CCtalks

Hosted by Creative Clicks

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Latest episode

Jul 2025

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EN-US

About the show

Welcome to CC Talks , a podcast brought to you by Creative Clicks , the world’s leading performance marketing agency. Since 2009, we’ve been at the forefront of digital and mobile marketing, helping brands, publishers, and marketers attract and engage customers worldwide. With offices in Amsterdam, London, Tel Aviv, Beijing, Toronto, and San Francisco, and over 200 experts, we are committed to delivering excellence and results through innovative strategies. At CC Talks , our goal is to educate, inspire, and empower marketers, and industry professionals by diving into the latest trends in performance marketing, mobile advertising, and digital innovation. In each episode, we bring you insights from our team of experts, as well as special guests, to share actionable strategies, key updates, and success stories that can help you stay ahead in the fast-paced world of marketing. Whether you're fine-tuning your marketing approach or scaling your business, CC Talks provides expert-driven knowledge, creative solutions, and data-backed strategies. Join us to discover how innovative approaches and data-driven campaigns are shaping the future of digital marketing. Learn more about how Creative Clicks can fuel your success at www.creativeclicks.com .

Listen to episodes

60 recent

July 23, 202516 min

Episode 44 - Partners in Performance: Building Win-Win Relationships with Publishers

Welcome back to #CCTalks! In this episode, we’re taking you behind the curtain of performance marketing with Vera, our VP of Supply, and Inbal, Client Success Team Lead at Creative Clicks.Together, we uncover what really makes (and breaks) publisher partnerships, and why building trust, avoiding shortcuts, and staying agile are the keys to long-term success in an ever-changing industry.Here’s what you’ll hear in this episode: ✅ The most common mistakes publishers make when trying to scale too fast ✅ Red flags to look out for in potential partners ✅ Balancing revenue goals with traffic quality ✅ And how automation and AI can help you scale smarter, not riskierWhether you’re a publisher, advertiser, or simply curious about the strategies powering top performance marketing networks, this episode is packed with practical insights and honest advice.🎧 Listen now on Spotify, Apple Podcasts, YouTube, or wherever you get your podcasts.Want more insights from the team behind Creative Clicks? Follow us on LinkedIn for updates and behind-the-scenes conversations.

January 20, 202516 min

Episode 43 - The Road Ahead: How Creative Clicks is Shaping 2025

Welcome back to #CCtalks! In our first episode of 2025, we’re thrilled to explore Creative Clicks’ vision for the year ahead with none other than our CEO, Raymond Kokken. Together, we explore the strategies, innovations, and entrepreneurial values that will push the company's success in a competitive and ever-changing performance marketing landscape. We discuss: Creative Clicks’ remarkable milestones from 2024 and how they set the stage for 2025. Growth opportunities in key markets, and potential verticals. The importance of a people-first culture through talent development and an entrepreneurial mindset. Leveraging AI and technology to stay ahead of industry trends. Insights into overcoming challenges, driving innovation, and maintaining adaptability. Join us as Raymond shares his perspective on Creative Clicks’ commitment to growth, client success, and staying at the forefront of performance marketing. Listen to the full episode on Spotify, Apple, or wherever you get your podcasts! 📱 Want to learn more about Creative Clicks’ journey? Follow Raymond Kokken and Creative Clicks on LinkedIn for the latest insights and updates.

November 21, 202416 min

Episode 42 - From 2K to 20K: Creative Clicks’ Journey to the Global Performance Marketing Awards

Welcome back to #CCtalks! In our 42nd episode, we dive into how in four years the media buying team delivered groundbreaking results for a fitness app. This achieved a remarkable sales increase from $2K to $20K overnight, and earned the team a finalist spot at the Global Performance Marketing Awards for Best Performance Marketing Team of the Year.Joining us is Wesley Grevink, Head of Media Buying at Creative Clicks, who shares the power of Creative Clicks' innovative Triple-E philosophy: Energy, Entrepreneurship, and Expertise. Discover how both him and his team tackled challenges, optimized user flows, and maintained adaptability in a rapidly evolving industry.We cover:The growth of Creative Clicks’ media buying team and the Triple-E philosophyOvercoming challenges in the fitness app’s initial campaignsStrategies to improve lead retention and enhance user engagementThe role of testing, data analysis, and continuous learningKey lessons learned from scaling and maintaining efficiencyFuture-focused practices for staying ahead in digital marketingJoin us to uncover the secrets behind this award-nominated campaign and learn how Creative Clicks continues to push boundaries in performance marketing.Listen to the full episode on Spotify, Apple, or wherever you get your podcasts! 📱Want to learn more about the Media Buy team’s journey? Connect with Wesley Grevink on LinkedIn and dive deeper into the world of Creative Clicks.

September 16, 202413 min

Episode 41 - Conversations from AW Budapest: Industry Q&As

Welcome back to #CCtalks! In our 41st episode, we take you inside the Affiliate World Conferences in Budapest, where we ask industry attendees some key questions about the event and the hottest trends shaping performance marketing.For the first time, AW was held in Budapest, and we kicked things off by getting attendees' thoughts on the new location. From there, we dove into key topics discussed throughout the conference, including AI, automation, and their roles in scaling operations within performance marketing.We cover:Attendees' impressions of AW BudapestThe growing influence of AI and automation in performance marketingTop trends and strategies for scaling operationsHot social media channels and content formats driving resultsJoin us for this insightful industry Q&A, where we gather perspectives straight from the experts at AW Budapest. Don’t miss out on these firsthand insights into the current and future landscape of digital marketing!Listen to the full episode on Spotify, Apple, or wherever you get your podcasts! 📱

August 29, 202418 min

Episode 40 - Innovating with AI: Manna and Audika Poland's Award-Worthy Campaign

Welcome back to #CCtalks! In our 40th episode, we explore the innovative AI-driven campaign by Manna for Audika Poland, which achieved remarkable results and earned a spot on the shortlist for the Best Use of Facebook Ads at the European Media Awards.Joining us are Francesca Zampieri, Lead Strategist, and Oleg Baranov, Senior Media Buyer, who share their insights and experiences from this successful campaign. Discover how they leveraged AI, implemented creative strategies, and overcame challenges to deliver a standout performance in digital marketing.We cover:Manna’s core business focus and its integration of AIThe partnership with Audika Poland and campaign objectivesStrategies used to target the Polish market, particularly customers aged 45 and olderThe role of AI in enhancing campaign creativity and authenticityKey challenges faced and how they were overcomeCampaign resultsLessons learned and future applications of AI in digital marketingJoin us to uncover the strategies behind this award-worthy campaign and Manna’s ongoing innovation in the digital landscape.Listen to the full episode on Spotify, Apple, or wherever you get your podcasts! 📱If you’d like to learn more about this campaign and the innovations behind it, connect with Francesca Zampieri and Oleg Baranov on LinkedIn and read more about it here.

June 19, 202416 min

Episode 39 - The evolution of Creative Clicks' Mobile Team: From ringtones to digital magazines

Welcome back to #CCtalks! In our 39th episode, we explore the remarkable transformation of Creative Clicks' Mobile team, tracing its journey from the early days of ringtones to the cutting-edge world of digital magazines.In this episode, we chat with Natalia Samouilidi, Content and Partnerships Manager, and George Kolev, Senior Business Development Manager, who share their firsthand experiences and insights. Discover how the Mobile team has adapted and thrived in the ever-evolving digital landscape over nearly 15 years.We cover:The early days of Creative Clicks' Mobile team and the ringtone eraThe strategic shift towards comprehensive digital offerings like magazinesChallenges faced during the transition and strategies for successHow consumer behaviors and target audiences have evolvedExciting current projects and future trends in mobile contentJoin us to uncover the secrets behind Creative Clicks' continuous innovation and market leadership.Listen to the full episode on Spotify, Google - or wherever you get your podcasts! 📱If you'd like to learn more about our mobile team’s journey and innovations, connect with Natalia Samouilidi and George Kolev on LinkedIn.

April 18, 202418 min

Episode 38 - How to Rock Performance Marketing in Complex and Highly Regulated Markets

Welcome back to #CCtalks, where in our 38th episode we delve into the challenges of performance marketing within tightly regulated markets.In this latest episode of #CCTalks, we sit down with marketing expert Nick Shackelford, who shares his deep expertise in navigating complex regulatory environments. Together, we unpack the secrets to crafting effective marketing funnels that comply with the strictest of regulations and discover innovative strategies to thrive in challenging conditions.In this episode, we cover:Designing marketing strategies that adhere to tight regulationsUnpacking effective tools and tactics for regulated marketsExploring innovative approaches to overcome market limitationsListen to the full episode on Spotify, Google - or wherever you get your podcasts! 📱If you'd like to know more about how to navigate restricted markets, check out Nick Schackelford on LinkedIn.

February 20, 202427 min

Episode 37 - AI Romance: Personalizing Marketing Beyond Valentine's Day

Welcome back to #CCtalks, where in our 37th episode we unlock the power of AI in every season of love and marketing.In this latest episode of #CCTalks, we sit down with AI expert Leonardo Piumi, co-founder and CEO of Shai, an Amsterdam-based start-up elevating content pre-production to new heights with generative AI. We engage in a conversation about the transformative power of AI in that's shaping marketing strategies throughout the year.In this episode, we cover: Blending personalization with privacyNavigating ethical AI useForecasting innovative trends that redefine engagement strategiesListen to the full episode on Spotify, Google - or wherever you get your podcasts!📱If you'd like to know more about AI's role in marketing, check out Leonardo Piumi and Shai on LinkedIn.

February 9, 202411 min

Episode 36 - A Vision for Tomorrow's Marketing Landscape: Embracing 2024 with Creative Clicks

Welcome back to CCtalks, where we're diving into what 2024 holds for Creative Clicks. In this pivotal episode, we're joined by none other than our CEO, Raymond Kokken, with whom we'll explore the horizon of opportunities and innovations that lie ahead for our company. We touch on topics such as: Our 2024 strategy for growth and innovation How we're staying ahead in a dynamic market A glimpse into what's next for Creative Clicks Don’t miss out - listen now on Spotify, Google, and Apple Podcasts, or wherever you get your podcasts.Interested to learn more? Check out our website, LinkedIn, and Instagram.

October 16, 202325 min

Episode 35 - Navigating Q4: E-commerce Strategies and Insights for the Holiday Season

Hi there, welcome back to CCtalks and to the 35th episode! Today, we're thrilled to have Harrison Aughey on board. Harrison isn't just our E-commerce Product Manager; he brings with him a rich tapestry of experiences spanning eight years, including launching his very first e-commerce business at the tender age of 18.In this episode, Harrison delves deep into the essential strategies for Q4 success. From understanding the nuances of consumer behavior to the importance of leveraging cutting-edge technologies, we cover it all. While the primary focus is on gearing up for the holiday season, we also touch upon the transformative power of innovative e-commerce approaches.Don’t miss on the valuable insights this episode offers! Listen now on Spotify, Google, and Apple Podcasts. Would you like to know more? Check out our website and feel free to reach out Harrison Aughey on LinkedIn for any inquiries!