focusing on net profit matters more than chasing bigger revenue numbers(35:32) Finding the sweet spot between growth, profit, and quality of life(38:05) Creating a relationship with people through content(40:06) The "Striver's Curse" explainedWho This Episode Is For:Coaches who are ready to start generating consistent incomeEntrepreneurs looking to grow without burning outBusiness owners preparing to hire and expand teamsAnyone who wants more freedom instead of more stressWhy You Should Listen:Jerry Norton shares practical advice on hiring, finances, leadership, and long-term success while reminding entrepreneurs that real wealth isn't measured by revenue alone, but by the freedom, relationships, and peace of mind you create along the way.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

July 13, 2026Episode 14137 min

CI - S2 - 141 - We Spent $50,000 a Month on Ads...Then Shut It All Down with Michael Blank

In this episode of the Coaching Inc. Podcast, Tom Krol sits down with multifamily investing expert Michael Blank to talk about the lessons he learned after building a coaching business that generated millions through organic marketing before scaling into paid traffic.Michael shares why he eventually shut down his ad campaigns and what he learned from the experience.If you are trying to grow your coaching business the right way, this conversation offers practical advice you can apply today. Listen and enjoy the show!You'll Learn How To:Build a coaching business with organic contentCreate content to grow your email listKnow when you need paid advertisingBuild a marketing systemWhat You'll Learn in This Episode:(02:38) How Michael started his coaching business(04:02) How organic content helped grow a $6 million coaching business(06:14) Building your email list should always come first(08:15) Organic growth vs paid traffic(09:02) The difference between agency and full-time in-house person(10:37) The Facebook testing methodology(12:00) The marketing and sales team have to be in sync(15:11) Marketing people are obsessed with one channel(16:40) The hiring order Tom recommends(19:20) Biggest killers of sales(25:18) Michael shut down his paid advertising and returned to organic marketing.(27:45) The importance of showing up consistently and getting back to the basics(29:28) Commencement fee explained(34:46) Connect with Michael BlankWho This Episode Is For:Coaches who are growing through organic marketingEntrepreneurs considering paid advertisingReal estate educators who are building coaching programsWhy You Should Listen:This episode highlights why relationships, consistent content, and serving your community are still the strongest foundations for long-term success.Connect with Michael Blank:Website: https://themichaelblank.com/ Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

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Coaching Inc with Tom Krol

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Listen to episodes

CI - S2 - 150 - The Secret to Magnetic Messaging

CI - S2 - 149 - You're 1% Finished

CI - S2 - 148 - The Biggest Mistake You're Making with Client Reviews

CI - S2 - 147 - Why Your Next Opportunity Is Probably a Distraction

CI - S2 - 146 - You're Building Your Business on Rented Land

CI - S2 - 145 - The First Hire Every Entrepreneur Should Make

CI - S2 - 144 - How I Trained AI to Sound Exactly Like Me with David Pupo

CI - S2 - 143 - The Attention Economy - How Coaches Get Known, Trusted, and Paid with Khang Le

CI - S2 - 142 - The Business Mistake That's Secretly Destroying Entrepreneurs with Jerry Norton

CI - S2 - 141 - We Spent $50,000 a Month on Ads...Then Shut It All Down with Michael Blank

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