Coaching Inc with Tom Krol

Hosted by Tom Krol

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176

Latest episode

Jun 2026

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EN-US

About the show

Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. I’m Tom Krol the founder of Coaching Inc and host of this Podcast. I’ve helped thousands (yes thousands) of people achieve massive success and generate mountains of revenue using my proven methods. I don’t say this to brag, it’s just a fact and it’s part of why I launched this Podcast. I see too many incredible coaches struggling to make money in this business and it truly breaks my heart. Well that stops TODAY! I want to show you how to (finally) get paid what you’re worth and start generating the income you deserve. And I want to teach you how to do this without spending hours creating content that doesn’t work, and without doing webinars, seminars, or building complicated funnels. The goal of this podcast is let you peak behind the curtain of some of the most successful coaches in the industry, so you can emulate their strategies and tactics and start getting immediate results, putting revenue in first position. This podcast isn’t about theory and it’s not filled with a bunch of fluffy words to make you feel good. I’m putting these incredible business builders in the hot-seat and getting them to share all of their biggest secrets, bam! If what you’ve been doing isn’t working and you want to get to revenue fast, this podcast is for you. If you follow folks like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, welcome home. Twice a week, you’ll discover the most current strategies and tactics that are getting results and making people money in today’s online environment. We’ll be covering everything from choosing the right niche, to pricing your programs and services, to generating more leads than you can handle, and how to convert those leads into real income, right now. It’s about taking massive, imperfect action and adopting a “progress not perfection” attitude. Think of this podcast as having a mentor in your back pocket. If you’re willing to join me on this great adventure, and you’re a go-giver who is willing to step outside your comfort zone and do the work, this podcast is your lifeline. Let’s charge Rhinos! BAM!

Listen to episodes

60 recent

June 15, 2026Episode 13356 min

CI - S2 - 133 - How Top Real Estate Coaches are Getting Clients with Zero Paid Traffic

The coaches who gain traction on social media understand how attention works, where their audience lives, and how to create content that speaks to their problems and to their pain points. That is exactly what today's episode is all about.In this live coaching session, Tom Krol breaks down the exact organic strategies many successful real estate coaches are using to attract clients without spending heavily on advertising. From Facebook groups and content creation to building authority and growing an email list, Tom shares the simple frameworks that consistently generate attention, trust, and revenue.This episode is packed with practical ideas you can start implementing right away.You’ll Learn How To:Use Facebook groups to attract potential clientsBuild authority by providing value onlineCreate systems that generate leadsTurn attention into revenue through organic marketing strategiesWhat You’ll Learn in This Episode:(03:18) Tom’s SPIRLAS framework for organic audience growth(05:02) Facebook groups are still one of the best traffic sources available(07:09) Providing value and scraping value through Facebook group posting(09:49) Identifying the members of your group(10:49) Giving away valuable content for free(15:42) The three stages of marketing: get attention, hold attention, monetize attention(16:22) Saved responses can dramatically increase visibility and authority(18:46) Embracing people and giving a platform within your community(20:24) Never outshine the master(24:37) How AI tools like Claude can help create better content faster(29:15) The hiring framework that top coaching businesses follow as they scale(31:02) Your wife should do the final interview when hiring(31:18) Why your second hire should be a full-time marketing person(35:01) The difference between support staff and the face of your brand(40:00) Tiffany’s challenge with a long-running Facebook group(44:25) Organic versus paid strategies for growing a community(46:14) The importance of creating attention (49:20) How hiring an executive assistant changed Joe’s business(50:24) Common marketing agency mistakes that cost coaches money(53:11) Tom’s Top 10 Rules for Growing a Coaching BusinessWho This Episode Is For:Coaches who are looking to grow their audience organicallyConsultants building an audience from scratchEntrepreneurs who want more leadsAnyone who is trying to create authorityWhy You Should Listen:In this episode, Tom shares the same organic growth principles used by successful coaching businesses to build audiences, generate leads, and create consistent revenue.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

June 11, 2026Episode 13224 min

CI - S2 - 132 - The Difference Between Posting Content and Building Authority with Martine Richardson

A lot of people post content online, but only a few build real authority.In this episode, Martine Richardson breaks down the mindset, consistency, and relationship-building that create trust and long-term business growth.She shares her journey from getting fired from a finance job and having her car repossessed to building a multimillion-dollar rental portfolio and coaching others to do the same, and how daily video creation changed her business.You’ll Learn How To:Build authority through value-driven contentAvoid the biggest mistakes new rental property investors makeOvercome limiting beliefs using private capitalCreate systems that make rentals less stressfulWhat You’ll Learn in This Episode:(01:10) Introducing Martine Richardson(02:40) Why the lack of motivation for a corporate job pushed her to take action(04:08) The biggest misconception people have about rental properties(04:45) Importance of having a system set in place for tenants(05:49) The limiting belief that stops people from using private money(07:02) The number one mistake other coaches make(10:53) How Martine’s podcast helped build authority before she became a coach(11:43) Biggest thing she learned from a podcast guest(15:17) Talking to people generated more for Martine's coaching business(18:02) Daily video content matters more than occasional perfect posts(20:50) The biggest lesson for anyone waiting to start something newWho This Episode Is For:Coaches trying to build real authority onlineReal estate investors interested in rental propertiesEntrepreneurs struggling with content creationWhy You Should Listen:Martine shares practical lessons from building a real business, creating systems that scale, and using content to truly serve people rather than just chase attention.Connect with Martine Richardson:Website: https://martinerichardson.com/ Instagram: https://www.instagram.com/coachmartine_/ Facebook: https://www.facebook.com/martine.jackson/ Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com Join Martine’s community on Facebook: Freedom Inc.

June 8, 2026Episode 13121 min

CI - S2 - 131 - The Biggest “Aha” Moments From Coaching Inc Mastermind with Jay Conner

In this episode of Coaching Inc. Podcast, Jay Conner shares his biggest takeaways from the latest Coaching Inc. Mastermind and the strategies he's already implementing in his own business.Jay breaks down the ideas that are working right now, from evergreen webinar funnels and AI-powered follow-up systems to raising private money without asking for it. He also explains how mindset, relationships, and being in the right room create opportunities.Listen and enjoy the show!You’ll Learn How To:Use evergreen webinars to generate leadsBuild trust and raise private moneyCreate more opportunities by networking and collaborationLeverage AI agents to improve event registrationsWhat You’ll Learn in This Episode:(01:21) Introducing Jay Conner and why he joined the mastermind(03:53) His biggest takeaway at Coaching Inc.(04:20) Evergreen Webinar done differently(06:03) Self-liquidating offers can generate leads(07:46) The content batching strategy(09:29) How AI agents are helping generate more event registrations(11:20) Speed-to-lead explained(12:47) The event strategies Jay uses to increase coaching sales(16:12) The five-step method for raising private money without ever asking for money(18:06) The biggest misconception people have about raising private money(18:52) Get in person to the next Coaching Inc. MastermindWho This Episode Is For:Coaches looking to improve their sales systemsReal estate investors interested in raising private moneyBusiness owners exploring AI and automationWhy You Should Listen:Jay shares real-world strategies, mindset shifts, and marketing ideas that can help you attract more opportunities, build stronger relationships, and grow your business more effectively.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com Get Jay Conner’s book Where to Get the Money Now here.

June 4, 2026Episode 13015 min

CI - S2 - 130 - How Brett McCollum Rebuilt After Losing Nearly $1 Million with Brett McCollum

What do you do when your business loses nearly $1 million?In this episode, Brett McCollum opens up about one of the toughest seasons of his entrepreneurial journey. He shares how a series of business decisions led to significant losses, the lessons he learned through the process, and how taking full ownership helped him rebuild this business.Listen and enjoy the show!You’ll Learn How To:Evaluate your business instead of relying on best-case scenariosImprove sales by setting clear expectationsBuild confidence that improves sales performanceStay resilient during difficult business seasonsWhat You’ll Learn in This Episode:(01:14) Brett's reflection on losing nearly $1 million in business(02:28) Stepping back and being completely honest about messing up(03:14) The biggest lesson he learned during his toughest season(04:49) Advice for coaches struggling in today's market(06:21) Authentic reality check about your business performance(08:42) What people should be doing differently from a sales perspective(08:55) Reducing buyer's remorse after a sale(10:44) How setting expectations improves retention and results(11:37) Confidence remains one of the most powerful sales tools(12:27) Brett's thoughts on joining masterminds and communitiesWho This Episode Is For:Business owners who are facing business challengesReal estate investors who want to improve leadership and accountabilityCoaches who want to build confidence with their clientsWhy You Should Listen:Brett's story is a powerful reminder that success isn't about avoiding mistakes but about how you respond when things go wrong. It offers practical lessons on resilience, sales, leadership, and personal accountability.Connect with Brett McCollum:Instagram: https://www.instagram.com/brett_mccollum/ Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

June 1, 2026Episode 12916 min

CI - S2 - 129 - Why Most Webinars Fail Before They Even Start with Matt Gill

The biggest mistake most coaches make is failing to focus on delivering results for their buyers.Most people think webinars fail because of poor presentations, weak sales skills, or technical issues. According to webinar marketing pioneer Matt Gill, the real problem starts much earlier.In this episode, Matt shares his story as one of the pioneers of webinar marketing, how webinars changed the way businesses sell online, and what it really takes to build a multi-million-dollar webinar offer.He also talks about the biggest mistake most webinar creators make, the importance of proof as a marketing tool, and how to overcome fear in launching your first webinar.Listen and enjoy the show!You'll Learn How To:Create webinar offers that attract the right audienceUse proof and customer success stories to increase conversionsImprove webinar performance through tracking and optimizationOvercome the fear of hosting your first webinarWhat You'll Learn in This Episode:(02:15) Matt's journey into online marketing(02:48) The birth of webinar selling(03:28) How webinars changed the way businesses sell online(04:29) What it takes to build a multi-million dollar webinar offer(05:52) The biggest mistake most webinar creators make(06:21) Proof is the most powerful marketing tool(07:20) Viewing webinar marketing as a system(09:55) The first thing every beginner should focus on(10:35) Overcoming fear in launching your first webinar(13:34) The concept of a webinar marketing system(14:36) Connect with Matt GillWho This Episode Is For:Entrepreneurs building online offersCourse creators who want to generate leads through webinarsBusiness owners looking to improve conversionsAnyone planning to host their first webinarWhy You Should Listen:In this episode, Matt Gill shares practical lessons from years of experience running successful webinar campaigns.Connect with Matt Gill:Website: webinarmarketingsystem.com Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

May 28, 2026Episode 12835 min

CI - S2 - 128 - The Biggest Mistake Coaches Make When Trying to Grow with Andrew Becker

In this episode of the Coaching Inc. Podcast, host Storyteller Jet sits down with real estate entrepreneur and systems expert Andrew Becker to talk about one of the biggest mistakes business owners make when trying to scale.Andrew shares how simplifying lead generation, building repeatable systems, and focusing deeply on a few high-performing strategies helped him grow multiple businesses while improving his profit margins.This episode is packed with practical lessons for coaches, entrepreneurs, and operators who want to grow smarter instead of busier. Enjoy the show!You’ll Learn How To:Use podcasts as a lead generation and relationship-building toolBuild repeatable systems and SOPs that save timeImprove profit margins by simplifying operationsAvoid the biggest mistake most entrepreneurs make when trying to scaleWhat You’ll Learn in This Episode:(01:24) Andrew Becker's background in real estate(02:54) The Team Lead Talks Podcast(04:22) How he uses podcasts to generate leads and business opportunities(08:34) Shorter podcast episodes helped improve efficiency and content production(10:50) How podcasts can become one of the best relationship-building and sales tools(12:39) The importance of solving pain points(13:14) How Andrew built a coaching program around probate lead generation(14:37) The Day One Probate explained(15:49) AI and automation are becoming major business advantages(16:41) The biggest mistake entrepreneurs make when trying to scale(20:11) Becoming known for one specialty creates long-term business growth(21:07) Expanding exit strategies(22:37) Andrew’s “million-dollar advice.”(25:29) The story behind BILLIONS(27:11) The biggest mistakes businesses make when running PPC campaigns(29:48) Google optimization requires strong conversion systems and quality lead feedback(32:49) The value of collaboration, masterminds, and learning(33:52) Connect with Andrew BeckerWho This Episode is For:Coaches who are trying to grow their businessReal estate professionals looking to improve lead generationPodcast hosts wanting to turn conversations into opportunitiesOperators looking to improve profitabilityWhy You Should Listen:This episode is a strong reminder that scaling a business is not about doing more but about doing the right things consistently. Andrew shares real-world lessons from years of building systems, refining processes, and learning, all of which will help you simplify your approach to business.Connect with Andrew Becker:LinkedIn: https://www.linkedin.com/in/iamandrewbecker/ Instagram: https://www.instagram.com/iamandrewbecker/ Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

May 25, 2026Episode 12730 min

CI - S2 - 127 - Why Most Entrepreneurs Quit Before the Breakthrough Happens with Cody Hofhine

In this episode of the Coaching Inc. Podcast, Cody Hofhine shares the real story behind the struggles, sacrifices, and setbacks that most entrepreneurs face before finally achieving a breakthrough.From earning just $19,000 during his first year in insurance while supporting a family, to building successful businesses and helping entrepreneurs scale to seven and eight figures, Cody opens up about the hard times that shaped him into the leader he is today.Listen as he discusses the importance of persistence, faith, family, and staying committed, even when things seem impossible. It is an honest reminder that growth often happens during the toughest moments. Enjoy the show!You’ll Learn How To:Build persistence and optimism as an entrepreneurStay grounded while building a businessFind purpose beyond money and revenue goalsCreate a business that supports your ideal lifestyleWhat You’ll Learn in This Episode:(01:25) Cody growing up with an entrepreneurial father(03:11) Persist until you succeed(04:14) Making only $19,000 during his first year in insurance(05:46) Cody's story of selling their nicer vehicles and driving old cars(08:09) The importance of protecting “home base” and making sure family relationships stay strong(10:30) His mission work experience overseas(14:22) Struggles that led him into real estate wholesaling(16:57) Serving others through coaching and helping entrepreneurs overcome struggles(17:45) Importance of optimism in business(22:18) The Ascension model and how he attracts the right audience and clients(24:27) Partnership marketing vs paid advertising(26:32) Clarity on what you are doing(29:10) Connect with Cody HofhineWho This Episode is For:Entrepreneurs who are going through a difficult seasonBusiness owners who feel stuck, discouraged, or unsureAnyone who wants to see a breakthrough in their businessWhy You Should Listen:Cody Hofhine shares practical lessons about resilience, sacrifice, leadership, faith, family, and long-term vision in a very relatable manner. If you need encouragement to keep moving forward, this conversation is for you.Connect with Cody Hofhine:Website: https://codyhofhine.com/ Instagram: https://www.instagram.com/codyhofhine/ Facebook: https://www.facebook.com/codyhofhine Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

May 21, 2026Episode 12634 min

CI - S2 - 126 - How Brent Daniels Built a 7-Figure Business Without Chasing Clients with Brent Daniels

Joining us in this episode of the Coaching Inc. Podcast is real estate entrepreneur, coach, and marketing expert Brent Daniels.Brent shares how he built a multi-million-dollar business through organic content, livestreaming, paid ads, and consistent sales systems, without constantly chasing clients.Listen as Brent breaks down why most people struggle with content, how livestreaming changed his business, the importance of reviewing sales calls, and why courage matters when building an audience online. Enjoy the show!You'll Learn How To:Build authority and attract clients through organic contentCreate ads that convert cold trafficUse VSLs and webinars to pre-qualify leadsScale a coaching business using livestreamsWhat You'll Learn in This Episode:(03:00) Building the whole business on organic following(04:19) Content multiplication for ads(05:36) Why businesses need to consistently create fresh ads every month(06:56) The real purpose of VSLs (Video Sales Letters)(08:26) The difference between using webinars versus short VSLs(13:33) Biggest mistake coaches make with Google ads(16:24) Creating large amounts of video ads with strong conviction continues to drive new clients(18:21) Go start a YouTube channel and start livestreaming(23:11) Biggest takeaway from Brent's presentation(26:35) Great coaching goes beyond money(28:48) Brent's powerful perspective on legacy, teaching, and passing down real-life experience(30:24) His direct advice for anyone afraid of posting onlineWho This Episode is For:Coaches and consultants looking to grow onlineEntrepreneurs building personal brandsAnyone struggling with consistency or confidence on social mediaWhy You Should Listen:This episode is packed with practical business advice, combined with candid conversations about fear, growth, sales, and leadership. Brent Daniels shares what's working right now when it comes to attracting clients, creating content, running ads, and scaling a coaching business sustainably.Connect with Brent Daniels:Instagram: https://www.instagram.com/realbrentdaniels/ Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

May 18, 2026Episode 12525 min

CI - S2 - 125 - Stop Leaving Money on the Table - How to Know What Really Matters in Your Coaching Business with Marcus Crigler

Everybody thinks revenue is the name of the game, but the real foundation of everything you do in business is your books and records. Even if you got all the revenue in the world, but you don't know where it is or what it is doing, it doesn't matter.In this episode, StorySeller Jet sits down with Marcus Crigler for a conversation about the financial side of running a coaching business and why so many entrepreneurs focus on revenue while ignoring the numbers.The conversation also dives into forecasting, hiring decisions, building reserves, and the importance of creating a financial system that supports long-term growth. Marcus shares his “3X Rule” for hiring, explains why many business owners scale too fast, and how smart entrepreneurs build wealth by separating business income, personal expenses, and investments.Listen and enjoy this episode!You'll Learn in This Episode:Why revenue alone doesn't guarantee a healthy businessThe importance of bookkeeping and understanding your numbersHow forecasting helps business owners make smarter decisionsHow successful entrepreneurs build long-term wealthWhat You'll Learn in This Episode:(01:27) Introducing Marcus Crigler and his background as an accountant(02:05) Good bookkeeping vs good revenue(03:04) The biggest financial mistake coaches make with their business numbers.(04:25) Marcus explains the three “wealth buckets.”(06:47) Forecasting cash flow matters(09:26) “3X Rule” for hiring and major business expenses(11:35) Why businesses should keep at least three to six months of reserves(13:02) Importance of holding standards in the company(14:34) Attracting clients on a day-to-day basis(16:06) Advice for coaches trying to grow from $10K months to $100K months(17:25) Your financial systems need to scale with your business(18:28) Biggest takeaways from Coaching Inc.(20:20) Entrepreneurship can feel lonely without the right community(22:19) Connect with Marcus CriglerWho This Episode is For:Coaches and consultants growing their businessEntrepreneurs struggling with financial planningBusiness owners preparing to hire or scaleReal estate entrepreneurs and investors wanting to build long-term wealthWhy You Should Listen:This episode serves as a reminder that business growth is not just about generating more revenue, but also about understanding how your finances work.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com Get great advice to build wealth and save money in taxes. Visit taxwealthplaybook.com for free resources.

May 14, 2026Episode 12424 min

CI - S2 - 124 - How One Webinar Generated $1.5 Million in Just a Few Months with Phillip Vincent

In this episode, we are joined by Phillip Vincent, the founder of Mom's House and a seasoned real estate professional with 28 years of experience, specializing in senior living.The conversation dives deep into webinar strategy, Meta ads, self-liquidating offers (SLOs), customer acquisition costs, and why consistently testing small changes can dramatically improve conversions.Listen as he also explains why “Mom’s House” creates some of the warmest and most organic real estate leads available today. Enjoy the show!You’ll Learn How To:Build webinars that keep people engagedUse “daily webinars” to increase show-up rates and lower ad costsImprove conversions by simplifying your offerUnderstand customer acquisition costs and lifetime valueWhat You’ll Learn in This Episode:(01:13) How Phillip discovered one of the best real estate lead sources through senior living(02:37) Webinar's cold traffic on Facebook(03:29) Webinars are not dead(06:54) How switching to daily webinars doubled conversions(07:58) The biggest mistakes people make when launching webinars(08:47) Phillip removed low-ticket VSL funnels(09:59) The hook strategy that drives curiosity and attendance(11:12) Simplification as the biggest growth lever in business(12:35) Meta ads currently drive most of his traffic(14:20) How self-liquidating offers work(17:39) The cost to acquire a customer(18:46) What makes 'Mom's House' different?(19:45) The importance of testing, persistence, and staying adaptable(22:27) Connect with Phillip VincentWho This Episode Is For:Coaches and consultants selling online offersEntrepreneurs running webinarsReal estate investors looking for new lead strategiesAnyone interested in self-liquidating offers and customer acquisitionWhy You Should Listen:Phillip Vincent shares actionable lessons on simplifying offers, improving conversions, and building sustainable lead systems that can grow long-term without relying on hype or complicated funnels.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com Free training and awareness about Phillip Vincent’s Mom’s House: https://www.momshouse.com/start