Business Vitality®

Hosted by Catherine Cantey

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Episodes

102

Latest episode

Jul 2026

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About the show

The Business Vitality® Podcast explores leadership, decision-making, and complexity through thoughtful conversations and solo reflections. Hosted by Catherine Cantey, the podcast draws from decades of experience across corporate leadership, strategic advisory work, consulting, and project-based execution. Episodes focus on creating clarity, alignment, and forward movement when leaders are navigating growth, transition, and high-stakes decisions. Rather than tactics or trends, the podcast centers on judgment, responsibility, and execution in real-world environments where decisions carry lasting impact. Business Vitality® and the Business Vitality® Podcast are produced by Cantey Advisors.

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60 recent

July 14, 202633 min

207 - Master Marketer with Desiree Martinez

Your host, Catherine Cantey, speaks with the Founder & Chief Marketing Officer of The Kast Agency, Desiree Martinez. Are you struggling to cut through the digital noise and connect with your local audience? In this episode, we sit down with Desiree Martinez, founder of The Kast Agency, to discuss why "marketing" often fails and how "belonging" is the key to sustainable growth. Whether you’re looking to maximize your content strategy, stop wasting time on ineffective tactics, or learn how long-term consistency creates real ROI, this conversation is packed with actionable insights to help you build a community and scale your business. We talk about: -MVPs of Social media, -Social media is just a part of your strategy, -PLANT Framework. To learn more about Desiree's work, visit MrsDesireeRose.Com . If you'd like to be a guest on The Business Vitality® podcast, click HERE . For more information, visit CatherineCantey.com .

July 11, 202636 min

208 - From Vision to Action with Catherine Cantey

Your host, Catherine Cantey, takes the mic solo, to talk about her new framework: From Vision to Action. In this episode, host Katherine Canty breaks down a proven, 6-step framework designed to take you from a high-level vision to real-world action. Originating from a high-impact, in-person strategy workshop Catherine recently facilitated, this episode addresses the exact bottlenecks entrepreneurs, side-hustlers, and corporate leaders face when trying to build something new. She talks about: -Personal story -Defining Success -Bottlenecks -Roadmaps To learn more about Catherine's work, visit CatherineCantey.Com . If you'd like to be a guest on The Business Vitality® podcast, click HERE .

June 9, 202631 min

206 - Delivering Tech Projects On-Time and In Budget with Ashley Campos

Your host, Catherine Cantey, speaks with the Chief Strategy Officer of Dlivrd, Ashley Campos. In this episode, we sit down with a former restaurateur who turned a failing Little Caesars franchise into a launchpad for a custom food delivery network and a global virtual assistant company. We dive into the real, unglamorous side of entrepreneurship—like losing sleep to make payroll before you pay yourself—and chat about how to navigate tech projects without letting scope creep completely ruin your timeline. We talk about: -Trusting your gut, -Leading to empower others, -Success with global VAs. To learn more about Ashley's work, visit Dlivrd.io . If you'd like to be a guest on The Business Vitality® podcast, click HERE . For more information, visit CatherineCantey.com .

May 5, 202635 min

205 - The Disruptor's Playbook with Juan Jose de la Torre

Your host, Catherine Cantey, speaks with the CEO of Raven, Juan José de la Torre. In this episode, we dive deep into the DNA of real business disruption. By breaking down real-world examples like Uber, Apple, and a major pension fund, Juan outlines the two secrets of successful disruptors: creating ultra-simple value propositions that solve core problems, and using technology for scalable distribution. We talk about: -Intentional disruption vs. waiting to be disrupted, -Simplifying complex products, -The power of self-disruption. To learn more about Juan's work, visit Raven.Inc . If you'd like to be a guest on The Business Vitality® podcast, click HERE . For more information, visit CatherineCantey.com .

April 7, 202632 min

204 - Culture with Michael Fortinberry

Your host, Catherine Cantey, speaks with the Co-Founder & COO of Protiv, Michael Fortinberry. Why do annual bonuses fail to motivate hourly workers? In this episode, we discuss revolutionizing incentive compensation for construction and the trades. We cover the three must-haves for any bonus system: frequency, simplicity, and transparency—and how sharing the math of labor savings can turn your crew into a highly motivated team. Plus, we dive into what authentic company culture actually looks like and why your people should come before your customers. We talk about: -Changing behaviors with rewards that work, -What 2 things great businesses need, -How to leverage employee brains. To learn more about Michael's work, visit Protiv.Com . If you'd like to be a guest on The Business Vitality® podcast, click HERE . For more information, visit CatherineCantey.com .

March 10, 202627 min

203 - Executive Edge: Monetize Your Knowledge with Catherine Cantey

In this solo episode of the Business Vitality podcast, your host Catherine Cantey shares a practical, lean approach to building a profitable online teaching membership. Catherine explains how small business owners, artists, and creators can launch a monthly subscription course without spending a fortune on fancy tech or overbuilding content. It’s all about testing the waters, keeping video production incredibly simple, and turning the questions you already answer every day into scalable, recurring revenue. We talk about: -Structuring the monthly course timeline -Choosing budget-friendly tech platforms -Delegating file indexing and platform uploads to a Virtual Assistant To learn more visit CatherineCantey.Com or email team@catherinecantey.com.

February 10, 202629 min

202 - Future-Proofing Your Career with Sonjia Price

Your host, Catherine Cantey, talks with Executive Advisor of Infinite Leaders, Sonjia Price. In this episode, we explore the art of navigating organizational change and building a resilient career in an evolving workplace. From merging four legacy teams into one cohesive unit to helping employees understand their roles during times of uncertainty, Sonia shares insights on leading through complex transformations with clarity and structure. We talk about: -Mergers and promotions, -Raising your hand, -Personal branding. To learn more about Sonjia's work, visit InfiniteLeaders.Co . If you'd like to be a guest on The Business Vitality® podcast, click HERE . For more information, visit CatherineCantey.com .

January 6, 202620 min

201 - Pain to Purpose with Matt Paradise (2/2)

Your host, Catherine Cantey, talks with Founder of Matt Paradise Consulting, Matt Paradise. This is part two of a two part series. This episode dives deep into Matt’s extraordinary journey from homelessness, addiction, and illness to purpose-driven leadership and advocacy. Matt shares how the lessons of hardship shaped his view of wealth—not as money, but as meaning, resilience, and the ability to serve others. Together, we explore how our early beliefs about money, success, and self-worth influence every financial decision we make, often unconsciously. We talk about: -The environment of where we live, -The behavior and financial psychology, -The nuts and bolts. To learn more about Matt's work, visit MattParadise.Com . If you'd like to be a guest on The Business Vitality® podcast, click HERE . For more information, visit CatherineCantey.com .

December 9, 202529 min

200 - Pain to Purpose with Matt Paradise (1/2)

Your host, Catherine Cantey, talks with Founder of Matt Paradise Consulting, Matt Paradise. This is part one of a two part series. In this episode, we explore how financial stress impacts employees, especially frontline healthcare workers, and the ripple effect it has on productivity, patient outcomes, and organizational culture. Matt shares insights from personal experience and research, offering practical strategies for leaders to recognize warning signs, provide support, and build “whole health wealth” for their teams. We talk about: -Warning signs from the front line team, -Mindset shift around financial wealth, -Small steps to support stress of the front line team. To learn more about Matt's work, visit MattParadise.Com . If you'd like to be a guest on The Business Vitality® podcast, click HERE . For more information, visit CatherineCantey.com .

November 4, 202535 min

199 - Creating Trust & Awareness on LinkedIn with Bradley Jacobs

Your host, Catherine Cantey, talks with Founder and CEO of Mylance, Bradley Jacobs. In this episode, we dig into how professionals can use LinkedIn to build authentic connections, share value through simple storytelling, and grow their business without relying on cold outreach. From creating content that resonates with the right audience to turning profile views into real conversations, Bradley Jacobs shares practical, no-fluff strategies for turning LinkedIn into a powerful pipeline tool. We talk about: -Importance of structure and systems -Sustainable pipelines -Two MVP ideas for your LinkedIn To learn more about Bradley's work, visit Mylance.Co . If you'd like to be a guest on The Business Vitality® podcast, click HERE . For more information, visit CatherineCantey.com .