The Campaign Podcast

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Oct 2026

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Campaign's weekly award-winning podcast interrogates and analyses the biggest stories, campaigns and important issues in UK advertising, marketing and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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November 2, 202630 min

How are the big three holding companies doing after Q3?

The big three holding companies – Publicis Groupe, Omnicom and WPP – have reported their Q3 results, and each are on different journeys. <a href="https://www.campaignlive.co.uk/article/wpp-media-returns-to-growth-in-q3-as-holdco-records-2-1-revenue-drop/4qy8j9f4vb4cb6h1yjvggav1wt" rel="noopener noreferrer" target="_blank">WPP is working on its turnaround Elevate28 plan</a>, Omnicom is nearing one year since its acquisition of IPG, and <a href="https://www.campaignlive.co.uk/article/publicis-groupe-credits-record-new-business-run-for-5-growth/4a1zx5wxgqg6h22bf2pe3zredc" rel="noopener noreferrer" target="_blank">Publicis points to its "record new-business" run</a>, winning accounts without a pitch. This episode features journalists from Campaign UK and US discussing how the last three months have gone for big three, what each of the CEOs have said on their results, and the recent fight over two of the biggest media accounts, Coca-Cola and PepsiCo. As was well-reported, Publicis stole Pepsi from Omnicom, which in turn won Coca-Cola’s North America account, which WPP declined to take part in, though it retained Coca-Cola’s international business. Emmy Liederman, managing editor at Campaign US, joins the episode to discuss her rare <a href="https://www.campaignlive.co.uk/article/john-wren-calls-merger-headwinds-substantially-done-as-omnicom-posts-7-2-growth/4d3qsj3606gcv0wrq1x4egpr5e" rel="noopener noreferrer" target="_blank">interview with Omnicom chief executive John Wren</a>. Gideon Spanier, UK editor-in-chief, provides his analysis of the holding company earnings calls and Ellie Lewis, data editor Campaign UK, provides the headline figures of the results. The episode is hosted by tech and multimedia editor Lucy Shelley. Further reading:<a href="https://www.campaignlive.co.uk/article/does-publicis-pepsico-coup-mean-pitching-is-changing/49bmjvfryjsf9ycz02yt6m5258" rel="noopener noreferrer" target="_blank">Podcast: Does Publicis' PepsiCo coup mean pitching is changing?</a><a href="https://www.campaignlive.co.uk/article/cindy-rose-criticises-pitch-less-ceo-handshake-deals/435afsjtd6mhm3ye6z1zx5314s" rel="noopener noreferrer" target="_blank">Cindy Rose criticises 'pitch-less CEO handshake' deals</a><a href="https://www.campaignlive.co.uk/article/is-john-wren-right-to-say-everybody-s-replaceable/467xkvgmv6gf3tv7bsffqw0xxs" rel="noopener noreferrer" target="_blank">Is John Wren right to say 'everybody’s replaceable'?</a><a href="https://www.campaignlive.co.uk/article/arthur-sadoun-on-winning-without-pitching-and-why-the-new-big-three-is-driving-profound-change/42pdmp5edy2xdy2htr3p4sr648" rel="noopener noreferrer" target="_blank">Arthur Sadoun on winning without pitching and why the new ‘big three’ is driving ‘profound’ change</a><a href="https://www.campaignlive.co.uk/article/the-key-charts-behind-wpp-s-q3-2026-results/46zhyckvw5ja60cma1ssmzvgw6" rel="noopener noreferrer" target="_blank">The key charts behind WPP’s Q3 2026 results</a><a href="https://www.campaignlive.co.uk/article/the-key-charts-behind-omnicom-s-q3-2026-results/4dx2jh115m9vk2jwg2nq32vkcq" rel="noopener noreferrer" target="_blank">The key charts behind Omnicom’s Q3 2026 results</a><a href="https://www.campaignlive.co.uk/article/the-key-charts-behind-publicis-groupe-s-q3-2026-results/4ctyfs3cyw81qyagq2warth25h" rel="noopener noreferrer" target="_blank">The key charts behind Publicis Groupe’s Q3 2026 results</a><a href="https://www.campaignlive.co.uk/article/q2-results-is-cindy-rose-s-elevate28-plan-working/4t5ejqctnaf4x473tjq2m11axd" rel="noopener noreferrer" target="_blank">Q2 results: Is Cindy Rose’s Elevate28 plan working?</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

October 27, 202623 min

What makes Campaign’s Power 100 marketers influential?

Last week Campaign published its Power 100 for 2026, a list of the top 100 most influential marketers in the UK. The list was accompanied with a shoot to capture the brand leaders, as well as a feature digging into where they are investing their ad spend. This episode features Campaign’s senior art director Paul Frost going behind-the-scenes of the shoot and using the idea of <a href="https://www.campaignlive.co.uk/article/quiet-power-the-concept-behind-the-power-100-aesthetic/4708qa7dvambv5mdnkf66mnn54" rel="noopener noreferrer" target="_blank">"quiet power"</a> to capture the Power 100. Campaign’s deputy editor Gemma Charles and features editor Antonia Garrett Peel also join the episode to discuss how the marketers navigating the rise in influencers and balancing it with traditional media. The episode is hosted by tech and multimedia editor Lucy Shelley. Further reading:<a href="https://www.campaignlive.co.uk/article/campaign-power-100-2026-the-full-list/4fjb5x8b9w07zzrnbcv681b1dc" rel="noopener noreferrer" target="_blank">Campaign Power 100 2026: the full list</a><a href="https://www.campaignlive.co.uk/article/power-100-2026-the-age-of-influence/480c56w67rswg22wtaetrbjbm3" rel="noopener noreferrer" target="_blank">Power 100 2026: the age of influence</a><a href="https://www.campaignlive.co.uk/article/campaign-power-100-2026-hall-of-fame-line-up/4jmygca0zy73py71dhqmw9n9dj" rel="noopener noreferrer" target="_blank">Campaign Power 100 2026: Hall of Fame line-up</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

October 22, 202628 min

What do the Media Week Awards judges make of this year's winners?

Last week was the 40th anniversary of the <a href="https://www.campaignlive.co.uk/article/media-week-awards-2026-winners-revealed/41ejkbtrfs1cptaryqdsaed8dm" rel="noopener noreferrer" target="_blank">Media Week Awards</a>, and we celebrated the ceremony in London with almost 1000 people in the room. This episode features the co-chairs of judges, Karen Eccles, former managing UK and Ireland at Sky Media, and Marcus Orme, founder and chief executive of Medialab Group. Joined by Campaign's deputy media editor Shauna Lewis and host, tech and multimedia editor, Lucy Shelley, they discuss their experience of the roadshow judging days and how they came to decide the winners. They discuss the in-person presentations and the judging of the top three awards: <a href="https://www.campaignlive.co.uk/article/48ajbmpvmvncj1mcqvdns4hkca" rel="noopener noreferrer" target="_blank">Media Agency of the Year</a>, which went to PHD, <a href="https://www.campaignlive.co.uk/article/4jg7wndb3pt40zt0tqm4rj3p4c" rel="noopener noreferrer" target="_blank">Independent Media Agency of the Year</a> which went to Medialab Group and <a href="https://www.campaignlive.co.uk/article/46n99pga8ds0vwagkkn5y80wmg" rel="noopener noreferrer" target="_blank">Sales Team of the Year</a> which went to ITV Commercial. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

October 13, 202624 min

What can we expect from the Christmas ads this year?

We are entering Christmas in adland which means soon some of the biggest ads of the year will drop across our TV screens, phones, billboards and more. Both highly anticipated and highly speculated, this episode of The Campaign Podcast goes through what Campaign knows so far about the ads, from <a href="https://www.campaignlive.co.uk/article/m-s-to-create-joint-fashion-and-food-christmas-ad-starring-amandaland-s-lucy-punch/4x4tvamtzk7jtw8qxcg55v1qmz" rel="noopener noreferrer" target="_blank">Lucy Punch and James Norton featuring in the M&S ad</a> to <a href="https://www.campaignlive.co.uk/article/mcdonald-s-uk-skips-christmas-hero-film-for-second-year/4ryv4q35mnyfnxyc34zve0vvnb" rel="noopener noreferrer" target="_blank">McDonald's not creating a hero film for the second year</a>, as well as looking back at previous years to predict what trends might appear in this year’s crop of xmas ads. Hosted by Campaign's tech and multimedia editor Lucy Shelley, Campaign's creative team join the episode: creativity and culture editor Gurjit Degun, deputy creativity and culture editor Charlotte Rawlings and senior reporter Eszter Gurbicz. Further reading:<a href="https://www.campaignlive.co.uk/article/coca-cola-hires-ajaz-ahmed-start-up-for-christmas-campaign/44e4yvhk4v0vm30yjtg0t0nqn2" rel="noopener noreferrer" target="_blank">Coca-Cola hires Ajaz Ahmed start-up for Christmas campaign</a><a href="https://www.campaignlive.co.uk/article/is-the-world-cup-a-bigger-opportunity-for-brands-than-christmas/4jvmrrqrbcz75sawzpe7rh6kwa" rel="noopener noreferrer" target="_blank">Is the World Cup a bigger opportunity for brands than Christmas?</a><a href="https://www.campaignlive.co.uk/article/oxfam-appoints-creative-agency-for-2026-christmas-campaign/4s6xqg6qtjs365yaatffcvrpdf" rel="noopener noreferrer" target="_blank">Oxfam appoints creative agency for 2026 Christmas campaign</a><a href="https://www.campaignlive.co.uk/article/the-lists-2025-top-20-film-ads/4mj6twha6kvat3ph2dqavfy7ck" rel="noopener noreferrer" target="_blank">The Lists 2025: Top 20 film ads</a><a href="https://www.campaignlive.co.uk/article/peta-happy-christmassacre-by-grey-london/4awmcyy8e65e8rk2vavw6apm5g" rel="noopener noreferrer" target="_blank">Peta “Happy Christmassacre” by Grey London</a><a href="https://www.campaignlive.co.uk/article/sainsbury-s-set-to-make-it-three-christmas-ads-in-a-row-for-the-bfg/413xssx33fv27zm97z0sb49td2" rel="noopener noreferrer" target="_blank">Sainsbury's set to make it three Christmas ads in a row for the BFG</a><a href="https://www.campaignlive.co.uk/article/shelter-awards-christmas-campaign-to-meanwhile-following-pitch/430ws0vgp8b3h15vnzqxenygnb" rel="noopener noreferrer" target="_blank">Shelter awards Christmas campaign to Meanwhile following pitch</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

October 6, 202626 min

Is WPP's investment in production a step change for the sector?

WPP Production opened its first global flagship office in September with an <a href="https://www.campaignlive.co.uk/article/wpp-production-opens-ai-powered-studio-devon-s-point/4kenkr3axgryp1rxca5zhs3j4e" rel="noopener noreferrer" target="_blank">AI-powered high-tech studio in Devon’s Point, East London</a>. Deputy creativity and culture editor Charlotte Rawlings attended the opening and gives her perspective on the facility.The opening comes as WPP’s Q2 results showed WPP Production was the only one of the holding company’s four units that reported positive growth. Also in September, internal guidance from WPP Production was seen by campaign which asked staff to <a href="https://www.campaignlive.co.uk/article/wpp-production-asks-staff-to-convince-clients-to-insource-all-production/46956zfv8eqc72452y8rexk54t" rel="noopener noreferrer" target="_blank">convince clients to insource all production</a>, and avoid traditional commercial bidding by providing all three bids from WPP. This caused furore among independents and reignited a longstanding debate between in-house agency production companies and independents. In this episode, Campaign's editorial team is looking into why production is such big battleground, and if WPP’s investment marks a step change for the sector. Tech and multimedia editor Lucy Shelley hosts the episode which features Rawlings, alongside creativity and culture editor, Gurjit Degun, and UK editor Maisie McCabe. Further reading:<a href="https://www.campaignlive.co.uk/article/wpp-production-takes-down-insourcing-guidance/4ptt49xsdwqmatazstkhygqywr" rel="noopener noreferrer" target="_blank">WPP Production takes down insourcing guidance</a><a href="https://www.campaignlive.co.uk/article/a-risk-the-work-becomes-narrower-and-worse-adland-reacts-to-wpp-production-insourcing-guidance/4e9bxrxkyf257wwhq7ydsf2pcg" rel="noopener noreferrer" target="_blank">'A risk the work becomes narrower and worse': adland reacts to WPP Production insourcing guidance</a><a href="https://www.campaignlive.co.uk/article/wpp-closes-hogarth-and-launches-wpp-production/4peqb1pfh2g4vzqhnzd5gv7jxy" rel="noopener noreferrer" target="_blank">WPP closes Hogarth and launches WPP Production</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

October 2, 202629 min

Tim Peake: "Put a human and our best robot with AI on Mars today... and a human will still do more."

What is the true balance between human spaceflight and robotic exploration when it comes to science, inspiration, and decision-making capabilities? How is space transitioning from a niche frontier to an everyday commercial workplace? What role do regulatory frameworks, such as the United Nations, the Artemis Accords, and the Astra Carta, play in keeping orbit and the lunar surface safe and sustainable? And how can the UK Government act as an "anchor customer" to bridge the commercial "valley of death" for domestic space startups? Join Alice and Jonners in this special episode recorded in Chichester Marina with British astronaut Tim Peake as he shares insights on space adaptation syndrome, commercial space stations, lunar research bases, global space traffic management, and the future of human exploration to Mars. Contributors:Alice Bunn, President of UKspace<a href="https://www.linkedin.com/in/dr-alice-bunn-obe-fimeche-fraes-ceng-3b5141/" rel="noopener noreferrer" target="_blank">Dr Alice Bunn OBE FIMechE FRAeS CEng | LinkedIn</a><a href="https://www.linkedin.com/company/ukspace/" rel="noopener noreferrer" target="_blank">UKspace: Overview | LinkedIn</a> Jonathan Davies, The Karman Line<a href="https://www.linkedin.com/in/jonathan-davies-174673170/" rel="noopener noreferrer" target="_blank">Jonathan Davies | LinkedIn</a><a href="https://www.linkedin.com/company/the-k%C3%A1rm%C3%A1n-line/?viewAsMember=true" rel="noopener noreferrer" target="_blank">The Karman Line | LinkedIn</a> Tim Peake, Astronaut<a href="https://www.linkedin.com/in/tim-peake-cmg-5641a4216/" rel="noopener noreferrer" target="_blank">Tim Peake | LinkedIn</a> Key topics covered:<ul><li>Human spaceflight vs. robotic exploration</li><li>Space Adaptation Syndrome (nausea & gravity adjustment)</li><li>Normalising space as a commercial workplace</li><li>Transition from space stations to commercial Low Earth Orbit (LEO)</li><li>Artemis programme & sustainable lunar research bases</li><li>Astronaut selection mindsets, psychological profiles, and stress testing</li><li>International space cooperation & soft power (ISS legacy)</li><li>Governance, leaseholds, and regulatory frameworks on the Moon</li><li>The Astra Carta & space sustainability</li><li>Human exploration of Mars</li><li>Government as “anchor customers</li></ul> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

September 29, 202642 min

Which TV campaigns have defined the medium?

Campaign's TV Advertising Summit took place in September, in partnership with Netflix, Sky Media and Dailymotion, questioning how the TV ad landscape has been remodelled, and what advertisers need to do to get ahead. Brands, media owners and agencies spoke at and attended the event, which ended with a session hosted by Lindsey Clay, chief executive of the TV marketing body Thinkbox, with three panellists: Elisabetta Farroni, brand director and executive creative director at Visa; Regan Warner, executive creative director at M&C Saatchi UK; and Aidan McClure, co-founder and chief creative officer at Wonderhood Studios. This episode features a recording of the session, where the panellists take us through their top TV campaigns that have defined the medium, both from their own work and the ads they wished they made.Before the session, Campaign’s deputy media editor Shauna Lewis joins tech and multimedia editor to discuss the top takeaways from the day, including competition with Big Tech and how <a href="https://www.campaignlive.co.uk/article/sky-to-buy-itv-s-broadcasting-arm-for-up-to-1-6bn/4cjtpdq61f685vd86kyr0mpwct" rel="noopener noreferrer" target="_blank">Sky's acquisition of ITV</a> impacts media buying. The ads mentioned:<a href="https://www.campaignlive.co.uk/article/waitrose-partners-the-perfect-gift-by-wonderhood-studios/4qpfqfqxychb73axebkdp6mkwh" rel="noopener noreferrer" target="_blank">Waitrose & Partners "The perfect gift" by Wonderhood Studios</a><a href="https://www.campaignlive.co.uk/article/visa-level-up-your-game-by-vaynermedia-emea/4wdeb0w52150ky8rkzsay7q1m5" rel="noopener noreferrer" target="_blank">Visa "Level up your game" by VaynerMedia EMEA</a><a href="https://www.campaignlive.co.uk/article/the-department-for-education-get-out-of-the-everyday-get-into-teaching-by-m-c-saatchi-group-uk/4apj37xwrcsgy3p7g07z4ge1n3" rel="noopener noreferrer" target="_blank">The Department for Education “Get out of the everyday. Get into teaching” by M&C Saatchi Group UK</a><a href="https://www.campaignlive.co.uk/article/magnum-ad-shows-buying-copycat-ice-cream-destroy-relationship/1857103" rel="noopener noreferrer" target="_blank">Magnum ad shows how buying copycat ice-cream can destroy a relationship</a><a href="https://www.campaignlive.co.uk/article/confused-com-brings-familiar-sayings-to-life-through-puppetry/4h8vz3wynj2a9rb762rzhqzbmr" rel="noopener noreferrer" target="_blank">Confused.com brings familiar sayings to life through puppetry</a><a href="https://www.campaignlive.co.uk/article/monzo-get-busy-living-by-bbh-london/4sxz9z5mzxmwttx72yk669994n" rel="noopener noreferrer" target="_blank">Monzo “Get busy living” by BBH London</a><a href="https://www.campaignlive.co.uk/article/nike-%E2%80%9Cstairs%E2%80%9D-wieden-kennedy-portland/1892592" rel="noopener noreferrer" target="_blank">Nike “Stairs” by Wieden & Kennedy Portland</a><a href="https://www.campaignlive.co.uk/article/anthropic-super-bowl-ad-highlights-its-ai-assistant-claude/42f25s7t5xg2g6qmddk2hrd14y" rel="noopener noreferrer" target="_blank">Anthropic Super Bowl ad highlights its AI assistant Claude</a>Twix "Camping" by Adam & Eve/DDB Further reading:<a href="https://www.campaignlive.co.uk/article/netflix-uk-s-ed-couchman-you-can-build-a-whole-media-plan-on-svod/4d6exbnwh7qxpw0fw6akvkdk4y" rel="noopener noreferrer" target="_blank">Netflix UK's Ed Couchman: You can build a whole media plan on SVOD</a><a href="https://www.campaignlive.co.uk/article/channel-4-calls-for-robust-scrutiny-of-itv-sky-merger/4e9p2hc7dar0y03zcnez94jxcc" rel="noopener noreferrer" target="_blank">Channel 4 calls for 'robust scrutiny' of ITV-Sky merger</a><a href="https://www.campaignlive.co.uk/article/uk-competition-watchdog-launches-inquiry-into-sky-itv-deal/4fgv2whesd0q77pg5fsk4d1dcq" rel="noopener noreferrer" target="_blank">UK competition watchdog launches inquiry into Sky/ITV deal</a><a href="https://www.campaignlive.co.uk/article/will-itv-generate-enough-ad-revenue-to-earn-200m-payout-from-sky/43yen906tym84yh3swt0ye6f58" rel="noopener noreferrer" target="_blank">Will ITV generate enough ad revenue to earn £200m payout from Sky?</a><a href="https://www.campaignlive.co.uk/article/one-of-the-biggest-shake-ups-in-uk-tv-the-potential-impact-of-sky-itv/4yf1vpvdgb8y14wqw7ys62had4" rel="noopener noreferrer" target="_blank">'One of the biggest shake-ups in UK TV': the potential impact of Sky-ITV</a><a href="https://www.campaignlive.co.uk/article/i-don-t-think-advertisers-care-enough-yet-itv-s-kelly-williams-on-meta/4mc5m3sxtqc4135s0bntx714cs" rel="noopener noreferrer" target="_blank">'I don’t think advertisers care enough yet': ITV's Kelly Williams on Meta</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

September 22, 202632 min

What happens when DEI is centralised?

<a href="https://www.campaignlive.co.uk/article/lucky-generals-cuts-social-impact-lead-as-omnicom-centralises-inclusion/451fpvcdvrrq5ywxev6qzthwd9" rel="noopener noreferrer" target="_blank">Omnicom has moved to centralise impact and inclusion</a> capabilities at group level. This led to Lucky Generals cutting its social impact lead Lameya Chaudhury. Other holding companies including WPP and Publicis also have central DEI teams, so in this episode we are asking what it means to “centralise inclusion” and the impacts of doing so. Hosted by Campaign's tech and multimedia editor Lucy Shelley, this episode includes Dino Myers-Lamptey, founder at The Barber Shop and trustee of Brixton Finishing School, former media editor Beau Jackson and data journalist Jamie Rossouw. Further reading: <a href="https://www.campaignlive.co.uk/article/professor-arday-s-death-should-make-brands-consider-the-media-ecosystem-they-fund/417hcqd8srr2544bx7yj6f9xdp" rel="noopener noreferrer" target="_blank">Professor Arday’s death should make brands consider the media ecosystem they fund</a><a href="https://www.campaignlive.co.uk/article/should-an-agency-be-judged-by-its-diversity/4xn2jswfgxfyg6gmazdjph0hcg" rel="noopener noreferrer" target="_blank">Podcast: Should an agency be judged by its diversity?</a><a href="https://www.campaignlive.co.uk/article/xavier-rees-adland-leaders-have-responsibility-to-speak-up-for-inclusivity/4xg9swe1wd0jrxp5gkt3nysgcr" rel="noopener noreferrer" target="_blank">Xavier Rees: Adland leaders have “responsibility to speak up for inclusivity”</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

September 15, 202626 min

Does Publicis' PepsiCo coup mean pitching is changing?

Over the last two weeks, adland has seen some major changes for two of the biggest global media accounts: PepsiCo and Coca-Cola.  In a shock move, <a href="https://www.campaignlive.co.uk/article/pepsico-appoints-publicis-groupe-to-global-media-without-a-pitch/4gc5y3pcqzhbjxgmw6ncf23ydy" rel="noopener noreferrer" target="_blank">Publicis Groupe took PepsiCo’s global media account from longtime incumbent Omnicom without a pitch</a>, and <a href="https://www.campaignlive.co.uk/article/publicis-pulls-out-of-coca-cola-global-media-pitch-after-pepsico-win/4zk26vtfwcq4q2y3xn3byx9xc2" rel="noopener noreferrer" target="_blank">pulled out of the contest for Coca-Cola’s international media, tech and data account</a> in a two way pitch against WPP. As a result of Publicis taking rival Pepsico’s global account, Coke’s North America media account is now <a href="https://www.campaignlive.co.uk/article/coca-cola-s-north-american-media-account-up-for-review-after-publicis-nabs-pepsico/4qe6rj0a8g0by3sdtxwdtemhc3" rel="noopener noreferrer" target="_blank">set to review</a> with Omnicom and Dentsu understood to be in the running, and <a href="https://www.campaignlive.co.uk/article/wpp-not-competing-for-coca-cola-s-north-america-media-account/4avvvnm7dt44rs8bbh8w9hc4nx" rel="noopener noreferrer" target="_blank">WPP not competing</a>. In this episode, Campaign's tech and multimedia editor Lucy Shelley is joined by editor-in-chief Gideon Spanier and UK editor Maisie McCabe to look into how Publicis managed to swipe PepsiCo's business without any pitch and what it means for purpose and value of the pitch process. Further reading:<a href="https://www.campaignlive.co.uk/article/omnicom-proud-of-pepsico-media-work-as-it-reels-from-global-loss-and-stock-drops-5/49nhgaqez5tqxycyha5m2gc15w" rel="noopener noreferrer" target="_blank">Omnicom ‘proud’ of PepsiCo media work as it reels from global loss and stock drops 5%</a><a href="https://www.campaignlive.co.uk/article/wpp-closing-in-on-coca-cola-s-international-media-data-and-tech-account/4tg3chwv2p31n5ytj7syzsxr5b" rel="noopener noreferrer" target="_blank">WPP closing in on Coca-Cola’s international media, data and tech account</a><a href="https://www.campaignlive.co.uk/article/pepsi-publicis-coup-will-change-how-other-brands-and-agency-groups-behave/4pxhmxxm2eh0w757e8bb783nw6" rel="noopener noreferrer" target="_blank">Pepsi-Publicis coup will change how other brands and agency groups behave</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

September 8, 202623 min

What should adland prioritise for the final quarter of 2026?

The final three months of the year are some of the most important in adland. Known as the golden quarter, the year closes with a final push to meet targets, helped by some of the biggest commercial moments of the year including Black Friday and of course, Christmas. In this episode, Campaign is looking into how agencies and advertisers should approach the final three months, what their top priorities are and how this golden quarter will be different from previous years. Hosted by tech and multimedia editor Lucy Shelley, the episode includes Campaign's editor-in-chief Gideon Spanier, UK editor Maisie McCabe and creativity and culture editor Gurjit Degun. Plus, Campaign has today (8 September) <a href="https://www.campaignlive.co.uk/article/campaign-uk-launches-new-website/4x479k6wmkjgk2k8da40yz53wy" rel="noopener noreferrer" target="_blank">launched a new website</a> with a refreshed look and revamped navigation. Further reading:<a href="https://www.campaignlive.co.uk/article/will-andy-burnham-s-social-media-strategy-work/4w5cg9fjwwm0fztdzs15dvvx5g" rel="noopener noreferrer" target="_blank">Will Andy Burnham’s social media strategy work?</a><a href="https://www.campaignlive.co.uk/article/uk-competition-watchdog-launches-inquiry-into-sky-itv-deal/4fgv2whesd0q77pg5fsk4d1dcq" rel="noopener noreferrer" target="_blank">UK competition watchdog launches inquiry into Sky/ITV deal</a><a href="https://www.campaignlive.co.uk/article/will-itv-generate-enough-ad-revenue-to-earn-200m-payout-from-sky/43yen906tym84yh3swt0ye6f58" rel="noopener noreferrer" target="_blank">Will ITV generate enough ad revenue to earn £200m payout from Sky?</a><a href="https://www.campaignlive.co.uk/article/one-of-the-biggest-shake-ups-in-uk-tv-the-potential-impact-of-sky-itv/4yf1vpvdgb8y14wqw7ys62had4" rel="noopener noreferrer" target="_blank">'One of the biggest shake-ups in UK TV': the potential impact of Sky-ITV</a><a href="https://www.campaignlive.co.uk/article/is-there-a-new-big-four-in-adland/4wpt063pbjm6t78mx279179w4n" rel="noopener noreferrer" target="_blank">Is there a new 'big four' in adland?</a><a href="https://www.campaignlive.co.uk/article/publicis-pulls-out-of-coca-cola-global-media-pitch-after-pepsico-win/4zk26vtfwcq4q2y3xn3byx9xc2" rel="noopener noreferrer" target="_blank">Publicis pulls out of Coca-Cola global media pitch after PepsiCo win</a><a href="https://www.campaignlive.co.uk/article/pepsico-appoints-publicis-groupe-to-global-media-without-a-pitch/4gc5y3pcqzhbjxgmw6ncf23ydy" rel="noopener noreferrer" target="_blank">PepsiCo appoints Publicis Groupe to global media without a pitch</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.