The Campaign Podcast

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Oct 2026

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Campaign's weekly award-winning podcast interrogates and analyses the biggest stories, campaigns and important issues in UK advertising, marketing and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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October 13, 202624 min

What can we expect from the Christmas ads this year?

We are entering Christmas in adland which means soon some of the biggest ads of the year will drop across our TV screens, phones, billboards and more. Both highly anticipated and highly speculated, this episode of The Campaign Podcast goes through what Campaign knows so far about the ads, from <a href="https://www.campaignlive.co.uk/article/m-s-to-create-joint-fashion-and-food-christmas-ad-starring-amandaland-s-lucy-punch/4x4tvamtzk7jtw8qxcg55v1qmz" rel="noopener noreferrer" target="_blank">Lucy Punch and James Norton featuring in the M&S ad</a> to <a href="https://www.campaignlive.co.uk/article/mcdonald-s-uk-skips-christmas-hero-film-for-second-year/4ryv4q35mnyfnxyc34zve0vvnb" rel="noopener noreferrer" target="_blank">McDonald's not creating a hero film for the second year</a>, as well as looking back at previous years to predict what trends might appear in this year’s crop of xmas ads. Hosted by Campaign's tech and multimedia editor Lucy Shelley, Campaign's creative team join the episode: creativity and culture editor Gurjit Degun, deputy creativity and culture editor Charlotte Rawlings and senior reporter Eszter Gurbicz. Further reading:<a href="https://www.campaignlive.co.uk/article/coca-cola-hires-ajaz-ahmed-start-up-for-christmas-campaign/44e4yvhk4v0vm30yjtg0t0nqn2" rel="noopener noreferrer" target="_blank">Coca-Cola hires Ajaz Ahmed start-up for Christmas campaign</a><a href="https://www.campaignlive.co.uk/article/is-the-world-cup-a-bigger-opportunity-for-brands-than-christmas/4jvmrrqrbcz75sawzpe7rh6kwa" rel="noopener noreferrer" target="_blank">Is the World Cup a bigger opportunity for brands than Christmas?</a><a href="https://www.campaignlive.co.uk/article/oxfam-appoints-creative-agency-for-2026-christmas-campaign/4s6xqg6qtjs365yaatffcvrpdf" rel="noopener noreferrer" target="_blank">Oxfam appoints creative agency for 2026 Christmas campaign</a><a href="https://www.campaignlive.co.uk/article/the-lists-2025-top-20-film-ads/4mj6twha6kvat3ph2dqavfy7ck" rel="noopener noreferrer" target="_blank">The Lists 2025: Top 20 film ads</a><a href="https://www.campaignlive.co.uk/article/peta-happy-christmassacre-by-grey-london/4awmcyy8e65e8rk2vavw6apm5g" rel="noopener noreferrer" target="_blank">Peta “Happy Christmassacre” by Grey London</a><a href="https://www.campaignlive.co.uk/article/sainsbury-s-set-to-make-it-three-christmas-ads-in-a-row-for-the-bfg/413xssx33fv27zm97z0sb49td2" rel="noopener noreferrer" target="_blank">Sainsbury's set to make it three Christmas ads in a row for the BFG</a><a href="https://www.campaignlive.co.uk/article/shelter-awards-christmas-campaign-to-meanwhile-following-pitch/430ws0vgp8b3h15vnzqxenygnb" rel="noopener noreferrer" target="_blank">Shelter awards Christmas campaign to Meanwhile following pitch</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

October 6, 202626 min

Is WPP's investment in production a step change for the sector?

WPP Production opened its first global flagship office in September with an <a href="https://www.campaignlive.co.uk/article/wpp-production-opens-ai-powered-studio-devon-s-point/4kenkr3axgryp1rxca5zhs3j4e" rel="noopener noreferrer" target="_blank">AI-powered high-tech studio in Devon’s Point, East London</a>. Deputy creativity and culture editor Charlotte Rawlings attended the opening and gives her perspective on the facility.The opening comes as WPP’s Q2 results showed WPP Production was the only one of the holding company’s four units that reported positive growth. Also in September, internal guidance from WPP Production was seen by campaign which asked staff to <a href="https://www.campaignlive.co.uk/article/wpp-production-asks-staff-to-convince-clients-to-insource-all-production/46956zfv8eqc72452y8rexk54t" rel="noopener noreferrer" target="_blank">convince clients to insource all production</a>, and avoid traditional commercial bidding by providing all three bids from WPP. This caused furore among independents and reignited a longstanding debate between in-house agency production companies and independents. In this episode, Campaign's editorial team is looking into why production is such big battleground, and if WPP’s investment marks a step change for the sector. Tech and multimedia editor Lucy Shelley hosts the episode which features Rawlings, alongside creativity and culture editor, Gurjit Degun, and UK editor Maisie McCabe. Further reading:<a href="https://www.campaignlive.co.uk/article/wpp-production-takes-down-insourcing-guidance/4ptt49xsdwqmatazstkhygqywr" rel="noopener noreferrer" target="_blank">WPP Production takes down insourcing guidance</a><a href="https://www.campaignlive.co.uk/article/a-risk-the-work-becomes-narrower-and-worse-adland-reacts-to-wpp-production-insourcing-guidance/4e9bxrxkyf257wwhq7ydsf2pcg" rel="noopener noreferrer" target="_blank">'A risk the work becomes narrower and worse': adland reacts to WPP Production insourcing guidance</a><a href="https://www.campaignlive.co.uk/article/wpp-closes-hogarth-and-launches-wpp-production/4peqb1pfh2g4vzqhnzd5gv7jxy" rel="noopener noreferrer" target="_blank">WPP closes Hogarth and launches WPP Production</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

October 2, 202629 min

Tim Peake: "Put a human and our best robot with AI on Mars today... and a human will still do more."

What is the true balance between human spaceflight and robotic exploration when it comes to science, inspiration, and decision-making capabilities? How is space transitioning from a niche frontier to an everyday commercial workplace? What role do regulatory frameworks, such as the United Nations, the Artemis Accords, and the Astra Carta, play in keeping orbit and the lunar surface safe and sustainable? And how can the UK Government act as an "anchor customer" to bridge the commercial "valley of death" for domestic space startups? Join Alice and Jonners in this special episode recorded in Chichester Marina with British astronaut Tim Peake as he shares insights on space adaptation syndrome, commercial space stations, lunar research bases, global space traffic management, and the future of human exploration to Mars. Contributors:Alice Bunn, President of UKspace<a href="https://www.linkedin.com/in/dr-alice-bunn-obe-fimeche-fraes-ceng-3b5141/" rel="noopener noreferrer" target="_blank">Dr Alice Bunn OBE FIMechE FRAeS CEng | LinkedIn</a><a href="https://www.linkedin.com/company/ukspace/" rel="noopener noreferrer" target="_blank">UKspace: Overview | LinkedIn</a> Jonathan Davies, The Karman Line<a href="https://www.linkedin.com/in/jonathan-davies-174673170/" rel="noopener noreferrer" target="_blank">Jonathan Davies | LinkedIn</a><a href="https://www.linkedin.com/company/the-k%C3%A1rm%C3%A1n-line/?viewAsMember=true" rel="noopener noreferrer" target="_blank">The Karman Line | LinkedIn</a> Tim Peake, Astronaut<a href="https://www.linkedin.com/in/tim-peake-cmg-5641a4216/" rel="noopener noreferrer" target="_blank">Tim Peake | LinkedIn</a> Key topics covered:<ul><li>Human spaceflight vs. robotic exploration</li><li>Space Adaptation Syndrome (nausea & gravity adjustment)</li><li>Normalising space as a commercial workplace</li><li>Transition from space stations to commercial Low Earth Orbit (LEO)</li><li>Artemis programme & sustainable lunar research bases</li><li>Astronaut selection mindsets, psychological profiles, and stress testing</li><li>International space cooperation & soft power (ISS legacy)</li><li>Governance, leaseholds, and regulatory frameworks on the Moon</li><li>The Astra Carta & space sustainability</li><li>Human exploration of Mars</li><li>Government as “anchor customers</li></ul> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

September 29, 202642 min

Which TV campaigns have defined the medium?

Campaign's TV Advertising Summit took place in September, in partnership with Netflix, Sky Media and Dailymotion, questioning how the TV ad landscape has been remodelled, and what advertisers need to do to get ahead. Brands, media owners and agencies spoke at and attended the event, which ended with a session hosted by Lindsey Clay, chief executive of the TV marketing body Thinkbox, with three panellists: Elisabetta Farroni, brand director and executive creative director at Visa; Regan Warner, executive creative director at M&C Saatchi UK; and Aidan McClure, co-founder and chief creative officer at Wonderhood Studios. This episode features a recording of the session, where the panellists take us through their top TV campaigns that have defined the medium, both from their own work and the ads they wished they made.Before the session, Campaign’s deputy media editor Shauna Lewis joins tech and multimedia editor to discuss the top takeaways from the day, including competition with Big Tech and how <a href="https://www.campaignlive.co.uk/article/sky-to-buy-itv-s-broadcasting-arm-for-up-to-1-6bn/4cjtpdq61f685vd86kyr0mpwct" rel="noopener noreferrer" target="_blank">Sky's acquisition of ITV</a> impacts media buying. The ads mentioned:<a href="https://www.campaignlive.co.uk/article/waitrose-partners-the-perfect-gift-by-wonderhood-studios/4qpfqfqxychb73axebkdp6mkwh" rel="noopener noreferrer" target="_blank">Waitrose & Partners "The perfect gift" by Wonderhood Studios</a><a href="https://www.campaignlive.co.uk/article/visa-level-up-your-game-by-vaynermedia-emea/4wdeb0w52150ky8rkzsay7q1m5" rel="noopener noreferrer" target="_blank">Visa "Level up your game" by VaynerMedia EMEA</a><a href="https://www.campaignlive.co.uk/article/the-department-for-education-get-out-of-the-everyday-get-into-teaching-by-m-c-saatchi-group-uk/4apj37xwrcsgy3p7g07z4ge1n3" rel="noopener noreferrer" target="_blank">The Department for Education “Get out of the everyday. Get into teaching” by M&C Saatchi Group UK</a><a href="https://www.campaignlive.co.uk/article/magnum-ad-shows-buying-copycat-ice-cream-destroy-relationship/1857103" rel="noopener noreferrer" target="_blank">Magnum ad shows how buying copycat ice-cream can destroy a relationship</a><a href="https://www.campaignlive.co.uk/article/confused-com-brings-familiar-sayings-to-life-through-puppetry/4h8vz3wynj2a9rb762rzhqzbmr" rel="noopener noreferrer" target="_blank">Confused.com brings familiar sayings to life through puppetry</a><a href="https://www.campaignlive.co.uk/article/monzo-get-busy-living-by-bbh-london/4sxz9z5mzxmwttx72yk669994n" rel="noopener noreferrer" target="_blank">Monzo “Get busy living” by BBH London</a><a href="https://www.campaignlive.co.uk/article/nike-%E2%80%9Cstairs%E2%80%9D-wieden-kennedy-portland/1892592" rel="noopener noreferrer" target="_blank">Nike “Stairs” by Wieden & Kennedy Portland</a><a href="https://www.campaignlive.co.uk/article/anthropic-super-bowl-ad-highlights-its-ai-assistant-claude/42f25s7t5xg2g6qmddk2hrd14y" rel="noopener noreferrer" target="_blank">Anthropic Super Bowl ad highlights its AI assistant Claude</a>Twix "Camping" by Adam & Eve/DDB Further reading:<a href="https://www.campaignlive.co.uk/article/netflix-uk-s-ed-couchman-you-can-build-a-whole-media-plan-on-svod/4d6exbnwh7qxpw0fw6akvkdk4y" rel="noopener noreferrer" target="_blank">Netflix UK's Ed Couchman: You can build a whole media plan on SVOD</a><a href="https://www.campaignlive.co.uk/article/channel-4-calls-for-robust-scrutiny-of-itv-sky-merger/4e9p2hc7dar0y03zcnez94jxcc" rel="noopener noreferrer" target="_blank">Channel 4 calls for 'robust scrutiny' of ITV-Sky merger</a><a href="https://www.campaignlive.co.uk/article/uk-competition-watchdog-launches-inquiry-into-sky-itv-deal/4fgv2whesd0q77pg5fsk4d1dcq" rel="noopener noreferrer" target="_blank">UK competition watchdog launches inquiry into Sky/ITV deal</a><a href="https://www.campaignlive.co.uk/article/will-itv-generate-enough-ad-revenue-to-earn-200m-payout-from-sky/43yen906tym84yh3swt0ye6f58" rel="noopener noreferrer" target="_blank">Will ITV generate enough ad revenue to earn £200m payout from Sky?</a><a href="https://www.campaignlive.co.uk/article/one-of-the-biggest-shake-ups-in-uk-tv-the-potential-impact-of-sky-itv/4yf1vpvdgb8y14wqw7ys62had4" rel="noopener noreferrer" target="_blank">'One of the biggest shake-ups in UK TV': the potential impact of Sky-ITV</a><a href="https://www.campaignlive.co.uk/article/i-don-t-think-advertisers-care-enough-yet-itv-s-kelly-williams-on-meta/4mc5m3sxtqc4135s0bntx714cs" rel="noopener noreferrer" target="_blank">'I don’t think advertisers care enough yet': ITV's Kelly Williams on Meta</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

September 22, 202632 min

What happens when DEI is centralised?

<a href="https://www.campaignlive.co.uk/article/lucky-generals-cuts-social-impact-lead-as-omnicom-centralises-inclusion/451fpvcdvrrq5ywxev6qzthwd9" rel="noopener noreferrer" target="_blank">Omnicom has moved to centralise impact and inclusion</a> capabilities at group level. This led to Lucky Generals cutting its social impact lead Lameya Chaudhury. Other holding companies including WPP and Publicis also have central DEI teams, so in this episode we are asking what it means to “centralise inclusion” and the impacts of doing so. Hosted by Campaign's tech and multimedia editor Lucy Shelley, this episode includes Dino Myers-Lamptey, founder at The Barber Shop and trustee of Brixton Finishing School, former media editor Beau Jackson and data journalist Jamie Rossouw. Further reading: <a href="https://www.campaignlive.co.uk/article/professor-arday-s-death-should-make-brands-consider-the-media-ecosystem-they-fund/417hcqd8srr2544bx7yj6f9xdp" rel="noopener noreferrer" target="_blank">Professor Arday’s death should make brands consider the media ecosystem they fund</a><a href="https://www.campaignlive.co.uk/article/should-an-agency-be-judged-by-its-diversity/4xn2jswfgxfyg6gmazdjph0hcg" rel="noopener noreferrer" target="_blank">Podcast: Should an agency be judged by its diversity?</a><a href="https://www.campaignlive.co.uk/article/xavier-rees-adland-leaders-have-responsibility-to-speak-up-for-inclusivity/4xg9swe1wd0jrxp5gkt3nysgcr" rel="noopener noreferrer" target="_blank">Xavier Rees: Adland leaders have “responsibility to speak up for inclusivity”</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

September 15, 202626 min

Does Publicis' PepsiCo coup mean pitching is changing?

Over the last two weeks, adland has seen some major changes for two of the biggest global media accounts: PepsiCo and Coca-Cola.  In a shock move, <a href="https://www.campaignlive.co.uk/article/pepsico-appoints-publicis-groupe-to-global-media-without-a-pitch/4gc5y3pcqzhbjxgmw6ncf23ydy" rel="noopener noreferrer" target="_blank">Publicis Groupe took PepsiCo’s global media account from longtime incumbent Omnicom without a pitch</a>, and <a href="https://www.campaignlive.co.uk/article/publicis-pulls-out-of-coca-cola-global-media-pitch-after-pepsico-win/4zk26vtfwcq4q2y3xn3byx9xc2" rel="noopener noreferrer" target="_blank">pulled out of the contest for Coca-Cola’s international media, tech and data account</a> in a two way pitch against WPP. As a result of Publicis taking rival Pepsico’s global account, Coke’s North America media account is now <a href="https://www.campaignlive.co.uk/article/coca-cola-s-north-american-media-account-up-for-review-after-publicis-nabs-pepsico/4qe6rj0a8g0by3sdtxwdtemhc3" rel="noopener noreferrer" target="_blank">set to review</a> with Omnicom and Dentsu understood to be in the running, and <a href="https://www.campaignlive.co.uk/article/wpp-not-competing-for-coca-cola-s-north-america-media-account/4avvvnm7dt44rs8bbh8w9hc4nx" rel="noopener noreferrer" target="_blank">WPP not competing</a>. In this episode, Campaign's tech and multimedia editor Lucy Shelley is joined by editor-in-chief Gideon Spanier and UK editor Maisie McCabe to look into how Publicis managed to swipe PepsiCo's business without any pitch and what it means for purpose and value of the pitch process. Further reading:<a href="https://www.campaignlive.co.uk/article/omnicom-proud-of-pepsico-media-work-as-it-reels-from-global-loss-and-stock-drops-5/49nhgaqez5tqxycyha5m2gc15w" rel="noopener noreferrer" target="_blank">Omnicom ‘proud’ of PepsiCo media work as it reels from global loss and stock drops 5%</a><a href="https://www.campaignlive.co.uk/article/wpp-closing-in-on-coca-cola-s-international-media-data-and-tech-account/4tg3chwv2p31n5ytj7syzsxr5b" rel="noopener noreferrer" target="_blank">WPP closing in on Coca-Cola’s international media, data and tech account</a><a href="https://www.campaignlive.co.uk/article/pepsi-publicis-coup-will-change-how-other-brands-and-agency-groups-behave/4pxhmxxm2eh0w757e8bb783nw6" rel="noopener noreferrer" target="_blank">Pepsi-Publicis coup will change how other brands and agency groups behave</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

September 8, 202623 min

What should adland prioritise for the final quarter of 2026?

The final three months of the year are some of the most important in adland. Known as the golden quarter, the year closes with a final push to meet targets, helped by some of the biggest commercial moments of the year including Black Friday and of course, Christmas. In this episode, Campaign is looking into how agencies and advertisers should approach the final three months, what their top priorities are and how this golden quarter will be different from previous years. Hosted by tech and multimedia editor Lucy Shelley, the episode includes Campaign's editor-in-chief Gideon Spanier, UK editor Maisie McCabe and creativity and culture editor Gurjit Degun. Plus, Campaign has today (8 September) <a href="https://www.campaignlive.co.uk/article/campaign-uk-launches-new-website/4x479k6wmkjgk2k8da40yz53wy" rel="noopener noreferrer" target="_blank">launched a new website</a> with a refreshed look and revamped navigation. Further reading:<a href="https://www.campaignlive.co.uk/article/will-andy-burnham-s-social-media-strategy-work/4w5cg9fjwwm0fztdzs15dvvx5g" rel="noopener noreferrer" target="_blank">Will Andy Burnham’s social media strategy work?</a><a href="https://www.campaignlive.co.uk/article/uk-competition-watchdog-launches-inquiry-into-sky-itv-deal/4fgv2whesd0q77pg5fsk4d1dcq" rel="noopener noreferrer" target="_blank">UK competition watchdog launches inquiry into Sky/ITV deal</a><a href="https://www.campaignlive.co.uk/article/will-itv-generate-enough-ad-revenue-to-earn-200m-payout-from-sky/43yen906tym84yh3swt0ye6f58" rel="noopener noreferrer" target="_blank">Will ITV generate enough ad revenue to earn £200m payout from Sky?</a><a href="https://www.campaignlive.co.uk/article/one-of-the-biggest-shake-ups-in-uk-tv-the-potential-impact-of-sky-itv/4yf1vpvdgb8y14wqw7ys62had4" rel="noopener noreferrer" target="_blank">'One of the biggest shake-ups in UK TV': the potential impact of Sky-ITV</a><a href="https://www.campaignlive.co.uk/article/is-there-a-new-big-four-in-adland/4wpt063pbjm6t78mx279179w4n" rel="noopener noreferrer" target="_blank">Is there a new 'big four' in adland?</a><a href="https://www.campaignlive.co.uk/article/publicis-pulls-out-of-coca-cola-global-media-pitch-after-pepsico-win/4zk26vtfwcq4q2y3xn3byx9xc2" rel="noopener noreferrer" target="_blank">Publicis pulls out of Coca-Cola global media pitch after PepsiCo win</a><a href="https://www.campaignlive.co.uk/article/pepsico-appoints-publicis-groupe-to-global-media-without-a-pitch/4gc5y3pcqzhbjxgmw6ncf23ydy" rel="noopener noreferrer" target="_blank">PepsiCo appoints Publicis Groupe to global media without a pitch</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

September 1, 202630 min

Does Dish from Waitrose’s success prove branded entertainment works?

Waitrose's branded podcast recently passed one billion downloads, views and listens, staking a claim as the world’s most successful branded podcast, while also receiving the most nominations for this year's <a href="https://www.britishpodcastawards.com/" rel="noopener noreferrer" target="_blank">British Podcast Awards</a>. Media and entertainment are becoming more ever closer, so in this episode, Campaign digs into why branded content is on the rise, what makes it good and questions whether Dish’s success can be achieved by other brands.  The team discusses how brands don't want to "rent" their audiences, but own them, the struggle of too many chief executives wanting to be on the podcast and how branded content performs compared to other forms of media. Hosted by tech and multimedia editor Lucy Shelley, this episode features Lucinda Rouse, multimedia editor of Campaign’s innovation team, deputy media editor Shauna Lewis and deputy creativity and culture editor Charlotte Rawlings. Further reading:<a href="https://www.campaignlive.co.uk/article/aardman-moves-branded-content-partnerships/1962527" rel="noopener noreferrer" target="_blank">Aardman moves into branded content partnerships</a><a href="https://www.campaignlive.co.uk/article/lbc-sees-record-quarter-amid-geopolitical-unrest/1958174" rel="noopener noreferrer" target="_blank">LBC sees record quarter amid geopolitical unrest</a><a href="https://www.campaignlive.co.uk/article/british-podcast-awards-2026-shortlist-revealed/1965368" rel="noopener noreferrer" target="_blank">British Podcast Awards 2026 shortlist revealed</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

August 25, 202635 min

Will Andy Burnham’s social media strategy work?

Since Andy Burnham became Prime Minister in July, he has been producing social media content with creators and has garnered over half a million followers in TikTok and over 700,000 on Instagram. But will a social media-focused strategy work for the PM? Benedict Pringle, partner and global client lead at T&P and host of The Political Marketing Podcast, joins the episode this week to discuss why Burnham has chosen social media to speak to voters, the risks involved and if it will work or not. Hosted by Campaign's tech and multimedia editor Lucy Shelley, this episode also includes UK editor Maisie McCabe and deputy creativity and culture editor Charlotte Rawlings. Further reading:<a href="https://www.campaignlive.co.uk/article/andy-burnhams-social-first-strategy-teaches-agencies/1967516" rel="noopener noreferrer" target="_blank">What Andy Burnham's social-first strategy teaches agencies</a><a href="https://www.campaignlive.co.uk/article/andy-burnham-proactive-towards-online-safety-ian-russell-says/1965311" rel="noopener noreferrer" target="_blank">Andy Burnham is 'proactive' towards online safety, Ian Russell says</a><a href="https://www.campaignlive.co.uk/article/adland-reacts-andy-burnham-reappoints-lisa-nandy-culture-secretary/1965201" rel="noopener noreferrer" target="_blank">Adland reacts as Andy Burnham reappoints Lisa Nandy as culture secretary</a><a href="https://www.campaignlive.co.uk/article/andy-burnhams-rise-put-accent-regional-pride-adland/1962576" rel="noopener noreferrer" target="_blank">Could Andy Burnham's rise put the accent on regional pride in adland?</a><a href="https://www.campaignlive.co.uk/article/party-won-social-media-election/1879620" rel="noopener noreferrer" target="_blank">Which party won the social media election?</a><a href="https://www.campaignlive.co.uk/article/alastair-campbell-combative-politics-social-media-will-lead-uk/1958916" rel="noopener noreferrer" target="_blank">Alastair Campbell on combative politics, social media and who will lead the UK</a><a href="https://www.campaignlive.co.uk/article/a-headache-enforce-does-adland-think-andy-burnhams-subscription-crackdown/1967774" rel="noopener noreferrer" target="_blank">‘A headache to enforce’: What does adland think of Andy Burnham’s subscription crackdown?</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

August 18, 202628 min

Q2 results: Is Cindy Rose’s Elevate28 plan working?

WPP <a href="https://www.campaignlive.co.uk/article/wpp-reports-28-revenue-drop-q2-uk-down-55/1966617" rel="noopener noreferrer" target="_blank">reported its Q2 results</a> in the last few weeks, six months after chief executive Cindy Rose launched its three year Elevate28 plan to turn the holding company’s fortunes around. Now almost a year into her role, Rose said the network has <a href="https://www.campaignlive.co.uk/article/cindy-rose-we-everything-need-achieve-plan/1966723" rel="noopener noreferrer" target="_blank">“everything it needs” to achieve its plan</a>, with analysts calling the results “better than expected” and a “glimmer of hope”. In this episode, Campaign's journalists look at how Rose is “fighting” for business, whether the Elevate28 plan is actually working and how the holding company and its competitor set are doing. Hosted by tech and multimedia editor Lucy Shelley, this episode features Campaign's UK editor-in-chief Gideon Spanier, UK editor Maisie McCabe and deputy media editor Shauna Lewis. Further reading:<a href="https://www.campaignlive.co.uk/article/five-key-charts-behind-wpps-q2-2026-results/1966760" rel="noopener noreferrer" target="_blank">Five key charts behind WPP’s Q2 2026 results</a><a href="https://www.campaignlive.co.uk/article/cindy-rose-doubles-wpps-bonus-pool/1967073" rel="noopener noreferrer" target="_blank">Cindy Rose more than doubles WPP's bonus pool</a><a href="https://www.campaignlive.co.uk/article/talk-wpps-cuts/1964705" rel="noopener noreferrer" target="_blank">Can we talk about WPP's cuts?</a><a href="https://www.campaignlive.co.uk/article/agency-sector-in-good-place/1966273" rel="noopener noreferrer" target="_blank">Is the agency sector ‘in a good place’?</a><a href="https://www.campaignlive.co.uk/article/havas-yannick-bollore-agency-sector-in-good-place-perceptions-flipped/1964350" rel="noopener noreferrer" target="_blank">Havas' Yannick Bolloré: Agency sector is now ‘in a good place’ as perceptions have ‘flipped’</a><a href="https://www.campaignlive.co.uk/article/omnicom-records-61-increase-organic-growth-q2-2026/1965983" rel="noopener noreferrer" target="_blank">Omnicom records 6.1% increase in organic growth in Q2 2026</a><a href="https://www.campaignlive.co.uk/article/publicis-raises-2026-guidance-reports-48-growth-q2/1964707" rel="noopener noreferrer" target="_blank">Publicis raises 2026 guidance and reports 4.8% growth in Q2</a><a href="https://www.campaignlive.co.uk/article/publicis-arthur-sadoun-we-wanted-ai-company/1964743" rel="noopener noreferrer" target="_blank">Publicis’ Arthur Sadoun: 'We have never wanted to be an AI company'</a><a href="https://www.campaignlive.co.uk/article/havas-reports-25-expansion-q2-uk-growth-slightly-negative/1965617" rel="noopener noreferrer" target="_blank">Havas reports 2.5% expansion in Q2 but UK growth 'slightly negative'</a><a href="https://www.campaignlive.co.uk/article/will-cindy-roses-plan-save-wpp/1950179" rel="noopener noreferrer" target="_blank">Will Cindy Rose's plan save WPP?</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.