Calligraphy Biz Corner

Hosted by Alane Gianetti, Shaochen Wu

Business Entrepreneurship Education Arts

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May 2026

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About the show

Have you been itching to turn your creative passion into a business? You're in the right place! I'm Shaochen, a business coach for calligraphers, and I'm spilling the ink on how you can build your dream business! Join me on Calligraphy Biz Corner for biweekly biz chats, where I guide you through the maze of running a creative business, complete with real-life strategy and mindset magic. I've made hundreds of thousands in revenue working with wedding, luxury and corporate clients, and I've coached hundreds of calligraphers just like you. Together, let's uncover the business that supports the life YOU want and leave the overwhelm and imposter syndrome behind. Get ready to hear our successes, stumbles, and insider insights -- I'm here to give it to you straight and make your solopreneur journey less lonely by being in your corner!

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39 recent

May 20, 2026Episode 3714 min

37. I Booked an Engraving Gig Before Learning to Engrave - When to Say Yes to Something New

Have you ever gotten an inquiry that you just knew you couldn't turn down, even though you'd never done that exact thing before? That's what happened when I booked my first live engraving event - without ever having touched an engraver. In this episode, I'm sharing the full story of how I said yes to an engraving live event, learned to engrave in one week, and pulled off a wildly successful event. I'm sharing what that experience and other similar experiences have taught me about putting an idea into action fast for your business. This isn't about winging it. It's about knowing when you have the skills to go for it, and deciding that you're ready.In this episode we talk about:How to confidently take on something new, without taking on too much riskWhy readiness is a decision, not a feelingThe key to booking jobs you've never done before🔗 Links to resources mentioned in this episode:Learn about Ascent 6 Month Coaching Program, kicking off June 1: https://www.calligraphyceo.com/ascent Learn about Your CEO Partner 1:1 Coaching Accelerator: https://www.calligraphyceo.com/ceo-partnerDM me to chat about your business: https://www.instagram.com/monstera.goldAll the engraving supplies I purchased: https://www.amazon.com/shop/monstera.gold/list/1GNK1TSY7ST7G?ref_=aipsflistText us a question to answer on a future episode!Support the show👩‍💻 Learn From Me:Start Your Profitable Calligraphy Business - Join Shaochen's Free MasterclassFreebie! Download our free tech guide for the programs you need to run your business👯‍♀️ Keep In Touch:Follow Calligraphy Biz Corner on InstagramFollow Shaochen on InstagramVisit our website

April 28, 202627 min

36. The Messy Middle of Creative Entrepreneurship

We’re back with a real, honest, and slightly emotional life + business update. This one’s going to feel a little different than our usual episodes, but these are the conversations that matter just as much as business strategy.If you’re in a season where your calligraphy business or creative business feels a little… unclear, messy, or like you’re outgrowing things faster than you can keep up with, this episode is going to resonate.We’re pulling back the curtain and sharing what’s actually been happening behind the scenes, why we took a break, and what this next chapter looks like for both of us. From big life changes to making those “I know this is right, but it still feels hard” decisions, this conversation is all about the real side of creative entrepreneurship—not just the highlight reel. We’re diving into what it really looks like to grow and evolve a creative business, including stepping into the “messy middle” where things feel unclear, uncomfortable, and uncertain—but also full of potential. The part no one really prepares you for. Tune in if you’ve ever questioned your direction, felt pulled between multiple paths, or wondered how to create a business that truly supports your life.What we get into in this episode: What calligraphy business growth actually looks like The “messy middle” of creative entrepreneurship and why it’s actually a good thing Making big CEO decisions in your creative business (even when you don’t feel ready) Letting go of things you love so you can grow Building a creative business that actually supports your life—not the other way around Why not having all the answers is… kind of the whole point This episode is a reminder that calligraphy business growth and creative entrepreneurship aren’t linear. Sometimes the most powerful growth happens in the quiet, uncertain moments where you’re redefining everything.If you’ve been feeling like you’re in a season of transition in your creative business, you’re not alone - and this conversation might be exactly what you need to hear right now.Text us a question to answer on a future episode!Support the show👩‍💻 Learn From Me:Start Your Profitable Calligraphy Business - Join Shaochen's Free MasterclassFreebie! Download our free tech guide for the programs you need to run your business👯‍♀️ Keep In Touch:Follow Calligraphy Biz Corner on InstagramFollow Shaochen on InstagramVisit our website

April 14, 2026Episode 3529 min

35. How to Add a New Income Stream: A Coaching Call with Laura of The LetterGrain

Have you been wanting to launch a new service for your calligraphy business, but aren't sure how to do so without getting overwhelmed or messing up what's already working? In this episode, I'm letting you be a fly on the wall for one of my introductory coaching calls with Laura of The Letter Grain where we talk about how to grow her business through new income streams. Laura is a calligrapher based in central Pennsylvania who has a steady window mural business, but found herself missing calligraphy and feeling stuck on how to bring it back. In just under 30 minutes, I take her from feeling unsure of where and how to proceed, to narrowing down one service to start with, and identifying some actionable next steps. In this episode we talk about: The value of getting specific with your ideas and audience before growingHow to focus your energy when you have multiple services and limited timePractical first steps for building out a new live calligraphy income stream🔗 Links to resources mentioned in this episode:Apply for Your CEO Partner 1:1 Coaching Accelerator: https://www.calligraphyceo.com/ceo-partnerDM me "Partner" to get recommendations for your business: https://www.instagram.com/monstera.goldUnsure whether coaching is right for you? Read this: https://www.calligraphyceo.com/tips/when-to-hire-a-calligraphy-business-coachConnect with Laura of TheLettergrain: https://www.instagram.com/thelettergrain/Text us a question to answer on a future episode!Support the show👩‍💻 Learn From Me:Start Your Profitable Calligraphy Business - Join Shaochen's Free MasterclassFreebie! Download our free tech guide for the programs you need to run your business👯‍♀️ Keep In Touch:Follow Calligraphy Biz Corner on InstagramFollow Shaochen on InstagramVisit our website

March 24, 2026Episode 3419 min

34. The Stress-Free Way to Take Leave from your Creative Business

Taking leave as a business owner can feel overwhelming — whether you're planning for maternity leave, a medical procedure, a family commitment, or an extended vacation. In this episode of Calligraphy Biz Corner, Shaochen shares exactly how she navigated maternity leave twice as a creative business owner, and what she'd tell anyone who wants to step away from their business. If you've ever wondered whether your business will survive while you're away, this episode is for you!We'll talk about: Financial Prep:Extending your cash runway Boosting income before you goGetting assistance through leave programs Cutting expenses before you leave Important Mindset Shifts: How referring out inquiries can be good for business Why you don't need to keep posting, emailing, or marketingHow to handle the fear of missing a busy seasonWhat really happens to your business when you step awayIf you've been putting off a break because you're not sure your business can handle it, this episode will help you see that not only is it possible, but an intentional break will help you come back even more motivated and poised for growth! 🔗 Links to resources mentioned in this episode:Apply for CEO Partner 1:1 Coaching: https://www.calligraphyceo.com/ceo-partnerDM Shaochen "PARTNER" and see if coaching is right for you: https://www.instagram.com/monstera.goldText us a question to answer on a future episode!Support the show👩‍💻 Learn From Me:Start Your Profitable Calligraphy Business - Join Shaochen's Free MasterclassFreebie! Download our free tech guide for the programs you need to run your business👯‍♀️ Keep In Touch:Follow Calligraphy Biz Corner on InstagramFollow Shaochen on InstagramVisit our website

August 12, 2025Episode 3348 min

33. Lessons We Wish We Knew About Managing Clients as Creative Business Owners

Navigating client relationships is one of the most important — and often most challenging — parts of running a creative business. Whether you’re a calligrapher, stationer, live event artist, or another service-based creative, you’ve likely faced situations that tested your boundaries, communication skills, or patience.In this episode of Calligraphy Biz Corner, we share how we set boundaries, manage expectations, and handle tricky client situations while still delivering a premium experience. We’ll cover:Using contracts to protect both sidesDefining your scope to stop scope creepSetting communication boundariesHandling challenges with professionalismSpotting red flags early & knowing when to walk awayYou’ll hear stories from our own businesses and the lessons they taught us about safeguarding time, energy, and creative vision.If you’ve ever felt drained by a project, second-guessed your boundaries, or wondered how to respond when a client pushes back, this episode will give you the strategies and mindset shifts to manage client relationships with confidence.🔗 Links to resources mentioned in this episode:Listen to Episode 18 about contracts with Paige Hulse & get 10% off your Creative Law Shop purchase with code BIZCORNERRead Shaochen's blog on live event pricingTry Calendly for call scheduling!Give Open Phone a try for free!Enroll in Shaochen's best-selling business course for calligraphers, Pro Wedding CalligrapherSign up for Shaochen's signage course, Seating Chart SuccessGain confidence in your pricing with the Creative's Pricing ToolkitGrab the Calligrapher's Client Template Bundle for 20+ plug-and-play email templates and more!Text us a question to answer on a future episode!Support the show👩‍💻 Learn From Me:Start Your Profitable Calligraphy Business - Join Shaochen's Free MasterclassFreebie! Download our free tech guide for the programs you need to run your business👯‍♀️ Keep In Touch:Follow Calligraphy Biz Corner on InstagramFollow Shaochen on InstagramVisit our website

July 8, 2025Episode 3256 min

32. Creating Video Content that Connects and Converts: Reels, YouTube, and Showing Up with Confidence (with Shine With Natasha)

Ever freeze up when you think about recording a Reel? Or feel like you “should” be on video but don’t even know where to start? You are so not alone — and this episode is here to help.We brought on the incredible Natasha from Shine with Natasha, a video marketing strategist who makes content creation feel approachable, sustainable, and actually effective for creative entrepreneurs. Whether you're a beginner or a seasoned calligrapher looking to level up your visibility, this one’s packed with strategy, mindset shifts, and simple systems to get you out of your head and into action.If you’ve been thinking about starting a YouTube channel, creating better Reels, or finally showing your face on camera without the imposter spiral, don't miss our episode with Natasha!🎧 Tune in to hear:Why video matters more than ever for calligraphers, stationers, and creativesThe mindset shift that’ll help you actually show up on camera (even if you’re terrified)How to get “reps” in with short-form video and build a sustainable content habitWhat’s working right now on Instagram Reels and TikTok (and what to skip)Why a signature video series might be your secret weaponHow to plan, film, and actually finish your content without getting overwhelmedThe truth about going viral vs. going consistentWhy YouTube is a massive untapped opportunity for creatives (yes, even you!)Plus, Natasha shares her favorite tools, gear recs, and permission to start messy. You’ll walk away ready to take that next step — whether it’s filming your first story or launching your YouTube channel.🔗 Links to resources mentioned in this episode:Follow Natasha on InstagramNatasha’s YouTube ChannelSign up for Natasha's DIY Video Series WorkshopNatasha's YouTube videos mentioned:The Only Video Equipment You NeedContent Day WorkflowYouTube StrategyNatasha's favorite tool for video editing: DescriptText us a question to answer on a future episode!Support the show👩‍💻 Learn From Me:Start Your Profitable Calligraphy Business - Join Shaochen's Free MasterclassFreebie! Download our free tech guide for the programs you need to run your business👯‍♀️ Keep In Touch:Follow Calligraphy Biz Corner on InstagramFollow Shaochen on InstagramVisit our website

June 10, 202559 min

31. How This Creative Mom Built a Thriving Calligraphy Business with Relationship Marketing with Jen Bowen of She Made It Like That

What does it really look like to grow a thriving creative business while raising a family, managing a full client roster, and staying true to yourself?In this episode, we’re joined by Jen Bowen of She Made It Like That—calligrapher, engraver, and live event artist. Since starting her calligraphy business in 2020, Jen has gone from taking on her first wedding project to becoming a sought-after artist known for her genuine client relationships, polished brand, and community-first approach.Whether you're a new calligrapher wondering how to get clients or a seasoned creative balancing motherhood and entrepreneurship, Jen shares real-life insights on building a calligraphy business that’s both profitable and sustainable.We’re diving into:How Jen used relationship marketing to book her first clients and grow her brandThe power of networking, vendor connections, and in-person events for live artistsInvesting in yourself vs. DIYing your businessHow to balance motherhood and entrepreneurship without burning outEncouragement for creative business owners at every stage of the journey 🔗 Links to resources mentioned in this episode:Connect with Jen on Instagram, LinkedIn, or her websiteEducational investments that Jen recommends include:Pro Wedding Calligrapher Course - start learning with the Free MasterclassThe Craft AcademyLuxury Lettering 101Sam Jacobson's Sway Mastermind Listen to other Calligraphy Biz Corner episodes mentioned:Ep 11: Advanced Pricing StrategiesEp 19: Why Ongoing Learning is EssentialEp 27: Productivity & Time Management HacksHow to Get Involved & Make the Most of Styled ShootsText us a question to answer on a future episode!Support the show👩‍💻 Learn From Me:Start Your Profitable Calligraphy Business - Join Shaochen's Free MasterclassFreebie! Download our free tech guide for the programs you need to run your business👯‍♀️ Keep In Touch:Follow Calligraphy Biz Corner on InstagramFollow Shaochen on InstagramVisit our website

May 13, 2025Episode 3057 min

30. Pricing Common Scenarios for Calligraphers & Stationers: A Live Coaching Call

Let’s talk pricing. If you’ve ever stared at an inquiry thinking, “What the heck do I charge for this?”, you’re not alone. We were invited to share our expertise for a live coaching call hosted by Elisabeth Stuckey, stationery designer and creative business coach, for the students of her course, Dream to Design.From how to factor your experience into your rates to whether you should be charging for design time (spoiler alert: YES), we’re spilling the ink on all things pricing—especially for calligraphers and stationers. And because this conversation was so juicy, Elisabeth graciously let us share this exclusive replay right here on the pod!We’re walking you through the nitty gritty: how to set your hourly rate, when to raise your prices, and why you’re doing yourself (and your clients!) a disservice if you’re copying someone else’s pricing. This isn’t just about numbers—it’s about confidence, sustainability, and building a business that supports the life you want.What you’ll learn in this episode:Key factors to consider when pricing calligraphy services (it’s more than just materials!)When it’s time to start charging for your work—even if you’re newHow to price spot calligraphy for stationery projects with confidenceWhat to keep in mind when quoting large custom or wedding projectsCreative, scalable ways to grow your calligraphy business without burning outHow your calligraphy style influences your pricingReal talk on what to charge for envelope addressing (and why undercharging hurts you)Pricing tools, templates, and mindset shifts that actually work for creative entrepreneursIf you’ve ever Googled “how to price calligraphy work” or “how to raise rates without scaring off clients,” this episode is your go-to guide. Grab your favorite pen, a fresh notebook, and let’s get you pricing with confidence and clarity!🔗 Links to resources mentioned in this episode:Download our free Tech Programs GuidePurchase the Creative’s Pricing ToolkitListen to Episode 11 where we talk about advanced pricing strategiesLearn more about Elisabeth Stuckey DesignText us a question to answer on a future episode!Support the show👩‍💻 Learn From Me:Start Your Profitable Calligraphy Business - Join Shaochen's Free MasterclassFreebie! Download our free tech guide for the programs you need to run your business👯‍♀️ Keep In Touch:Follow Calligraphy Biz Corner on InstagramFollow Shaochen on InstagramVisit our website

April 15, 2025Episode 2941 min

29. How to Use Financial Data to Grow Your Creative Business with Samantha Eck of Firestorm Finance

You probably didn’t become a calligrapher because you love spreadsheets. If you’ve ever felt overwhelmed by your numbers, this episode is about to change the game! We're joined by Samantha Eck of Firestorm Finance, a bookkeeper for creatives who helps transform financial chaos into clarity and strategy.In this value-packed conversation, Samantha breaks down how to actually understand your numbers, track key financial metrics, and make smarter decisions for your business. Whether you're wondering what numbers to track, how to prepare for slow seasons, or how to start financial planning as a creative entrepreneur, Samantha’s insights will leave you feeling empowered (and maybe even excited) to look at your books!What You’ll Learn in This Episode:Financial Tips for Calligraphy Business Owners: How to shift your mindset around money and feel empowered by your numbers.Key Metrics to Track: The top financial data points that matter most for your business, and how they guide smarter decisions.How to Plan for Slow Seasons in Your Calligraphy Business: Analyze seasonal trends and build a financial buffer to protect your income.How to Start Tracking Your Business Finances: Simple, non-intimidating ways to get started—even if you’re brand new to bookkeeping.Using Business Data to Grow Your Calligraphy Business: How your past performance can help you build a more profitable future.Creative Business Growth Strategies: Stay proactive with your finances and make strategic decisions as your business evolves.Budgeting Without Burnout: Use tools and simple spreadsheets to plan intentionally, not restrictively. If you’ve ever Googled “how to grow a creative business” or “how to manage seasonal income dips,” this episode is exactly what you need! Grab a notebook, and let’s talk creative business growth and financial clarity!🔗 Links to resources mentioned in this episode:Tune in to Samantha's Podcast, Creative Mind, Smart MoneyConnect with Samantha on Instagram, Threads and LinkedInCheck out Samantha's bookkeeping servicesDownload the YNAB Budgeting AppListen to Episode 20 with Erinn BridgmanText us a question to answer on a future episode!Support the show👩‍💻 Learn From Me:Start Your Profitable Calligraphy Business - Join Shaochen's Free MasterclassFreebie! Download our free tech guide for the programs you need to run your business👯‍♀️ Keep In Touch:Follow Calligraphy Biz Corner on InstagramFollow Shaochen on InstagramVisit our website

March 18, 2025Episode 2856 min

28. Show Up, Stand Out & Build an Authentic Brand Online with Madelyn Furlong of Madelyn Victoria Co.

We know how overwhelming it can feel to show up online consistently, create engaging and authentic content, and stand out as a calligrapher or creative entrepreneur—which is why we’re so excited for this episode! We’re joined by Madelyn Furlong of Madelyn Victoria Co., a Showit website designer and social media expert, who shares her best visibility strategies for small businesses as well as content strategies that attract clients with ease. If you’ve been struggling with social media marketing, feeling stuck on how to build trust with your audience online, or wondering how to turn followers into paying customers, this conversation is packed with actionable tips you can implement right away!What You’ll Learn in This Episode:How to Build an Authentic Online Presence: The secret to showing up in a way that feels natural and attracts your dream clients.Social Media Consistency Tips: How to stay consistent on Instagram and create a strategy that doesn’t lead to burnout.The 10-10-10 Framework for Engagement: Madelyn’s simple but powerful method to grow engagement and connect with potential customers.How to Balance Short-Term & Long-Term Marketing: The difference between social media marketing and website SEO, and why both matter.How to Create Content That Converts: The exact steps to craft content that builds relationships and drives sales.Customer Journey Framework for Creative Entrepreneurs: How to create a seamless experience that turns leads into loyal customers.Visibility Strategies for Small Businesses: How to make your brand stand out in a crowded online space.If you're looking to attract your ideal clients, build a loyal customer base, and show up online in a way that actually feels good, grab your notebook and tune in. This episode will give you the confidence and clarity to market your creative business effectively.🔗 Links & Resources Mentioned:For marketing and website support, connect with Madelyn on Instagram or visit her websiteGet Madelyn's free guide, 3 Simple Strategies to Get More Clients and Increase Your ProfitsCheck out Madelyn's book rec: Unreasonable HospitalityListen to Episode 20 with Erinn BridgmanPurchase Instagram Templates from Creative MarketText us a question to answer on a future episode!Support the show👩‍💻 Learn From Me:Start Your Profitable Calligraphy Business - Join Shaochen's Free MasterclassFreebie! Download our free tech guide for the programs you need to run your business👯‍♀️ Keep In Touch:Follow Calligraphy Biz Corner on InstagramFollow Shaochen on InstagramVisit our website