
Pricing in business doesn’t need to be hard Pricing Yourself to Success or Back to a Paid Job
Lindsey kicked off this episode of Challenging the Norm by looking at pricing and how success is often measured by income. Paul set the scene by explaining that when theytalk about pricing, they mean service-based businesses and time. To illustrate, he tells the plumber story: the turn of one screw that costs £500. Lindsey and Paul love talking about mindset, so you can be sure it comes up in this episode. Together, they discuss: ➡️ The challenges around pricing and why it can be hard for business owners. ➡️ The role confidence and mindset play in pricing, and therefore in selling. ➡️ Integrity around pricing, and why geographical pricing doesn’t sit well with them. ➡️ Your relationship with money, and the positive or negative impact it can have. ➡️ The moment you sell something at that price, you’ve proved you can. ➡️ Recurring income, low entry offers and a portfolio of offerings. ➡️ Why you need to start having more conversations. Lindsey also shares the capacity exercise she uses with clients to help them build viable businesses. They talk about the client journey, why it matters, and how a suite of offers can support it. Finally, they explain why they’d never encourage anyone to put coaching on a credit card, anddiscuss delivery responsibilities and how feedback can help. ➡️ Enjoyed this episode? Subscribe, leave a review, or message them. Lindsey and Paul would love to hear what resonated with you. Want to connect with us? Paul Snell uses neuroscience to help business leaders unlock success through a people-first lens. 🌐 https://www.dnaneuroanalytics.com/ 🔗 https://www.linkedin.com/in/paulksnell/ Lindsey Burden empowers business owners to shape a business that works for them — sustainably, confidently, and on their terms. 🌐 https://lindseyburden.com/ 🔗 https://www.linkedin.com/in/lindsey-burden/ ABOUT THEPODCAST C hallenging the Norm: His and Hers Look at Life and Business is for solopreneurs, entrepreneurs, andbusiness owners who want to grow a successful business without burnout or unthinkingly following the latest trend. If you’re overwhelmed by information overload, losing sight of your priorities, or stuck on the hamster wheel of “do more,” this show is for you. With 50+ years of combined experience, Lindsey Burden and Paul Snell bring real talk, practical insight, and thoughtful challenge — helping you cut through the noise and build a business that truly works for you. Business doesn’t have to be louder, faster, or harder to be successful. ______________________________ #ChallengingTheNorm#SuccessOnYourTerms #RealBusinessTalk #SustainableSuccess #BusinessMindset#SolopreneurLife #BusinessWithoutBurnout #SmallBusinessOwner#BusinessResilience #MindsetMatters #TakeControl #Accountability #Change#LeadChange





