
Benny's Car Wash Celebrates 75th Anniversary
As Benny's Car Wash celebrates its 75th anniversary, ICA Editor-in-Chief Rich DePaolo sits down with Justin Alford, CEO of Benny's Car Wash and Past President of the International Carwash Association, for an insightful conversation about the evolution of the car wash industry. Justin reflects on the key themes emerging from The Car Wash Show 2026, including the rapid adoption of artificial intelligence, the changing investment landscape, rising construction costs, and the continued importance of independent operators. Drawing on three generations of family leadership, Justin explains why people—not technology or profits—remain the foundation of Benny's success. He shares the remarkable history of Benny's, discusses the company's newest location in Baker, Louisiana, celebrates his father Ben Alford's induction into the Baton Rouge Business Report Hall of Fame, and offers thoughtful advice for operators navigating today's increasingly complex marketplace. The conversation concludes with Justin's passionate support for the International Carwash Association and its critical role in protecting and advancing the industry. Key Takeaways: Benny's Car Wash celebrates its 75th anniversary in 2026, marking three generations of family ownership and leadership. Artificial intelligence is becoming an everyday business tool, helping operators improve reporting, decision-making, hiring, and operational efficiency. Rising construction costs have dramatically increased the financial risk of developing new car wash locations. Independent operators continue to play a vital role in the industry despite the growth of private equity and regional chains. Exceptional customer service, consistent wash quality, and employee care remain the biggest competitive advantages for smaller operators. Episode Notes: In this episode, Rich DePaolo sits down with Benny's CEO Justin Alford, a third-generation operator and Past President of the International Carwash Association, to discuss the company's remarkable legacy and the future of the professional car wash industry. From artificial intelligence and rising construction costs to the challenges facing independent operators, Justin shares practical insights gained from decades in the business. He also reflects on Benny's newest location in Baker, Louisiana, honors his father Ben Alford's leadership, and explains why putting people first has been the foundation of Benny's success for three generations—and why it will continue to drive the company forward for years to come. (1:11) Join ICA Editor-In-Chief Rich DePaolo as he chats with a Past ICA President – now CEO of Benny’s Car Wash - Justin Alford. (1:45) Celebrating 75 years in Business – Benny’s is a mainstay in the industry. Justin talks about his personal takeaways from the recent 2026 Car Wash Show (4:45) What topics do operators discuss when they meet at a show like Car Wash? (6:44) How about the costs to build/run a new wash? (7:54) How would Justin describe the current start of the car wash industry? (10:35) Is this still a good industry for the smaller washes and how do they compete with the larger-regional companies? (13:02) Richard Enning was just inducted into the 2026 Car Wash Hall of Fame. Justin talks about why he was such a worthy honoree. (16:43) What did it take to hit the 75-year milestone? What will it take for another 75 years? Justin shares the family history and that of Benny’s. (19:32) Justin talks about his father Ben Alford – his 2026 induction into Business Report Hall of Fame and what he wants people to know about his dad! (20:59) Justin talks about Benny’s new location in Baker, LA. (25:15) What special plans do they have for the 75th Anniversary celebration? (26:40) And how about those LSU Tigers?! (28:32) Justin’s final words in support of the ICA!














