Christmas Lights Install, Training and Supplies

Hosted by Jason Geiman

Business Entrepreneurship

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Latest episode

May 2026

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EN-US

About the show

Delve into the holiday lighting realm with us, as we share wisdom from seasoned pros, experts, and enthusiasts. Explore the latest trends in lighting design, innovative installation methods, and top-notch tools to bring your festive visions to life. Whether you're an experienced pro or a newcomer to the world of Christmas lights, our podcast caters to all. Tune in for valuable insights, tips, and tricks from industry leaders. From safety guidelines to advanced decorating techniques, we've got your back. Learn more about host Jason Geiman at jasongeiman.com

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60 recent

May 25, 202659 min

5 Christmas Light Pricing Mistakes That Are Killing Your Margins

If you're a contractor doing Christmas light installs — or thinking about adding them — and you're not hitting the numbers you expected, I'll bet money it's one of these five pricing mistakes. Tonight I'm breaking down the exact errors that bleed margin out of every job before you even plug in the first strand.We're talking the mindset trap of pricing from your own broke wallet instead of the customer's budget. Hourly pricing that punishes you for getting faster. Quoting jobs blind — before you understand ridge lines, valleys, and roof complexity — and getting crushed when the job takes twice as long. Caving on price the second a customer mentions their neighbor. And the single biggest missed revenue stream in this entire industry: free takedown and no annual recurring contracts.Every mistake comes with a real dollar example and a specific fix you can use on your next quote.Monday-night Zoom with the full pricing system: ChristmasLights.ioWholesale contractor supply at contractor pricing: ChristmasLightHQ.com#ChristmasLightBusiness #ContractorPricing #SeasonalBusiness

February 10, 202655 min

LIVE Q&A – Who's Watching Christmas Lights Over the Super Bowl? 😂

Who needs football when you can talk Christmas Lights? Live Q&A tonight — bring your questions about business, pricing, equipment, you name it. Let's hang.https://christmaslights.io/feb26cincy

February 5, 202656 min

He Hit 6 Figures in Lighting… But THIS Is What Actually Changed

Michael Zuzack didn’t get to six figures in his lighting business by “just working harder.”In this live conversation, we break down the real shift that changed everything—what finally clicked, what he stopped doing, and the behind-the-scenes moves that most people never talk about.If you’re trying to grow your lighting business and you feel stuck at the same level, this is the conversation you need to hear.Want to learn how to do landscape lighting? https://christmaslights.io/feb26cincy

January 23, 202656 min

Sales, Marketing & Pricing - How to Grow Your Business in 2026

Tonight, I answer your toughest questions about growing your pressure washing and Christmas light business! Tonight we are diving deep into the three pillars that make or break your season: Sales, Marketing, and Pricing.Whether you are trying to fill your schedule for spring or planning your next big growth phase, bring your questions and let's talk strategy.In this stream, we'll cover:Marketing Strategies for 2026: What's working right now to get leads.Pricing for Profit: Stop guessing and start charging what you're worth.Closing the Sale: Simple scripts and tactics to win more bids.

January 19, 20261 hr 8 min

Stop Hanging, Start Scaling: The Secret to Hiring a Pro Crew 🎄✨

Christmas light season is a sprint, but are you running it alone? 🏃💨 If you spent this past season exhausted on a ladder, it’s time to change the game. I’m sitting down with Shawn Day from Hire Lead & Chill to talk about the "Exit Plan"—how to get off the roof and into the CEO chair.We’re breaking down how to find reliable crews who actually show up, how to lead them through the holiday rush, and how to build a lighting business that scales without you having to be on every job site.🚀 Ready to Level Up Your Lighting Business?Master Landscape & Permanent Lighting (Feb Class): https://christmaslights.io/trainingGet Shawn’s Hiring Systems: https://hireleadchill.com/All Things Christmas Lights: https://christmaslights.io/Don't wait until next November to figure out your hiring strategy. The work starts NOW so you can own your time later. 💡🙌

January 9, 202640 min

Marketing in 2026: How to Grow Your Christmas Light Business

🎄 THE MARKETING THAT ACTUALLY GROWS YOUR BUSINESS 🎄Want to grow in 2026? It starts with marketing. Here's what works, what's dead, and how to allocate your budget.💰 MARKETING BUDGET = 10% OF REVENUE:$50K business = $5K marketing$100K business = $10K marketing$250K business = $25K marketing$500K business = $50K marketing🔥 WHAT'S WORKING:✅ Yard Signs - Still #1 ROI ($3-4 each, 1,000 signs = $100K revenue)✅ Facebook Ads - $50-200/day depending on size✅ Google My Business - Free traffic, post 3x/week✅ Google Ads - $30-200/day, scales with growth✅ Past Customers - Easiest money (Christmas cards in July)✅ Cold Calling - 20-30 calls/day to businesses❌ WHAT'S DEAD:❌ Waiting until September (start July/August)❌ Only ONE marketing channel❌ Not answering your phone❌ Inconsistent marketing❌ Competing on price📅 TIMELINE:Jan-Mar: Plan and prepareApr-Jun: Start outreach, test adsJul-Aug: Full marketing pushSep-Nov: Maximum spend, close deals💪 THE TRUTH: $50K installers spend $5K on marketing. $500K installers spend $50K. You can't grow without investing in marketing.ChristmasLights.io

December 30, 20251 hr 2 min

How to Actually Grow Your Business in 2026 (Not Just Survive)

🚀 STOP SURVIVING, START GROWING: Your 2026 Blueprint 🚀Too many Christmas light installers are just surviving - doing the same revenue year after year, stuck at $50K or $100K, working themselves to death. 2026 is the year you stop surviving and start GROWING. Tonight I'm showing you exactly how to scale your business, not just maintain it.Connect with me:🔗 Website: ChristmasLights.io📱 Facebook Group: Christmas Lights Install Training & Community📧 Text me: (855) 619-LITE

November 13, 202555 min

Why Cheap Christmas Light Installers Are Losing Money

Are cheap installers hurting your Christmas light business?Tonight we’re breaking down the REAL reason so many installers race to the bottom… and why it’s destroying their profits, their confidence, and their ability to grow.If you’ve ever said “People in my area won’t pay that much,” this video is going to change everything.In this live training, we’ll cover:🔥 Why cheap pricing keeps you broke🔥 The math behind $500 jobs vs $2,000–$3,500 jobs🔥 How to charge what you’re worth (and actually get it)🔥 Why selling price is the biggest mistake installers make🔥 How to sell VALUE — service, support, safety, design🔥 How to compete without lowering your prices🔥 What the top installers do differently to scale fastPeople aren’t paying for bulbs — they’re paying for peace of mind, professional service, safety, design, and experience.When you understand that, you stop competing with the “$3-a-foot guy” and start attracting real money customers.👉 Need Christmas lights or supplies?ChristmasLights.io — Professional-grade lights, training, and tools.👉 Want to grow your Christmas light business?Join the Christmas Lights Community on Facebook:35,000+ installers, tips, training, and support

November 11, 20251 hr 12 min

How to Go From $50K to $500K Christmas Lights

🚀 The Math Behind a $500K Christmas Light Business (Numbers Don't Lie) 🚀Want to hit $500K? It's all about the math. Most installers are stuck at $50K because their numbers are wrong. Today I'm breaking down the EXACT math that gets you to $500K - average tickets, lead volume, and close rates that actually work.💰 THE AVERAGE TICKET BREAKDOWN:At $1,000 average ticket = 500 jobs to hit $500KAt $2,000 average ticket = 250 jobs to hit $500KSee the difference? Double your average ticket, cut your workload in HALF. This is why I obsess over getting you to $2,000+ average tickets.📊 THE LEAD MATH (20% Close Rate):To close 250 jobs at 20% = You need 1,250 leadsTo close 500 jobs at 20% = You need 2,500 leads🎯 WHAT YOU'LL LEARN:✅ Why $1,000 average tickets keep you stuck at $50K✅ How to systematically get $2,000+ average tickets✅ The lead generation math for $500K businesses✅ How to generate 1,250+ quality leads per season✅ Why your close rate matters more than you think✅ The exact systems that handle 250+ jobs efficiently✅ Team structure for managing this volume🔥 THE REALITY:$50K business = 50 jobs at $1,000 average$500K business = 250 jobs at $2,000 averageSame work, 10X the profit when you get the math right⚠️ WARNING: If you're not tracking these numbers, you're flying blind. This video shows you exactly what to measure and how to improve each metric.Connect with me:🔗 Website: ChristmasLights.io📱 Facebook Group: Christmas Lights Install Training & Community📧 Text me: (855) 619-LITE

November 7, 20251 hr 7 min

Marco's Question About Quotes + 4 More You've Been Asking

🎄 Your Top Christmas Light Questions - ANSWERED! 🎄Marco hit me up asking about in-person quotes, and it got me thinking - you guys have been asking some GREAT questions lately. So I'm answering Marco's question plus 4 more that keep coming up in my DMs and Facebook group.🔥 QUESTIONS COVERED:✅ Marco's Question: Should I do in-person or online quotes?✅ "How do I handle the 'you're too expensive' objection?"✅ "What's your actual close rate with online quotes?"✅ "How do I pre-qualify customers without sounding pushy?"✅ "Should I give package deals or itemized quotes?"💰 REAL TALK: These aren't fluffy answers. I'm giving you the exact strategies that helped my students hit $100K+ their first year. No sugar-coating, no BS - just what actually works.⚠️ HEADS UP: If you're still doing things the hard way (driving to every quote, competing on price, not pre-qualifying), this Q&A will change your whole approach.Need Christmas Lightshttps://www.christmaslights.io/lChristmas lights Tools and Resourceshttps://www.christmaslights.io/toolsChristmas Lights website templateChristmaslights.io