
The Human Side of Wealth Management with Sarah Roughsedge
Sarah Roughsedge: Women and Wealth, Financial Confidence and Rethinking Financial Advice In this episode of BWD In The Know, Ellie Corkill hosts the latest instalment of her mini-series, The Human Side of Wealth Management. Ellie is joined by Sarah Roughsedge , Chartered Financial Planner, author and founder of Eva Wealth, for a conversation about women and wealth, financial confidence and why the traditional advice model hasn’t always worked for everyone. Sarah shares her unconventional journey into financial services, having originally trained as a neuroscientist before changing direction and becoming a financial planner. She reflects on the experiences that led her to recognise how often women were being left out of financial conversations, and why she decided to build an approach designed to make money and investing feel more accessible. In this episode, they discuss: Sarah’s unconventional career journey from neuroscience into financial planning, and how her original training still influences the way she works with clients today Why women have historically been left out of core financial conversations and how this can affect confidence around money and investing How financial services has traditionally communicated differently with men and women, and why language and approach matter Moving beyond products and performance to understand a client’s values, behaviours, priorities and wider life Why clients going through divorce, bereavement and other major life changes may need more time and space before making financial decisions Challenging the idea that women are naturally more cautious investors, and why confidence and understanding can be more important than capability The role of financial coaching alongside traditional advice and how understanding behaviour can help clients make better decisions Making financial guidance more accessible to people who may not fit the traditional wealth management model The growing role of AI and technology in financial advice, what it could replace and where trust and human relationships will continue to matter Sarah’s wider mission to improve women’s financial confidence through her book, Smart Money, Strong Women , and her upcoming app, MyWealthVault This is an open and thought-provoking conversation about women and wealth, the psychology behind financial decision-making and how the advice profession can continue to evolve to better serve the individual sitting in front of you. Whether you work in wealth management or financial planning, are interested in the future of advice, or simply want to better understand the relationship between money, confidence and behaviour, this episode is well worth a listen. Chapters 00:00 Introduction to Sarah and Evo Wealth 04:01 Creating a Women-Centric Financial Proposition 07:16 Building a Differentiated Financial Service 11:02 Women in Finance and the Boys Club Mentality 16:50 The Evolution of Financial Advice Delivery 21:34 The Importance of Giving Women Space to Decide 25:09 Building a Community for Women in Finance 26:15 The Need for Ongoing Support for Women Clients 27:16 Traditional Advice vs. Personalized Approach 28:29 Sarah's Book: Smart Money Strong 30:26 Content of the Book and Its Benefits 33:28 The Journey of Publishing the Book 35:06 The New Financial App as a Personal Coach 39:11 Launching the App and Community Feedback 40:17 The Role of Coaching in Financial Advice 41:45 The Future of Advice, Technology, and Trust 43:30 The Human Element in Financial Advice 45:31 The Impact of AI and Technology 46:51 The Next Steps for Evo Wealth 50:30 Advice for Advisors on Tailoring for Women Hosted on Acast. See acast.com/privacy for more information.














