The Campaign Podcast

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Sep 2026

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Campaign's weekly award-winning podcast interrogates and analyses the biggest stories, campaigns and important issues in UK advertising, marketing and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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September 8, 202623 min

What should adland prioritise for the final quarter of 2026?

The final three months of the year are some of the most important in adland. Known as the golden quarter, the year closes with a final push to meet targets, helped by some of the biggest commercial moments of the year including Black Friday and of course, Christmas. In this episode, Campaign is looking into how agencies and advertisers should approach the final three months, what their top priorities are and how this golden quarter will be different from previous years. Hosted by tech and multimedia editor Lucy Shelley, the episode includes Campaign's editor-in-chief Gideon Spanier, UK editor Maisie McCabe and creativity and culture editor Gurjit Degun. Plus, Campaign has today (8 September) <a href="https://www.campaignlive.co.uk/article/campaign-uk-launches-new-website/4x479k6wmkjgk2k8da40yz53wy" rel="noopener noreferrer" target="_blank">launched a new website</a> with a refreshed look and revamped navigation. Further reading:<a href="https://www.campaignlive.co.uk/article/will-andy-burnham-s-social-media-strategy-work/4w5cg9fjwwm0fztdzs15dvvx5g" rel="noopener noreferrer" target="_blank">Will Andy Burnham’s social media strategy work?</a><a href="https://www.campaignlive.co.uk/article/uk-competition-watchdog-launches-inquiry-into-sky-itv-deal/4fgv2whesd0q77pg5fsk4d1dcq" rel="noopener noreferrer" target="_blank">UK competition watchdog launches inquiry into Sky/ITV deal</a><a href="https://www.campaignlive.co.uk/article/will-itv-generate-enough-ad-revenue-to-earn-200m-payout-from-sky/43yen906tym84yh3swt0ye6f58" rel="noopener noreferrer" target="_blank">Will ITV generate enough ad revenue to earn £200m payout from Sky?</a><a href="https://www.campaignlive.co.uk/article/one-of-the-biggest-shake-ups-in-uk-tv-the-potential-impact-of-sky-itv/4yf1vpvdgb8y14wqw7ys62had4" rel="noopener noreferrer" target="_blank">'One of the biggest shake-ups in UK TV': the potential impact of Sky-ITV</a><a href="https://www.campaignlive.co.uk/article/is-there-a-new-big-four-in-adland/4wpt063pbjm6t78mx279179w4n" rel="noopener noreferrer" target="_blank">Is there a new 'big four' in adland?</a><a href="https://www.campaignlive.co.uk/article/publicis-pulls-out-of-coca-cola-global-media-pitch-after-pepsico-win/4zk26vtfwcq4q2y3xn3byx9xc2" rel="noopener noreferrer" target="_blank">Publicis pulls out of Coca-Cola global media pitch after PepsiCo win</a><a href="https://www.campaignlive.co.uk/article/pepsico-appoints-publicis-groupe-to-global-media-without-a-pitch/4gc5y3pcqzhbjxgmw6ncf23ydy" rel="noopener noreferrer" target="_blank">PepsiCo appoints Publicis Groupe to global media without a pitch</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

September 1, 202630 min

Does Dish from Waitrose’s success prove branded entertainment works?

Waitrose's branded podcast recently passed one billion downloads, views and listens, staking a claim as the world’s most successful branded podcast, while also receiving the most nominations for this year's <a href="https://www.britishpodcastawards.com/" rel="noopener noreferrer" target="_blank">British Podcast Awards</a>. Media and entertainment are becoming more ever closer, so in this episode, Campaign digs into why branded content is on the rise, what makes it good and questions whether Dish’s success can be achieved by other brands.  The team discusses how brands don't want to "rent" their audiences, but own them, the struggle of too many chief executives wanting to be on the podcast and how branded content performs compared to other forms of media. Hosted by tech and multimedia editor Lucy Shelley, this episode features Lucinda Rouse, multimedia editor of Campaign’s innovation team, deputy media editor Shauna Lewis and deputy creativity and culture editor Charlotte Rawlings. Further reading:<a href="https://www.campaignlive.co.uk/article/aardman-moves-branded-content-partnerships/1962527" rel="noopener noreferrer" target="_blank">Aardman moves into branded content partnerships</a><a href="https://www.campaignlive.co.uk/article/lbc-sees-record-quarter-amid-geopolitical-unrest/1958174" rel="noopener noreferrer" target="_blank">LBC sees record quarter amid geopolitical unrest</a><a href="https://www.campaignlive.co.uk/article/british-podcast-awards-2026-shortlist-revealed/1965368" rel="noopener noreferrer" target="_blank">British Podcast Awards 2026 shortlist revealed</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

August 25, 202635 min

Will Andy Burnham’s social media strategy work?

Since Andy Burnham became Prime Minister in July, he has been producing social media content with creators and has garnered over half a million followers in TikTok and over 700,000 on Instagram. But will a social media-focused strategy work for the PM? Benedict Pringle, partner and global client lead at T&P and host of The Political Marketing Podcast, joins the episode this week to discuss why Burnham has chosen social media to speak to voters, the risks involved and if it will work or not. Hosted by Campaign's tech and multimedia editor Lucy Shelley, this episode also includes UK editor Maisie McCabe and deputy creativity and culture editor Charlotte Rawlings. Further reading:<a href="https://www.campaignlive.co.uk/article/andy-burnhams-social-first-strategy-teaches-agencies/1967516" rel="noopener noreferrer" target="_blank">What Andy Burnham's social-first strategy teaches agencies</a><a href="https://www.campaignlive.co.uk/article/andy-burnham-proactive-towards-online-safety-ian-russell-says/1965311" rel="noopener noreferrer" target="_blank">Andy Burnham is 'proactive' towards online safety, Ian Russell says</a><a href="https://www.campaignlive.co.uk/article/adland-reacts-andy-burnham-reappoints-lisa-nandy-culture-secretary/1965201" rel="noopener noreferrer" target="_blank">Adland reacts as Andy Burnham reappoints Lisa Nandy as culture secretary</a><a href="https://www.campaignlive.co.uk/article/andy-burnhams-rise-put-accent-regional-pride-adland/1962576" rel="noopener noreferrer" target="_blank">Could Andy Burnham's rise put the accent on regional pride in adland?</a><a href="https://www.campaignlive.co.uk/article/party-won-social-media-election/1879620" rel="noopener noreferrer" target="_blank">Which party won the social media election?</a><a href="https://www.campaignlive.co.uk/article/alastair-campbell-combative-politics-social-media-will-lead-uk/1958916" rel="noopener noreferrer" target="_blank">Alastair Campbell on combative politics, social media and who will lead the UK</a><a href="https://www.campaignlive.co.uk/article/a-headache-enforce-does-adland-think-andy-burnhams-subscription-crackdown/1967774" rel="noopener noreferrer" target="_blank">‘A headache to enforce’: What does adland think of Andy Burnham’s subscription crackdown?</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

August 18, 202628 min

Q2 results: Is Cindy Rose’s Elevate28 plan working?

WPP <a href="https://www.campaignlive.co.uk/article/wpp-reports-28-revenue-drop-q2-uk-down-55/1966617" rel="noopener noreferrer" target="_blank">reported its Q2 results</a> in the last few weeks, six months after chief executive Cindy Rose launched its three year Elevate28 plan to turn the holding company’s fortunes around. Now almost a year into her role, Rose said the network has <a href="https://www.campaignlive.co.uk/article/cindy-rose-we-everything-need-achieve-plan/1966723" rel="noopener noreferrer" target="_blank">“everything it needs” to achieve its plan</a>, with analysts calling the results “better than expected” and a “glimmer of hope”. In this episode, Campaign's journalists look at how Rose is “fighting” for business, whether the Elevate28 plan is actually working and how the holding company and its competitor set are doing. Hosted by tech and multimedia editor Lucy Shelley, this episode features Campaign's UK editor-in-chief Gideon Spanier, UK editor Maisie McCabe and deputy media editor Shauna Lewis. Further reading:<a href="https://www.campaignlive.co.uk/article/five-key-charts-behind-wpps-q2-2026-results/1966760" rel="noopener noreferrer" target="_blank">Five key charts behind WPP’s Q2 2026 results</a><a href="https://www.campaignlive.co.uk/article/cindy-rose-doubles-wpps-bonus-pool/1967073" rel="noopener noreferrer" target="_blank">Cindy Rose more than doubles WPP's bonus pool</a><a href="https://www.campaignlive.co.uk/article/talk-wpps-cuts/1964705" rel="noopener noreferrer" target="_blank">Can we talk about WPP's cuts?</a><a href="https://www.campaignlive.co.uk/article/agency-sector-in-good-place/1966273" rel="noopener noreferrer" target="_blank">Is the agency sector ‘in a good place’?</a><a href="https://www.campaignlive.co.uk/article/havas-yannick-bollore-agency-sector-in-good-place-perceptions-flipped/1964350" rel="noopener noreferrer" target="_blank">Havas' Yannick Bolloré: Agency sector is now ‘in a good place’ as perceptions have ‘flipped’</a><a href="https://www.campaignlive.co.uk/article/omnicom-records-61-increase-organic-growth-q2-2026/1965983" rel="noopener noreferrer" target="_blank">Omnicom records 6.1% increase in organic growth in Q2 2026</a><a href="https://www.campaignlive.co.uk/article/publicis-raises-2026-guidance-reports-48-growth-q2/1964707" rel="noopener noreferrer" target="_blank">Publicis raises 2026 guidance and reports 4.8% growth in Q2</a><a href="https://www.campaignlive.co.uk/article/publicis-arthur-sadoun-we-wanted-ai-company/1964743" rel="noopener noreferrer" target="_blank">Publicis’ Arthur Sadoun: 'We have never wanted to be an AI company'</a><a href="https://www.campaignlive.co.uk/article/havas-reports-25-expansion-q2-uk-growth-slightly-negative/1965617" rel="noopener noreferrer" target="_blank">Havas reports 2.5% expansion in Q2 but UK growth 'slightly negative'</a><a href="https://www.campaignlive.co.uk/article/will-cindy-roses-plan-save-wpp/1950179" rel="noopener noreferrer" target="_blank">Will Cindy Rose's plan save WPP?</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

August 11, 202636 min

Is AI making pitching more stressful?

Pitching is what many call the “lifeblood” of agencies, but also the cause of their biggest strain. Almost <a href="https://www.campaignlive.co.uk/article/pitch-stress-could-drive-three-four-adland-workers-industry/1964285" rel="noopener noreferrer" target="_blank">three-quarters of adland employees have considered leaving the industry</a> due to new-business-related stress, found research from The Great Pitch Poll 2026 published this summer, which also revealed that client expectations and demands relating to AI have increased pressure.  AI and LLMs are also <a href="https://www.campaignlive.co.uk/article/clients-using-llms-agency-selection-adland-reacts/1962301" rel="noopener noreferrer" target="_blank">impacting the search and selection process for pitches</a>, with clients using them to suggest agencies to shortlist. This episode of The Campaign Podcast features Campaign's journalists discussing to what extent AI is impacting pitching and making it more stressful. Campaign's media editor Beau Jackson, senior reporter Eszter Gurbicz and editor Maisie McCabe. we are discussing to what extent AI is impacting pitching, making it more stressful and if the process still works. Tech and multimedia editor Lucy Shelley hosts the episode. Further reading: <a href="https://www.campaignlive.co.uk/article/chatgpt-telling-clients-invite-agency-pitch-%E2%80%93-its-shifting-playing-field/1961814" rel="noopener noreferrer" target="_blank">ChatGPT is telling clients to invite my agency to pitch – it's shifting the playing field</a><a href="https://www.campaignlive.co.uk/article/clients-becoming-demanding/1965027" rel="noopener noreferrer" target="_blank">Are clients becoming more demanding?</a><a href="https://www.campaignlive.co.uk/article/talk-ingredients-vccps-new-business-potion/1946744" rel="noopener noreferrer" target="_blank">Can we talk about the ingredients of VCCP's new-business potion?</a><a href="https://www.campaignlive.co.uk/article/netflix-ad-tools-agentic-ais-talking-other/1958315" rel="noopener noreferrer" target="_blank">Netflix ad tools could see 'agentic AIs talking to each other'</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

August 4, 202626 min

Is media becoming more like entertainment?

At Cannes Lions this year, the Media Lions grand prix went to <a href="https://www.campaignlive.co.uk/article/special-us-phd-ny-media-grand-prix-uber-eats/1962643" rel="noopener noreferrer" target="_blank">Uber Eats’ “Build your own Super Bowl commercial” by Special US</a>, a campaign which acts as a form of entertainment for the viewers. This win followed Amanda Morrissey, Global President, iProspect and Chief Growth Officer of Media at dentsu, who was a juror on the Media Lions and <a href="said on The Campaign Podcast" rel="noopener noreferrer" target="_blank">said on The Campaign Podcast</a> that judging the media category was more like judging an entertainment category. Plus, <a href="https://www.campaignlive.co.uk/article/publicis-groupe-acquires-160over90-%E2%80%9Cdisrupt%E2%80%9D-sport-sector/1953697" rel="noopener noreferrer" target="_blank">Publicis Groupe acquired sports and entertainment agency 160over90</a> this year, which will sit in the holding company's media division. Campaign's journalists discuss how much media is becoming more like entertainment, with insights from the jury press conferences. Tech and multimedia editor Lucy Shelley hosts the episode with media editor Beau Jackson, deputy media editor Shauna Lewis and deputy creativity and culture editor Charlotte Rawlings. Further reading:<a href="https://www.campaignlive.co.uk/article/adidas-uk-wins-entertainment-lion-grands-prix-oasis-work/1962585" rel="noopener noreferrer" target="_blank">Adidas UK wins Entertainment Lion Grands Prix for Oasis work</a><a href="https://www.campaignlive.co.uk/article/cannes-lions-2026-watch-grand-prix-winning-work/1962634" rel="noopener noreferrer" target="_blank">Cannes Lions 2026: Watch all the Grand Prix-winning work</a><a href="https://www.campaignlive.co.uk/cannes" rel="noopener noreferrer" target="_blank">Cannes 2026</a><a href="https://www.campaignlive.co.uk/article/cannes-lions-debrief-uk-work-perform/1963401" rel="noopener noreferrer" target="_blank">Cannes Lions debrief: how did the UK work perform?</a><a href="https://www.campaignlive.co.uk/article/cannes-lions-entries-rise-reflecting-strong-global-participation/1921895" rel="noopener noreferrer" target="_blank">Cannes Lions entries rise 'reflecting strong global participation'</a><a href="https://www.campaignlive.co.uk/article/mindshare-new-york-wins-media-lions-grand-prix/1922401" rel="noopener noreferrer" target="_blank">Mindshare New York wins Media Lions Grand Prix</a><a href="https://www.campaignlive.co.uk/article/guts-handshake-hunt-takes-home-media-lions-grand-prix-mercado-libre/1877680" rel="noopener noreferrer" target="_blank">Gut’s 'Handshake hunt' takes home Media Lions Grand Prix for Mercado Libre</a><a href="https://www.campaignlive.co.uk/article/media-lions-grand-prix-goes-leo-burnett-sydney/1011682" rel="noopener noreferrer" target="_blank">Media Lions Grand Prix goes to Leo Burnett Sydney</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

July 21, 202636 min

What’s in an agency name?

From Catbird Seat which was unveiled earlier this month through to a few other recent launches such as Baby Teeth, Ace of Hearts and 05:37 Brand Studio, agencies are thinking long and hard about their branding. But how much do these monikers matter, is it just about the work and the people? And what what are some of the pitfalls when you get it wrong? Campaign's editorial team explore these questions and more. Deputy editor Gemma Charles hosts the episode and is joined by UK editor Maisie McCabe, media editor Beau Jackson and deputy creativity and culture editor Charlotte Rawlings. Further reading:<a href="https://www.campaignlive.co.uk/article/talk-indie-surge/1964058" rel="noopener noreferrer" target="_blank">Can we talk about the indie surge?</a><a href="https://www.campaignlive.co.uk/article/larissa-vince-andy-jex-launch-catbird-seat/1963402" rel="noopener noreferrer" target="_blank">Larissa Vince and Andy Jex launch Catbird Seat</a><a href="https://www.campaignlive.co.uk/article/richard-huntington-launches-feral/1944851" rel="noopener noreferrer" target="_blank">Richard Huntington launches Feral</a><a href="https://www.campaignlive.co.uk/article/talk-strategy-feral-untethered-space/1945491" rel="noopener noreferrer" target="_blank">Can we talk about strategy, Feral and untethered in space?</a><a href="https://www.campaignlive.co.uk/article/lynsey-atkin-chris-watling-rebecca-lewis-launch-start-up-baby-teeth/1917043" rel="noopener noreferrer" target="_blank">Lynsey Atkin, Chris Watling and Rebecca Lewis launch start-up Baby Teeth</a><a href="https://www.campaignlive.co.uk/article/richard-brim-martin-beverley-polly-mcmorrow-launch-ace-hearts/1921287" rel="noopener noreferrer" target="_blank">Richard Brim, Martin Beverley and Polly McMorrow launch Ace of Hearts</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

July 8, 202636 min

World Cup ads review: Nike, Adidas, Palace, BBC, Paddy Power and Uber Eats

As the Fifa World Cup gets closer to crowning the winner, Campaign invites advertising creatives to review a selection of ads that are celebrating the football tournament. The episode includes Richard Brim, founder and chief creative officer at Ace of Hearts; Carren O’Keefe, chief creative officer at Digitas, and Dan Watts, chief creative officer at Pablo London.  Hosted by tech and multimedia editor Lucy Shelley, the guests critique six ads, including the rival Nike and Adidas films, and discuss whether it was a vintage year for World Cup ads. The ads discussed are: <ol><li><a href="https://www.campaignlive.co.uk/article/nike-x-palace-gives-voice-shakespeare-wayne-rooney-world-cup-spot/1959412" rel="noopener noreferrer" target="_blank">Nike x Palace "England x Palace" (in-house)</a></li><li><a href="https://www.campaignlive.co.uk/article/bbc-unveils-mixed-media-fifa-world-cup-2026-film/1960734" rel="noopener noreferrer" target="_blank">BBC “Let’s make it iconic” by BBC Creative</a></li><li><a href="https://www.campaignlive.co.uk/article/nike-rips-script-writes-new-chapter-epic-2026-world-cup-campaign/1960579" rel="noopener noreferrer" target="_blank">Nike Football “Rip the script” by Wieden & Kennedy</a></li><li><a href="https://www.campaignlive.co.uk/article/adidas-drops-world-cup-film-starring-timothee-chalamet/1957332" rel="noopener noreferrer" target="_blank">Adidas “Backyard legends” by Lola US </a></li><li><a href="https://www.campaignlive.co.uk/article/paddy-power-world-cup-ad-sets-transatlantic-danny-dyer-rob-lowe-rivalry/1959644" rel="noopener noreferrer" target="_blank">Paddy Power “Nobody does football better than us” by BBH London</a></li><li><a href="https://www.campaignlive.co.uk/article/uber-eats-enlists-gordon-ramsay-stop-people-cooking-during-world-cup/1960758" rel="noopener noreferrer" target="_blank">Uber Eats “Who could cook at a time like this?” by Mother</a></li></ol> Further reading: <a href="https://www.campaignlive.co.uk/article/nike-vs-adidas-won-battle-world-cup-ads/1961450" rel="noopener noreferrer" target="_blank">Nike vs Adidas: Who won the battle of the World Cup ads?</a><a href="https://www.campaignlive.co.uk/article/world-cup-2026-round-up-snapchat-deliveroo-hilton-asda/1957866" rel="noopener noreferrer" target="_blank">World Cup 2026 round-up: Snapchat, Deliveroo, Hilton, Asda and more</a><a href="https://www.campaignlive.co.uk/article/brands-hijacked-fifas-logo-ban-earn-attention-share-voice/1963219" rel="noopener noreferrer" target="_blank">How brands hijacked Fifa's logo ban to earn attention and share of voice</a><a href="https://www.campaignlive.co.uk/article/nikes-rip-script-become-longest-ad-ever-air-itv/1961381" rel="noopener noreferrer" target="_blank">Nike’s 'Rip the script' to become longest ad ever to air on ITV</a><a href="https://www.campaignlive.co.uk/article/world-cup-kick-off-draws-77-million-itv-breaks-record-commercial-success/1961302" rel="noopener noreferrer" target="_blank">World Cup kick-off draws 7.7 million as ITV 'breaks record for commercial success'</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

July 2, 202626 min

Cannes Lions debrief: How did the UK work perform?

The Campaign editorial team are back after spending last week (22 June - 26 June) at Cannes Lions International Festival of Creativity 2026. It was a week packed full with panels, parties and prizes and this episode of The Campaign Podcast sees tech and multimedia editor Lucy Shelley speak to the editorial team about their highlights as well as the work that took home the awards. Shelley is joined by Maisie McCabe, Campaign's UK editor, Gurjit Degun, creativity and culture editor, and Charlotte Rawlings, deputy creativity and culture editor. The team discuss whether taste is an objective truth, which was the <a href="https://www.campaignlive.co.uk/article/cannes-taste-debate-david-kolbusz-lynsey-atkin-chaka-sobhani-rick-brim/1962474" rel="noopener noreferrer" target="_blank">topic of a debate hosted by McCabe during the festival</a>, Campaign’s daily livestream <a href="https://www.instagram.com/campaignmagazine/" rel="noopener noreferrer" target="_blank">Live in Five</a>, and how the UK performed. The guests also reflect on Campaign’s Cannes Contenders, the pieces of work the editorial team thought deserved to win big at the awards such as <a href="https://www.campaignlive.co.uk/article/cannes-contenders-anthropic/1961027" rel="noopener noreferrer" target="_blank">Claude’s “A time and a place” by Mother</a> and <a href="https://www.campaignlive.co.uk/article/cannes-contenders-coinbase/1961748" rel="noopener noreferrer" target="_blank">Coinbase’s “Your way out” by Isle of Any</a>. Further reading: <ul><li><a href="https://www.campaignlive.co.uk/article/claude-mother-win-film-grand-prix-cannes-2026/1962899" rel="noopener noreferrer" target="_blank">Claude and Mother win Film Grand Prix at Cannes 2026</a></li><li><a href="https://www.campaignlive.co.uk/article/cannes-contenders-coinbase/1961748" rel="noopener noreferrer" target="_blank">Cannes Contenders: Coinbase</a></li><li><a href="https://www.campaignlive.co.uk/article/cannes-contenders-anthropic/1961027" rel="noopener noreferrer" target="_blank">Cannes Contenders: Anthropic</a></li><li><a href="https://www.campaignlive.co.uk/article/cannes-contenders-waitrose-partners/1960838" rel="noopener noreferrer" target="_blank">Cannes Contenders: Waitrose & Partners</a></li><li><a href="https://www.campaignlive.co.uk/article/cannes-taste-debate-david-kolbusz-lynsey-atkin-chaka-sobhani-rick-brim/1962474" rel="noopener noreferrer" target="_blank">The Cannes taste debate: David Kolbusz, Lynsey Atkin, Chaka Sobhani and Rick Brim</a></li><li><a href="https://www.campaignlive.co.uk/article/wieden-kennedys-ana-balarin-craft-distraction-weak-ideas/1962636" rel="noopener noreferrer" target="_blank">Wieden & Kennedy's Ana Balarin: Craft can be a distraction from weak ideas</a></li><li><a href="https://www.campaignlive.co.uk/article/cannes-lions-2026-final-uk-winners-table/1962243" rel="noopener noreferrer" target="_blank">Cannes Lions 2026: final UK winners table</a></li></ul> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

June 30, 202625 min

The Campaign Podcast: Could complexity be marketing's next competitive advantage?

PARTNER CONTENT: Media fragmentation is often painted as one of marketing's biggest challenges. But what if the real issue isn't complexity itself – it's how organisations respond to it?Recorded from Campaign House during Cannes Lions, this special episode of The Campaign Podcast, sponsored by Camphouse and hosted by Campaign tech editor Lucy Shelley, brings together: <ul><li>Bridget Evans, global head of advertising business marketing at Spotify</li><li>Alexander Högman, CEO of Camphouse</li><li>Lucie Guillerminet, vice president of marketing at Match Group.</li></ul> Together, they unpack why today's increasingly busy media landscape may actually present marketers with a competitive advantage. From changing consumer behaviours and the evolution of media planning to the growing importance of campaign data, the discussion explores how brands can embrace complexity instead of trying to simplify it. Whether you're grappling with audience fragmentation, looking to get more value from your campaign data or considering how AI can support your marketing operations, this conversation offers practical insights into why the marketers who organise for complexity today may be the ones who outperform tomorrow. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.