
The Road to 1500 Locations with Tianna Strateman of Club Pilates
For a brand approaching its 20th anniversary and reaching its 1500th location, standing still isn't an option. Tianna Strateman, the brand president of Club Pilates, joined the podcast to explain how the brand is evolving on two fronts at once: introducing a new circuit-style class format and rolling out studio refreshes system-wide, all while protecting the member experience that got it here. Strateman sat down with Club Solutions editor and podcast host Taylor Gabhart to discuss the signals that led Club Pilates to build the new class offering, how the brand designed the studio refreshes to minimize disruption and maximize ROI for franchisees, and what KPIs the brand tracks to measure success of a system-wide launch. The conversations offers insights for any operator weighing how to innovate without losing what made their brand work in the first place. Subscribe to our Newsletter: https://clubsolutionsmagazine.com/newsletter/ Visit our website: https://clubsolutionsmagazine.com Follow us on Facebook: https://www.facebook.com/ClubSolutions Follow us on Instagram: https://www.instagram.com/clubsolutionsmag/ Connect with us on LinkedIn: https://www.linkedin.com/company/club-solutions-magazine Follow us on TikTok: https://www.tiktok.com/@clubsolutionsmag




