The Campaign Podcast

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Jun 2026

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Campaign's weekly award-winning podcast interrogates and analyses the biggest stories, campaigns and important issues in UK advertising, marketing and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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June 16, 202632 min

What are Cannes Lions jurors expecting from this year's awards?

Ahead of Cannes Lions Festival of Creativity taking place next week, Campaign catches up with three jurors to give us an insight into the judging process and what they expect from the festival and its winners this year.  Helen Rhodes, chief creative officer at Grey London; Amanda Morrissey, global brand president at iProspect and James Brook-Partridge, head of production at WPP Production UK join the episode. They discuss the <a href="https://www.campaignlive.co.uk/article/will-cannes-different-year-amid-greater-awards-scrutiny/1960832" rel="noopener noreferrer" target="_blank">new transparency guidelines</a> and how it's impacted the judging process, the added AI subcategory in the craft awards and which work they think will win. Morrissey who is judging the media lions said that the entrants are leaning more towards entertainment this year, while Brook-Partridge and Rhodes argued that craft becomes even more valuable with the insurgence of AI. Campaign will be at Cannes with a <a href="https://www.campaignatcannes.com/whatson" rel="noopener noreferrer" target="_blank">full week of sessions at Campaign House</a>, including interviews with WPP chief executive Cindy Rose, <a href="https://www.campaignlive.co.uk/article/arthur-sadoun-ian-russell-liz-taylor-william-join-campaign-house-line-up-cannes/1961562" rel="noopener noreferrer" target="_blank">Publicis Groupe chief executive, Arthur Sadoun, will.i.am, and a chat with Ian Russell</a>, chair of the Molly Rose foundation on the safety and accountability of digital platforms. Further reading:<a href="https://www.campaignlive.co.uk/article/cannes-contenders-instacart/1960801" rel="noopener noreferrer" target="_blank">Cannes Contenders: Instacart</a><a href="https://www.campaignlive.co.uk/article/cannes-contenders-waitrose-partners/1960838" rel="noopener noreferrer" target="_blank">Cannes Contenders: Waitrose & Partners</a><a href="https://www.campaignlive.co.uk/article/cannes-contenders-anthropic/1961027" rel="noopener noreferrer" target="_blank">Cannes Contenders: Anthropic</a><a href="https://www.campaignlive.co.uk/article/cannes-contenders-bournville/1961265" rel="noopener noreferrer" target="_blank">Cannes Contenders: Bournville</a><a href="https://www.campaignlive.co.uk/article/cannes-contenders-mcdonalds/1961457" rel="noopener noreferrer" target="_blank">Cannes Contenders: McDonald’s</a> Coming up in the Campaign calendar: The <a href="https://www.campaignadnetzeroawards.com/" rel="noopener noreferrer" target="_blank">Campaign Ad Net Zero Awards</a> second entry deadline has been extended to Thursday 28 May. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

June 9, 202629 min

How will Cannes be different this year amid greater awards scrutiny?

In 2025, Cannes Lions was dampened by controversy after three awards were withdrawn over fabrication of case studies and concerns around their legitimacy. <a href="https://www.campaignlive.co.uk/article/brazilian-agency-dm9s-grand-prix-winning-cannes-campaign-officially-withdrawn/1923754" rel="noopener noreferrer" target="_blank">DM9’s “Efficient way to pay” was retracted</a> after the DDB agency was caught using AI to fabricate news coverage and misleading the jury. Two others Lions were also removed from the agency. In response, Cannes Lions updated the entry process and<a href="https://www.campaignlive.co.uk/article/cannes-lions-ban-agencies-submit-wilfully-false-campaigns/1925104" rel="noopener noreferrer" target="_blank"> introduced a set of "integrity standards"</a> to ban agencies for up to three years that submit "wilfully false" campaigns. Campaign's UK editor Maisie McCabe recently spoke to <a href="https://www.campaignlive.co.uk/article/cannes-lions-boss-new-awards-rules-if-not-use-them-falling-last-hurdle/1960688?bulletin=campaign_breakfast_briefing&email_hash=&utm_campaign=eNews%20Bulletin&utm_content=Campaign%20Breakfast%20Briefing%20(37)::www_campaignlive_co_uk_ar_1&utm_medium=EMAIL&utm_source=20260608" rel="noopener noreferrer" target="_blank">Cannes Lions on the new awards process and "necessary" reset</a> to the standards. In this episode, Campaign's editorial team discuss how the awards will be different this year, both for those that have entered and the juries that are judging them, and what the industry makes of the changes. Plus, the team reveal how the Cannes Lions is making efforts to reduce bias in the judging rooms. Hosted by tech and multimedia editor Lucy Shelley, this episode includes McCabe, creativity and culture editor Gurjit Degun and reporter Eszter Gurbicz. It was edited by Haymarket's producer Inga Marsden. Further reading:<a href="https://www.campaignlive.co.uk/article/cannes-lions-retires-creative-company-year-award/1958856" rel="noopener noreferrer" target="_blank">Cannes Lions retires Creative Company of the Year Award</a><a href="https://www.campaignlive.co.uk/article/decade-old-sainsburys-ad-used-guts-2024-media-grand-prix-winning-case-study/1877783" rel="noopener noreferrer" target="_blank">Decade-old Sainsbury’s ad used in Gut’s 2024 Media Grand Prix-winning case study</a><a href="https://www.campaignlive.co.uk/article/cannes-lions-entries-rise-reflecting-strong-global-participation/1921895" rel="noopener noreferrer" target="_blank">Cannes Lions entries rise 'reflecting strong global participation'</a><a href="https://www.campaignlive.co.uk/article/icaro-doria-steps-down-co-president-cco-dm9-following-cannes-controversy/1923579" rel="noopener noreferrer" target="_blank">Icaro Doria steps down as co-president and CCO of DM9 following Cannes controversy</a><a href="https://www.campaignlive.co.uk/article/adlands-new-years-resolution-revive-its-integrity-cannes-lions/1924827" rel="noopener noreferrer" target="_blank">Adland’s ‘New Year's’ resolution should be to revive its integrity at Cannes Lions</a><a href="https://www.campaignlive.co.uk/article/maybe-cannes-lions-isnt-capable-picking-best-work/1879042" rel="noopener noreferrer" target="_blank">Maybe Cannes Lions isn't capable of picking all of the best work</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

June 2, 202631 min

Should an agency be judged by its diversity?

In 2025, there was a major rollback of DEI initiatives, and in 2026 the <a href="https://www.campaignlive.co.uk/article/gender-pay-gap-widens-adland-shrinks-across-sectors/1957368" rel="noopener noreferrer" target="_blank">gender pay gap widened in advertising</a>, while it shrinks in other sectors.  However, the <a href="https://open.acast.com/networks/6177c468f62eb80013741030/shows/61543e348f80b9001378a427/episodes/IPA%20cens" rel="noopener noreferrer" target="_blank">IPA Cens</a><a href="https://www.campaignlive.co.uk/article/ipa-census-proportion-women-c-suite-roles-surpasses-40-first-time/1947976" rel="noopener noreferrer" target="_blank">us reported the proportion of women in C-suite surpassing 40% in adland for the first time</a>, and ethnic minority representation at senior levels improved following two successive years of decline. <a href="https://www.campaignlive.co.uk/schoolreports2026" rel="noopener noreferrer" target="_blank">Campaign’s School Reports</a> highlight and critique an agency’s efforts to improve its diversity, which has received some criticism for focusing too much on race and gender and overlooking class.In this episode, Campaign's journalists are asking whether, in a time of declining DEI initiatives, an agency should be judged by its diversity, how much do clients care, and is agency diversity becoming less of a priority. Hosted by tech and multimedia editor Lucy Shelley, this episode includes premium content editor Nicola Merrifield, deputy media editor Shauna Lewis and UK editor Maisie McCabe. Further reading:<a href="https://www.campaignlive.co.uk/article/1958101/why-adlands-gender-pay-gap-worse?bulletin=campaign_breakfast_briefing" rel="noopener noreferrer" target="_blank">Why has adland's gender pay gap got worse?</a><a href="https://www.campaignlive.co.uk/article/school-reports-2026-end-%E2%80%9Cperformative-window-dressing%E2%80%9D-diversity/1952794" rel="noopener noreferrer" target="_blank">School Reports 2026: The end of “performative window dressing” for diversity</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

May 27, 202617 min

Media 360: What's the biggest change impacting media this year?

Campaign's Media 360 opened its doors last week to a room of senior marketers, media owners and agency leaders. Food critic and Masterchef presenter <a href="https://www.campaignlive.co.uk/article/grace-dent-landing-masterchef-job-ai-she-eats-home/1958658" rel="noopener noreferrer" target="_blank">Grace Dent opened the two-day conference</a> in Brighton with speakers including <a href="https://www.campaignlive.co.uk/article/alastair-campbell-combative-politics-social-media-will-lead-uk/1958916" rel="noopener noreferrer" target="_blank">co-host of The Rest Is Politics, Alastair Campbell</a>, The Guardian's global chief advertising officer Imogen Fox and Michelle Spillane, managing director, Paddy Power Online at Flutter UK. This episode features the event's co-chairs: Sannah Rogers, chief executive of Zenith UK, and James Bailey, chief executive of Dentsu Media UK and Ireland. They chat to Campaign's tech and multimedia editor Lucy Shelley about their reflections on the media industry following the conference and discuss the biggest changes affecting the media industry and the people in it. Before the interview, media editor Beau Jackson and deputy media editor Shauna Lewis chat with Shelley on their reflections after day one, on themes of trust, community and Big Tech. Further reading:<a href="https://www.campaignlive.co.uk/article/pepsico-media-shake-up-boosted-ooh/1958985" rel="noopener noreferrer" target="_blank">PepsiCo on how a media shake-up boosted OOH</a><a href="https://www.campaignlive.co.uk/article/bauers-thomas-garry-wins-media360-challenge-2026/1959084" rel="noopener noreferrer" target="_blank">Bauer’s Thomas Garry wins Media360 Challenge 2026</a><a href="https://www.campaignlive.co.uk/article/just-eat-british-heart-foundation-manage-brand-risk-influencer-marketing/1958741" rel="noopener noreferrer" target="_blank">How Just Eat and British Heart Foundation manage brand risk in influencer marketing</a><a href="https://www.campaignlive.co.uk/article/guardian-ads-chief-brands-need-embrace-cultural-turbulence/1958779" rel="noopener noreferrer" target="_blank">Guardian ads chief: Brands need to embrace cultural turbulence</a><a href="https://www.campaignlive.co.uk/article/if-ask-us-ai-ad-will-inherently-fail-particle6-ai-production/1958661" rel="noopener noreferrer" target="_blank">'If you ask us to make an AI ad, we will inherently fail': Particle6 on AI in production</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

May 19, 202630 min

Is adland in danger of undervaluing mentoring?

The advertising and media industry is going through a period of massive change, as a result of AI, economic and global pressures, organisational restructures and redundancies. In the latest market report from Campaign Red called <a href="https://www.campaignlive.co.uk/article/adland-dawn-post-holding-company-era/1956809?bulletin=campaign_breaking_news" rel="noopener noreferrer" target="_blank">“The Great Reboot”</a>, we reported that the top holding companies cut 12,000 people from their businesses. As the industry is contracting, how are the people within it, its leaders and those seeking employment obtaining mentorship to push themselves and the industry forward? So far this year, we have seen the launch of mentorships schemes from <a href="https://www.campaignlive.co.uk/article/marketing-skills-trust-ogilvy-rapp-run-mentorships-memory-ex-ogilvy-chief/1944373" rel="noopener noreferrer" target="_blank">The Marketing Skills Trust, Ogilvy UK and Rapp UK</a>, an expansion of <a href="https://www.campaignlive.co.uk/article/redundancies-restructures-mid-career-squeeze/1952590" rel="noopener noreferrer" target="_blank">Lollipop mentoring</a>’s existing programme and launch of <a href="https://www.campaignlive.co.uk/article/thezoolondon-launches-career-community-menagerie/1947801" rel="noopener noreferrer" target="_blank">Zoo.London’s career community</a>. In this episode, Campaign's editorial team discusses why mentoring is so important in periods of rapid change, if adland puts enough value on the power of mentoring, and what happens if it’s neglected altogether. Fiona Cameron joins the episode as vice president of women’s professional support programme Bloom, and former learning and development partner at Group M, now called WPP Media.  From Campaign, the episode features deputy editor Gemma Charles, deputy creativity and culture editor Charlotte Rawlings, and hosted by tech and multimedia editor Lucy Shelley. Further reading:<a href="https://www.campaignlive.co.uk/article/campaign-inspiring-women-awards-winners-2026-mentor-year/1949997" rel="noopener noreferrer" target="_blank">Campaign Inspiring Women Awards winners 2026: Mentor of the Year</a><a href="https://www.campaignlive.co.uk/article/does-ad-agency-chief-executive/1907767" rel="noopener noreferrer" target="_blank">What does it take to be an ad agency chief executive?</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

May 12, 202628 min

What’s wrong with being a holding company?

Adland’s agency networks have been forced to think differently, after a challenging year for holding companies with economic instability, a mega-merger and AI disruption. Publicis began calling itself a “platform organisation” years ago, while Omnicom restructured to become a “premier marketing and sales company” after the acquisition of IPG last year. In February, <a href="https://www.campaignlive.co.uk/article/cindy-rose-new-wpp-strategy-we-dont-want-holding-company-more/1949793" rel="noopener noreferrer" target="_blank">WPP’s chief executive Cindy Rose said: “We don’t want to be a holding company any more”</a>, but a “single operating company” instead. Campaign Red released a market report called <a href="https://www.campaign.red/article/1955372/great-reboot-dawn-post-holding-company-era" rel="noopener noreferrer" target="_blank">"The big reboot"</a>, looking into the top network's 2025 FY results and what the post-holding company era looks like for the industry. In this episode, Campaign's editorial team is discussing why the largest agency groups are moving away from the holding company label, and what this "reboot" means. Editor-in-chief Gideon Spanier, media editor Beau Jackson and deputy media editor Shauna Lewis join the episode hosted by tech and multimedia editor Lucy Shelley. Further reading:<a href="https://www.campaignlive.co.uk/article/arthur-sadoun-why-%e2%80%9cpressure%e2%80%9d-investors-doesnt-matter-publicis-%e2%80%9cresilience%e2%80%9d-competition/1954615?bulletin=campaign_breaking_news" rel="noopener noreferrer" target="_blank">Arthur Sadoun on why “pressure” from investors doesn’t matter, Publicis' “resilience” and the competition</a><a href="https://www.campaignlive.co.uk/article/publicis-grows-45-q1-arthur-sadoun-pans-%E2%80%9Csqueeze-please-wall-street%E2%80%9D/1954531" rel="noopener noreferrer" target="_blank">Publicis grows 4.5% in Q1 as Arthur Sadoun pans “squeeze to please Wall Street”</a><a href="https://www.campaignlive.co.uk/article/q1-expected-%E2%80%9Cworst-quarter%E2%80%9D-wpps-new-business-2026/1956239" rel="noopener noreferrer" target="_blank">Q1 expected to be “worst quarter” for WPP’s new business in 2026</a><a href="https://www.campaignlive.co.uk/article/wpp-reports-67-revenue-decline-q1-2026/1956186" rel="noopener noreferrer" target="_blank">WPP reports 6.7% revenue decline in Q1 2026</a><a href="https://www.campaignlive.co.uk/article/omnicom-revenue-grew-39-q1-ipg-acquisition/1956375" rel="noopener noreferrer" target="_blank">Omnicom revenue grew 3.9% in Q1 after IPG acquisition</a><a href="https://www.campaign.red/article/1955374/great-agency-reboot-post-holding-company-era" rel="noopener noreferrer" target="_blank">Chapter 1: Revenue</a><a href="https://www.campaign.red/article/1955376/staff-purges-2025-fit-decade-%e2%80%9cbig-six%e2%80%9d-headcount" rel="noopener noreferrer" target="_blank">Chapter 2: Headcount</a><a href="https://www.campaign.red/article/1955376/staff-purges-2025-fit-decade-%e2%80%9cbig-six%e2%80%9d-headcount" rel="noopener noreferrer" target="_blank">Chapter 3: M&A</a><a href="https://www.campaign.red/article/1955381/holding-company-won-or-lost-shareholder-confidence" rel="noopener noreferrer" target="_blank">Chapter 4: Share price</a><a href="https://www.campaign.red/article/1955382/%e2%80%9cbiggest-transformational-era-lifetime%e2%80%9d-means-new-business-success" rel="noopener noreferrer" target="_blank">Chapter 5: New business</a><a href="https://www.campaign.red/article/1955383/holding-companies-compared-global-awards-stage" rel="noopener noreferrer" target="_blank">Chapter 6: Creative awards</a><a href="https://www.campaignlive.co.uk/article/aa-warc-adspend-forecast-2026-drops-amid-methodology-shake-up/1956496" rel="noopener noreferrer" target="_blank">AA/Warc: adspend forecast for 2026 drops amid methodology shake-up</a><a href="https://www.campaignlive.co.uk/article/%E2%80%9Cthe-fragmentation-media-clear%E2%80%9D-adland-reacts-aa-warc-expenditure-report/1956662" rel="noopener noreferrer" target="_blank">“The fragmentation of media is clear”: adland reacts to AA/Warc Expenditure Report</a><a href="https://www.campaignlive.co.uk/article/aa-warc-adspend-break-records-smash-50bn-ceiling-2026/1946603" rel="noopener noreferrer" target="_blank">AA/Warc: adspend to break records and smash £50bn ceiling in 2026</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

May 5, 202632 min

What do the ITV, Warner Bros and Telegraph deals mean for advertisers?

Media has seen a string of deals in the last year, poised to consolidate key areas of the market. <a href="https://www.campaignlive.co.uk/article/paramount-advertising-takes-sole-control-uk-sponsorship-deals/1911715" rel="noopener noreferrer" target="_blank">Paramount Skydance seeks to complete its $111 billion takeover of Warner Bros.</a>, and in the UK, <a href="https://www.campaignlive.co.uk/article/itv-confirms-talks-sky-16bn-sale-m-e-unit/1938879" rel="noopener noreferrer" target="_blank">Sky ponders its bid to acquire the broadcast and ad sales division of ITV</a>. In publishing, after several other attempts fell through, European media group Axel Springer, which owns Business Insider and Politico, has agreed to buy the Telegraph Media Group for the sum of £575m. So, pending various approvals, what would such deals mean for the media landscape and its advertisers? Campaign's editorial team gather in the studio to discuss why media owners are consolidating, the impact on media buyers and what it means for competition. Hosted by media editor Beau Jackson, this episode includes Campaign’s UK editor Maisie McCabe, editor-in-chief Gideon Spanier and deputy media editor Shauna Lewis. Further reading<ul><li><a href="https://www.campaignlive.co.uk/article/will-skys-proposed-takeover-itv-good-advertisers/1940576" rel="noopener noreferrer" target="_blank">Will Sky’s proposed takeover of ITV be good for advertisers?</a></li><li><a href="https://www.campaignlive.co.uk/article/itv-confirms-talks-sky-16bn-sale-m-e-unit/1938879" rel="noopener noreferrer" target="_blank">ITV confirms talks with Sky about £1.6bn sale of M&E unit</a></li><li><a href="https://www.campaignlive.co.uk/article/paramount-advertising-takes-sole-control-uk-sponsorship-deals/1911715" rel="noopener noreferrer" target="_blank">Paramount Advertising takes sole control of UK sponsorship deals</a></li></ul> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

April 28, 202627 min

Does sports marketing need "disrupting"?

Publicis Groupe <a href="https://www.campaignlive.co.uk/article/publicis-groupe-acquires-160over90-%E2%80%9Cdisrupt%E2%80%9D-sport-sector/1953697" rel="noopener noreferrer" target="_blank">acquired sports marketing and entertainment agency 160over90</a> this month, in a move it claims will “disrupt” the sector. In this episode, the Campaign team discusses why Publicis has made this "big bet" now, whether the sector needs disrupting and how influencers are changing the game. The team discusses why some say "the gap between brands and consumers is widening" and how athletes are becoming their own "self-contained media platforms, because their performance in the game is so intrinsic to their personas". Hosted by tech and multimedia editor Lucy Shelley, this episode includes deputy creativity and culture editor Charlotte Rawlings, creativity and culture editor Shauna Lewis and deputy news editor Marianne Calnan-Holland. Further reading:<a href="https://www.campaignlive.co.uk/article/does-fan-experience-fifa-world-cup-look-uk/1947016" rel="noopener noreferrer" target="_blank">What does the fan experience of the Fifa World Cup look like from the UK?</a><a href="https://www.campaignlive.co.uk/article/coca-cola-world-cup-spot-explores-emotional-journey-football/1954084" rel="noopener noreferrer" target="_blank">Coca-Cola World Cup spot explores emotional journey of football</a><a href="https://www.campaignlive.co.uk/article/why-gaming-not-media-channel/1952632" rel="noopener noreferrer" target="_blank">Why is gaming not a media channel?</a><a href="https://www.campaignlive.co.uk/article/beyond-borders-why-countries-dont-define-modern-fandom/1944912" rel="noopener noreferrer" target="_blank">Beyond borders: why countries don’t define modern fandom</a><a href="https://www.campaignlive.co.uk/article/fifa-2026s-longer-tournament-window-presents-golden-opportunity-fan-activations/1942803" rel="noopener noreferrer" target="_blank">Fifa 2026’s longer tournament window presents a golden opportunity for fan activations</a><a href="https://www.campaignlive.co.uk/article/burnley-fc-x-unveil-social-documentary-womens-team/1949049" rel="noopener noreferrer" target="_blank">Burnley FC and X unveil social documentary on women’s team</a><a href="https://www.campaignlive.co.uk/article/burnley-fc-x-partner-sure-men-uks-first-x-original-series/1932993" rel="noopener noreferrer" target="_blank">Burnley FC and X partner with Sure For Men for UK’s first X Original series</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

April 21, 202629 min

Does being in the office more increase productivity?

Last year WPP, Apple and Amazon increased their in-office days, with the latter two tech companies mandating five days in office. In February this year, adland’s best-performing holding company <a href="https://www.campaignlive.co.uk/article/publicis-mandates-four-days-per-week-office-uk/1949439" rel="noopener noreferrer" target="_blank">Publicis Groupe increased its mandated staff attendance</a> from three days to four. In the age of AI and efficiency, this episode of The Campaign Podcast is asking if being in the office more does actually increase productivity, if its possible to measure productivity and if adland will soon be in the office for more days a week.  Hosted by tech and multimedia editor Lucy Shelley, this episode includes deputy editor Gemma Charles, deputy media editor Shauna Lewis and deputy creative and culture editor Charlotte Rawlings. Further reading:<a href="https://www.campaignlive.co.uk/article/adland-follow-publicis-wpps-four-day-office-mandate/1950281" rel="noopener noreferrer" target="_blank">Should adland follow Publicis and WPP’s four-day office mandate?</a><a href="https://www.campaignlive.co.uk/article/adland-2025-introduction/1920859" rel="noopener noreferrer" target="_blank">This is adland: 2025</a><a href="https://www.campaignlive.co.uk/article/updated-latest-hybrid-working-policies-%E2%80%9Cnew-big-six%E2%80%9D/1949960" rel="noopener noreferrer" target="_blank">Updated: latest hybrid working policies at “new big six”</a><a href="https://www.campaignlive.co.uk/article/why-office-days-no-longer-boost-staffs-sense-belonging/1933158" rel="noopener noreferrer" target="_blank">Why do more office days no longer boost staff’s sense of belonging?</a><a href="https://www.campaignlive.co.uk/article/hybrid-working-adland-struggles-stricter-in-office-policies/1932609" rel="noopener noreferrer" target="_blank">Hybrid working in adland: who struggles most with stricter in-office policies?</a><a href="https://www.campaignlive.co.uk/article/hybrid-working-credos-report-less-half-adland-happy-home-office-split/1931382" rel="noopener noreferrer" target="_blank">Hybrid working Credos report: Less than half of adland happy with home/office split</a><a href="https://www.campaignlive.co.uk/article/mark-read-people-happier-when-theyre-office/1920666" rel="noopener noreferrer" target="_blank">Mark Read: 'People are happier when they’re in the office'</a><a href="https://www.campaignlive.co.uk/article/four-day-working-week-viable-adland/1916203" rel="noopener noreferrer" target="_blank">Is a four-day working week viable for adland?</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

April 14, 202637 min

How responsible are brands for online safety on social platforms?

In March, Meta and Google were found liable for designing addictive platforms that harmed a young user's mental health, a verdict both platforms disagree with and plan to appeal. Channel 4 also released its documentary called Molly vs The Machines about a 14 year old girl who took her own life after seeing harmful content online. Plus, the UK Government began a consultation for a potential ban for under 16s to improve digital safety, following Australia's ban in December, with Prime Minister Sir Keir Starmer saying we “have to act”. Instagram, Facebook, YouTube and other platforms rely on advertising to make money. So whether a government ban or strict regulation of the platforms is the solution, this episode questions how much responsibility should the brands funding these platforms have. Jake Dubbins, managing director at Media Bounty and co-chair of Conscious Advertising Network, joins the episode alongside Campaign's UK editor Maisie McCabe and editor-in-chief Gideon Spanier. This episode is hosted by tech and multimedia editor Lucy Shelley. Further reading:<a href="https://www.campaignlive.co.uk/article/ian-russell-challenges-instagram-boss-%E2%80%9Cchat%E2%80%9D-cannes-lions/1953046" rel="noopener noreferrer" target="_blank">Ian Russell challenges Instagram boss to “chat” at Cannes Lions</a><a href="https://www.campaignlive.co.uk/article/molly-vs-machines-showed-us-advertising-choices-arent-neutral/1950862" rel="noopener noreferrer" target="_blank">Molly vs the Machines showed us that advertising choices aren't neutral</a><a href="https://www.campaignlive.co.uk/article/talk-whether-fraudulent-ads-tech-platforms-biggest-problem/1950750" rel="noopener noreferrer" target="_blank">Can we talk about whether fraudulent ads are the tech platforms' biggest problem?</a><a href="https://www.campaignlive.co.uk/article/ofcom-research-finds-rise-concern-online-risks-versus-benefits/1953681" rel="noopener noreferrer" target="_blank">Ofcom research finds rise in concern over online risks versus benefits</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.