Chaos to Conversions: A Podcast on Launching and Email Marketing

Hosted by Melanie Battistelli, OBM and Branda Villacob, Copywriter

Business Entrepreneurship Marketing Education

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Latest episode

Dec 2025

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EN-US

About the show

Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down. Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity around the next best steps to take to move your business forward...without working 80 hours a week. From email marketing to KPIs, content planning, SEO, mindset, and more, this podcast will be your new business toolkit. Your hosts, Melanie and Branda, are two entrepreneurs navigating the ups and downs of running a business. Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue. Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals. They’ve teamed up to bring you actionable tips and strategies, so you can launch your program, make your first hire, tackle all things copywriting, and more. Tune in each Tuesday to be a part of the honest conversation (and laugh along with them). After listening, follow along on Instagram @duxburydigital and @therelevantcollective.

Listen to episodes

60 recent

December 30, 202524 min

Ep 98: The 12 Things of Business

In this episode, Melanie and Branda chat about the 12 essential tasks for business owners to complete before the end of the year. They give you the scoop on the importance of reviewing revenue, evaluating offers, analyzing launch performance, and checking email list health. The episode also covers the need to audit content, revisit ideal client messaging, refresh websites, prepare for tax season, celebrate wins, set goals, and prioritize rest and reset for the new year.Tune in as Melanie and Branda Discuss:The 12 tasks you’ll want to do to wrap up your business yearHow to make the most of your time at the end of the yearDetailed steps for making sure you’re ready to tackle 2026Mentioned in the Episode:Episode 95: Quarterly vs. Annual PlanningConnect with Melanie and Branda:Connect with Melanie on Instagram @duxburydigitalConnect with Branda on Instagram @therelevantcollective________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

December 23, 202537 min

Ep 097: How Maternity Leave Actually Went + Birth Story

In this episode, Branda talks about preparing for and navigating maternity leave as a solopreneur. She discusses her initial plans, the challenges she faced during a high-risk pregnancy, and the adjustments she made to her business operations. Tune in as Branda Discusses:Prepping for maternity leave with thorough planning and flexibilityHow high-risk pregnancies can alter plans and timelinesThe importance of early preparation to alleviate stress later onWhy having a support system, like a VA, is crucial Adjusting expectations during maternity leaveMentioned in the Episode:Episode 73: How I'm Prepping for Maternity LeaveConnect with Melanie and Branda:Connect with Melanie on Instagram @duxburydigitalConnect with Branda on Instagram @therelevantcollective________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

December 16, 202518 min

096: How to Hibernate as a CEO in December Without Totally Disappearing

In this episode, Melanie chats about some ideas for navigating the unique business landscape of December. She dives into the importance of maintaining visibility without overwhelming yourself, she introduces a strategic slowdown approach that focuses on connection rather than sales, and she even outlines a four-piece content formula to engage audiences during the holiday season. The conversation also gets into the significance of reflective content and the gradual re-engagement of audiences as the new year approaches, encouraging a balance between presence and rest.Tune in as Melanie Discusses:How visibility can be maintained with low-effort, relatable content.Why connection with the audience is more important than sales in December.A four-piece content formula to keep you present both in your business and in your personal life.How to gradually re-engage your audience in January without overwhelming them.Mentioned in the Episode:Book a launch strategy or business strategy session with Melanie for 2026. Learn more by going to https://duxburydigital.co/services Connect with Melanie and Branda:Connect with Melanie on Instagram @duxburydigitalConnect with Branda on Instagram @therelevantcollective________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

December 9, 202516 min

Ep 095: Quarterly vs. Annual Planning

In this episode, we break down the real difference between annual planning and quarterly planning: what each is great for, where they fall apart, and how your personality, capacity, and business season should influence the way you plan for growth. We also walk through a simple hybrid method both of us use (even if we use it differently!) that gives you vision without the overwhelm and structure without the rigidity.Whether the idea of planning out all of 2026 makes you want to curl up under a blanket or whether you thrive when you can see the whole roadmap at once, this episode will help you understand the strengths and pitfalls of both styles, and how to combine them for your most aligned, profitable year yet.Tune in as Melanie and Branda Discuss:Why annual planning gives clarity, direction, and big-picture momentumThe common pitfalls of annual planning (including overestimating capacity)Why quarterly planning creates flexibility, faster wins, and better pivotingWhen quarterly planning can accidentally keep you reactive instead of strategicA hybrid approach: how to set yearly priorities and use quarterly sprints to achieve themReal examples of planning for launches, memberships, and seasonal salesMentioned in the Episode:Inquire about a strategy session with Branda here: https://www.therelevantcollective.com/strategy-sessions ________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

December 2, 202526 min

Ep 094: Want to grow your list in 2026? Start here.

In this conversation, Branda shares her insights on effective strategies for list growth, and what’s working in 2026 to enhance audience engagement and drive list growth effectively.Tune in as Branda Discusses:How to successfully welcome new subscribers to you listTips for effective lead magnets that will convertIdeas beyond lead magnets to grow your listWhy consistency is key when it comes to your email listMentioned in the Episode:Episode 17: The Power of Collaboration to Grow Your Network with Lauren FultonEpisode 19: You Ghosted Your Email List. Now What?Episode 64: Should You Use Bundles to Grow Your List?Branda's Re-Engagement Emails Sequences Strategy Sessions with BrandaConnect with Melanie and Branda:Connect with Melanie on Instagram @duxburydigitalConnect with Branda on Instagram @therelevantcollective________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

November 25, 202512 min

Ep 093: Live Launching 2026

In this episode, Melanie shares the importance of live launching in building authority, warming up audiences, and creating momentum in business. She outlines three key reasons why live launching is the right idea: it enhances brand visibility, deepens audience connections, and provides valuable real-time market research. Melanie emphasizes that even though live launching can be intimidating, the benefits far outweigh the discomfort, making it a crucial strategy for business growth.Tune in as Melanie Discusses:Why live launching should be a part of your business strategy in 2026The differences between live launching and evergreen launchesHow to plan ahead to avoid last-minute chaosMentioned in the Episode: The Launch Timeline ToolkitConnect with Melanie and Branda:Connect with Melanie on Instagram @duxburydigitalConnect with Branda on Instagram @therelevantcollective________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

November 18, 202541 min

Ep 092: The Power of Selling on Your Site with Alexis Porter

In this episode, Melanie and Branda talk with Alexis from Laugh Eat Learn about the challenges and opportunities of selling products through personal websites versus marketplaces. Alexis shares insights on SEO, email marketing, and the misconceptions surrounding the setup of online shops. Listen in as they talk about the benefits of having control over branding and marketing strategies on a personal website.Tune in as Melanie, Branda, and Alexis Discuss:How selling on your own website offers more control and flexibility.Why buyers prefer a personal shopping experience over generic listings.How your branding should reflect individuality and authenticity.Common misconceptions about taxes and setup related to WooCommerce.Why an email list is essential for repeat customers.Mentioned in the Episode:Settin’ up Shop with WooCommerce CourseConnect with Melanie and Branda:Connect with Melanie on Instagram @duxburydigitalConnect with Branda on Instagram @therelevantcollective________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

November 11, 202511 min

Ep 091: An Email Automation You're Missing (And It's Costing You Money)

In this episode of Chaos to Conversions, Branda talks about the importance of retargeting emails. These emails can significantly boost conversions by following up with potential customers who have shown interest in products or services. Branda explains how a simple email automation can be applied to increase sales of digital products, services, or memberships.Tune in as Branda Discusses:How retargeting emails can convert interested leads into salesWhy using multiple retargeting emails improves success rates.Using visuals and testimonials in emails to aid decision-making.How to apply retargeting can be applied to digital products, services, and other offers.Mentioned in the Episode:Learn more about Branda's email sequence copywriting servicesConnect with Melanie and Branda:Connect with Melanie on Instagram @duxburydigitalConnect with Branda on Instagram @therelevantcollective________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

November 4, 202512 min

Ep 090: Black Friday Without the Burnout

In this episode, Melanie shares strategies for heading into Black Friday and Cyber Monday without the stress and burnout often linked to holiday promotions. She emphasizes the importance of setting clear goals, creating simple offers, and planning effective promo strategies. You’ll leave this episode with actionable insights on how to engage customers while maintaining a healthy work-life balance during the busy holiday season.Tune in as Melanie Discusses:How to keep your offers simple and easy to understand.How to run Black Friday/Cyber Monday deals and still enjoy your holiday weekendIdeas to keep your audience engaged during a busy seasonHow to track what worked and what didn't for future planning.Mentioned in the Episode:Episode 38: 4 Ways to Increase Your Revenue this Black FridayConnect with Melanie and Branda:Connect with Melanie on Instagram @duxburydigitalConnect with Branda on Instagram @therelevantcollective________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

October 28, 202538 min

Ep 089: Creating a Brand that Stands Out with Kati Zukaitis

In this episode, Melanie and Branda chat with Kati Zukaitis, a branding and marketing expert. They talk about the importance of understanding your unique value proposition and how to embed your personality into your marketing. Kati shares insights on navigating the rebranding process, the value of professional branding services, and how to build a strong brand identity that will resonate with your audience.Tune in as Melanie, Branda, and Kati Discuss:Why understanding your unique value proposition is crucial for effective marketingHow to embed your personality in your marketing effortsHow brands evolve over timeHow simplicity in marketing strategies can lead to better engagement.Mentioned in the Episode:Ep 77: Website SEO 101 with Kelly Kumler________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective