
Cozy and Culturally Specific: Building Raahi
In this episode, TaSh Elzie sits down with Mannat Jain, Co-Founder of Kalp Studio, where she leads business, operations, and narrative. A lifelong gamer with a background in Data Science from IIT Madras, Mannat combines business acumen, storytelling, and creative strategy to build culturally rooted games with global appeal. She previously launched a mobile game called Kai and has grown a creator community of 120K+ followers. Together, TaSh and Mannat explore the creative process behind Raahi, a cozy narrative driving game set in the fictional coastal town of Majili, inspired by 1990s Goa. They dig into why the cozy genre is such a natural home for culturally specific storytelling, how authenticity and specificity work together rather than against each other, and what it takes to build a game where the journey rather than the objectives is the point. As Mannat puts it: "Cultural specificity is never a problem if the story is authentic." For anyone building narrative games, thinking about representation in their work, or just curious about what it looks like to create something this personal and have it travel globally — this one is for you. Mannat Jain is the Co-Founder of Kalp Studio, where she leads business, operations, and narrative. A lifelong gamer inspired by Quantum of Solace, she believes games are the most immersive way to experience stories and perspectives. With a background in Data Science from IIT Madras, experience in marketing at SCRIBBLES, internships at EY, a 120K+ creator community, and the launch of her first mobile game Kai, she combines business, storytelling, and creative strategy to build culturally rooted games with global appeal. Find Mannat & Kalp Studio Raahi on Steam: store.steampowered.com/app/4203810/Raahi Instagram: instagram.com/kalp.play Discord: discord.gg/UqMnxKHuM LinkedIn: linkedin.com/in/mannatjain Stay Connected with Women in Games International Website: getwigi.com Social: @getWIGI




